Primus Solutions

What Primus Solutions does

Primus Solutions operates ShipPrimus, an API-enabled, cloud-based Transportation Management System (TMS) marketed to third-party logistics providers (3PLs), fourth-party logistics providers (4PLs), freight brokers, and the shippers who work through them. Headquartered in Chicago, Illinois, and incorporated as Primus Intellectual Solutions, the company was founded in 2012 and runs a small disclosed team of 1-10 employees under CEO Amanda Bohl. The platform positions itself as a 'neutral' (non-carrier-owned) multi-mode TMS, supporting parcel, LTL, volume LTL, FTL, truckload, rail, intermodal, and ocean freight through a single web-based interface.

The technical foundation rests on a direct API integration model with more than 180 carrier connections spanning major parcel carriers (UPS, FedEx, USPS) and LTL/FTL providers (Old Dominion, Averitt, SEFL, TFI International). Capabilities include central rate shopping, electronic dispatch, BOL and label generation in under a minute, real-time tracking from pickup to proof of delivery, automated invoicing with QuickBooks synchronization, and a dynamic reporting dashboard. In April 2024, the company added a white-labeled Customer Portal as an add-on module, allowing broker customers to rebrand shipper-facing self-service tools (quoting, booking, tracking, document management) for their own end clients. Marketing claims include 99.9% platform uptime, 100% web-based access from any browser, and deployment measured in days.

Commercially, Primus employs a hybrid revenue model: a published transaction-based fee of $3 per Bill of Lading with subscription-style bundling of platform access, training, and customer login. Go-to-market is API-first, combining direct sales via demos and contact forms, content marketing through an active blog, presence at industry events (TIA Capital Ideas Conference), and earned media including CEO Amanda Bohl's 2020 Pro to Know recognition by Supply & Demand Chain Executive. The company is privately held, has no disclosed funding rounds, does not report revenue, and currently serves the United States market without an international footprint, with one public customer named (JBH Logistics, mid-market).

Name

Primus Solutions

Legal name

Primus Intellectual Solutions

Website

https://shipprimus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Primus Solutions operates ShipPrimus, an API-enabled, neutral Transportation Management System (TMS) for 3PLs, 4PLs, and freight brokers. The platform delivers rate shopping, electronic dispatch, real-time tracking, automated invoicing, and a white-labeled shipper portal across 180+ carrier integrations at $3 per Bill of Lading.

Ownership category

akta.pro rank

Product category

Transportation Management Software (TMS)

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industries

Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH), Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE), Spot Rate Management & Dynamic Pricing (Indexing, Benchmarking, Rate Engines) (TLAEAIAC)

Keywords

• Transportation management software
• Freight management platform
• Logistics automation software
• API-enabled TMS
• Carrier rate shopping

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Per-Transaction TMS Platform: Primus charges per Bill of Lading (BOL) transaction at $3 per invoice. The pricing model includes all core functionality: quoting, booking, tracking, invoicing, customer login, and training. This transaction-based pricing serves 3PLs, brokers, and logistics providers who pay per shipment processed.
2. Subscription Platform Access: Training is included with most subscriptions. The platform offers web-based access with 99.9% uptime guarantee, suggesting ongoing subscription-based access to the TMS platform with bundled features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Primus Solutions (operating as ShipPrimus) develops and sells a cloud-based, API-enabled Transportation Management System (TMS) for third-party logistics providers, freight brokers, and logistics companies. The platform handles rate shopping across LTL, FTL, and small-package carriers, electronic dispatch of loads with BOL and label generation, real-time carrier tracking, automated invoicing, and accounting software synchronization. It is offered under per-transaction pricing ($3 per Bill of Lading) and complemented by a white-labeled customer portal that brokers can rebrand for their shipper customers.

Product overview

Primus Solutions offers ShipPrimus TMS as its core cloud-based Transportation Management System platform, complemented by a white-labeled Customer Portal add-on. The platform is API-enabled and neutral (not carrier-owned), supporting parcel, final-mile, LTL, volume LTL, truckload, rail, intermodal, and ocean freight modes. Key capabilities include rate shopping across 180+ carrier integrations, electronic dispatch, automated tracking, label generation, invoicing with accounting sync, and visual reporting dashboards. The Customer Portal extends the platform by providing shippers self-service access to quotes, bookings, tracking, and document management, branded for each broker/3PL customer.

Differentiator

Problem solved

Functional benefit

Products and services

• ShipPrimus TMS Cloud-based, API-enabled Transportation Management System designed for 3PLs, brokers, and logistics providers. Supports LTL, FTL, small package, volume LTL, truckload, rail, intermodal, and ocean freight with rate shopping across 180+ carriers, electronic dispatch with BOL and label generation, real-time tracking, automated invoicing, and customer portal access.
• ShipPrimus Customer Portal (White-Labeled) White-labeled, shipper-facing portal that brokers and 3PLs can rebrand with their own logo and company name. Provides shippers with self-service tools for quoting, booking, tracking, document management, automated workflows, quick quoting for LTL, parcel, volume, TL, and drayage, and real-time shipment visibility.

Quantifiable outcome

• 8% average freight spend reduction through TMS implementation (ARC Advisory Group study)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• UPS, FedEx, USPScoreTechnology or IntegrationDirect API integrations with major small package carriers for label printing, rate shopping, and shipment management. Users can connect accounts and print carrier-approved labels directly from Primus TMS.
• Old Dominion, Averitt, SEFL, TFI International (and 180+ carriers)coreTechnology or Integration180+ carrier integrations across LTL, FTL, and small package providers. Near 100 LTL integrations enable connection to carriers directly or through 3PL relationships. FTL capabilities include integrated load boards and carrier bid boards.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• FourKites: Real-time transportation visibility platform that increasingly intersects with TMS workflows. Comparable in API-first carrier connectivity and broker/shipper use cases, but positioned primarily around visibility rather than full TMS execution—an emerging adjacent player.

Broad incumbents

• Descartes Systems Group: Large logistics technology vendor offering TMS, visibility, and carrier integration solutions (including Macropoint, which is also a Primus integration partner). Overlaps with Primus on TMS and carrier connectivity, but operates as a broad incumbent across many logistics categories.
• Oracle Transportation Management: Enterprise-grade TMS as part of Oracle's broader SCM suite. Competes with Primus in TMS but targets large enterprise shippers rather than 3PL/broker mid-market customers; an indirect competitor when large shippers standardize on enterprise platforms.
• nShift: Multi-carrier shipping and TMS provider for shippers and logistics providers, with strong European presence. Comparable in TMS/rate-shopping and carrier integration, but serves a broader and more international customer base than Primus.
• Trimble Transportation (formerly Kuebix): TMS suite for shippers, brokers, and carriers with multi-modal rating and dispatch. Overlaps with Primus on broker and mid-market TMS but is part of a much larger enterprise transportation portfolio.

Direct peers

• Turvo: Cloud-based, API-first TMS purpose-built for 3PLs, brokers, and shippers. Highly comparable target customer (3PLs and brokers), modern API architecture vs. EDI, and similar horizontal mid-market positioning—making it the closest direct competitor to Primus.
• Aljex Software: TMS specifically targeted at small and mid-sized freight brokers and 3PLs. Direct competitor serving the same long-tail broker segment that Primus targets, with similar focus on ease-of-use and broker-friendly pricing.
• Mangold ELP: TMS/logistics platform for 3PLs and freight brokers with rating, dispatch, and customer portal features. Direct peer in the small/mid 3PL segment with comparable functionality and customer profile.
• MercuryGate International: TMS designed for shippers, 3PLs, and brokers with multimodal coverage including parcel, LTL, FTL, and ocean. Direct peer with overlapping 3PL/broker customers and comparable feature scope (rating, dispatch, tracking, invoicing).
• 3PL Central (3PLX): Logistics software and TMS built specifically for third-party logistics providers. Directly comparable customer base (3PLs), with overlapping warehouse, shipping, and visibility functionality and a strong brand in the 3PL software niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shipprimus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primus Solutions