Kindersports

What Kindersports does

Kindersports LLP, founded in 2019 and headquartered in Pune, India, is a vertically integrated sports education company targeting K-12 schools, government bodies, and corporate/institutional clients. The company delivers a three-pillar stack: (1) in-school sports education through certified trainers and structured curriculum (Sports Education, Sports Online classes, plus sub-brands Joy of Gymnastics, Chessmates, and Joy Of Six for preschoolers), (2) sports equipment retail through its own e-commerce storefront covering gymnastics, swimming, archery, chess, table tennis, tennis, basketball, and volleyball categories, and (3) turnkey sports infrastructure including fiberglass and portable swimming pools, sports surfaces (acrylic, PVC, wood, artificial turf), basketball and volleyball poles, and multi-purpose halls. The company has reached 40,000+ students across 50+ schools in 6+ Indian states.

The most notable technical asset is the company's claimed proprietary portable swimming pool, built from bullet-proof Kevlar cloth with capacity for 4-4.5 lakh liters and capable of being assembled/disassembled as a 25m semi-Olympic pool in approximately a week, addressing urban-school space constraints. Curriculum content for chess is delivered by titled International Masters, and broader sports coaching is delivered by certified trainers. No patents, trademarks, regulatory certifications, or AI/ML systems are disclosed in the available data.

The business operates on a B2B enterprise field-sales motion into schools and government bodies, supported by regional offices in Gujarat/Rajasthan, Kerala, and Telangana, with a smaller DTC channel via the equipment e-commerce storefront. Revenue is generated through professional services (trainer deployment and curriculum delivery), one-time hardware sales (equipment and infrastructure projects), and consumer-facing online class bookings. The company is structured as an Indian limited liability partnership, founder-led (Director: Nikhil Laddha), with no external institutional funding identified in the source material. Headcount is reported at 51-100 employees.

Name

Kindersports

Legal name

KinderSports LLP

Website

https://kindersports.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Kindersports LLP is a Pune-based Indian sports education and infrastructure company that delivers certified trainers and curriculum to K-12 schools, sells sports equipment via e-commerce, and supplies turnkey sports facilities including proprietary portable swimming pools, operating across 6+ states serving 50+ schools and 40,000+ students.

Ownership category

akta.pro rank

Product category

Sports Education Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Sports education services
• School sports programs
• Sports infrastructure design
• Sports equipment retail
• Online sports coaching

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Education Services: Providing certified sports trainers to schools, online sports classes for kids, and structured curriculum-based sports education programs.
2. Sports Equipment Sales: Online sports store selling fitness equipment, sports accessories including gymnastics equipment, chess sets, swimming gear, archery equipment, table tennis, basketball, volleyball, and tennis gear.
3. Sports Infrastructure: Design, supply, and installation of sports infrastructure including swimming pools (fiberglass and portable), sports surfaces (artificial turf, wooden flooring, acrylic surfaces), basketball poles, volleyball poles, and multi-purpose halls.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kindersports delivers sports education to school children through certified trainers deployed into schools, online sports classes for kids, an e-commerce store for sports equipment, and turnkey sports infrastructure design and installation. Its proprietary portable swimming pool made from Kevlar cloth addresses urban aquatic education needs, while structured programs cover gymnastics, chess, swimming, archery, basketball, volleyball, tennis, and taekwondo for K-12 institutions across India.

Product overview

Kindersports is a leading sports education company in India offering a comprehensive portfolio of sports-related products and services. The core offerings include Sports Online (online classes for kids), Sports Education (certified trainers for schools), Sports Equipment (online store with gear across gymnastics, swimming, archery, chess, and other sports), and Sports Infrastructure (pools, surfaces, poles for facilities). Key sub-products include Joy of Gymnastics, Chessmates, Joy Of Six for preschoolers, Smart Portable Pools, and In-School Sports Programs. The company also sells individual products like wooden chess boards, yoga balls, badminton flooring, acrylic surfaces, basketball poles, and swimming pools. The product ecosystem spans from education services to physical equipment and infrastructure solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Joy Of Gymnastics: Online gymnastics program for kids with demo sessions and curriculum specially designed for children.
• Chessmates
• BOSS

Products and services

• Sports Online Online sports classes for kids delivered with a curriculum specifically designed for children across multiple sports disciplines.
• Sports Education (In-School Sports Program) Deployment of certified sports trainers to schools to deliver structured sports education programs for children.
• Sports Equipment Store Own-brand e-commerce store selling fitness equipment, sports accessories, and gear across multiple sports categories to consumers and institutions.
• Sports Infrastructure Design, supply, and installation of sports infrastructure including swimming pools (fiberglass and portable), sports surfaces, poles, and multi-purpose halls for schools and institutions.
• Joy of Gymnastics Online gymnastics program for kids teaching fundamental gymnastics skills through structured courses and free live demo sessions.
• Chessmates Online chess learning program for kids taught by International Masters, with new batches starting regularly.
• Portable Swimming Pool (Smart Portable Pools) Proprietary portable swimming pool made of bullet-proof Kevlar cloth capable of holding 4-4.5 lakh liters of water, with a 25m semi-Olympic pool assembled and disassembled within a week.
• Joy Of Six Preschool sports program teaching motor skills and core values (Patience, Confidence, Teamwork) through sport.
• Wooden Magnetic ChessBoard Hand-made wooden magnetic foldable chess board marketed as an educational gift that sharpens intelligence, suitable as a travel companion for players on the go.
• Artificial Turf Flooring Artificial turf flooring solution for football and multi-sport applications.
• Badminton PVC Flooring PVC flooring designed specifically for badminton courts.
• Badminton Wooden Flooring (Teak) Teak wood flooring for badminton courts providing premium playing surface.
• Cushion Less Acrylic Surface Acrylic surface solution without cushioning for sports courts.
• Full Cushion Acrylic Surface Cushioned acrylic surface for enhanced shock absorption and player comfort on sports courts.
• Semi Cushion Acrylic Surface Semi-cushioned acrylic surface balancing support and performance for sports courts.
• Multi-Purpose Hall Versatile indoor sports hall construction for multiple athletic activities.
• Sports Paint Specialized paint for sports surfaces and court markings.
• Taekwondo Mats (1m x 1m x 25mm) 1m x 1m x 25mm protective mats designed for Taekwondo training and competitions.
• Basketball Poles (Fixed, Non-Adjustable, with Acrylic Backboard) Fixed non-adjustable basketball poles with 12mm acrylic backboard for permanent installation.
• Basketball Poles (Portable, Height-Adjustable) Portable basketball poles with height-adjustable feature and 12mm acrylic backboard for flexible setup.
• Multi-Use Portable Poles (Volleyball & Tennis) Versatile portable poles suitable for both volleyball and tennis net systems.
• Above Ground Fiberglass Pool with Deck Above-ground fiberglass swimming pool complete with deck for easy access.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KOOH Sports: India-based sports education company offering school sports curriculum, coaching, and athletic development programs. Highly comparable business model focused on institutional school clients in India.
• EduSports: India's most prominent school-sports-education provider, offering structured PE curriculum and in-school sports programs to K-12 schools. Directly comparable in core service (certified trainers delivered to schools) and target customer (Indian K-12 institutions).
• Sportz Village: Indian school-sports platform providing structured physical education and after-school sports programs to schools. Comparable in targeting private K-12 schools, curriculum-driven delivery, and pan-India GTM.
• Progressive Sports: India-focused sports coaching and school program operator delivering PE and multi-sport instruction to schools. Comparable in providing outsourced sports trainers to K-12 institutions.
• Leapstart School of Sports: Indian sports-education provider running in-school sports programs and after-school academies across multiple sports. Comparable in targeting K-12 students with structured multi-sport coaching.

Emerging players

• Sport for Life (Canada): International non-profit promoting sport and physical literacy through schools and communities. Comparable as a thought leader and curriculum framework for structured school sports education.
• Delhi Sports School: India-based dedicated sports school/boarding program offering multi-sport training to students. Comparable in targeting holistic child sports development, though as a physical academy rather than in-school provider.

Broad incumbents

• NASM (National Academy of Sports Medicine): Global leader in fitness and sports-performance certification. Comparable in certifying the trainer workforce KinderSports depends on, and as a broader sports-education authority in the category.
• Decathlon India: Global sporting-goods retailer with deep India presence, offering equipment and growing sports-services footprint. Comparable as both potential equipment competitor and indirect partner/channel for sports participation.

Regional players

• ActiveSG (Singapore): Singapore government-affiliated network of sports facilities and school/community sports programming. Comparable as a regionally-dominant, state-supported school and community sports infrastructure operator, but geographically separate.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KinderSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindersports