What GROUPE LAUNAY does

Groupe Launay is a family-owned, 100% independent French real estate developer founded circa 1989–1990 and headquartered in Cesson-Sévigné (Rennes). The company specialises in new-build residential property development — apartments, individual houses, and building plots — alongside urban planning and land-development services, operating through six directly owned regional agencies that cover Rennes (Bretagne), Nantes (Pays de la Loire), Bordeaux (Aquitaine), Lyon (Rhône-Alpes), Angers, and the Arc Alpin corridor (Haute-Savoie and Ain). Over roughly 35 years the group has delivered more than 7,800 homes across 180 completed operations; its current marketed portfolio comprises 82 active programmes spanning nine French departments.

The core offering is new residential property sold directly to end buyers, with units ranging from studios at approximately €95,000 to larger apartments and houses above €350,000. Programmes are typically bundled with French tax-optimisation schemes — the reduced TVA 5.5% rate, LMNP furnished-rental status, and the Jeanbrun device — which are positioned as core go-to-market levers rather than ancillary services. The company supplements residential development with complementary urban-development (aménagement urbain) work and with project-finance advisory for buyers. A second commercial line has emerged through large-scale property contracts, most visibly the recent extension of Schneider Electric's industrial site in Chartres-de-Bretagne.

The revenue model is structurally one-time: each apartment, house, or plot is a discrete property sale to an individual buyer or investor. Customers are reached through a multi-channel mix — the corporate website, a partner extranet, email/newsletter, a referral programme, and the physical agencies — with the agencies carrying both the sales and post-sale relationship. Headcount is reported at 101–250 employees and ownership remains wholly within the founding family, with Franck and Jérôme Launay identified as operating leadership. No public listing, external investors, M&A activity, or proprietary technology platforms are disclosed in the available data.

Name

GROUPE LAUNAY

Legal name

Groupe Launay

Website

https://groupe-launay.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Launay is a family-owned, independent French real estate developer that designs, builds, and sells new apartments, houses, and building plots across western and central France through six regional agencies serving individual primary-residence buyers and rental investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate development
• New construction apartments
• Urban development services
• Building plot sales
• Real estate investment advisory

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales - New Construction: Groupe Launay generates revenue primarily through the sale of new residential properties including apartments, houses, and building plots. The company develops real estate projects across Western and Central France, selling directly to end buyers (primary residence purchasers and property investors). Revenue is one-time per transaction rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GROUPE LAUNAY develops and sells new residential real estate across Western and Central France, offering new apartments (studios to 5+ room units), new individual houses, and building plots for self-build, alongside urban development services. The company runs an active portfolio of 82 programs delivered through six regional agencies, with advisory services for primary residence buyers and property investors including tax optimization schemes (LMNP, Jeanbrun, TVA 5.5%).

Product overview

Groupe Launay is a family-owned, independent French real estate developer specializing in new residential property development across western and central France. The company operates a unified platform offering three main property types: new apartments (appartements neufs), new individual houses (maisons neuves), and building plots (terrains à bâtir). Their portfolio spans multiple geographic regions (Bretagne, Pays de la Loire, Nouvelle-Aquitaine, Rhône-Alpes) through a network of local agencies. The product portfolio includes named residential programs such as Origin', Enjoy, Bois Lizé, Kapella, Serenity, L'Écrin, City'Zen, and others, each representing individual residential developments with specific configurations, price points, and eligibility for government tax schemes (TVA 5.5%, LMNP, Jeanbrun). The company also provides urban development (aménagement urbain) services alongside residential promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Appartements Neufs (New Apartments) New apartments (appartements neufs) in multi-unit residential buildings across multiple French cities and departments, ranging from studios to 5+ room units with prices from €95,000 to over €500,000. Targeted at individual buyers for primary residence or investment.
• Maisons Neuves (New Houses) New individual houses (maisons neuves) offered as standalone properties or within residential programs such as VILLAS KAPELLA in Nantes (wood-frame construction with private gardens) and Eko Lodge Maisons in Saint-Malo. Targeted at families and individuals seeking detached homes.
• Terrains à Bâtir (Building Plots) Building plots (terrains à bâtir) available in multiple French departments, enabling clients to construct their own homes on ready-to-build plots.
• Origin' - Avrillé 48-apartment residence in Avrillé (49) featuring studios to 4-room units with biosourced materials, designed by MIMA architect. Delivery 2028. Eligible for LMNP and Jeanbrun tax schemes. Targeted at individual buyers and investors.
• Bois Lizé - Accession à prix maîtrisés 50-apartment residence in Angers (49) with T3-T4 units in the Hauts de Saint-Aubin district. Features district heating and landscaped courtyard. TVA 5.5% eligible. Delivery 2028. Targeted at households meeting controlled-price (accession maîtrisée) income criteria.
• Enjoy - Accession à prix maîtrisés 51-apartment eco-district residence in Belle-Beille, Angers (49) with wood-concrete construction, T2-T4 units, all featuring outdoor spaces up to 50m². TVA 5.5% eligible. Delivery 2026. Targeted at households meeting controlled-price accession income criteria.
• Kapella - Nantes 15 apartments plus 2 independent wood-frame villas (VILLAS KAPELLA) in Nantes (44), Route de la Chapelle-sur-Erdre. Features shared garden with amenities. TVA 5.5% eligible. Delivery 2027. Targeted at primary-residence buyers and families.
• Serenity - Saint-Nazaire 23-apartment residence in Saint-Nazaire (44) with T2-T3 units near city center. Features shared garden with relaxation area. TVA 5.5% eligible. Delivery 2027. Targeted at primary-residence buyers and investors.
• Aménagement Urbain (Urban Development) Urban development and planning services (aménagement urbain) provided alongside residential property development, including land development and urban renewal projects. Targeted at municipalities and corporate partners requiring integrated urban planning.
• Investissement Locatif (Rental Investment Advisory) Real estate investment advisory covering rental investment, tax optimization schemes (LMNP, Jeanbrun, TVA 5.5%), and property wealth management. Targeted at individual investors seeking rental-yield properties.

Quantifiable outcome

• Over 7,800 homes constructed on 180 operations in 35 years

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schneider ElectricsignificantStrategic or Co-development PartnerGroupe Launay is executing the extension of Schneider Electric's industrial site in Chartres-de-Bretagne, a major industrial development project demonstrating the company's capability in large-scale commercial property development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/groupelaunay
• Facebookfacebook.com/GroupeLaunay
• LinkedInlinkedin.com/company/groupe-launay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUPE LAUNAY