Eye Care Professionals
Eye Care Professionals is a physician-owned ophthalmology and optometry practice in Reno, Nevada, founded in the 1950s. It provides medical and surgical eye care—including LASIK, cataract, and glaucoma procedures—serving individual patients across Northern Nevada and Northern California.
- Company typePrivate
- Founded1950
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eye Care Professionals does
Eye Care Professionals is a physician-owned ophthalmology and optometry medical practice headquartered in Reno, Nevada, founded in the 1950s and operating for more than 75 years. The practice delivers comprehensive medical and surgical eye care across Northern Nevada and Northern California, served by a three-provider clinical team led by Dr. Matthew B. Mills, M.D., a board-certified ophthalmologist and owner, alongside Dr. Leyla Mirbaha, O.D., and Dr. Timothy Huntting, O.D. Patient volumes are drawn from Reno, Sparks, Carson City, Fernley, Minden, Gardnerville, Incline Village, Truckee, and South Lake Tahoe.
The practice's service portfolio spans refractive surgery (LASIK via Johnson & Johnson iDESIGN Refractive Studio, PRK, ICL, RLE, KAMRA), cataract surgery (LenSx bladeless femtosecond laser, premium IOLs including PanOptix Pro Trifocal, multifocal, accommodating, Toric, and RxSight Light Adjustable Lens), glaucoma management (iStent, iDose TR sustained-release implant, OMNI, Hydrus, Voyager DSLT), dry eye and ocular surface disease (LipiFlow, punctal plugs, prescription therapy), and treatment for diabetic retinopathy, macular degeneration (Valeda PBM), and blepharitis. Surgical procedures are performed at Vision Surgery Center of Nevada using the NGENUITY 3D Visualization System. The practice has documented first-in-Nevada status for multiple procedures including Wavefront LASIK, bladeless laser cataract surgery, ReSTOR IOL implantation, laser ECP for glaucoma, and iStent implantation in Northern Nevada.
Eye Care Professionals operates a fee-for-service professional services revenue model combining insurance and Medicare reimbursement for standard medical and surgical care with direct out-of-pocket payment for elective vision correction (LASIK, premium IOL upgrades). Financing is facilitated through Care Credit. The go-to-market motion is direct-to-consumer, supported by a content-marketing website, Google reviews, community awards, and a formal optometrist referral program ('For Referring ODs'). The practice maintains strategic technology licensing and supply partnerships with Johnson & Johnson Vision (iDESIGN), Alcon (LenSx, NGENUITY, Voyager DSLT), RxSight (Light Adjustable Lens), Glaukos (iStent, iDose TR), and TearScience/J&J (LipiFlow).
Eye Care Professionals firmographics
Firmographics- Name
- Eye Care Professionals
- Legal name
- Eye Care Professionals
- Website
- https://renoeyecare.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eye Care Professionals is a physician-owned ophthalmology and optometry practice in Reno, Nevada, founded in the 1950s. It provides medical and surgical eye care—including LASIK, cataract, and glaucoma procedures—serving individual patients across Northern Nevada and Northern California.
- Ownership category
- akta.pro rank
Eye Care Professionals industry classification
Industry- Product category
- Ophthalmology Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)
- akta.pro secondary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
Keywords
Where Eye Care Professionals is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eye Care Professionals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Medical and Surgical Eye Care Services: Fee-for-service medical practice revenue from comprehensive eye exams, laser vision correction (LASIK, PRK), cataract surgery, glaucoma treatment, and specialty procedures. Revenue generated through direct patient payments, insurance reimbursements, and financing arrangements for elective procedures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard cataract surgery covered by insurance/Medicare |
| One time/ perpetual license | Pay-as-you-go | Elective vision correction procedures (LASIK, premium IOLs) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eye Care Professionals product offering
Product offeringCore offering
Eye Care Professionals is a physician-owned ophthalmology and optometry practice providing medical and surgical eye care, including comprehensive eye exams, LASIK and PRK laser vision correction, bladeless laser cataract surgery with premium intraocular lens implants, refractive lens exchange, implantable contact lenses, glaucoma management (MIGS and laser procedures), and dry eye / ocular surface disease treatment. Services are delivered to individual patients in Northern Nevada and Northern California through a single Reno clinic and a partnered surgery center.
Product overview
Eye Care Professionals is a medical eye care practice offering a comprehensive portfolio of eye health services. The practice provides a full spectrum of vision correction and eye disease treatments including diagnostic services (comprehensive eye exams using iDESIGN Refractive Studio), laser vision correction procedures (LASIK and PRK), advanced cataract surgery (LenSx laser, Light Adjustable Lens, and premium IOLs), and glaucoma management (iStent, iDose TR, Voyager DSLT). Surgical visualization is enhanced through NGENUITY 3D systems. The practice treats conditions including cataracts, glaucoma, diabetic retinopathy, macular degeneration, dry eye, and refractive errors. Services range from medical management to minimally invasive surgical interventions using leading-edge technology and premium implantable devices.
