Patterson Cheney

What Patterson Cheney does

Patterson Cheney Pty Ltd is a privately held, family-owned automotive dealership group headquartered in Keysborough, Victoria, Australia, operating since 1915. The group runs approximately 19 dealership locations across Victoria representing ten brands across passenger, commercial, and heavy-truck segments: Toyota (two rooftops), Mercedes-Benz (four rooftops spanning Berwick, Waverley, Brighton, and Mornington), Isuzu UTE, Isuzu Trucks, MAN, Western Star, Iveco, Mahindra (two rooftops), ACDelco service (Vermont), and Central Star Autohaus prestige used vehicles. Cameron Bertalli serves as CEO and Managing Director.

The business model combines new vehicle sales, used vehicle sales (over 592 pre-owned units in stock across 33 listing pages), parts retailing, in-house servicing and repairs, and vehicle finance and insurance intermediation delivered through physical showrooms and brand-specific websites. A dedicated parts department, apprenticeship program, and 24-hour commercial truck service at Westar Truck Centres (Dandenong, Pakenham, Derrimut, Campbellfield) anchor a recurring aftersales revenue stream. Distribution is direct-to-consumer across both retail and commercial-fleet channels, with no digital platform, app, or proprietary technology layer disclosed beyond standard dealer inventory search and enquiry forms.

The group is concentrated in a single Australian state (Victoria), with all sources confirming operations exclusively within that market. The corporate entity is registered in Victoria as a private limited company, holds Victorian dealer licence LMCT 578, and has formalised governance including a board-approved Modern Slavery Statement (December 2024) and an earlier Modern Slavery Plan (2023). There are no disclosed funding rounds, mergers and acquisitions, or restructuring events in the data; growth has been executed through brand additions and organic rooftop expansion.

Name

Patterson Cheney

Legal name

Patterson Cheney Pty Ltd

Website

https://pattersoncheney.com.au

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

251–500 employees

Short description

Patterson Cheney is a family-owned automotive dealership group operating 19 locations across Victoria, Australia, representing Toyota, Mercedes-Benz, Isuzu, MAN, Western Star, Iveco, Mahindra, and ACDelco, serving retail consumers, commercial fleets, and truck operators with new and used vehicle sales, servicing, parts, and finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles across multiple brands including Toyota, Mercedes-Benz, Isuzu UTE, Isuzu Trucks, MAN, Western Star, Iveco, and Mahindra
2. Used Vehicle Sales: Sale of pre-owned vehicles across all brands with approximately 592 used vehicles in stock
3. Vehicle Servicing and Repairs: Service and repair operations for all vehicle brands sold by the dealership group
4. Parts Retailing: Genuine parts and accessories sales for all vehicle brands
5. Finance and Insurance: Vehicle financing and insurance products offered through business managers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Patterson Cheney is a multi-brand automotive dealership group that sells new and used vehicles across passenger, SUV, and commercial truck segments, representing Toyota, Mercedes-Benz, Isuzu UTE, Isuzu Trucks, MAN, Western Star, Iveco, and Mahindra. The group also operates service and repair workshops, supplies genuine parts and accessories, and offers vehicle finance and insurance products to retail and commercial customers across Victoria, Australia.

Product overview

Patterson Cheney Group is a multi-brand vehicle dealership operating 19+ locations across Victoria, Australia. The company functions as a consolidated automotive retail group offering new and used vehicle sales, vehicle finance, insurance, parts, and service/repairs across multiple dealership brands. The core product portfolio includes Toyota (Patterson Cheney Toyota and Chadstone Toyota), Mercedes-Benz (with four locations: Berwick, Waverley, Brighton, Mornington), Isuzu UTE, Isuzu Trucks, Westar Trucks commercial network (representing Isuzu/MAN/Western Star/Iveco), Mahindra, ACDelco independent service, and Central Star Autohaus prestige vehicles. Additional services include a used vehicle division with 592+ pre-owned vehicles, vehicle finance and insurance products, dedicated parts department, and apprenticeship programs. The company is family-owned and operates as a single unified dealership group rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Vehicle Servicing and Repairs
• Vehicle Parts and Accessories
• Vehicle Finance
• Vehicle Insurance

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• ToyotacoreChannel Partner/ Reseller/ DistributorPatterson Cheney Group represents Toyota through Chadstone Toyota and Patterson Cheney Toyota dealerships in Oakleigh and Keysborough, selling new and used Toyota vehicles including RAV4, LandCruiser Prado, GR Corolla, and bZ4X
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorGroup represents Mercedes-Benz through four dealerships: Berwick, Waverley, Brighton, and Mornington, offering passenger cars, SUVs, vans, and AMG performance vehicles
• Isuzu UTEcoreChannel Partner/ Reseller/ DistributorPatterson Cheney Isuzu UTE dealership selling Isuzu D-MAX and MU-X vehicles
• Isuzu TruckscoreChannel Partner/ Reseller/ DistributorPatterson Cheney Trucks Dandenong and Pakenham locations selling Isuzu trucks. Westar Truck Centres in Derrimut and Campbellfield also represent Isuzu Trucks
• MAN Truck & BuscoreChannel Partner/ Reseller/ DistributorCommercial truck dealership representing MAN brand through Westar Truck Centre locations
• Western Star TruckscoreChannel Partner/ Reseller/ DistributorTruck dealership representing Western Star Trucks through Westar Truck Centre locations
• IvecocoreChannel Partner/ Reseller/ DistributorCommercial vehicle brand represented through Westar Iveco
• MahindracoreChannel Partner/ Reseller/ DistributorIndian SUV manufacturer represented through Werribee Mahindra and Dandenong Mahindra dealerships
• ACDelcocoreChannel Partner/ Reseller/ DistributorParts and service brand represented through Vermont location, providing independent automotive service and parts
• Central Star AutohauscoreChannel Partner/ Reseller/ DistributorPrestige vehicle dealership located in Berwick, part of the Patterson Cheney Group network

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patterson Cheney