What Night Agency does

Night Agency is a privately held, New York-based creative advertising agency founded in 2004 and structured as an LLC. The firm positions itself as an "entertainment agency" rather than a traditional ad shop, specializing in culturally resonant campaigns for enterprise consumer brands across beauty, food and beverage, music streaming, apparel, spirits, and media. Notable engagements include the Kiehl's Derek Zoolander Center (900M+ impressions, $6.5M earned media), Kiehl's Oil Eliminator space campaign, Schweid & Sons' "Make Burgers Great Again" (distribution to nearly 5,000 stores in under a year), Spotify First Song with the Starkey Hearing Foundation, and Purina's Puppyhood platform.

The agency has no proprietary technology platform and no disclosed AI or software products; its core offering is human-driven creative services — campaign strategy, brand storytelling, social content, and earned-media engineering. A notable sub-brand, Weirdo Workshop, is an in-house independent record label co-founded with songwriters Claude Kelly and Chuck Harmony, featuring four musical acts that function as proprietary creative assets. The agency has won two 2016 Webby Awards and has been covered by NYT, Forbes, Adweek, Mashable, BuzzFeed, and Digiday.

Night Agency generates revenue through professional services engagements — likely project-based and retainer arrangements negotiated directly with brand clients. Go-to-market is sales-led and direct, with no intermediary distribution channels. The agency's global footprint claim (Worldwide) is supported by international campaign execution, but operations remain centered at its 381 Broadway, 4th floor, New York headquarters. Leadership comprises co-founders Evan Vogel (managing partner) and Darren Paul (founder).

Name

Night Agency

Legal name

Night Agency LLC

Website

https://nightagency.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Night Agency generates revenue by providing creative advertising, campaign development, and brand strategy services to corporate clients. Revenue appears to be project-based or retainer-based professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Night Agency is a New York-based creative advertising and entertainment agency that develops integrated marketing campaigns, brand strategy, and cultural storytelling for enterprise consumer brands. The agency positions itself as an entertainment agency rather than a traditional ad shop, creating culturally resonant content designed to generate earned media attention for clients. It operates an in-house music label (Weirdo Workshop) and serves global clients such as Kiehl's, Spotify, Purina, and Schweid & Sons.

Product overview

Night Agency is an advertising and entertainment agency offering integrated marketing campaign services. Their core offering encompasses brand strategy, creative campaign development, and cultural marketing across beauty, food & beverage, music streaming, and pet products sectors. Their sole named sub-brand is Weirdo Workshop, an in-house independent record label. The agency does not offer standalone software products or modules.

Differentiator

Problem solved

Functional benefit

Brands

• Weirdo Workshop: An in-house independent record label started with Claude Kelly and Chuck Harmony, featuring four unique musical acts. It is a network of artists, musicians, and influencers operating under Night Agency.

Quantifiable outcome

• 900 million+ impressions generated without paid media
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Claude Kelly and Chuck HarmonycoreStrategic or Co-development PartnerNight Agency founded Weirdo Workshop, an in-house independent record label, in partnership with Claude Kelly and Chuck Harmony, described as two of the most sought after songwriters in modern music history. Weirdo Workshop features four unique musical acts and serves as a network of artists, musicians, and influencers who are part of Night Agency's creative ecosystem.
• Starkey Hearing FoundationminorStrategic or Co-development PartnerSpotify First Song campaign was created in partnership with the Starkey Hearing Foundation. The campaign traveled to the Philippines where Foundation operations provided hearing assistance to nearly 2,000 people with hearing impairment.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat2 records

Customer concentration

• Xx.com/nightagency
• Facebookfacebook.com/nightagency
• Instagraminstagram.com/nightagency
• LinkedInlinkedin.com/company/night-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Agency