Auto AG Truck

What Auto AG Truck does

Auto AG Truck, headquartered in Rothenburg, Switzerland, is the commercial-vehicle dealership subsidiary of the Auto AG Group, operating 11 branches and employing more than 700 staff across Switzerland. The company is an authorized dealer and aftermarket service provider for six OEMs: Iveco, Fiat Professional, MAN, Peugeot, Ford Trucks and Maxus, covering light-, medium- and heavy-duty trucks and vans. Revenue is generated principally through new and used vehicle sales, OEM-warranty and authorized service work, parts distribution, and fleet management — including a long-standing public-sector school transportation operation.

The business model is multi-channel: vehicle sales generate front-end gross profit; service and parts produce recurring, typically higher-margin aftermarket revenue tied to the deployed parc; and fleet contracts, including school transport, provide predictable contracted income. The 2023 acquisition of omnisight added telematics/connected-fleet functionality, and the 2024 integration of Garage Nepple expanded the branch network. The 88,225 listed shares (CHF 10 nominal value) and ISO 9001/14001 certifications anchor its governance and quality posture for public-sector tenders.

Adjacent to the dealer business, Auto AG Truck has begun building an energy-technology platform: the H2Genset mobile hydrogen fuel-cell power generator launched in 2023, with on-site green hydrogen electrolysis commissioned at Rothenburg in October 2024, verticalizing fuel supply for the product line. The company also established BF Import AG in 2024 to distribute Ford Trucks in Switzerland, adding a sixth heavy-truck franchise. FY2025 reported revenue was CHF 176.657M with EBIT of CHF 7.218M and net profit of CHF 5.053M, under CEO Marc Ziegler, with Andreas Fecker succeeding as CFO in January 2026.

Name

Auto AG Truck

Legal name

Auto AG Group

Website

https://autoag.ch

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

251–500 employees

Short description

Auto AG Truck is a Swiss commercial-vehicle dealership group operating 11 branches with 700+ staff, holding authorized franchises for Iveco, Fiat Professional, MAN, Peugeot, Ford Trucks, and Maxus, serving fleet operators, public-sector transport clients, and emerging hydrogen power-generation customers.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership and Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Parts Manufacturing (3363), Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

akta.pro secondary industry

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)

Keywords

• Commercial vehicle sales
• Commercial vehicle service
• Public bus transport
• Mobile hydrogen power
• Vehicle construction

Headquarters

HQ city

Rothenbürg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Vehicle Sales: Sales of new commercial vehicles including trucks and buses. Revenue from vehicle sales across multiple brands (Iveco, Fiat Professional, MAN, Peugeot, Ford Trucks). Major contributor with CHF 156.8 million revenue in 2025.
2. Vehicle Service and Repair: Service, maintenance, and repair services for commercial vehicles across all brands at 11 locations. Also includes parts and accessories sales.
3. Public Transport Operations: Public passenger transport services including school transport, club transportation, corporate transport, and event transport. 7.6 million passengers transported annually. Revenue of CHF 19.9 million in 2025.
4. Hydrogen Power Generation (H₂Genset): Rental of mobile hydrogen fuel cell power generators for off-grid applications. Cloud-monitored fleet solution.
5. Vehicle Construction: Specialized vehicle construction and modification services through GESER Fahrichtbau AG acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Auto AG Truck is the commercial vehicle operating subsidiary of Auto AG Group, selling new commercial trucks and buses from multiple brands (Iveco, Fiat Professional, MAN, Peugeot, Ford Trucks) and providing service, maintenance, and repair across 11 locations in Switzerland. The group also operates public bus transport services, produces green hydrogen for alternative-drive commercial vehicles, and rents the proprietary H₂Genset mobile fuel cell power generator for off-grid applications.

Product overview

Auto AG Truck is part of Auto AG Group, a Swiss commercial vehicle and public transport company with over 100 years of history. The company operates as a comprehensive service provider in commercial vehicle sales (Iveco, Fiat Professional, MAN, Peugeot, Maxus, Ford Trucks), service and repair, vehicle construction, and public transport (bus services). The group also offers innovative solutions including hydrogen production and the H₂Genset mobile hydrogen power generator. Auto AG Group comprises the operating companies Auto AG Truck, Auto AG Bus, Auto AG Rothenburg, BF Import AG (Ford Trucks importer), and acquired brands Garage Nepple AG and omnisight GmbH. The company serves customers across dry, refrigerated, and bulk transport, as well as passenger transport for schools, clubs, companies, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto AG Truck - Commercial Vehicle Sales, Service and Repair Comprehensive commercial vehicle dealership and service offering trucks and buses from multiple brands (Iveco, Fiat Professional, MAN, Peugeot, Maxus, Ford Trucks). Provides sales consultation, configuration, financing, maintenance, repair, and parts supply across 11 Swiss locations for commercial fleet operators, transport companies, and businesses operating dry, refrigerated, and bulk transport fleets.
• Auto AG Bus - Public Transport Services Public passenger transport services including scheduled bus routes, school transportation (key growth driver), club and association transport, corporate transport, and event transport. Serves government, nonprofit, and enterprise customers across Central Switzerland.
• H₂Genset Mobile Hydrogen Power Generator Rental of mobile hydrogen fuel cell power generator with peak output up to 20 kW for construction sites, outdoor events, temporary telecom mast power, and mobile emergency backup power. Includes IoT-enabled cloud-based fleet monitoring via web application for individual units or entire fleets. Provides emissions-free mobile electricity for off-grid use cases.

Quantifiable outcome

• 40%+ revenue growth in 2024 following Nepple Group acquisition
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ford TruckscoreChannel Partner/ Reseller/ Distributor · 1 August 2024Ford Trucks officially entered Swiss market in August 2024. BF Import AG (Auto AG Group subsidiary) serves as official importer. Ford F-MAX flagship model launched in Switzerland. Partnership signed with Ford Trucks executives for DACH region distribution.
• Garage Nepple AGcoreStrategic or Co-development Partner · 1 July 2024Acquisition as part of strategic succession planning. Garage Nepple operates over 110 employees at four locations. Brands include MAN, Iveco, and Fiat Professional. Also offers motorhomes (Adria) and trailers (Humbauer).
• omnisight GmbHminorStrategic or Co-development Partner · 1 September 2023omnisight GmbH transferred business activities to Auto AG Group effective September 1, 2023.
• Bild und TonminorStrategic or Co-development Partner · 1 January 2023Collaboration partner for H₂Genset mobile hydrogen power generator rental. Bild und Ton provides complementary offerings for emissions-free mobile power solutions.
• Nater NutzfahrzeugecoreStrategic or Co-development Partner · 1 January 2017Acquisition of Nater Nutzfahrzeuge expanding commercial vehicle sales and service network.
• GESER Fahrzeugbau AGcoreStrategic or Co-development Partner · 1 January 2008Acquisition of specialized vehicle construction company. Expands Auto AG Group capabilities in vehicle manufacturing and customization.
• impxunix AGminorOthersData protection certification by impunix AG. Certifies compliance with data protection standards for Auto AG Group processes and systems.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autoagtruck
• LinkedInlinkedin.com/company/auto-ag-truck
• Instagraminstagram.com/auto_ag_truck

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto AG Truck