Lamex Trading Co

What Lamex Trading Co does

Lamex Trading Co is a privately held office furniture manufacturer and marketer headquartered in Hong Kong, founded in 1977 and operating as a wholly-owned subsidiary of Japan's KOKUYO Group since the March 2023 group integration. The company designs, produces, and distributes ergonomic seating (task, executive, lounge, and collaborative chairs such as Airfort 2, Entry 2, Verta, Trus, Clavo, Limber, and Origyn), desking systems (Avail Bench, Avail Desk, Avail Go height-adjustable, Born, The ONE executive, Comet meeting), storage, panels, and collaborative furniture (Birds tables, Coves workpods, Lumin, Ingage Sofa, Hockey agile learning system, Slash), supported by the owned Lamex Smart Production Center in Dongguan and GREENGUARD/Gold and LEED-certified product lines.

Lamex sells primarily through project-based B2B channels to enterprise clients across verticals including finance, IT/telecom, manufacturing, property development, and consumer products, with named customers spanning Airwallex, Carrier, Watsons Group, Xylem, Hitachi Vantara, CLP Group, Yuekai Securities, and Sandlake Fund Town. The go-to-market combines company-owned showrooms in Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Dongguan, and Singapore with an authorized dealer network across mainland China and, since November 2025, a Tmall flagship store for direct-to-consumer retail. The company also acts as the Greater China distribution platform for the KOKUYO Series and, from February 2026, the Vitra Series under strategic brand partnerships.

Revenue mechanics rest on quote-based, multi-year project contracts for hardware (seating, desking, storage, panels, collaborative furniture) supplemented by workspace advisory, space planning, warranty, and repair services, plus free design resources (CAD/3D Max/SketchUp libraries, Colorbook). The pricing model is opaque (no public list prices), reflecting a customized enterprise sales motion. No AI/ML capability is evident across the product, platform, or technology stack, and the company's strategic emphasis is on ergonomic design, sustainability certifications, and KOKUYO-aligned global workspace concepts rather than software differentiation.

Name

Lamex Trading Co

Legal name

Lamex Trading Co. Ltd.

Website

https://lamex.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lamex Trading Co is a Hong Kong-based office furniture manufacturer and KOKUYO Group subsidiary, serving enterprise clients across Greater China and Singapore with ergonomic seating, desking, and collaborative workplace solutions via showrooms, dealers, and a new Tmall retail channel.

Ownership category

akta.pro rank

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Furniture and Home Furnishings Retailers (4491), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Office Furniture (2520), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industries

Home, Furniture & Decor DTC (CRAFACAE), Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Office furniture solutions
• Ergonomic task chairs
• Height-adjustable desking
• Workspace design services
• Collaborative workplace furniture

Headquarters

HQ city

Eastern

HQ country

Hong Kong SAR China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Furniture Sales: One-time hardware sales of office furniture including seating (task chairs, executive chairs, sofas), desking (benches, desks, height-adjustable desks), storage, panels, and collaborative furniture. Products are sold through dealer network and company showrooms for enterprise projects.
2. Workspace Design Services: Space planning, workplace advisory, and project management services offered alongside furniture sales. Includes furniture-related services and warranty support.
3. Retail Direct Sales: Launched Tmall flagship store in November 2025 for direct-to-consumer sales, expanding beyond enterprise B2B into consumer retail market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lamex Trading Co manufactures and markets a full range of office furniture solutions, including ergonomic seating, desking (bench, height-adjustable, executive, meeting), storage, panels, and collaborative furniture. The company sells primarily to enterprise clients through a dealer network and company showrooms in Greater China and Singapore, complemented by workspace advisory, project management, and after-sales services. It is a subsidiary of Japan's KOKUYO Group and also distributes the KOKUYO and Vitra series in China.

Product overview

Lamex Trading Co is an established office furniture brand and a subsidiary of Japan's KOKUYO Group. The company offers a comprehensive portfolio of workplace furniture solutions organized by space (Work, Private, Meeting, Learning, Collaborative) and by product type (Seating, Desking, Storage, Panels, Collaborative, Accessories). Core seating products include ergonomic task chairs such as Airfort 2, Entry 2, Verta, Trus, Clavo, Limber, Origyn, and Perch sofa. Desking solutions span the Avail family (Avail Bench, Avail Desk, Avail Go Height-Adjustable Desk, Born Bench) as well as executive solutions like The ONE and meeting tables including Comet. Collaborative offerings include Birds tables, Coves workpods and media units, Lumin lounge seating, Slash, and the Hockey learning/agile system. Lamex also distributes the Kokuyo Series and, as of February 2026, the Vitra Series as licensed brand partnerships. Beyond physical products, Lamex provides Virtual Showroom experiences, Workplace Advisory and project management services, repair and warranty programs, and design resources including a Color Inspiration system and downloadable CAD/3D model design tools. The company operates showrooms in Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Dongguan (with a Smart Production Center), and Singapore, and launched its Tmall e-commerce flagship store in November 2025.

Differentiator

Problem solved

Functional benefit

Brands

• KOKUYO Series: A product series from parent company KOKUYO Furniture Japan, featured on Lamex's website as a distinct branded collection.
• Vitra Series

Named customers8 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• VitraflagshipStrategic or Co-development Partner · 1 February 2026Lamex announced a new alliance with Vitra in February 2026, representing a significant strategic partnership with the Swiss furniture manufacturer. Lamex features Vitra products through its website, indicating a collaborative distribution/design relationship.
• KOKUYO GroupcoreStrategic or Co-development Partner · 1 March 2023Lamex officially joined KOKUYO Group in March 2023, with Lamex and KOKUYO Furniture China becoming the same group company. This partnership provides Lamex with access to KOKUYO's global expertise in office space solutions and strengthens its position as a leading office furniture brand in China.
• KOKUYO FurniturecoreStrategic or Co-development PartnerKOKUYO Furniture and Lamex jointly participate in trade shows like CIFF Guangzhou, showcasing integrated sustainable and intelligent workspace solutions. The partnership enables co-branded exhibitions and shared vision for future workspaces in China.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kinnarps: European office furniture manufacturer offering seating, desks, and workplace solutions with sustainability focus. Comparable as a regional manufacturer expanding across geographies with an integrated project-based sales approach.
• Haworth: Privately held global office furniture manufacturer with strong presence in systems furniture, seating, and architectural interiors. Direct competitor in enterprise office furniture projects with comparable B2B project sales model.
• UE Furniture: Large Chinese office chair and furniture manufacturer with strong export and domestic presence. Competes with Lamex in task seating and broader office furniture categories across price tiers.
• Steelcase: Global leader in office furniture, workstations, and workplace solutions. Directly competes with Lamex in enterprise office furniture specification across China and Asia Pacific, with overlapping seating, desking, and architectural product categories.
• Okamura: Japanese office furniture maker with strong Asian ergonomic design and established China presence. Closely comparable regional peer with similar product mix and enterprise focus.
• Herman Miller (MillerKnoll): Premium office and contract furniture maker (now part of MillerKnoll) with iconic ergonomic seating and systems furniture. Competes with Lamex for enterprise specification in the same project-based, design-led office furniture category.
• Humanscale: Ergonomics-focused office furniture maker specializing in task chairs, sit-stand desks, and wellbeing solutions. Comparable in ergonomic design differentiation targeting enterprise B2B customers.
• Sunon: Major Chinese office furniture manufacturer with broad seating and desking portfolio. Direct regional competitor in mainland China enterprise and government projects, often positioned at lower price points.

Others

• Vitra: Swiss design-led furniture brand now in strategic partnership with Lamex (Feb 2026). Vitra products are distributed through Lamex in China — adjacent peer and channel partner rather than a direct competitor in Lamex's core Chinese enterprise segment.

Broad incumbents

• KOKUYO: Parent company of Lamex and broader Japanese office solutions group. Operates across furniture, stationery, and interior solutions globally — sets strategic direction for Lamex and competes in adjacent office furniture categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamex Trading Co