FROM SCRATCH DIGITAL

What FROM SCRATCH DIGITAL does

From Scratch Lab, operating under the brand "From Scratch Digital," is a privately-held brand-building laboratory founded in 2017 and based in Puerto Rico (operating geographies and contact numbers indicate Puerto Rico, despite an outdated UK firmographic listing). The company designs complete brand identity systems for new brands, solopreneurs, and restaurants in Puerto Rico and broader LatAm, organized into three tiered plans — Esencia ($550+), Sistema ($1,500+), and Estudio ($3,200+) — covering naming, logo systems, color palettes, typography, visual systems, social media direction, and brand guides. Bilingual websites (landing pages from $600, multi-page sites from $1,200) and a $35/month web care plan complete the second stage of the offering.

The company has extended into a third "digital employees" stage built on AI: Voz AI, a voice agent configured for natural Puerto Rican Spanish across call, WhatsApp, and web channels with Sales, Support, and Scheduling modes ($450-$900 setup, $99+/month per active configuration); a web concierge/chatbot ($300 setup, $49+/month); and add-on automations and dashboards. The offering is gated by a structured Brand Discovery Brief and a guided Libreto script builder, and is supported by proprietary client tooling including a client portal.

The business operates a direct sales-led model through the website, WhatsApp, and phone, with no third-party distribution. Revenue mixes one-time project fees (brand and website builds) with recurring subscriptions (web care, voice AI, chatbot). The company is bootstrapped and founder-owned, with one named leader (Gareth Baker, Managing Director) and 1-10 employees; no institutional investors, funding rounds, partnerships, acquisitions, or regulatory actions are disclosed. Content marketing via the Diario blog and Guías library functions as the primary top-of-funnel channel.

Name

FROM SCRATCH DIGITAL

Legal name

FROM SCRATCH DIGITAL LTD

Website

https://www.fromscratchdigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

FROM SCRATCH DIGITAL specializes in web design, branding, content creation, SEO, and digital marketing solutions.

Ownership category

akta.pro rank

Product category

Brand Identity & Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Naming & Verbal Identity (BPAFAEAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand identity design
• Logo design services
• Voice AI assistants
• Bilingual web development
• Restaurant branding

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Brand Identity Services: One-time project fees for brand identity design across three tiers: Esencia ($550 base), Sistema ($1,500), and Estudio ($3,200+). Includes discovery session, logo design, color palette, typography, brand guide, and optional website and launch support.
2. Voice AI Assistants: Setup fees ($450-900 depending on configuration) plus recurring monthly fees ($99+/month per active configuration). Revenue model similar to employees - ongoing operational cost for 24/7 automation.
3. Website Development: One-time website development fees (landing from $600, multipage from $1,200) plus recurring monthly web care plan ($35/month) covering hosting, domain, SSL, backups, and minor adjustments.
4. Web Care / Managed Services: Monthly retainer for ongoing website maintenance including hosting, domain, SSL certificates, backups, uptime monitoring, and up to 2 minor monthly adjustments.
5. A la carte Add-ons: Additional services sold separately: naming ($300+), extra logo concepts ($250+), extended visual systems, social media template packs, additional revision rounds, strategy sessions (90 min).
6. Chatbot / Concierge: Setup from $300 plus monthly fee from $49/month for 24/7 lead capture and customer service automation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

From Scratch Lab designs complete brand identity systems — including naming, logo systems, color palettes, typography, visual systems, social media direction, and brand guides — for new brands, solopreneurs, and restaurants, primarily in Puerto Rico and LatAm. Offerings extend to bilingual websites and recurring AI-powered voice and chat assistants (Voz AI and Concierge) that act as 24/7 digital employees handling sales, support, and scheduling in Puerto Rican Spanish.

Product overview

From Scratch Lab (From Scratch Digital) is a brand laboratory serving new brands and solopreneurs in Puerto Rico and LatAm. Its offering is organized as a three-stage journey: (1) Brand — delivered through three tiered plans: Esencia ($550+), Sistema ($1,500+), and Estudio ($3,200+), covering naming, logo systems, color, typography, visual systems, social media direction, and brand guides; (2) Web — single-page landing or multi-page bilingual websites ($600–$1,200) plus a monthly web care plan ($35/month); and (3) Digital Employees — AI-powered voice assistants (Voz AI), web concierge/chatbots, automations, and dashboards. The three stages build on each other, with the most complete plan (Estudio) combining brand identity, website, and launch support. À la carte add-ons (naming, extra logo concepts, visual system extensions, content templates, extra revision rounds, strategy sessions) can supplement any plan.

