Green's Beverage

What Green's Beverage does

Green's Beverages Warehouse is a family-owned specialty beverage retailer founded in 1937 by Leonard Greenbaum in Midtown Atlanta. The company operates seven large-format brick-and-mortar stores across South Carolina and Georgia — three in Columbia, one each in Myrtle Beach and Greenville, and two in Atlanta — carrying an extensive assortment of beer, wine, spirits, mixers, draft beer, and kegs. It serves individual adult consumers for everyday purchases and party/event hosts for bulk beverage selection, supplemented by a Green's Select loyalty program and free party-planning consultation services.

The business runs on a multi-channel retail model: in-store shopping, an e-commerce storefront and iOS/Android mobile apps powered by the City Hive platform, curbside pickup, and home delivery (10am-10pm). Pricing is standard per-transaction retail across broad price points (spirits from $0.99 miniatures to $70+ premium cognac; wine from under $10 to $49.99+; beer from $1.99 to $24.99; kegs available by inquiry). The company complements retail with curated editorial content (Alcohol 101, cocktail recipes), gift cards redeemable in-store, and event-driven services. Leadership is held by President Lock Reddic, who has served since 1996; the Greenbaum family retains ownership through successive generations.

Name

Green's Beverage

Legal name

Green's Beverages Warehouse

Website

https://greensbeverages.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Green's Beverages Warehouse is a family-owned beverage retailer operating seven large-format stores across Georgia and South Carolina, selling beer, wine, and spirits via in-store, e-commerce, mobile app, curbside pickup, and home delivery since 1937.

Ownership category

akta.pro rank

Product category

Alcohol Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro industry

PRIMARYCRANAAAA

Liquor Stores (General Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

SECONDARYCRAHAIAH

Online Alcohol & Adult Beverage Delivery

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

SECONDARYAFAIANAK

DTC Beverage Delivery (Alcoholic & Non-Alcoholic)

Agriculture & Food Production/Food Distribution & Wholesale/Direct-to-Consumer Food Distribution

Keywords

• Retail alcohol beverages
• Beer and spirits retail
• Wine retail store
• Craft beer retail
• Package store retail

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Alcohol Sales: Primary revenue stream from retail sales of beer, wine, spirits, mixers, and related products across all 7 store locations and online.
2. Green's Select Loyalty Program: Free loyalty program offering points on purchases (1 point per $1 spent) with rewards such as $5 gift cards at 500 points, birthday gifts, and exclusive offers to drive customer retention and frequency.
3. Party Planning Services: Assisted party planning consultation services helping customers select appropriate alcohol quantities and varieties for events, generating revenue through increased sales.
4. Gift Cards: Gift card sales redeemable at any Green's location (in-store only, not for online purchases), generating upfront cash flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Green's Beverages is a multi-location specialty retailer that sells beer, wine, spirits, mixers, kegs, and draft beer through seven large-format warehouse stores and an online storefront, supplemented by party planning consultation, gift cards, and a free loyalty program. Customers can shop in-store, order online for curbside pickup, or request home delivery within the regional service area.

