Georgia State Auto Insurance

What Georgia State Auto Insurance does

Georgia State Auto Insurance Inc. is a privately held, founder-owned independent insurance agency headquartered in Macon, Georgia, with a second office in Centerville serving the Warner Robins area. Founded in 2016 and affiliated with the Goodway Group (in business since 2005), the agency distributes personal and commercial insurance products as an independent agent representing eight carriers: Assurance America, Bristol West, Dairyland, Excepsure, Foremost, Gainsco, Kemper, and Progressive. Its core product set spans auto, motorcycle, recreational vehicle, watercraft, homeowners, mobile home, and renters insurance for individual consumers, and workers' compensation, general liability, and commercial auto insurance for small and medium-sized businesses.

The agency layers in supplementary fee-based services including tax preparation and planning, bookkeeping, accounting, title bonds for Georgia vehicle registrations, immigration services, and COLMEX Multiservices remittance and financial services, with tax services offered nationwide while insurance is concentrated in central Georgia. Operationally it is a traditional sales-led agency with two physical offices, phone-based servicing, bilingual English/Spanish staff, a Spanish-language website, social media presence, a referral program, and a recently added 24/7 online instant-quote form. There is no proprietary technology, AI capability, or funding disclosed; the firm runs on carrier-provided quoting and policy management platforms and a Zywave-hosted website.

Revenue is generated primarily through insurance commissions on policies bound across the eight carrier partnerships, supplemented by fees from tax, title bond, accounting, immigration, bookkeeping, and remittance services. Pricing is quote-based and varies by individual customer profile, driving history, vehicle, and coverage selection, with monthly billing and a stated emphasis on low down payment options. The customer base consists of long-tail individual drivers and SMBs in central Georgia, with no disclosed enterprise anchor accounts, making this a relationship-driven local services business rather than a scalable technology platform.

Name

Georgia State Auto Insurance

Legal name

Georgia State Auto Insurance Inc.

Website

https://gastateautoinsurance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Georgia State Auto Insurance is a privately held independent insurance agency in central Georgia distributing auto, motorcycle, recreational, property, and commercial policies through eight carrier partners, with supplemental tax, accounting, and immigration services for individual and small business customers.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD), Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Auto insurance agency
• Motorcycle insurance
• Commercial insurance
• Independent insurance broker
• Tax preparation services

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Georgia State Auto Insurance earns commissions from multiple insurance carriers (Assurance America, Bristol West, Dairyland, Excepsure, Foremost, Gainsco, Kemper, Progressive) for policies sold and serviced.
2. Tax Preparation Services: Fee-based tax preparation and planning services for individuals and businesses across the United States, including audit representation, payroll tax compliance, and estate/trust tax services.
3. Title Bonds: Surety bond services for vehicle title issues in Georgia, assisting customers who need bonded titles when standard proof of ownership cannot be provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Georgia State Auto Insurance Inc. is an independent insurance agency that brokers personal and commercial insurance products from multiple carriers (Assurance America, Bristol West, Dairyland, Foremost, Kemper, Progressive, Gainsco, Excepsure). The agency sells auto, motorcycle, recreational vehicle, watercraft, homeowners, mobile home, and renters insurance to consumers, alongside commercial coverage (workers' compensation, general liability, commercial auto) for small businesses. It also offers supplementary tax preparation, bookkeeping, accounting, immigration, and title bond services through affiliated Goodway Taxes and COLMEX Multiservices brands.

Product overview

Georgia State Auto Insurance is an independent insurance agency offering a diversified portfolio of insurance and financial products through multiple carrier partnerships. The core offering centers on vehicle insurance (auto, motorcycle, recreational vehicle, watercraft) and property insurance (homeowners, mobile home, renters), supplemented by comprehensive business coverage (workers' compensation, general liability, commercial auto) and ancillary services (tax preparation, title bonds, accounting, immigration, bookkeeping). The agency operates as a broker model, comparing coverage options from multiple trusted carriers to provide tailored policies.

Differentiator

Problem solved

Functional benefit

Brands

• Goodway Taxes and Services: Affiliated tax preparation and accounting services offered by the company
• Goodway Taxes
• COLMEX Multiservices

Products and services

• Auto Insurance Personal automobile insurance providing liability, collision, comprehensive, medical payments (MedPay), and uninsured/underinsured motorist coverage for drivers in Georgia, brokered across multiple carrier partners.
• Motorcycle Insurance Insurance coverage for motorcycles including liability, collision, comprehensive, guest passenger liability, uninsured/underinsured motorist protection, with optional roadside assistance and custom parts coverage.
• Recreational Vehicle Insurance Insurance policies for recreational vehicles including boats, motorcycles, RVs, ATVs, travel trailers, campers, coaches, and snowmobiles.
• Watercraft and Boat Insurance Insurance coverage for boats and watercraft including liability, medical payments, property coverage, and uninsured watercraft coverage for various vessel types.
• Homeowners Insurance Property insurance covering dwelling, other structures, contents, liability, and additional living expenses for homeowners in Georgia.
• Mobile Home Insurance Insurance protection for mobile homes covering property, personal property, personal liability, and loss of use.
• Renters Insurance Insurance providing property protection and liability coverage for renters, covering possessions against damage and third-party claims.
• Workers' Compensation Insurance Insurance covering medical expenses, disability benefits, rehabilitation benefits, and death benefits for employees injured or ill due to work-related incidents.
• General Liability Insurance Commercial liability coverage protecting businesses against third-party claims of bodily injury, property damage, advertising injury, and reputational harm.
• Commercial Auto Insurance Business vehicle insurance covering third-party liability, collision, comprehensive, uninsured/underinsured motorist, and hired/non-owned vehicle coverage.
• Business Insurance Portfolio Commercial insurance portfolio bundling general liability, business property, business interruption, commercial auto, professional liability, and workers' compensation coverage for small and medium businesses.
• Tax Preparation Services Tax preparation, filing, tax planning, audit representation, business tax services, and estate and trust tax services for individuals and businesses across the United States, offered through the affiliated Goodway Taxes brand.
• Bookkeeping Bookkeeping services for business financial record management.
• Accounting and Immigration Services Accounting and immigration services assisting clients with financial management and immigration documentation needs.
• Title Bonds Surety bonds required by the state of Georgia when standard proof of vehicle ownership cannot be provided, enabling vehicle registration.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Assurance AmericacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance products. Georgia State Auto Insurance acts as independent agent selling Assurance America policies to customers.
• Bristol WestcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance products. Georgia State Auto Insurance sells Bristol West policies as independent agent.
• DairylandcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Georgia State Auto Insurance provides access to Dairyland motorcycle and auto insurance products.
• ExcepsureminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Provides coverage options through Georgia State Auto Insurance independent agency.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products including recreational vehicles, motorcycles, and mobile homes.
• GainscominorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance coverage options through the independent agency.
• KempercoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and property insurance products. Georgia State Auto Insurance sells Kemper policies.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto insurance and related products. One of the primary carriers represented by the agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The General Insurance: Direct-to-consumer non-standard auto insurance carrier. Competes for the same high-risk driver customer base that Georgia State Auto Insurance serves, but with national digital distribution rather than agency-led sales.
• Direct Auto Insurance: National non-standard auto insurance carrier with retail storefronts in many states. Closely comparable in serving non-standard drivers and bilingual markets, but operates as a carrier rather than independent agency.
• Progressive: One of Georgia State Auto Insurance's core carrier partners and a direct competitor via its own agency and direct channels. Relevant as a comparison point for commission rates, technology investment, and brand strength in personal auto.

Direct peers

• Brightway Insurance: Franchise-based independent insurance agency network selling home, auto, and commercial coverage through multiple carriers. Highly comparable operating model to Georgia State Auto Insurance, with the key difference of using a franchise structure for geographic expansion.
• Goosehead Insurance: Large independent insurance agency franchisor offering personal and commercial lines through multiple carriers. Comparable multi-carrier brokerage model with broader geographic footprint and tech-enabled operations.
• TWFG Insurance: Independent insurance agency representing multiple carriers with personal, commercial, and specialty lines. Comparable model with stronger technology platform; relevant peer for understanding commission economics and scaling constraints.
• Freeway Insurance: Multi-state independent insurance agency specializing in auto coverage including non-standard drivers. Directly comparable in product focus (auto, motorcycle, commercial) and target customer (price-sensitive, non-standard drivers), with significantly larger retail footprint.

Others

• Trusted Choice: Network brand for independent insurance agents in the U.S. Georgia State Auto Insurance operates in the same independent agency channel that Trusted Choice markets nationally, making it a useful ecosystem-level peer.

Emerging players

• AssureSouth Insurance Agency: Small independent insurance agency model operating in the southeastern U.S. with similar multi-carrier brokerage structure. Comparable scale and target market to Georgia State Auto Insurance.

Regional players

• Cure Auto Insurance: Regional non-standard auto insurance carrier operating primarily in the eastern U.S. Competes in the same non-standard auto segment as several of Georgia State Auto Insurance's carrier partners (e.g., Assurance America, Gainsco).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GeorgiaStateAutoInsuranceInc
• Instagraminstagram.com/gastateautoinsurance
• Xx.com/GAStateAuto

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia State Auto Insurance