Noli Studios
Noli Studios (Noli Studios Finland Oy) operates a portfolio of serviced studios across the Helsinki capital area and Poland, offering short-stay and flexible monthly accommodation with digital self-service booking, hotel-style amenities, and sustainability-certified buildings for business travelers, expats, digital nomads, and other flexible-stay customers.
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Noli Studios does
Noli Studios (legal entity Noli Studios Finland Oy, founded 2019, headquartered in Helsinki) operates a portfolio of serviced studios in the Helsinki capital area and Poland. The company offers two contract structures: a Short Stay contract (fixed-term, up to one month, paid in full at booking) and a Flexible Stay contract (month-to-month rolling with automatic renewal, monthly invoicing in advance, one-month termination notice), targeting home-seekers and travelers who need a hybrid of hotel-like services and apartment-style living. The portfolio comprises seven Finland locations (Katajanokka, Katajanokka II, Sörnäinen, Malmi, Herttoniemi in Helsinki; Otaniemi in Espoo; Myyrmäki in Vantaa) plus two Poland locations in Warsaw and Gdansk, offering both fully furnished and lightly furnished studios.
The underlying technology is a digital-first self-service platform: customers book via booking.nolistudios.com, complete a paperless check-in process via on-site kiosks, and access digital property and community content. Properties are certified under LEED (Platinum for Otaniemi; Gold for Malmi, Herttoniemi, Katajanokka II), BREEAM Excellent (Myyrmäki, Sörnäinen, Katajanokka), Green Key, and the Visit Helsinki Sustainable Stay program, with 100% renewable electricity from Lumme Energy and zero-emission district heating from Helen Oy. Amenities include shared lounges, co-working spaces, gym, sauna, bi-weekly cleaning, free internet, and community events.
Noli's revenue model combines accommodation rents (subscription-style, with length-of-stay discounts under a 'Stay More, Save More' pricing logic), monthly per-capita utility fees, and usage-based ancillary services (parking, storage, professional cleaning, pet permits, shared bicycles via Pelago). Go-to-market is primarily direct-to-consumer self-serve, with a dedicated enterprise sales motion ([email protected]) for corporate and business-travel customers. The horizontal segmentation approach addresses business travelers, expats, digital nomads, exchange students, athletes, renovators, pet owners, and solo-living customers. Customer outcomes include a 73.3 NPS score on flexible-stay surveys and reported resident tenure exceeding three years. Real estate assets are held through multiple Finnish SPVs (NSF II/III/IV Fin entities) under the operating brand.
Noli Studios firmographics
Firmographics- Name
- Noli Studios
- Legal name
- Noli Studios Finland Oy
- Website
- https://nolistudios.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noli Studios (Noli Studios Finland Oy) operates a portfolio of serviced studios across the Helsinki capital area and Poland, offering short-stay and flexible monthly accommodation with digital self-service booking, hotel-style amenities, and sustainability-certified buildings for business travelers, expats, digital nomads, and other flexible-stay customers.
- Ownership category
- akta.pro rank
Noli Studios industry classification
Industry- Product category
- Serviced Apartments / Extended-Stay Hospitality
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Corporate serviced apartments (business-focused) (THAMACAC)
- akta.pro secondary industry
- Digital Nomad & Remote-Work Monthly Stays (THAMAFAI)
Keywords
Where Noli Studios is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices8 records
Markets served
Noli Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Short Stay Accommodation: Fixed-term accommodation contracts valid for up to one month. Full payment required at booking. Optional cancellation insurance available for additional fee.
- Flexible Stay Accommodation: Month-to-month rolling contracts with automatic renewal. Monthly invoicing in advance. Price varies based on duration - longer stays offer better rates. Minimum stay one month.
- Additional Services: Optional services including professional cleaning, parking spaces, storage services, restaurant services, shared bicycles, gym access (included), and pet permits.
- Utility Fees: Monthly per capita utility fee covering water, electricity, heat, internet, and other utilities. Covers reasonable use; consumption exceeding reasonable use is charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Short Stay - Fully Furnished Studio |
| Subscription | Pay-as-you-go | Short Stay - Lightly Furnished Studio |
| Subscription | Monthly | Flexible Stay - Fully Furnished |
| Usage-based | Monthly | Flexible Stay - Utility Fee |
| Usage-based | Pay-as-you-go | Additional Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Noli Studios product offering
Product offeringCore offering
Noli Studios operates a portfolio of furnished serviced studio apartments offered under two contract types: Short Stay (less than one month, pay-at-booking) and Flexible Stay (month-to-month rolling contracts for stays longer than one month). Studios are available as fully furnished or lightly furnished units and include shared amenities such as gym, sauna, co-working spaces, bi-weekly cleaning, and free high-speed internet. The company serves individual travelers, expats, digital nomads, and corporate clients across the Helsinki capital area and Poland.
Product overview
Noli Studios is a serviced apartment/extended-stay hospitality brand operating across the Helsinki capital area and Poland. The company offers two core accommodation contract types: Short Stay (fixed-term up to one month) and Flexible Stay (month-to-month with automatic renewal for stays exceeding one month). Properties include fully furnished and lightly furnished studio apartments with hotel-like amenities. The portfolio spans eight locations in Finland (Katajanokka, Katajanokka II, Sörnäinen, Malmi, Herttoniemi in Helsinki; Otaniemi in Espoo; Myyrmäki in Vantaa) plus locations in Poland (Warsaw & Gdansk). Standard amenities include shared spaces, free gym access, sauna facilities, co-working spaces, regular cleaning, and optional services such as parking, storage, and shared bicycles.
Differentiator
Problem solved
Functional benefit
Products and services
- Short Stay Contract
Quantifiable outcome
- Net Promoter Score of 73.3 from flexible stay customer satisfaction survey
- +1 more outcomes
Companies that use Noli Studios
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Noli Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noli Studios partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Lumme EnergycoreProvides 100% renewable, emissions-free electricity for all Noli Studios properties. This partnership is fundamental to Noli's sustainability commitment.
- Helen OycoreProvides zero-emission district heating for all Noli Studios locations, supporting sustainability goals.
- Pure WasteminorFinnish manufacturer of work clothes made from 100% recycled materials. Supplies staff uniforms for on-site personnel.
- SEES ProductsminorFinnish washing products with ICADA Natural certification. Provides skin-friendly and environmentally responsible cleaning products.
- PelagominorProvides shared bicycles available free of charge for residents at all Noli locations (except Otaniemi).
- Suomen Löytötavarapalvelu OyminorLost and found service partner. Handles lost belongings left in accommodations after check-out. Items delivered 7 days to 1.5 months after contract expiration.
- Visit HelsinkicoreAll Helsinki Noli locations are part of Visit Helsinki's Sustainable Stay program, recognizing environmental responsibility in energy and water consumption and food waste reduction.
- Foundation for Environmental EducationcoreAwards Green Key certification to Noli properties, international eco-label for tourism establishments demonstrating environmental commitment.
- Visma Pay (Paybyway Oy)corePayment facilitator for Noli Studios' online booking service. Licensed by Financial Supervisory Authority of Finland. Supports Finnish internet banking and major credit/debit cards.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Noli Studios competitors and assessment
Company assessmentBroad incumbents
- Staycity Aparthotels: Staycity is one of Europe's largest aparthotel operators with properties in major cities across the continent. Comparable serviced-apartment product for short and extended stays, but at significantly larger scale and broader geographic footprint than Noli.
- Sonder: Sonder operates a global portfolio of serviced apartments and boutique hotels with a digital-first booking experience. Operates at significantly larger scale than Noli, but serves overlapping demand from business travelers and extended-stay guests.
- Airbnb: Airbnb is the dominant short-term rental marketplace and the primary alternative for travelers and remote workers seeking apartment-style accommodation. Does not directly compete on managed aparthotel units, but addresses overlapping customer demand for flexible stays in Helsinki and beyond.
- Adagio Aparthotels: Adagio is a major European aparthotel brand (joint venture of Accor and Pierre & Vacances) with hundreds of properties. Overlaps with Noli's aparthotel positioning but operates at much larger scale and serves a broader mix of business and leisure customers.
- The Social Hub (formerly The Student Hotel): The Social Hub operates hybrid hospitality properties combining hotel rooms, co-working, meeting spaces and community programming across European cities. Conceptually similar to Noli in blending extended stay, community and work amenities at scale.
Direct peers
- Forenom (Aparthotel): Forenom is a Finnish aparthotel operator with the largest serviced-apartment footprint in Finland and the Nordic region, directly competing with Noli in Helsinki and other Finnish cities for corporate and extended-stay demand. Highly comparable business model, customer base, and geography.
- Limehome: Limehome operates a fully digital, contactless aparthotel portfolio across Germany, Austria, the Netherlands, Spain and beyond. Strong direct peer on the digital-first self-service booking experience and apartment-style accommodations for flexible stays.
- Bob W: Bob W is a European tech-enabled aparthotel operator offering fully furnished serviced apartments with flexible stays and digital check-in across multiple European cities. Closely aligned with Noli on operating model, target customers (business travelers, expats, digital nomads), and digital-first GTM.
Emerging players
- Habyt: Habyt is a European co-living and flexible-housing operator with a digital-first platform serving young professionals, expats and remote workers. Comparable to Noli on flexible stay terms and digital nomad / expat segments, though it leans more into shared-living formats.
- Urban Village (Five Guys) / Lock-Up: Urban Village operates build-to-rent and co-living communities in the UK with hotel-inspired amenities and community programming. Comparable to Noli in combining residential flexibility with hospitality-grade amenities for professionals and relocators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Noli Studios social profiles
Digital presenceNoli Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noli Studios leadership team
Management profileNumber of profiles
Noli Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noli Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noli Studios
What does Noli Studios do?
Noli Studios operates a portfolio of furnished serviced studio apartments offered under two contract types: Short Stay (less than one month, pay-at-booking) and Flexible Stay (month-to-month rolling contracts for stays longer than one month). Studios are available as fully furnished or lightly furnished units and include shared amenities such as gym, sauna, co-working spaces, bi-weekly cleaning, and free high-speed internet. The company serves individual travelers, expats, digital nomads, and corporate clients across the Helsinki capital area and Poland.
Is Noli Studios a public or private company?
Noli Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noli Studios founded?
Noli Studios was founded in 2019. It employs 11 to 50 people.
Where is Noli Studios based?
Noli Studios is headquartered in Helsinki, Finland, in the Europe region.
How does Noli Studios make money?
Four revenue lines are on record. Short Stay Accommodation is the primary driver. The others are flexible Stay Accommodation, additional Services and utility Fees.
Who are Noli Studios's main competitors?
Broad incumbents on record are Staycity Aparthotels, Sonder, Airbnb, Adagio Aparthotels and The Social Hub (formerly The Student Hotel). Direct peers are Forenom (Aparthotel), Limehome and Bob W. Emerging players are Habyt and Urban Village (Five Guys) / Lock-Up.
Does Noli Studios have an API?
No public API is recorded for Noli Studios.
What industry is Noli Studios in?
Noli Studios's product category is Serviced Apartments / Extended-Stay Hospitality. Its primary akta.pro industry code is THAMACAC, Corporate serviced apartments (business-focused), with a secondary code of THAMAFAI, Digital Nomad & Remote-Work Monthly Stays. Its SIC code is 7000.