Differentiator

Problem solved

Functional benefit

Brands

• Cocinero Nómada: A chef identity and food brand operated by the founder of From Scratch Lab, referenced in branding guides for restaurant clients.

Products and services

• Plan Esencia Foundational brand identity package covering a discovery session, main logo with icon (two rounds of revisions), color palette with HEX codes, typography for headlines and body, a mini brand guide (PDF 1-2 pages), and final files in PNG, SVG, and JPG. Starting price $550. Targeted at solopreneurs and new brands.
• Plan Sistema Complete brand identity package that includes all Plan Esencia deliverables plus naming and verbal identity (tagline, tone), full logo system (primary, secondary, icon), visual system with patterns and layouts, social media direction, a complete brand guide (PDF), and files organized by use case (digital, print, social). Starting price $1,500.
• Plan Estudio Full brand identity plus bilingual landing page website and launch support. Includes all Plan Sistema deliverables plus a bilingual brand landing page, social media profile setup, editable content template pack, launch strategy session, 30 days of post-delivery support, and the first month of web care included. Starting price $3,200.
• Voz AI (Asistente de voz AI) AI voice agent that answers, sells, and schedules 24/7 in natural Puerto Rican Spanish across phone calls, WhatsApp, and web channels. Offered in three configurations: Sales (VTA) which qualifies leads and pushes sales; Support (SOP) which resolves FAQs 24/7 and escalates to humans when needed; and Appointment Booking (CITA) which schedules based on real availability, sends confirmations and reminders, and handles rescheduling and cancellations. Setup from $450 per configuration plus monthly subscription from $99 per active configuration. Includes a conversation analytics dashboard.
• Concierge / Chatbot Web AI chatbot (concierge) that captures and nurtures leads 24/7 on the client's website or WhatsApp. Built with each business's own information, prices, and style of service. Setup from $300 plus monthly subscription from $49.
• Landing Page (1 página bilingüe) One-page bilingual website that presents the brand and captures customers. Starting price $600. Included in Plan Estudio.
• Sitio Multipágina

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Large, established independent design studio offering brand identity, naming, and digital design. Comparable craft and product categories, but at enterprise scale rather than SMB/founder-led studio model.
• Wolff Olins: Global brand consultancy offering brand strategy, naming, visual identity, and verbal identity systems. Overlaps strongly with From Scratch Lab's brand-system methodology at a much larger scale.
• 99designs (by Vista): Global online graphic design marketplace where SMBs can commission logos, brand identity, and websites from freelance designers. Competes head-on with From Scratch Lab's lower-tier ($550) brand packages on price.

Direct peers

• Anagrama: Independent brand and design studio based in Monterrey, Mexico, serving LatAm and US clients with naming, visual identity, and brand systems. Highly comparable to From Scratch Lab in offering, stage, and LatAm SMB focus.
• Mucca (previously Mucca Design): Small independent brand design agency offering naming, visual identity, and packaging to emerging and established brands. Similar size, scope, and tiered project-fee model to From Scratch Lab.
• Saffron Brand Consultants: Global brand consultancy focused on brand strategy, naming, verbal identity, and visual systems. Directly comparable on the 'naming & verbal identity + visual identity' tier of From Scratch Lab's offering.
• Wink (winkreative): Boutique brand and design studio offering brand strategy, identity, and editorial design to premium clients. Comparable in tiered project-fee structure and integrated brand-system approach.

Emerging players

• Bland AI: AI voice agent platform that automates inbound and outbound calls for businesses. Directly comparable technology to From Scratch Lab's Voz AI product, but sold as a horizontal platform rather than a localized SMB service.
• Vapi: Developer platform for building and deploying AI voice agents for sales, support, and scheduling. Comparable to Voz AI's three-configuration architecture (sales/support/booking), and a likely substitute threat.
• Looka: AI-powered logo and brand identity generator targeting solopreneurs and small businesses. Adjacent competitor that compresses the Esencia-tier ($550) brand package into a self-serve product, threatening the low end of the funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fromscratchdigi
• Facebookfacebook.com/From-Scratch-Digital-1510199432399017
• LinkedInlinkedin.com/company/from-scratch-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FROM SCRATCH DIGITAL