What MiniMBA does

MiniMBA, operated by The Mini Training Company Limited (a subsidiary of Brave Bison Group Plc, LSE: BISON), is an online education platform that delivers MBA-level marketing, brand management, and management training to individual professionals and corporate teams. Founded in 2016 by Professor Mark Ritson — a marketing academic who has taught at London Business School, MIT Sloan, Melbourne Business School, and the University of Minnesota, and served 13 years as in-house professor for LVMH — the platform packages top-tier business school curricula into 10-11 week online courses with twice-yearly cohorts (April and September). The product portfolio includes MiniMBA in Marketing, MiniMBA in Brand Management (featuring a proprietary Brand Simulator), and MiniMBA in Management (featuring a Global Business Simulation set in a fictional 'Autopia' world), all accredited by the Continuous Professional Development Standards Office for 40 CPD credits each. Core proprietary technology is an online learning management system with on-demand video content, interactive Q&As, brand simulation tools, and an alumni network platform serving 40,000+ graduates across 86+ countries.

The business model combines B2C individual enrollment at a flat $2,579+VAT per course with a B2B corporate team training motion for 5+ delegates, which includes custom branding, additional modules, bespoke content, and Mark Ritson-led sessions under volume-based pricing. Distribution is primarily direct via minimba.com (self-serve) supplemented by a dedicated sales team for enterprise accounts. Marketing relies on content (articles, webinars, case studies), virtual open days, email, and earned media, with the Mark Ritson brand as the principal demand-generation asset. The platform has accumulated an NPS of 77+, with 90%+ of alumni willing to recommend the course and 93-94% reporting increased confidence and effectiveness post-completion. Notable enterprise clients include Penfolds (200+ marketers across 80+ markets), Goodman Fielder, JB Hi-Fi, Milwaukee Tools, Yakult Europe, Toyota, Salesforce, Asana, and Boundless.

The company is leanly staffed (1-10 employees per firmographic data) and operates from a registered office at 2 Stephen St, London. It is excluded from operating in China, Indonesia, Russia, and Belarus due to streaming/content access constraints, but otherwise distributes globally. No external funding rounds are disclosed; the business operates as a subsidiary within the publicly-listed Brave Bison Group.

Name

MiniMBA

Legal name

The Mini Training Company Limited

Website

https://minimba.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MiniMBA is an online education platform offering MBA-level marketing, brand management, and management courses to individual professionals and corporate teams globally. Founded in 2016 by Professor Mark Ritson, it has trained 40,000+ alumni across 86+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Enrollment: Individual professionals pay course fees to enroll in MiniMBA programs. Each course (Marketing, Brand Management, Management) is priced at $2,579 + VAT for individual enrollment. Courses run twice yearly with April and September cohorts.
2. Corporate/Team Training: Enterprise clients book multiple seats (5+) with customized training options including platform branding, additional modules, and bespoke content. Volume-based corporate pricing tiers apply.
3. CPD Certification: All courses are accredited by the Continuous Professional Development Standards Office, providing 40 CPD credits per course upon completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MiniMBA sells online, cohort-based, MBA-level marketing courses—Marketing, Brand Management, and Management—taught primarily by Professor Mark Ritson, delivered over 10–11 weeks via on-demand video, interactive Q&As, proprietary simulators, and exams. Offerings are sold both directly to individual professionals ($2,579 + VAT per course) and to enterprise marketing teams (5+ delegates) via customized corporate training packages, with all courses accredited by the CPD Standards Office (40 credits each).

Product overview

MiniMBA is an online education platform offering three core MBA-level courses in Marketing, Brand Management, and Management, all accredited by the Continuous Professional Development Standards Office (40 CPD credits each). Founded by Professor Mark Ritson, the platform delivers practical, applied marketing education through on-demand video lectures, interactive Q&As, simulations, and exams. The portfolio includes individual courses and corporate team training packages with customization options. Alumni receive ongoing access to course materials through the Mini MBA Alumni Network platform.

Differentiator

Problem solved

Functional benefit

Products and services

• MiniMBA in Marketing 11-week online MBA-level marketing course covering core marketing content—research, targeting, pricing, distribution, segmentation, positioning, brand architecture, budgeting, and tracking—delivered via on-demand video with interactive Q&As and a final exam. Targets individual marketing professionals seeking practical frameworks, and awards 40 CPD credits upon completion.
• MiniMBA in Brand Management 11-week online course providing applied, advanced training in brand management, including a complete brand planning process and a competitive online simulator where participants manage a fictional brand. Targets brand managers and marketers seeking specialized brand strategy skills, and awards 40 CPD credits upon completion.
• MiniMBA in Management 10–11-week online management course for marketers covering leadership, strategy, finance, decision-making, and organizational behavior, taught by professors from top business schools alongside a global business simulation (Autopia) where participants compete as CEOs of car manufacturers. Targets CMOs, senior marketers, and founders, and awards 40 CPD credits upon completion.
• MiniMBA Team Training Corporate training package providing team-wide access to MiniMBA courses (5+ delegates) with customization options including platform branding, additional features, bespoke modules, and Mark Ritson-led sessions. Sold through a direct sales motion with volume-based corporate pricing and invoicing. Targets enterprise marketing organizations seeking to align teams around a common methodology.
• Mini MBA Alumni Network Exclusive alumni networking platform providing ongoing access to course materials, video lectures, readings, and tools after course completion, enabling continued learning and professional connections. Available to graduates of MiniMBA courses as part of the alumni community.

Quantifiable outcome

• 94% of alumni feel more effective after the course
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• IpsoscoreStrategic or Co-development PartnerGlobal market research firm Ipsos collaborated with MiniMBA founder Mark Ritson to conduct research on marketing knowledge among 1,226 marketers in the U.S., U.K., and Australia. The study found that only 35% could pass a 10-question benchmark assessing foundational marketing knowledge.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/minimba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiniMBA