Martin Hood

What Martin Hood does

Martin Hood, operating legally as MH CPA PLLC, is a regional professional services firm headquartered in Champaign, Illinois, with additional offices in Peoria Heights and Danville. Founded in 1982 (per firmographics data) by partners David Hood and Kim Martin, the firm serves business clients and individual taxpayers through a full-service portfolio spanning tax preparation and planning, audit and assurance, client advisory, transaction services, virtual CFO services, and ESG advisory, supported by a sub-brand called MH 1040 Express for individual filings.

The firm is differentiated by deep vertical specialization across eight industries — Manufacturing/Wholesale/Distribution, Construction, Real Estate and Development, Agribusiness, Government and Nonprofit, Cannabis/Hemp, Employee Benefit Plans, and Individual Taxpayers — with the cannabis/hemp practice representing a deliberate positioning in an emerging market requiring Section 280E expertise. Go-to-market is sales-led and relationship-based, leveraging direct client engagement at physical offices, thought leadership content (including a dedicated OBBBA resource center and regular insights publications), an email newsletter funnel, and a Sharefile-backed client portal.

Revenue mechanics derive entirely from professional services fees across the six service streams, with no publicly disclosed pricing tiers. Distribution runs through three regional Illinois offices for face-to-face advisory and through virtual delivery channels for remote CFO and advisory mandates. The firm reports an employee base of 11-50 and was recognized in the Forbes 2026 America's Best-in-State CPAs list for two of its leaders (Jeff Livesay and Bethany Hearn). The stated technology layer is generic — standard web, portal, and payment tooling — without disclosed proprietary AI, API, or platform capabilities.

Name

Martin Hood

Legal name

MH CPA PLLC

Website

https://martinhood.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin Hood (MH CPA PLLC) is a Champaign, Illinois-based CPA firm offering tax, audit, advisory, virtual CFO, ESG, and transaction services to mid-market businesses and individual taxpayers across eight industry verticals in central Illinois.

Ownership category

akta.pro rank

Headquarters

HQ city

Champaign

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Tax Services: Tax preparation and planning services for individuals and businesses, including individual tax preparation through MH 1040 Express offering.
2. Assurance & Attest Services: Audit and assurance services providing independent verification and examination of financial statements.
3. Business Advisory - Virtual CFO: Virtual CFO services providing strategic financial leadership and advisory to clients on an ongoing basis.
4. ESG Services: Environmental, Social, and Governance consulting and reporting services.
5. Transaction Services: Advisory services for business transactions including M&A, due diligence, and deal support.
6. Client Advisory Services: Ongoing accounting and financial advisory services for business clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MH CPA PLLC (Martin Hood) is a regional accounting firm delivering tax preparation and planning, audit and assurance, ESG advisory, transaction services, virtual CFO services, and client advisory services to businesses and individuals. The firm serves specialized industry verticals including agribusiness, construction, government and nonprofit, real estate, cannabis/hemp, employee benefit plans, and manufacturing/wholesale/distribution. It also offers a streamlined individual tax product, MH 1040 Express, focused on Form 1040 filings.

Product overview

MH CPA PLLC is a professional accounting firm offering a comprehensive suite of accounting, tax, and advisory services. The firm operates as a unified service portfolio organized around core competencies: Tax Preparation & Planning (including the MH 1040 Express sub-brand for individual filers), Client Advisory Services (with Virtual CFO as an on-demand add-on), Audit & Assurance, ESG Services, and Transaction Services. These service lines are delivered across multiple industry verticals including Agribusiness, Construction, Government & Nonprofit, Real Estate & Development, Cannabis/Hemp, Employee Benefit Plans, and Manufacturing/Wholesale/Distribution. The firm positions itself as having "big firm capability" with "small firm agility," serving clients primarily from offices in Illinois (Champaign, Peoria Heights, and Danville).

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation & Planning

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Forvis (formerly BKD): Top-tier U.S. CPA and advisory firm formed from the BKD–DHG merger serving mid-market clients in healthcare, government, manufacturing, and agribusiness — overlapping verticals and advisory expansion strategy.
• Wipfli: Large U.S. accounting and advisory firm focused on mid-market clients across industries including manufacturing, construction, agribusiness, and government — directly comparable vertical coverage and advisory-led service model.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm serving mid-market clients across multiple verticals including agribusiness, construction, real estate, and government — same vertical breadth and 'big firm, small firm agility' positioning as Martin Hood, but at significantly larger scale.
• Plante Moran: Large U.S. accounting, tax, and consulting firm serving middle-market clients across manufacturing, construction, real estate, and agribusiness — same multi-vertical mid-market playbook at much larger scale.

Direct peers

• Legacy Professionals LLP: Regional Illinois CPA firm providing audit, tax, and consulting to municipalities, nonprofits, and businesses — comparable mid-market regional model with similar assurance/governmental audit specialization.
• Selden Fox: Mid-sized Illinois CPA firm providing tax, audit, and advisory services to closely held businesses and individuals — same Illinois geography and SMB/mid-market client profile as Martin Hood.
• Porte Brown: Illinois-based regional CPA and advisory firm of comparable size offering tax, audit, and business advisory services to SMB and mid-market clients — direct local competitor with overlapping verticals including construction, manufacturing, and professional services.
• Lauterbach & Amen: Illinois-headquartered CPA and financial advisory firm serving municipal, nonprofit, and private-sector clients — overlaps with MH's government/nonprofit and assurance practice areas.
• Ostrow Reisin Berk & Abrams: Chicago-based mid-sized accounting firm offering tax, audit, advisory, and specialty services to closely held and middle-market businesses — comparable service mix and middle-market positioning.

Emerging players

• GreenGrowth CPAs: Nationally focused CPA firm specializing in cannabis, hemp, and ancillary industries — directly comparable to MH's cannabis/hemp accounting specialty and a potential collaborator or competitor in the same §280E-focused niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MartinHoodCPAs
• Facebookfacebook.com/MartinHoodCPAs
• LinkedInlinkedin.com/company/martinhoodcpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Hood