nfpResearch

What nfpResearch does

nfpResearch is a UK-headquartered market research agency dedicated exclusively to the not-for-profit sector, providing charities with syndicated tracking products and bespoke research services to inform brand, communications, fundraising, and stakeholder-engagement strategy. The company, founded in 2002 as nfpSynergy and rebranded to nfpResearch in 2022, is registered in England (company number 04387900) and based at 68-80 Hanbury Street, London, with 11-50 employees and operates as a London Living Wage employer. Its product portfolio spans 14+ syndicated research products covering brand tracking (nfpPublic UK, Ireland, Canada, regional variants, Minority Ethnic), political and Westminster research (nfpPolitics Westminster, nfpIntelligence Westminster, regional variants), supporter and stakeholder research (nfpSupporters, nfpFunders, nfpHealthcare, nfpPress, nfpBrand, nfpIntelligence), alongside bespoke services including audience segmentation, brand tracking, equalities research, fundraising research, impact evaluation, stakeholder audits, and proposition/campaign testing.

The platform architecture is built around ongoing survey tracking programmes that accumulate longitudinal data across multiple geographies (UK, Ireland, Canada) and stakeholder audiences (public, MPs, journalists, medical professionals, grant-makers, supporters), with custom segmentation options sold as configuration rather than as a unified SaaS offering. Distribution is direct: subscription research products are sold to mid-market charity clients for ongoing monitoring and benchmarking, while bespoke projects are sold enterprise-style through a dedicated research team working with individual charity clients. The company's competitive positioning rests on more than two decades of exclusive focus on the UK charity sector, with customer testimonials drawn from names such as Macmillan, Scope, The Wheel, and Relate, and the maintenance of a free-reports library of 688+ publications for thought-leadership content marketing.

Revenue is generated through two streams: recurring subscription access to syndicated tracking research products (nfpPublic UK, nfpIntelligence, etc.) and bespoke research engagements priced per project. Pricing is not publicly disclosed and requires sales engagement. The company has no disclosed external funding, no parent, and no subsidiaries; it maintains strategic alliances with sector bodies (Third Sector Magazine, ACEVO, Sheila McKechnie Foundation, Stone King, Association of Volunteer Managers) that extend reach into trustee, governance, and policy communities.

Name

nfpResearch

Legal name

nfpResearch

Website

https://nfpresearch.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

nfpResearch is a London-based market research agency serving the not-for-profit sector across the UK, Ireland, and Canada, offering syndicated brand-tracking and stakeholder research products alongside bespoke research services to charities of all sizes.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Research Products: Ongoing subscription-based research products including nfpPublic UK, nfpPublic Ireland, nfpPublic Canada, nfpIntelligence, and other monitoring services that provide regular data and insights to charity clients
2. Bespoke Research Services: Custom research projects tailored to specific charity needs, including monthly trend data and specialized project work with dedicated researchers building custom research programmes

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

nfpResearch is a market research agency dedicated to the not-for-profit sector, offering syndicated tracking survey products (such as nfpPublic UK, nfpPublic Ireland, nfpPublic Canada, nfpSupporters, and nfpPolitics) alongside bespoke custom research projects. The company helps charities and non-profits understand their supporters, track brand performance, monitor stakeholder attitudes, and develop evidence-based strategies across the UK, Ireland, and Canada.

Product overview

nfpResearch is a market research agency serving the not-for-profit sector, formerly known as nfpSynergy. The company offers a portfolio of syndicated tracking survey products across multiple regions (UK, Ireland, Canada) and audience segments. Their core products include brand tracking solutions (nfpPublic UK, nfpPublic Ireland, nfpPublic Canada, nfpPublic Minority Ethnic), political research products (nfpPolitics Westminster, nfpIntelligence Westminster), stakeholder research tools (nfpSupporters, nfpFunders), and specialized products for healthcare and press audiences. The company also provides bespoke research services alongside their standardized monitoring products, covering areas such as audience segmentation, brand tracking, fundraising, and impact evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• nfpPublic UK Brand tracking research product for UK charities that allows subscribers to monitor brand awareness and performance over time.
• nfpPublic for Northern Ireland, Wales, and Scotland Regional brand tracking research product covering Northern Ireland, Wales, and Scotland.
• nfpPublic Ireland Brand tracking research product for Irish charities that tracks brand awareness and engagement.
• nfpPublic Canada Brand tracking research product for Canadian charities tracking brand awareness and performance.
• nfpIntelligence Intelligence and insights research product for the not-for-profit sector providing broader market intelligence.
• nfpPublic Minority Ethnic Research product focusing on minority ethnic communities and their engagement with charities.
• nfpPolitics Westminster Research product tracking political perceptions and engagement relevant to charities at Westminster.
• nfpPolitics for Northern Ireland, Wales, and Scotland Regional political research product covering Northern Ireland, Wales, and Scotland.
• nfpIntelligence Westminster Intelligence research focused on Westminster and political dynamics affecting the charity sector.
• nfpBrand Brand research and tracking solution for charities to monitor brand performance and strategy.
• nfpSupporters Supporter and membership research product allowing subscribers to monitor demographics and engagement levels of their supporter base.
• nfpFunders Research product for grant-making organizations and charity funders.
• nfpHealthcare Research product focusing on healthcare sector engagement and stakeholder attitudes.
• nfpPress Research product for understanding journalist perceptions and media engagement for charities.
• Bespoke Research Services Custom research projects tailored to specific charity needs, including monthly trend data and specialized project work with dedicated researchers building custom research programmes covering audiences and segmentation, brand tracking, equalities, fundraising, impact evaluation, and proposition/campaign testing.

Quantifiable outcome

• Trust in charities research shows recovery from 48% to 55% following negative media coverage
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sheila McKechnie FoundationcoreStrategic or Co-development Partner · 14 March 2024Collaboration on report exploring public attitudes towards charity involvement in politics ahead of UK election
• Third Sector MagazinecoreStrategic or Co-development Partner · 1 September 2016Partnership for National Trustee Survey conducted in September, combining nfpResearch expertise with Third Sector's industry reach and platform
• Charity Futures Programme (ACEVO)coreStrategic or Co-development Partner · 1 September 2016Joint initiative for National Trustee Survey to understand experiences of charity trustees in the UK, working with ACEVO's programme
• Association of Volunteer ManagersminorStrategic or Co-development Partner · 13 May 2016Partnership to recruit first employee for AVM to boost activity for training and development of volunteer managers
• Stone King (Law Firm)minorStrategic or Co-development Partner · 16 October 2014Collaboration on legal opinion regarding fundraising self-regulation, with Stone King leading debate on what trustees should consider when assessing fundraising practices

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ipsos UK: Global market research firm with a UK public sector and charity practice. Comparable as a large incumbent that conducts brand tracking, brand advertising research, and public opinion polling for major UK charities like Macmillan, overlapping with nfpResearch's core products.
• YouGov: Global research data and analytics company with strong UK brand tracking and public opinion capabilities. Comparable as a broader incumbent that provides brand tracking and syndicated consumer research, partially competing with nfpPublic UK-style products.
• Kantar UK: Global research consultancy with brand tracking and consumer insights offerings used by major UK charities. Comparable as a broad incumbent providing brand health and stakeholder tracking that overlaps with nfpResearch's brand tracking products.

Emerging players

• Savanta: UK-headquartered research and insights agency with brand tracking, sector research, and bespoke research capabilities. Comparable as an emerging mid-market research player with overlapping brand and stakeholder research methodologies.

Direct peers

• Directory of Social Change (DSC): UK charity that provides research, training, and publications on the non-profit sector. Comparable because it produces sector data, research reports, and training targeted at UK charities, overlapping with nfpResearch's research products and free reports library.
• CharityComms: Membership body and research publisher for UK charity communicators, producing sector surveys and reports. Comparable as a sector-specialist source of charity benchmarking data, partially overlapping with nfpResearch's brand tracking and communications research.
• Wood for Trees: UK-based data analytics and insight provider that specialises in the charity and not-for-profit sector. Directly comparable as a vertical specialist serving charity fundraising and supporter analytics needs, overlapping with nfpResearch's nfpSupporters and bespoke research offerings.
• Pro Bono Economics: UK charity that provides pro-bono economic research and impact evaluation to non-profits. Comparable because it produces research and evaluation products specifically for the UK charity sector, overlapping with nfpResearch's impact evaluation and fundraising research.
• New Philanthropy Capital (NPC): UK research consultancy focused on charities and funders, producing sector analysis and impact research. Comparable because it sells research and insight products to UK charities and grant-makers, directly overlapping with nfpResearch's nfpFunders and sector analytics work.

Others

• Third Sector (magazine / research): UK charity-sector media brand publishing sector research, surveys, and analysis. Comparable as a sector research publisher that nfpResearch has historically partnered with on the National Trustee Survey, and as an adjacent ecosystem participant reaching the same buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nfp_Research

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nfpResearch