Product overview

Green's Beverages Warehouse is a chain of seven retail beverage stores across South Carolina and Georgia, founded in 1937. The company operates as a traditional brick-and-mortar alcohol retailer with both physical stores and an e-commerce platform. Its core product portfolio includes Beer & Seltzer (craft, imported, domestic varieties, hard ciders, hard seltzers), Wine (red, white, rosé, sparkling, champagne, specialty wines from multiple countries), Liquor & Spirits (whiskey, vodka, tequila, rum, gin, bourbon, cognac, ready-to-drink cocktails), and Mixers. Additional offerings include Draft Beer and Crowlers (available at select SC locations), Kegs, Gift Cards, and Party Planning Services for events. The company also operates a loyalty program called Green's Select and provides a mobile app for iOS and Android. Fulfillment options include in-store shopping, online ordering with curbside pickup, and home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer & Seltzer Wide selection of beers including craft beer, imported beer, domestic beer, IPA, lagers, stouts, wheat beers, hard ciders, and hard seltzers, available in-store, online, for curbside pickup, and via home delivery.
• Wine Extensive wine assortment including red wine, white wine, rosé, sparkling wine, champagne, dessert wines, and specialty wines from countries including Italy, France, Spain, USA, Australia, South Africa, Argentina, Chile, New Zealand, Germany, Austria, Portugal, Greece, and Israel.
• Liquor & Spirits Full range of spirits including whiskey, vodka, tequila, rum, gin, bourbon, brandy, cognac, mezcal, and ready-to-drink cocktails.
• Mixers & More Cocktail mixers, sodas, and non-alcoholic beverages sold alongside spirits to support home cocktail preparation.
• Draft Beer (On Tap) Draft beers and crowlers available at select Green's locations, specifically at the Fernandina Road location (Piney Grove @ I-26) in Columbia, SC.
• Kegs Keg sales at all Green's locations in South Carolina and both Georgia locations, featuring IPAs, ales, local beers, and rotating selections for events and gatherings.
• Gift Cards Gift cards valid at any Green's location, redeemable in-store only (not for online purchases), generating upfront cash flow.
• Party Planning Services Beverage selection consultation for events including wedding receptions, rehearsal dinners, company parties, reunions, birthdays, and other celebrations, helping customers determine quantities and variety based on event timing and guest makeup.
• Green's Select Loyalty Program Free loyalty program offering points on purchases (1 point per $1 spent), $5 gift cards at 500 points, birthday gifts, and exclusive offers including early access to new arrivals and rare varietals to drive customer retention and frequency.
• Mobile App Dedicated iOS and Android shopping app for Green's Beverage enabling convenient shopping, product discovery, recipes, recommendations, and exclusive offers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationCity Hive provides the e-commerce platform powering Green's Beverages' online store, mobile app, and digital operations including inventory management and order processing.

Scale indicators3 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Spec's Wine, Spirits & Finer Foods: Texas-based chain of large-format wine, spirits, and beer superstores with knowledgeable staff and wide selection — closely analogous regional beverage-retail model to Green's.
• BevMo!: Multi-state West Coast specialty beverage retailer offering beer, wine, and spirits with strong in-store experience and online ordering — similar specialty-retail positioning to Green's.
• Total Wine & More: Large multi-state chain of beverage retail superstores selling beer, wine, and spirits with very large SKU breadth — directly comparable in format, assortment depth, and target customer to Green's.

Regional players

• Liquor Barn: Kentucky-based multi-store beverage retailer carrying beer, wine, and spirits with a large-format warehouse feel — similar regional specialty model.
• ABC Fine Wine & Spirits: Large Florida-based family-owned beverage retailer with deep selection and event services — comparable model and Southeast-U.S. focus, though it operates in a different state.
• Binny's Beverage Depot: Chicago-area beverage retail chain known for very large warehouse-format stores with broad selection and knowledgeable staff — analogous large-format specialty model in a different geography.
• Kappy's Fine Wine & Liquors: New England multi-store beverage retailer with emphasis on selection and customer service — comparable family-style specialty beverage retail in a different region.

Others

• Drizly (Uber Eats Alcohol): Online alcohol marketplace and delivery platform aggregating local retailers — direct competitive channel for Green's customers ordering delivery online.

Emerging players

• Wine.com: Largest U.S. online wine retailer offering deep selection and home delivery — competes for Green's wine customers via a digital-only, broader-geography model.
• Total Beverage / Harry's Farmers Market-style local independents: Family-owned independent beverage retailers in the Southeast (e.g., Bottles & Co., local package shops) that compete for the same Atlanta/Columbia shopper with similar selection depth but smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GreensSpirits
• Instagraminstagram.com/greensatl
• Facebookfacebook.com/greensassemblystreet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green's Beverage