Mebra

What Mebra does

MEBRA – Comércio por Grosso de Metais e Acessórios de Braga, S.A. is a Portuguese B2B wholesale distributor founded in 1992 and headquartered in Vila de Prado, Vila Verde, Portugal. The company sells metals, plumbing components, bathroom and kitchen fixtures, irrigation equipment, gas-supply components, and heating/HVAC-support products exclusively to authorized business distributors under its "Exclusivo a distribuidores MEBRA®" model. Customers must register, be approved, and accept individually negotiated credit limits and payment terms before purchasing.

The catalog spans >32,000 product references across four integrated categories (Banho e Cozinha, Canalização e Gás, Rega e Jardim, and Conforto) and is supported by a portfolio of 44+ international brands (Bugatti, Itap, Nicoll, Rain-Bird, Hunter, and others) alongside the company's own MEW multilayer piping line. Underlying technology is conventional distribution-grade infrastructure: SAP ERP for enterprise resource planning, an e-commerce storefront at mebra.pt hosted/maintained by Bsolus, and E-goi for email/newsletter marketing.

Revenue is generated by one-time wholesale product sales to registered distributors via the e-commerce platform and a small physical showroom; delivery is primarily handled by the contracted logistics partner Santos e Vale, with free delivery thresholds set at €250 in Portugal and €1,500 in continental Spain. Geographic reach is limited to the Iberian Peninsula (Portugal and Spain), and pricing is VAT-exclusive with transport costs passed through below the free-delivery thresholds.

Name

Mebra

Legal name

MEBRA - Comércio por Grosso de Metais e Acessórios de Braga, S.A.

Website

https://mebra.pt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

MEBRA is a Portuguese B2B wholesale distributor, founded 1992, selling metals, plumbing, bathroom, kitchen, irrigation, gas, and heating products exclusively to registered distributors across the Iberian Peninsula through >32,000 SKUs and 44+ brand partnerships including its own MEW line.

Ownership category

akta.pro rank

Product category

Plumbing and Sanitary Equipment Wholesale Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Wholesale plumbing supplies
• Bathroom kitchen fixtures
• Irrigation garden equipment
• Heating comfort products
• Gas plumbing distribution

Headquarters

HQ city

Vale De Prados

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale B2B Product Sales: Primary revenue stream through direct wholesale sales of construction materials, plumbing supplies, bathroom and kitchen fixtures, garden irrigation equipment, and comfort/heating products to registered business distributors. Sales occur through both e-commerce platform and physical store. Payment terms are negotiated individually with credit limits assigned based on risk assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MEBRA is a B2B wholesale distributor of metals and accessories for water management systems, sanitation, gas, garden, air conditioning, and renewable energies, offering more than 32,000 product references across bathroom and kitchen fixtures, plumbing and gas infrastructure, irrigation and garden equipment, and heating and comfort products. The company operates exclusively through a registered distributor network, with sales conducted through an e-commerce platform and a physical store at its Vila de Prado, Portugal headquarters.

Product overview

MEBRA operates as a B2B wholesale distributor of construction materials and sanitary equipment, offering a unified catalog of four core product categories: Banho e Cozinha (bathroom and kitchen fixtures and accessories), Canalização e Gás (plumbing, piping, valves and gas infrastructure), Rega e Jardim (irrigation systems and garden products), and Conforto (heating and comfort solutions). The portfolio includes over 32,000 product references across multiple distributed branded lines. The company operates exclusively through authorized distributors and offers both online ordering and physical store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Banho e Cozinha (Bathroom and Kitchen) Wholesale supply of bathroom and kitchen products including faucets (monobloc/conventional, kitchen, hospital), shower systems (columns, heads, channels), bathroom accessories (towel warmers, reduced mobility aids, sinks, wall niches, public bath fixtures), and kitchen countertops (built-in and flush-mount). Targeted at plumbing and construction distributors serving residential and commercial installation projects.
• Canalização e Gás (Plumbing and Gas) Wholesale supply of plumbing and gas infrastructure products including multilayer, brass, chrome-plated brass, PPR, stainless steel, PEX, and PVC piping and fittings; cut-off, ball, check, and pressure-reducing valves; plumbing accessories (cisterns, seals, flexible tubes, connections); gas supply components; and water treatment and drainage systems. Targeted at plumbing contractors and construction supply distributors.
• Rega e Jardim (Irrigation and Garden) Wholesale supply of garden irrigation and water management products including PP clamps, quick-release fittings (PP and brass), PP/PVC ball valves, threaded accessories, hoses and accessories, irrigation programmers, electro pumps, and water autoclaves. Targeted at irrigation and landscaping supply distributors.
• Conforto (Heating and Comfort) Wholesale supply of heating and comfort products including wood-burning stoves and heat recovery systems, installation accessories, towel radiators, exhaust ventilation, and air conditioning supports. Targeted at HVAC and heating equipment distributors.
• MEW Own-Brand Multilayer Piping Line MEBRA's proprietary MEW brand for multilayer piping products, published as a dedicated 2026 catalog and available alongside distributed international brands for registered B2B distributors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Santos e ValecoreChannel Partner/ Reseller/ DistributorContracted logistics partner for order fulfillment and delivery services. Handles transportation of merchandise to customer addresses across Portugal. Email for inquiries: [email protected]
• SAPcoreTechnology or IntegrationEnterprise resource planning (ERP) system provider used by MEBRA for business management operations. Listed as a third-party service provider with access to company data for service provision.
• MEWcoreOEM/ Whitelabel/ Licensing PartnerOwn brand for multi-layer piping products (MEW Multicamada). MEBRA publishes dedicated 2026 catalog for MEW products, indicating this as a proprietary/private label brand offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mebra