Hogrefe

What Hogrefe does

Hogrefe Psykologien Kustannus Oy ("Hogrefe") is a Finnish limited company headquartered in Helsinki that publishes and distributes psychological and neuropsychological assessment instruments to professional users in Finland. Founded in 1965 and operating as a subsidiary of the Hogrefe Group (a larger European scientific publisher), the company maintains a catalog of roughly 88 validated instruments across personality (PK5, NEO-PI-3, PAI, BiP, PRF), cognitive ability and intelligence (IST, WAIS-IV, WISC-IV, WPPSI-III/IV, SON-R 6-40), attention and executive function (D2-R, TMT, Kesky), memory (WMS-III), autism spectrum (ADI-R, SCQ, SRS), neuropsychological batteries (NEPSY-II), occupational and leadership (LJI, LEAMO, TOP, AMI), academic achievement (Lukilasse 2), sensory processing (SPM-2/SPM/SPM-P), and projective methods (TAT, WZT).

The company's core technology is the Hogrefe Test System (HTS), a proprietary online testing platform that delivers web-based administration of selected instruments, automated norm-based scoring, and report generation; Hogrefe also operates a manual scoring service ("Pisteytyspalvelu") for paper-based administrations. Many instruments in the catalog carry population-specific Finnish norm data (e.g., n=3,644 for PK5; n=920 for NEO-PI-3; n=626 for IST), which is the principal technical differentiator relative to international publishers. Hogrefe monetizes through three streams: one-time sales of test kits, manuals, and forms (€7.53–€2,953 per kit); subscription-style per-use online testing licenses and credits on HTS (€16.50–€35 per administration, with package pricing); and fee-based professional training and certification courses (€466–€3,855 per course, with ECTS-credit offerings of 10–15 op). Go-to-market is a direct B2B e-commerce model (hogrefe.fi) with professional verification for restricted instruments, supported by structured training, certification pathways, and a newsletter/event-driven demand-generation motion aimed at licensed psychologists, HR professionals, educational institutions, and healthcare providers in Finland.

Name

Hogrefe

Legal name

Hogrefe Psykologien Kustannus Oy

Website

https://hogrefe.fi

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Hogrefe Psykologien Kustannus Oy is a Finnish publisher and distributor of psychological and neuropsychological assessment instruments, serving licensed psychologists, HR professionals, educators, and healthcare providers in Finland with 88+ validated tests, Finnish norm data, and the proprietary Hogrefe Test System (HTS) online testing platform.

Ownership category

akta.pro rank

Product category

Psychological Assessment Publishing

NAICS

Exam Preparation and Tutoring (611691)

SIC

Book Printing (2732)

akta.pro primary industry

Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)

akta.pro secondary industries

Assessment & Item Writing / Test Content Development (EDAGAKAE), Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials (EDAGAMAG), Formative & Benchmark Assessment Content (K–12) (EDAGADAH)

Keywords

• Psychological assessment instruments
• Psychometric testing publishing
• Neuropsychological evaluation tools
• Personality assessment publishing
• Professional psychology training

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Test Materials and Manuals: Sale of psychological assessment instruments including test booklets, scoring materials, manuals, and forms. Products include personality tests, intelligence scales, neuropsychological tests, and autism assessment tools sold as physical kits or digital licenses.
2. Online Testing Licenses: Subscription-based access to online testing platform (HTS) with per-use pricing for test administrations. Customers purchase testing credits or licenses for specific assessment tools.
3. Professional Training Courses: Fee-based professional development and certification training for psychologists and HR professionals on assessment methods. Courses range from single-day workshops to extended programs (10-15 op/ECTS credits).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hogrefe publishes and distributes psychological and neuropsychological assessment instruments in Finnish, including personality, intelligence, memory, attention, autism, neuropsychological, occupational/leadership, sensory processing, and projective tests. Products are sold as pencil-paper kits (forms, manuals, complete systems) and online through the Hogrefe Test System (HTS), with Finnish population-specific norm data, automated scoring, and integrated reporting. The company also delivers fee-based professional training, certification programs, and a manual scoring service for certified psychologists and HR practitioners.

Product overview

Hogrefe Psykologien Kustannus Oy (Hogrefe) is a Finnish publisher specializing in psychological and neuropsychological assessment instruments. The company offers a comprehensive portfolio of tests organized into major categories: personality assessments (PK5, NEO-PI-3, PAI, BiP, PRF, TOP), cognitive/intelligence tests (IST, WAIS-IV, WISC-IV, WPPSI-III, SON-R 6-40, LIPS-3), attention and executive function measures (D2-R, TMT, Kesky, PikkuKesky), memory assessments (WMS-III), autism spectrum tools (ADI-R, SCQ, SRS), neuropsychological batteries (Nepsy II), occupational/leadership instruments (LJI, LEAMO), academic achievement tests (Lukilasse 2), sensory processing measures (SPM-2, SPM-P, SPM), and projective tests (WZT, TAT, Rorschach). Products are available as pencil-paper kits, nettests (online versions via Hogrefe Test System), or hybrid formats. Hogrefe also provides training courses, certification programs, and scoring services for certified users.

Differentiator

Problem solved

Functional benefit

Products and services

• PK5 – Persoonallisuustesti (Finnish Big Five Personality Test) Finnish personality test based on the Big Five model with 150 items measuring 15 scales and 5 main factors. Available as pencil-paper and online nettest versions. For licensed psychologists.
• NEO-PI-3 Personality Inventory Comprehensive personality inventory examining five major personality dimensions and 30 sub-factors for adults and young adults. Finnish version by Hogrefe; originally published by PAR.
• PAI (Personality Assessment Inventory) Adult personality assessment test with 344 items producing results from four validity scales, eleven clinical scales, and five treatment consideration scales for clinical psychologists.
• BiP - Business-Focused Inventory of Personality Workplace-focused personality assessment with 220 items examining motivation, work style, and social competencies across 14 scales. Used by HR professionals and coaches.
• IST – Intelligence Structure Test Cognitive ability test assessing verbal, numerical, and visual-spatial reasoning and general ability level through nine subtests. For psychologists.
• WAIS-IV - Wechsler Adult Intelligence Scale - IV Cognitive ability assessment for adolescents and adults (16+ years) providing four indices: Verbal Comprehension, Perceptual Reasoning, Working Memory, and Processing Speed.
• WISC-IV - Wechsler Intelligence Scale for Children - IV General intelligence assessment for school-aged children (6-16 years) with 15 subtests forming four indices: Verbal Comprehension, Visual Reasoning, Working Memory, and Processing Speed.
• WPPSI-III - Wechsler Preschool and Primary Scale of Intelligence - Third Edition General cognitive ability assessment for young children (ages 2 years 6 months to 7 years 3 months), divided into younger and older child sections.
• WPPSI-IV and IDS-2 (Intelligence and Development Scales - Second Edition) Next-generation cognitive assessment tools for children and youth: WPPSI-IV (Wechsler Preschool and Primary Scale of Intelligence, Fourth Edition) and IDS-2 (Intelligence and Development Scales, Second Edition), scheduled for release in the first half of 2027.
• SON-R 6-40 Non-Verbal Intelligence Test Non-verbal intelligence test for children and adults (6-40 years) presented without oral or written instructions, suitable for individuals with hearing impairments or communication challenges.
• D2-R Tarkkaavuuden ja keskittymisen testi (Attention and Concentration Test) Attention and concentration assessment test where participants identify target characters among distractors within time limits. Available as pencil-paper and nettest versions.
• TMT - Trail Making Test Pencil-paper test for identifying brain function disorders, consisting of Part A (connecting numbers) and Part B (alternating numbers and letters).
• WMS-III - Wechsler Memory Scale - 3rd Edition Memory assessment for youth and adults (15-84 years) with 17 subtests evaluating immediate memory, general memory, and working memory.
• ADI-R (Autismin diagnostinen haastattelu) Semi-structured interview for diagnosing autism and other autism spectrum developmental disorders, assessing behavioral characteristics related to autism. Requires certified users.
• SCQ (Sosiaalisen kommunikaation kyselylomake) Screening instrument for autism and autism spectrum disorders with two 40-question forms evaluating language/communication, social interaction, and restricted/repetitive behaviors.
• SRS (Sosiaalisen vastavuoroisuuden arviointiasteikko) Social reciprocity rating scale with 65 items assessing social competence abnormalities in children (4-18 years) across five domains.
• Nepsy II - Lasten neuropsykologinen tutkimus Comprehensive neuropsychological assessment for children (3-16 years) covering six developmental domains: attention/executive functions, language, memory and learning, sensorimotor, social perception, visuospatial.
• LJI (Leadership Judgement Indicator) Leadership judgment decision simulation assessing both leadership style and situational awareness for leadership development and assessment in HR contexts.
• LEAMO Leadership Motivation Inventory Leadership motivation self-assessment questionnaire with 120 items, five situational descriptions, and leadership experience mapping examining basic motives related to leadership motivation.
• TOP - The Dark Triad of Personality at Work Self-assessment questionnaire examining Dark Triad personality traits in workplace context with three main scales and 11 subscales.
• Lukilasse 2 (Reading, Writing and Numeracy Readiness Assessment) Reading, writing, and numeracy readiness assessment for grades 1-6 (ages 6-13 years) evaluating reading, reading comprehension, spelling, and arithmetic skills.
• WZT - Wartegg Zeichen Test (Projective Drawing Test) Projective graphic personality assessment using eight squares with prompts for completion, suitable for children, adolescents, and adults.
• TAT - Thematic Apperception Test Projective personality assessment in clinical psychodiagnostics using 31 picture cards presented in two sessions.
• WCST - Wisconsin Card Sorting Test Abstract reasoning and cognitive flexibility assessment where participants sort cards according to rules that change unexpectedly.
• START (Short-Term Assessment of Risk and Treatability) Structured professional judgment method for assessing seven risk behaviors including violence risk, self-harm, suicide, unauthorized absence, substance use, self-neglect, and victimization.
• SPM-2 Sensory Processing Measure - 2 New version (2024) of the Sensory Processing Measure for children (ages 5-12) with Home and School/Day Care questionnaires based on sensory integration theory.
• Kesky - Keskittymiskysely (Attention and Executive Function Questionnaire) Attention and executive function difficulties assessment for school-aged children (7-16 years) based on teacher ratings across 55 items.
• PikkuKesky - Pienten lasten keskittymiskysely Executive function assessment for young children (ages 4.5-7.5 years) evaluating self-regulation in day care group situations.
• Vinelandin sosiaalisen kehityksen asteikko (Vineland Social Development Scale) Social development assessment with 117 items examining socialization domains for children (0-12 years).
• Hogrefe Test System (HTS) - Online Testing Platform Proprietary online platform for administering, scoring, and reporting on psychological assessments using Finnish norm data, with automated norm-based scoring and report generation. Access via HTS-kirjautuminen.
• Professional Training and Certification Programs Fee-based professional training and certification courses for psychologists and HR professionals covering methods including ADI-R, LJI, LEAMO, CFT trauma therapy, neuropsychology (10-15 op/ECTS), and other specialized tools. Group discounts for 3+ participants.
• Manual Scoring Service (Pisteytyspalvelu) Service for Hogrefe to manually score submitted pencil-paper test forms and return results, used by practitioners without HTS access.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pearson Clinical (Q-global): Pearson Clinical publishes Wechsler scales (WAIS-IV, WISC-IV, WPPSI) which Hogrefe localizes for Finland. Direct publisher overlap with Pearson Clinical's full assessment portfolio, including digital delivery via Q-global.

