Oakham Ales
- Company typePrivate
- Founded1993
- HeadquartersPeterborough, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Oakham Ales firmographics
Firmographics- Name
- Oakham Ales
- Legal name
- Oakham Ales
- Website
- https://oakhamales.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Oakham Ales industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Regional & National Breweries (THAFALAD)
Keywords
Where Oakham Ales is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Oakham Ales business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beer Sales: Sales of cask ales, keg beers, bottled beers, and canned beers through trade customers and direct-to-consumer online shop. Core range includes JHB, Inferno, Citra®, Bishops Farewell and Green Devil IPA, supplemented by monthly seasonal beers and cask aged ales.
- Bellwether Wines: Quality wines from around the world at all price points, offered to trade customers alongside Oakham beers to create a one-stop shop.
- Merchandise Sales: Branded merchandise including t-shirts, polo shirts, fleeces, hoodies, sweatshirts, caps, and beanies sold through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Citra T-Shirt at £19.85 |
| One time/ perpetual license | Pay-as-you-go | Oakham Craft Brew Legends T-Shirts from £16.95 |
| One time/ perpetual license | Pay-as-you-go | Oakham Hoodie at £35.00 |
| One time/ perpetual license | Pay-as-you-go | Oakham Fleece at £37.80 |
| One time/ perpetual license | Pay-as-you-go | JHB Bottles promotional pricing at £21.90 per case |
| Unit Pricing | Pay-as-you-go | UK Delivery Shipping at £6.50 per order |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Oakham Ales product offering
Product offeringCore offering
Oakham Ales is a UK craft brewery that produces and distributes cask-conditioned ales and craft beers. Its core range of five permanently available beers (JHB, Inferno, Citra, Bishops Farewell, Green Devil IPA) is supplemented by monthly seasonal beers, cask aged ales, kegs, bottles, cans, and limited-edition Westgate Small Batch brews. The brewery also operates Bellwether Wines, a wine distribution arm serving trade customers.
Product overview
Oakham Ales is a craft beer brewery founded in 1993, offering a portfolio of beer products across multiple formats. Their core offering consists of five permanently available cask beers: JHB, Inferno, Citra Session IPA, Bishops Farewell, and Green Devil IPA. These core products are supplemented by monthly seasonal beers (rotating varieties featuring new hop combinations), cask aged strong ales (cellared for minimum 6 weeks), and Westgate Small Batch limited edition brews. Products are available in cask, keg, bottled, and canned formats. The company also offers merchandise through its online shop and has expanded into wine distribution via Bellwether Wines. Trade/supply services are provided to the licensed trade sector.
Differentiator
Problem solved
Functional benefit
Brands
- Bellwether Wines: Quality wines range offered by Oakham Ales at all price points, featuring exceptional wines from around the world with competitive prices and customer service support.
Products and services
- Core Range Cask Beers Five flagship cask-conditioned ales permanently available to the licensed trade and through the online shop, ranging from JHB (3.8% ABV) to Green Devil IPA (6.0% ABV).
- Citra Session IPA Light gold Session IPA at 4.2% ABV, bursting with citrus and tropical hop flavours; Oakham's top seller and acknowledged UK brewing trailblazer.
- Green Devil IPA Twice World Champion cask IPA at 6.0% ABV, packed with hop harvest aromas and tropical citrus flavours.
- Seasonal Beers Monthly rotating seasonal beers featuring past favourites and brand new recipes showcasing new hop varieties from global sourcing trips.
- Cask Aged Beers Strong cask ales cellared like fine wines using the proprietary Krausening method, aged minimum 6 weeks for full development of aromas and conditioning.
- Keg Beers Keg-format versions of Oakham's cask-conditioned beers including Citra Session IPA, Citra Unfiltered, Krush and Green Devil IPA, plus rotating keg specials for licensed trade.
- Bottled Beers Core range beers in unique, unpasteurised bottled format sold via the online shop and licensed trade.
- Canned Beers Unfiltered canned beers preserving Oakham's signature hop-forward flavours, available through the online shop.
- Westgate Small Batch Brews Exclusive one-off, limited-edition brews produced from Oakham's iconic Westgate small-batch brewery, recommissioned for 2026.
- Bellwether Wines Wine portfolio offering quality wines from around the world at all price points, distributed to licensed trade customers alongside the Oakham beer range.