Differentiator
Problem solved
Functional benefit
Products and services
- LASIK Eye Surgery Laser-assisted in situ keratomileusis that corrects nearsightedness, farsightedness, and astigmatism using the iDESIGN Refractive Studio (Johnson & Johnson Vision) for personalized wavefront-guided treatment. Performed for adult patients seeking to reduce or eliminate dependence on glasses and contact lenses.
- PRK Laser Eye Surgery Photorefractive Keratectomy that reshapes the cornea to correct nearsightedness, farsightedness, and astigmatism without creating a corneal flap. Offered as an alternative to LASIK for patients who are not flap candidates.
- Refractive Lens Exchange (RLE) Surgical replacement of the eye's natural lens with a premium intraocular lens to improve vision and reduce dependence on corrective eyewear, indicated for patients with presbyopia or early cataracts.
- Implantable Contact Lens (ICL) Implantable Collamer Lens placed inside the eye to correct vision, providing an alternative for patients who are not LASIK candidates due to high prescriptions or dry eyes.
- Cataract Surgery Diagnosis and surgical removal of cataracts with intraocular lens implantation, including bladeless LenSx femtosecond laser cataract surgery, phacoemulsification, and premium IOL options for cataract patients in Northern Nevada.
- Light Adjustable Lens (LAL) Cataract Surgery Cataract surgery using the RxSight Light Adjustable Lens, the first and only FDA-approved adjustable intraocular lens, allowing post-surgery vision customization through UV light treatments that reshape the lens implant.
- Advanced Implantable Lenses (IOLs) Premium intraocular lens implants offered during cataract surgery, including PanOptix Pro Trifocal, multifocal, accommodating, and Toric lenses designed to restore vision at multiple distances and reduce glasses dependence.
- Glaucoma Care Comprehensive glaucoma treatment including laser surgery, Micro-Invasive Glaucoma Surgery (MIGS) such as iStent Inject, OMNI, and Hydrus, iDose TR sustained-release implants, and Voyager DSLT selective laser trabeculoplasty for patients with open-angle or closed-angle glaucoma.
- iStent Treatment Minimally invasive iStent Inject trabecular micro-bypass shunt (Glaukos) implanted during glaucoma surgery to improve fluid outflow and reduce intraocular pressure.
- iDose TR Implant FDA-approved sustained-release travoprost implant (Glaukos) that continuously delivers glaucoma medication inside the eye for up to four years to control intraocular pressure and reduce daily eye drop burden.
- Voyager DSLT Alcon Direct Selective Laser Trabeculoplasty that uses automated laser pulses targeting the trabecular meshwork to improve aqueous outflow and reduce intraocular pressure, with treatment taking approximately 30 seconds per eye.
- LipiFlow Dry Eye Treatment FDA-approved thermal pulsation treatment for Meibomian Gland Dysfunction (MGD) that applies heat and massage to the eyelids to clear blocked glands and restore a healthy tear film, offered as an in-office dry eye procedure.
- Comprehensive Eye Exams Medical eye examinations assessing the entire visual system and overall eye health, including slit lamp tests, tonometry, keratometry, refraction, and dilated retinal exams for early detection of eye disease.
- Diabetic Retinopathy Treatment Comprehensive diabetic eye exams and treatments including fluorescein angiography, laser treatment, vitrectomy surgery, and cryotherapy for diabetic retinopathy.
- Macular Degeneration Treatment Diagnosis and management of age-related macular degeneration including Valeda PBM treatment for dry AMD, wet AMD laser treatment, and low vision aids for adaptation.
- Dry Eye Treatment Treatment for dry eye syndrome and ocular surface disease including artificial tears, prescription medications, punctal plugs, LipiFlow, and meibomian gland surgery.
Quantifiable outcome
- 96% of patients reported a decrease in wearing glasses six months after Monovision LASIK
- +3 more outcomes
Companies that use Eye Care Professionals
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Eye Care Professionals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Eye Care Professionals partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Johnson & Johnson Vision (iDESIGN)coreLicensed use of iDESIGN Refractive Studio technology platform for personalized wavefront-guided LASIK measurements and treatment planning. iDESIGN is the only FDA-approved system with topography-integrated wavefront-guided technology for customized laser vision correction.
- RxSightcoreProvider of Light Adjustable Lens technology - the first and only adjustable intraocular lens that allows post-surgical vision optimization through UV light treatments.
- AlconcoreProvider of LenSx femtosecond laser cataract surgery platform, NGENUITY 3D Visualization System, and Voyager DSLT glaucoma treatment technology. Alcon is the global leader in eye care technology.
- Alcon (Voyager DSLT)coreProvider of Voyager DSLT (Direct Selective Laser Trabeculoplasty) technology for glaucoma treatment, offering automated laser delivery to improve aqueous outflow.