Regional players

• Assessio: Nordic-based assessment and recruitment tools provider, serving the same HR professional segment as Hogrefe's BiP, LEAMO, and LJI products — overlapping in occupational psychology assessment across the Nordic region.

Direct peers

• Multi-Health Systems (MHS): MHS is a publisher of psychological assessments (e.g., Conners, ASRS, EQ-i) operating in the same B2B clinical and HR assessment segment as Hogrefe. Both license and distribute validated instruments to practitioners globally.
• PAR (Psychological Assessment Resources): PAR publishes psychological and educational assessment instruments (e.g., NEO-PI-3, PAI which Hogrefe distributes in Finnish). PAR is the most direct peer as a publisher of validated psychological tests serving clinicians and researchers.
• Western Psychological Services (WPS): WPS publishes psychological tests (e.g., MMPI, MMPI-2-RF) sold through professional channels similar to Hogrefe. Overlap in clinician-focused assessment publishing model.
• Schuhfried: Austrian publisher of computerized psychological test systems (WTS, Vienna Test System) serving the same clinical and HR assessment market. Closest European peer to Hogrefe in computerized psychological assessment delivery.
• Hogrefe Verlag (Germany): German parent publishing entity of the Hogrefe Group. Operates the same psychological assessment publishing model with German-language localized norms, sharing R&D and product development with the Finnish subsidiary.
• Pro.ed: Pro.ed publishes educational and psychological assessment tools (e.g., academic achievement, neuropsychological batteries) sold through professional channels — overlapping with Hogrefe's educational and clinical assessment catalog.
• Riverside Insights (formerly Riverside Publishing): Publishes cognitive and educational assessments such as the Woodcock-Johnson and CogAT. Competes with Hogrefe in school-age cognitive assessment for the educational psychologist segment.

Emerging players

• Cambridge Cognition: Digital cognitive assessment platform (CANTAB) targeting clinical trials and healthcare. Represents the digital-native direction Hogrefe's HTS platform is moving toward; comparable customer overlap in neuropsychological assessment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hogrefe_publ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogrefe