Moonstruck Chocolate Co

What Moonstruck Chocolate Co does

Moonstruck Chocolate Co is a Portland, Oregon-based artisan chocolate manufacturer founded in 1993, operating as CW Moonstruck LLC, a privately held and apparently family-owned company with 51–100 employees and no disclosed institutional investors or parent company. The company produces handcrafted premium chocolates for sale within the United States (excluding Puerto Rico), targeting individual consumers, corporate buyers, and retail/wholesale partners primarily across the Pacific Northwest.

The product portfolio is anchored by three core categories: handcrafted truffles offered in collections ranging from 4 to 16+ pieces (Full Moon 16pc at $33.60, Half Moon 10pc at $22.50, New Moon 4pc at $9.60), chocolate bars in classic, seasonal, and exploration varieties (priced at $4–$5), and premium hot cocoa mixes in tins and single-serve packets. In 2024 the company added a Dubai-style chocolate SKU (5.5oz at $10.50) featuring fair-trade chocolate with pistachio butter and crispy kunafa. Production relies on traditional techniques including manual chocolate tempering (cooling liquid chocolate from 45°C to approximately 28°C and reheating to 30°C for cocoa butter crystal structure) and per-piece hand decoration, all performed at the company's Portland manufacturing facilities. Cocoa is sourced through UTZ Certified (part of Rainforest Alliance) suppliers as part of the company's ethical-sourcing positioning.

Revenue is generated through three channels. Direct e-commerce via moonstruckchocolate.com sells bars, truffle collections, bundles, and seasonal limited editions to individual consumers with flat-rate shipping ($14 Ground, $40–$50 Next Day Air). A wholesale program distributes product to specialty and enterprise grocers including Fred Meyer, New Seasons, Safeway, QFC, Cost Plus World Market, Green Zebra, and Made in Oregon, with onboarding through an online wholesale portal. Corporate gifting offers tiered volume discounts (10% off $350–$1,999, 15% off $2,000–$4,999, 20% off $5,000+) with multi-location shipping and gift messaging. Most company-operated physical retail stores have been permanently closed, shifting the business model toward DTC and wholesale distribution.

Name

Moonstruck Chocolate Co

Legal name

CW Moonstruck LLC

Website

https://moonstruckchocolate.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Moonstruck Chocolate Co, a Portland-based artisan chocolate maker founded in 1993, handcrafts premium truffles, bars, and hot cocoa from ethically-sourced cocoa. It sells via direct-to-consumer e-commerce, wholesale to Pacific Northwest grocery retailers, and a corporate gifting program.

Ownership category

akta.pro rank

Product category

Premium Artisan Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

Keywords

• Artisan chocolate
• Handcrafted truffles
• Premium chocolate bars
• Hot cocoa mixes
• Corporate chocolate gifts

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through moonstruckchocolate.com. Customers purchase truffles, chocolate bars, hot cocoa, and gift sets shipped within the United States.
2. Wholesale to Retailers: Wholesale pricing offered to retailers who meet criteria for reselling Moonstruck Chocolate products. Orders placed through wholesale portal.
3. Corporate Gifting: Volume corporate orders with tiered discounts (10% for $350-$1,999, 15% for $2,000-$4,999, 20% for $5,000+). Includes gift messaging and multi-location shipping capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Moonstruck Chocolate Co is a Portland, Oregon-based artisan chocolate manufacturer that handcrafts premium chocolate products including truffles, chocolate bars, hot cocoa mixes, seasonal collections, Dubai-style chocolates, and curated gift bundles. All products are produced in Portland using traditional tempering and hand-decorating techniques, ethically-sourced UTZ-certified cocoa, and fresh Pacific Northwest ingredients. The company sells through direct-to-consumer e-commerce, a wholesale portal for retailers, and a corporate gifting program with volume discounts.

Product overview

Moonstruck Chocolate Co is a Portland, Oregon-based artisan chocolate company founded in 1993, specializing in handcrafted premium chocolates. The product portfolio centers on three core offerings: handcrafted truffles (available in various collections from 4 to 40 pieces including Full Moon, Half Moon, and New Moon collections), chocolate bars (available in classic, seasonal, and exploration varieties including Milk Chocolate, Dark Chocolate, and flavored variants with nuts, toffee, spices, and unique ingredients like espresso beans), and premium hot cocoa mixes (available in tins and single-serve packets in flavors such as Milk Chocolate, Dark Chocolate, Cinnamon, Mint, Golden Milk, and Horchata). The company also offers seasonal Valentine's Day collections, curated gift bundles, corporate gift programs with volume discounts, and a wholesale program for retailers. All products are hand-decorated in Portland, Oregon using ethically-sourced chocolate and fresh local Pacific Northwest ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Truffles Handcrafted artisan truffles available in various shareable formats and flavors including Irish Cream, Champagne, Orange Grove, Italian Espresso, Blackberry, Vanilla Bean, Meyer Lemon, and Cookies & Cream. Each truffle is hand-decorated in Portland, Oregon.
• Chocolate Bars Chocolate bars in classic, seasonal, and exploration varieties including milk chocolate, dark chocolate, and flavored variants with nuts, toffee, spices, sea salt, espresso beans, and unique ingredients. Individually priced at $4-$5 per bar.
• Hot Cocoa Mixes Premium hot chocolate mixes in flavors including Milk Chocolate, Dark Chocolate, Cinnamon, Mint, Golden Milk, and Horchata. Available in tins and single-serve packets.
• Dubai Style Chocolates Middle Eastern-inspired chocolates featuring creamy fair-trade certified chocolate wrapped around pistachio butter and crispy kunafa. Available in 5.5oz bags containing 12 pieces.
• Full Moon Truffle Collection (16pc) 16-piece truffle collection featuring eight flavors: Milk Chocolate, Dark Chocolate, Irish Cream, Meyer Lemon, Vanilla Bean, Italian Espresso, Cookies & Cream, and Blackberry. Priced at $33.60.
• Half Moon Truffle Collection (10pc) 10-piece truffle collection featuring Milk Chocolate, Dark Chocolate, Irish Cream, Italian Espresso, Blackberry swirl, Vanilla Bean, Apple Pie, and Meyer Lemon flavors. Priced at $22.50.
• Spring Enchantment Truffle Collection (4pc) Limited release 4-piece spring collection featuring Dark Chocolate Blackberry, Dark Chocolate Strawberries & Cream, Milk Chocolate Meyer Lemon, and Milk Chocolate Summer Peach truffles.
• 6pc Limited Edition Red Moon Truffle Collection Limited edition Valentine's collection featuring six truffles in Milk Chocolate, Dark Chocolate, and Milk Chocolate Caramel flavors.
• Milk Chocolate Moonrise Gift Set Gift set containing three classic milk chocolate bars: Milk Chocolate, Milk Chocolate Salted Toffee, and Milk Chocolate Cinnamon.
• Spring Delight Gift Set 4-classic dark chocolate bar bundle featuring Dark Chocolate Sesame Caramel, Dark Chocolate Blueberry Passionfruit, Dark Chocolate Sea Salt Almond, and Dark Chocolate Minty Cocoa nib Bars.
• Corporate Gifts Program Corporate gift ordering service with volume discounts (10% for orders $350-$1,999, 15% for $2,000-$4,999, 20% for $5,000+) for bulk chocolate gifts to clients and employees. Includes gift messaging and multi-location shipping via UPS.
• Wholesale Program Wholesale partnership program for retailers meeting strict criteria to carry Moonstruck Chocolate artisan products. Orders placed through the wholesale portal at orders.moonstruckchocolate.com.

Quantifiable outcome

• UTZ Certified sustainable cocoa partnership ensuring ethical sourcing

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UTZ Certified (Rainforest Alliance)coreStrategic or Co-development PartnerMoonstruck has partnered with UTZ Certified, part of the Rainforest Alliance, to change the story on sustainable cocoa. UTZ Certified enables farmers to use better farming methods, grow better crops, and generate more income, creating meaningful change for cocoa farming families and their communities.
• West Coast BreweriesminorStrategic or Co-development PartnerMoonstruck partners with West Coast breweries to create beer-inspired chocolate collections, including the West Coast Brewery Collection featuring chocolates paired with craft beers from regional breweries.
• Willamette Valley WineriesminorStrategic or Co-development PartnerMoonstruck partnered with Willamette Valley wineries to create chocolate and wine pairing collections, leveraging the renowned Oregon wine region's expertise in food and beverage pairing.
• Oregon Craft BrewmastersminorStrategic or Co-development PartnerOregon Craft Brewmasters Collection featuring chocolates created in collaboration with Oregon's craft brewing community.
• Oregon DistillersminorStrategic or Co-development PartnerOregon Distillers Collection featuring chocolates created in partnership with Oregon craft distillers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theo Chocolate: Seattle-based, Pacific Northwest craft chocolate maker with comparable handcraft positioning, ethical bean-to-bar sourcing, truffle and bar product lines, and similar wholesale-plus-DTC distribution. Highly comparable regional peer.
• Vosges Haut-Chocolat: Chicago-based premium chocolate brand focused on handcrafted truffles with innovative flavor profiles, gourmet positioning, and DTC-plus-specialty-retail distribution — overlapping Moonstruck's core truffle/franchise and pricing.
• Compartés Chocolatier: Los Angeles-based artisan chocolate brand focused on handcrafted truffles and bars with premium positioning, trend-led product launches, and DTC-plus-specialty-retail distribution.
• Endangered Species Chocolate: Indiana-based premium chocolate bar brand with ethical-sourcing and sustainability positioning, sold through natural/specialty grocers — overlapping Moonstruck's UTZ/Rainforest Alliance narrative and grocery footprint.
• Dandelion Chocolate: San Francisco-based craft bean-to-bar chocolate maker emphasizing single-origin sourcing and small-batch craftsmanship, paralleling Moonstruck's Portland handcraft and ethical-sourcing positioning.
• Lake Champlain Chocolates: Vermont-based specialty chocolate maker offering premium truffles, bars, and corporate gifting; comparable small-scale craft manufacturer competing for similar gift-occasion and corporate gifting budgets.

Broad incumbents

• Ghirardelli Chocolate Company: Mass-premium chocolate brand owned by Lindt with national grocery distribution and gift/specialty product lines; competes for the same Pacific Northwest shelf space and consumer occasions.
• See's Candies: Iconic American boxed chocolate and confectionery brand with broad retail/wholesale presence, comparable seasonal (Valentine's/holiday) demand pattern, and gift-box merchandising — though at materially greater scale.
• Lindt & Sprüngli: Global premium chocolate leader with master chocolatier heritage and truffle/boxed-confection lines overlapping Moonstruck's core assortment, distributed across the same national retail banners.

Emerging players

• Guittard Chocolate Company: California-based premium chocolate maker producing artisanal bars and baking/confectionery products with strong specialty-grocery presence and heritage craft positioning similar to Moonstruck.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moonstruckchocolate
• LinkedInlinkedin.com/company/moonstruck-chocolate-co.
• Instagraminstagram.com/moonstruckchoc
• Pinterestpinterest.com/moonstruckchocolate
• Xx.com/MoonstruckChoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonstruck Chocolate Co