- Oakham Branded Merchandise Branded Oakham Ales apparel including t-shirts, polo shirts, fleeces, hoodies, sweatshirts, caps and beanies sold via the online shop.
Quantifiable outcome
- Green Devil IPA - Twice World Champion Cask Beer at prestigious International Brewing Awards
- +2 more outcomes
Companies that use Oakham Ales
Customer profileSegments2 records
Ideal customer profiles2 records
Oakham Ales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oakham Ales partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ThornbridgeminorCollaborative brewing partnership resulting in 'Hoppy Pale' (4.2%), a collab pale ale brewed with Thornbridge and hopped with Columbus, Amarillo, Cascade and Citra® hops. Released as a seasonal beer in June 2026.
- Bellwether WinescoreOakham's wine distribution arm offering quality wines from around the world at all price points. Provides competitive prices and high customer service for trade outlet wine offerings.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Oakham Ales competitors and assessment
Company assessmentBroad incumbents
- Fuller's: Established London-based regional brewer with a portfolio of cask ales and an owned pub estate. Competes with Oakham for premium cask listings in southern UK licensed trade and the bottled/off-trade channel.
- BrewDog: Major UK craft brewer operating at significantly larger scale across trade, DTC, own-brand bars and global exports. Competes for the same hop-forward cask/keg/can consumer and the same licensed-trade tap handles as Oakham.
- Marston's: Major UK regional brewer operating multiple cask ale brands alongside its pub estate. Competes with Oakham in the licensed trade cask category and at the grocery off-trade distribution layer.
- Adnams: Suffolk-based brewer and hospitality operator combining cask ale production with its own pub estate and DTC retail. Overlaps with Oakham on cask ale manufacturing and trade-channel competition.
- Shepherd Neame: Britain's oldest brewer, producing a cask ale portfolio largely distributed through a tied pub estate and free trade. Direct competitor in the UK cask-ale category with comparable heritage positioning.
- Greene King: One of the UK's largest regional brewers with deep licensed-trade penetration and a tied pub estate. Head-to-head competitor for cask ale tap handles and a benchmark for scale economics Oakham cannot match.
Direct peers
- Thornbridge: Independent UK craft brewery with a comparable cask-led, hop-forward portfolio and award-winning reputation. Direct relevance is reinforced by an active collaborative brewing partnership (Hoppy Pale) with Oakham Ales.
- Camden Town Brewery: UK craft brewery known for hop-forward lagers, IPAs and pale ales sold across on-trade, off-trade and DTC. Closely comparable product profile (sessionable hop-led beers), channel mix (trade + direct), and brand-building approach.
- Wadworth: Independent Wiltshire-based regional brewer with a comparable cask-led product range and an owned pub estate. Similar size band, independent ownership structure, and trade-channel focus to Oakham.
- Theakston: Long-established Yorkshire cask ale brewer with a heritage reputation in the traditional UK cask segment. Closely comparable trade-channel-led, cask-conditioned ale proposition and award history in CAMRA circles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oakham Ales social profiles
Digital presenceOakham Ales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakham Ales leadership team
Management profileNumber of profiles
Profiles3 records
Oakham Ales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakham Ales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakham Ales
What does Oakham Ales do?
Oakham Ales is a UK craft brewery that produces and distributes cask-conditioned ales and craft beers. Its core range of five permanently available beers (JHB, Inferno, Citra, Bishops Farewell, Green Devil IPA) is supplemented by monthly seasonal beers, cask aged ales, kegs, bottles, cans, and limited-edition Westgate Small Batch brews. The brewery also operates Bellwether Wines, a wine distribution arm serving trade customers.
Is Oakham Ales a public or private company?
Oakham Ales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oakham Ales founded?
Oakham Ales was founded in 1993. It employs 11 to 50 people.
Where is Oakham Ales based?
Oakham Ales is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Oakham Ales make money?
Three revenue lines are on record. Beer Sales are the primary driver. The others are bellwether Wines and merchandise Sales.
Who are Oakham Ales's main competitors?
Broad incumbents on record are Fuller's, BrewDog, Marston's, Adnams, Shepherd Neame and Greene King. Direct peers are Thornbridge, Camden Town Brewery, Wadworth and Theakston.
Does Oakham Ales have an API?
No public API is recorded for Oakham Ales.
What industry is Oakham Ales in?
Oakham Ales's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAD, Regional & National Breweries. Its NAICS code is 31212 and its SIC code is 2082.