Morrison Lake Golf Club

What Morrison Lake Golf Club does

Morrison Lake Golf Club is an 18-hole public golf course founded in 1927 and located in Saranac, Michigan, off I-96 between Grand Rapids and Lansing. The course sits adjacent to Morrison Lake and features pine tree-lined fairways, ponds, creeks, and what the operator describes as meticulously maintained greens; it operates as a player-friendly layout with a par-70, slope-102 rating. The business is part of a multi-venue group that also includes sister courses Arrowhead Golf Course and The Golf Loft, and participates in the cross-venue AGC X MLGC Tour.

The company generates revenue from a diversified mix of sources: dynamic-priced green fees driven by ForeUp tee-time software, six season pass tiers (Classic, Twilight, Weekday, Signature, Diamond, Legends), more than eight weekly leagues across men, women, seniors, juniors and couples, an annual tournament calendar with formats such as the Mammoth Hole and 6 Player Shoot-Out, and customizable group outings for up to 144 golfers. Ancillary revenue streams include gift cards ($25/$50/$100) sold through an online store, a Sagacity Golf mobile app, a Birthday Club email program on Constant Contact, and the 'Straight Outta the Cart Barn' podcast.

Morrison Lake's go-to-market is regional and direct-to-consumer, combining self-serve online booking, phone reservations, and personalized field sales for corporate outings and fundraisers. The customer base is fragmented across individual golfers, league participants, members, and small-to-mid-sized group event organizers in Western Michigan, with no disclosed enterprise anchor accounts or revenue figures.

Name

Morrison Lake Golf Club

Legal name

Morrison Lake Golf Club

Website

https://golfmorrisonlake.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrison Lake Golf Club operates an 18-hole public golf course built in 1927 in Saranac, Michigan, serving individual golfers, league players, members, and group event organizers in the Grand Rapids/Lansing region with dynamic-priced tee times, leagues, tournaments, and outings.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf memberships
• Golf tournaments
• Golf leagues
• Tee time booking

Headquarters

HQ city

Saranac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Morrison Lake Golf Club operates an 18-hole public golf course built in 1927 in Saranac, Michigan, offering green fee access via dynamic pricing, six membership tiers, recurring weekly leagues, an annual tournament series (AGC X MLGC Tour), corporate/group outings for up to 144 golfers, and an online store selling gift cards and merchandise. The course is part of a sister-course group with Arrowhead Golf Course and The Golf Loft, and integrates ForeUp tee time booking, Sagacity Golf mobile app, and Constant Contact for marketing.

Product overview

Morrison Lake Golf Club operates as a single public golf course facility offering a comprehensive suite of golf services. The core offering is an 18-hole public golf course built in 1927, supplemented by online tee time booking with dynamic pricing, multiple golf membership tiers (Classic, Twilight, Weekday, Signature, Diamond, and Legends clubs), tournament programming as part of the AGC X MLGC Tour, organized golf leagues, and retail operations through an online store. Additional services include customizable golf outings and fundraisers, a podcast series (Straight Outta the Cart Barn), and a Birthday Club loyalty program. The facility positions itself as a family-friendly, player-friendly golf experience between Grand Rapids and Lansing.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course Full-service public golf course with 18 holes (Par 70, Rating 65.7, Slope 102) adjacent to Morrison Lake in Saranac, Michigan. Features pine-lined fairways, meticulously maintained greens, and natural rolling topography with ponds and creeks. Open to individual golfers, families, and group outings.
• Online Tee Time Booking Digital reservation system allowing golfers to book tee times online or by phone, with dynamic pricing based on demand and availability. Reservations are bookable up to 13 months in advance.
• Golf Membership Programs Annual membership tiers including Classic Season Pass, Twilight Season Pass, Weekday Season Pass, Signature Club, Diamond Club, and Legends Club with varying benefits and access levels. Junior/child memberships available for ages 22 and younger.
• Golf Outings & Fundraisers Customizable golf event planning services for corporate outings, charity events, and tournaments accommodating up to 144 golfers with full coordination services including registration, scoring, food, and awards.
• Golf Tournaments (AGC X MLGC Tour) Annual tournament series including the Two Man Scramble, Four Man Scramble, Two Man Best Ball, Mammoth Hole Tournament, 6 Player Shoot-Out, Texas 6-Person Shoot-Out, Fall Big Hole Classic, and Cold Front Classic. Includes flighted play, cash prizes, optional skins games, and food/beverage.
• Golf Leagues Recurring league programs including Monday Night Men's Scratch League, Monday Night Ladies League, Monday Morning Seniors, Wednesday Night Men's League, Wednesday AM Ladies League, Wednesday Junior League, Friday Couples League, and Thursday Spark League. Dues $40-$55 plus weekly green fees ($19-$24) for 18-20 weeks of play.
• Gift Cards Gift cards available in $25, $50, and $100 denominations with free shipping and no added tax. Cards never expire and can be used for greens fees, carts, pro shop merchandise, snacks, or beverages.
• Wednesday Junior Golf League Junior golf league for children in 1st through 8th grade, $85 registration fee plus $8 per week greens fees, play 9:00am-11:00am on Wednesdays starting June 24th.
• Twosday Two by Two Weekly two-person team scramble event with shotgun start every Tuesday. $35 includes skins; members pay $10 ($5 skins pot, $5 prize money). Includes 18 holes with cart and prize money.
• Thursday Morning Quota Points Weekly 9-hole Quota Point format event with individual scoring based on performance relative to established quota. $18 per event with $3 towards prize money paid out same day; optional $2 skins game.
• Couples Scramble Every-other-Friday couples scramble with randomly drawn pairings and shotgun start at 5:45. $24 per person with prizes included.
• Straight Outta the Cart Barn Podcast Official podcast of Arrowhead, Morrison Lake, and The Golf Loft golf courses featuring discussions about facilities and golf culture.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Arrowhead Golf CoursecoreStrategic or Co-development PartnerSister course and partner venue under common ownership/management. Part of the AGC X MLGC Tour featuring 10 tournaments across Arrowhead, Morrison Lake, and The Golf Loft venues. Shares event calendar, tournament series, and marketing.
• The Golf LoftcoreStrategic or Co-development PartnerSister facility and partner venue. Part of the AGC X MLGC Tour featuring 10 tournaments across all three venues. Hosts indoor golf simulator events including the Cold Front Classic tournament.
• ForeUp SoftwarecoreTechnology or IntegrationTee time booking software provider (rc.foreupsoftware.com) enabling online reservations and dynamic pricing integration.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/morrisonlakegc
• Facebookfacebook.com/MorrisonLakeGolf
• LinkedInlinkedin.com/company/morrison-lake-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrison Lake Golf Club