- GlaukoscoreProvider of iStent aqueous bypass shunt and related MIGS (Micro-Invasive Glaucoma Surgery) devices. Dr. Mills was first surgeon in Northern Nevada to implant iStent.
- TearScience (Johnson & Johnson)supportingProvider of LipiFlow thermal pulsation system for treatment of Meibomian Gland Dysfunction and evaporative dry eye.
- Nevada Wolfpack AthleticssupportingOfficial Ophthalmologist sponsorship providing eye care services to university athletics program, enhancing community visibility and brand association.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Eye Care Professionals competitors and assessment
Company assessmentDirect peers
- Center For Sight: Multi-location ophthalmology and optometry practice offering LASIK, cataract surgery, and dry eye treatments. Direct competitor on service mix and physician-owned operating model, though at multi-site scale.
- Barnet Dulaney Perkins Eye Center: Multi-location Arizona-based ophthalmology practice offering LASIK, cataract surgery, glaucoma, and retina care. Closely matches Eye Care Professionals' full-service medical/surgical ophthalmology scope but at regional chain scale.
- NVISION Eye Centers: Multi-location ophthalmology practice network offering LASIK, cataract surgery, and other refractive procedures across the western US. Directly comparable to Eye Care Professionals on service mix (LASIK, premium IOLs, glaucoma care) but operates at a regional chain scale rather than single-site.
- LasikPlus: Large US LASIK provider with multiple centers. Overlaps with Eye Care Professionals on consumer-facing laser vision correction, but at a higher marketing scale and single-procedure focus versus ECP's full-service model.
- Wolfe Eye Clinic: Iowa-based multi-specialty ophthalmology practice providing LASIK, cataract, glaucoma, and retina services. Comparable on breadth of medical/surgical ophthalmology and physician-led ownership model.
- TLC Laser Eye Centers: National LASIK and laser vision correction chain. Highly comparable to Eye Care Professionals' LASIK service line on technology and patient funnel, though TLC specializes in refractive surgery rather than full medical/surgical ophthalmology.
Broad incumbents
- EyeCare Partners: PE-backed national ophthalmology and optometry platform aggregating independent practices. Comparable service lines (medical/surgical eye care, LASIK, cataract, glaucoma), but at consolidated platform scale versus Eye Care Professionals' independent model.
- OCLI Vision: Large multi-subspecialty ophthalmology platform operating across the Northeast and Mid-Atlantic. Overlaps with Eye Care Professionals on cataract, glaucoma, and refractive services, but functions as a broad specialty platform rather than a single community practice.
Regional players
- Pacific Eye Center: Multi-location ophthalmology group in Southern California. Comparable in service mix and physician-led model, but serves a different West Coast geography than Eye Care Professionals' Northern Nevada/Northern California footprint.
Others
- Sierra Vista Surgery Center: Reno-based ambulatory surgery center where Dr. Mills previously served as Medical Director. Adjacent enabling partner rather than competitor; relevant because it is the surgical site infrastructure that supports Eye Care Professionals' ophthalmology surgery volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eye Care Professionals social profiles
Digital presenceEye Care Professionals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye Care Professionals leadership team
Management profileNumber of profiles
Profiles3 records
Eye Care Professionals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye Care Professionals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye Care Professionals
What does Eye Care Professionals do?
Eye Care Professionals is a physician-owned ophthalmology and optometry practice providing medical and surgical eye care, including comprehensive eye exams, LASIK and PRK laser vision correction, bladeless laser cataract surgery with premium intraocular lens implants, refractive lens exchange, implantable contact lenses, glaucoma management (MIGS and laser procedures), and dry eye / ocular surface disease treatment. Services are delivered to individual patients in Northern Nevada and Northern California through a single Reno clinic and a partnered surgery center.
Is Eye Care Professionals a public or private company?
Eye Care Professionals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eye Care Professionals founded?
Eye Care Professionals was founded in 1950. It employs 11 to 50 people.
Where is Eye Care Professionals based?
Eye Care Professionals is headquartered in Reno, United States, in the North America region.
How does Eye Care Professionals make money?
One revenue line is on record: medical and Surgical Eye Care Services.
Who are Eye Care Professionals's main competitors?
Direct peers on record are Center For Sight, Barnet Dulaney Perkins Eye Center, NVISION Eye Centers, LasikPlus, Wolfe Eye Clinic and TLC Laser Eye Centers. Broad incumbents are EyeCare Partners and OCLI Vision. Pacific Eye Center is listed as a regional player. Sierra Vista Surgery Center is listed as an others.
Does Eye Care Professionals have an API?
No public API is recorded for Eye Care Professionals.
What industry is Eye Care Professionals in?
Eye Care Professionals's product category is Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAC, Ophthalmology Clinics (Medical & Surgical Eye Care), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62111 and its SIC code is 8011.