Windsor

What Windsor does

Windsor operates River City Post Acute, a single skilled nursing and rehabilitation facility located at 2540 Carmichael Way in Carmichael, California, serving the Sacramento metropolitan area. The facility provides a full spectrum of post-acute and long-term care services, including 24/7 skilled nursing, physical/occupational/speech therapy rehabilitation, long-term residential care, complex wound care, palliative care, respite care, and hospice services. Patient acquisition is driven by direct-to-consumer outreach combined with hospital and physician referral networks, the most common Go-to-market (GTM) motion for U.S. skilled nursing facilities (SNFs), targeting post-surgical, post-stroke, and post-fracture patients transitioning out of acute hospitals.

The underlying operating model is a Medicare/Medicaid-certified SNF billed on a per-diem and per-care-episode basis, with revenue sourced from skilled nursing, therapy minutes, and ancillary clinical services. A notable internal capability is the in-house CNA Academy, a six-week training program that trains and places Certified Nursing Assistants, functioning as a workforce pipeline in a tight labor market. Distribution is purely local and physical: patients are admitted to the facility itself, with no telemedicine, remote care, or non-Carmichael service delivery described. Marketing is conducted through the website, online testimonials, daily facility tours, a digital greeting card service, and referral partnerships with local hospitals and discharge planners.

The firmographic headcount range of 5,001-10,000 is materially inconsistent with the single-facility footprint described in the source, suggesting Windsor is a multi-facility parent operator with River City Post Acute as one site — supported by image assets hosted under windsorelcamino.com. However, no funding rounds, M&A history, financial disclosures, leadership bios, or parent-company details are available in the source, leaving ownership structure, scale, and corporate context as material data gaps.

Name

Windsor

Legal name

River City Post Acute

Website

https://windsorelcamino.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Windsor operates River City Post Acute, a single skilled nursing and rehabilitation facility in Carmichael, California, providing 24/7 skilled nursing, rehabilitation therapies, long-term care, wound care, palliative, hospice, and respite services to post-acute and elderly patients in the Sacramento metropolitan area.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Post-Acute Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Post-acute rehabilitation
• Long-term care services
• Complex wound care
• Hospice and palliative care

Headquarters

HQ city

Carmichael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing skilled nursing care, rehabilitation therapy (physical, occupational, speech), long-term care, complex wound care, palliative care, respite care, and hospice services. Services are typically reimbursed through Medicare, Medicaid, private insurance, and out-of-pocket payments based on care episodes and length of stay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Windsor (operating as River City Post Acute) runs a skilled nursing and post-acute rehabilitation facility in Carmichael, California. It delivers 24/7 skilled nursing, physical/occupational/speech rehabilitation therapy, long-term residential care, complex wound care, palliative care, respite care, and hospice services, alongside an in-house 6-week CNA training academy to build its caregiver workforce.

Product overview

Windsor operates a post-acute care platform offering comprehensive healthcare services through multiple facilities. The portfolio consists of skilled nursing, rehabilitation (PT, OT, and Speech therapy), long-term care, complex wound care, palliative care, respite care, and hospice services. Additional offerings include a CNA Academy training program for workforce development. The services are designed to support patients through various stages of recovery and care needs, from short-term rehabilitation to long-term residential care and end-of-life services.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing 24/7 expert nursing care providing round-the-clock medical attention and clinical support for patients requiring continuous monitoring.
• Rehabilitation Therapy Comprehensive rehabilitation services including Physical Therapy, Occupational Therapy, and Speech Therapy to help patients recover mobility, function, and independence.
• Long-Term Care Ongoing residential care services for patients needing extended medical support and assistance with daily activities.
• Complex Wound Care Specialized treatment for patients with difficult-to-heal wounds, utilizing advanced wound care techniques and protocols.
• Palliative Care Specialized care focused on relief from symptoms and stress of serious illness, improving quality of life for patients and families.
• Respite Care Short-term care services providing temporary relief for primary caregivers while ensuring continuous quality care for patients.
• Hospice Services Compassionate end-of-life care providing comfort, dignity, and support for patients and families during difficult times.
• CNA Academy 6-week in-house training program that trains individuals to become Certified Nursing Assistants and helps place them in jobs upon completion.

Quantifiable outcome

• Seamless admission-to-discharge process reported by patients and families
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Genesis HealthCare: Genesis HealthCare is one of the largest U.S. operators of skilled nursing facilities and rehabilitation services, with overlapping service lines (skilled nursing, therapy, complex care) and similar Medicare/Medicaid exposure.
• The Pennant Group: Pennant operates home health, hospice, and senior living services with a decentralized operating model; its post-acute continuum and service-line breadth make it a direct comparable to Windsor's post-acute and hospice offerings.
• PACS Group: PACS Group operates skilled nursing facilities and assisted living communities across multiple states with a focus on operational excellence and integrated post-acute services, directly comparable to Windsor's SNF and rehabilitation focus.
• National HealthCare Corporation: NHC operates skilled nursing, assisted living, home care, and hospice services with a strong referral-driven model anchored by hospital partnerships - directly comparable to Windsor's service portfolio and channel strategy.
• The Ensign Group: Ensign Group operates a large portfolio of skilled nursing and post-acute rehabilitation facilities, with a model that emphasizes local operational autonomy and strong referral relationships - closely paralleling Windsor's multi-facility SNF and rehab platform.

Broad incumbents

• Encompass Health: Encompass Health is the largest owner and operator of inpatient rehabilitation hospitals in the U.S.; while focused on IRFs rather than SNFs, it competes for hospital discharges into post-acute settings alongside Windsor.
• Select Medical Holdings: Select Medical operates critical illness recovery and rehabilitation hospitals plus outpatient rehab; its post-acute footprint overlaps with Windsor's rehabilitation therapy services at the higher-acuity end of the spectrum.
• Brookdale Senior Living: Brookdale operates one of the largest senior living portfolios in the U.S.; while primarily assisted living rather than skilled nursing, it competes for the same elderly long-term-care customer base that Windsor serves.
• Amedisys: Amedisys is a major home health and hospice provider that competes for post-acute and end-of-life patients - particularly relevant given Windsor's hospice services and the home-vs-facility substitution dynamic.

Emerging players

• Mission Healthcare: Mission Healthcare is a Western-U.S. focused home health and hospice operator whose post-acute and hospice services overlap with Windsor's palliative and hospice offerings, especially in the California market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/windsorcares
• Facebookfacebook.com/windsorcares
• LinkedInlinkedin.com/company/el-camino-care-ctr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor