Forkliftaction
Forkliftaction is a privately held Australian B2B media platform serving the global materials handling industry with news, a business directory, Virtual Expo, forums, events calendar, job market, and the Machinery-onQ equipment marketplace, reaching 70,000+ opt-in professionals.
- Company typePrivate
- Founded2000
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Forkliftaction does
Forkliftaction, legally Forklift Action Media Pty Ltd, is a privately held Australian B2B media and business platform serving the global materials handling industry. Founded in July 2000 and headquartered in The Gap, Queensland, the company operates a self-service web platform that combines daily industry news, a searchable business directory, a Virtual Expo showcase, multi-category discussion forums, a regional industry events calendar, a job market, and the Machinery-onQ equipment marketplace. The platform reports 70,000+ opt-in professional users worldwide and distributes weekly news editions (e.g., Edition #1287) covering trade events, product launches, and corporate announcements across all major regions including North America, Europe, Asia, Australasia, Africa, Latin America, and the Middle East.
The underlying technology stack is a content-managed B2B web platform with integrated modules for directory services, virtual showrooms (e.g., CeMAT Australia 2026, LogiMAT 2026 galleries, product-category showrooms), forums, events, jobs, and the separate Machinery-onQ sub-brand marketplace for new and used equipment listings. Distribution is primarily organic through SEO, weekly email editions, forum engagement, and content submission flows, with no native mobile app or public API.
Revenue is generated through three streams: advertising services sold to equipment manufacturers and suppliers (including premium directory placement), annual recurring subscription fees for featured business listings, and transaction-related listings on the Machinery-onQ equipment marketplace. The company operates without disclosed external funding and appears to be founder-owned and bootstrapped.
Forkliftaction firmographics
Firmographics- Name
- Forkliftaction
- Legal name
- Forklift Action Media Pty Ltd
- Website
- https://forkliftaction.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forkliftaction is a privately held Australian B2B media platform serving the global materials handling industry with news, a business directory, Virtual Expo, forums, events calendar, job market, and the Machinery-onQ equipment marketplace, reaching 70,000+ opt-in professionals.
- Ownership category
- akta.pro rank
Forkliftaction industry classification
Industry- Product category
- Industrial Equipment B2B Media & Marketplace
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Forkliftaction is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Forkliftaction business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Services: The platform generates revenue through advertising services offered to businesses in the materials handling industry. Companies can advertise through multiple channels including news placements, directory listings, and premium business features.
- Premium Business Directory Listings: Featured/premium business listings in the directory provide enhanced visibility for companies, with logos and descriptions promoted on the platform.
- Machinery-onQ Equipment Listings: Equipment trading platform for new and used materials handling equipment including forklifts, warehouse movers, heavy lifters, aerial work platforms, and attachments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Business Directory |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Forkliftaction product offering
Product offeringCore offering
Forkliftaction is a B2B news service and business platform dedicated to the global forklift and materials handling industry, providing industry news, a searchable Business Directory of suppliers and companies, a Virtual Expo, Discussion Forums, an Industry Events Calendar, a Job Market, and the Machinery-onQ online marketplace for sourcing and selling new and used materials handling equipment. It has been operating since July 2000 and is based in The Gap, Queensland, Australia, functioning as a single-destination industry hub for manufacturers, dealers, fleet operators, and industry professionals.
Product overview
Forkliftaction is a B2B news service and business platform for the materials handling industry, operating since July 2000. The platform offers a unified portfolio of products including: the core News service providing industry coverage; a Business Directory for supplier discovery; a Virtual Expo for online trade show engagement; Discussion Forums for community networking; an Industry Events Calendar; a Job Market for recruitment; and Machinery-onQ as a sub-brand marketplace for buying and selling equipment. The platform serves 70,000+ opt-in professionals and includes supplementary blogs such as Forklift Diaries, Forkliftaction Sparks, and Your Focus for industry commentary and perspectives.
Differentiator
Problem solved
Functional benefit
Brands
- Machinery-onQ: Online platform for sourcing and selling new and used materials handling machinery including forklifts, warehouse movers, heavy lifters, aerial work platforms, and attachments.
Products and services
- Industry News Editorial news service covering the global forklift and materials handling industry for manufacturers, dealers, fleet operators, and industry professionals.
- Business Directory Searchable directory of suppliers, manufacturers, dealers, and other companies serving the forklift and materials handling industry, enabling buyers to discover vendors and companies to publish a company listing.
- Machinery-onQ Online marketplace for sourcing and selling new and used materials handling equipment, used by dealers, distributors, fleet operators, and end-user buyers to list, discover, and transact equipment.
- Virtual Expo Online exhibition environment where materials handling manufacturers and suppliers can showcase products and buyers can browse offerings without attending physical trade shows.
- Discussion Forums Community discussion forums where forklift and materials handling industry professionals can post questions, share knowledge, and engage with peers.
- Industry Events Calendar Calendar of trade shows, conferences, and industry events relevant to the forklift and materials handling industry, used by professionals to discover and plan participation in industry events.
- Job Market Job postings platform for the forklift and materials handling industry, used by employers to advertise roles and by job seekers to find industry positions.
Quantifiable outcome
- 70,000+ opt-in professionals access the website regularly
Companies that use Forkliftaction
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Forkliftaction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Forkliftaction partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Linde Material HandlingcoreLinde Material Handling is cited as a satisfied customer providing testimonial endorsement for Forkliftaction. Heike Oder, Head of Trade Press at Linde MH, states appreciation for Forkliftaction's competent and informative reporting and global perspective, noting Forkliftaction is one of the few industry media with transnational readership.
- IVES Training GroupminorIVES Training Group featured in the Virtual Expo showcase for Mobile Elevating Work Platform (MEWP) Operations Supervisor Training program.
- REPOWERTEK IncminorREPOWERTEK Inc featured as a premium business advertiser offering battery regeneration technology for materials handling equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Forkliftaction competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Forkliftaction social profiles
Digital presenceForkliftaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forkliftaction leadership team
Management profileNumber of profiles
Forkliftaction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forkliftaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forkliftaction
What does Forkliftaction do?
Forkliftaction is a B2B news service and business platform dedicated to the global forklift and materials handling industry, providing industry news, a searchable Business Directory of suppliers and companies, a Virtual Expo, Discussion Forums, an Industry Events Calendar, a Job Market, and the Machinery-onQ online marketplace for sourcing and selling new and used materials handling equipment. It has been operating since July 2000 and is based in The Gap, Queensland, Australia, functioning as a single-destination industry hub for manufacturers, dealers, fleet operators, and industry professionals.
Is Forkliftaction a public or private company?
Forkliftaction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forkliftaction founded?
Forkliftaction was founded in 2000. It employs 11 to 50 people.
Where is Forkliftaction based?
Forkliftaction is headquartered in Brisbane, Australia, in the Oceania region.
How does Forkliftaction make money?
Three revenue lines are on record. Advertising Services are the primary driver. The others are premium Business Directory Listings and machinery-onQ Equipment Listings.
Does Forkliftaction have an API?
No public API is recorded for Forkliftaction.
What industry is Forkliftaction in?
Forkliftaction's product category is Industrial Equipment B2B Media & Marketplace. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333924 and its SIC code is 3537.