Evo India
Evo India is a privately held Indian automotive media company publishing car, bike, and motorsport content for enthusiasts through a print/digital magazine, website, newsletter, Instagram, and YouTube. It is operated under Project GTO Publishing LLP from Pune.
- Company typePrivate
- Founded2021
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Evo India does
Evo India is an India-focused automotive media company publishing enthusiast content for car and motorcycle buyers, motorsport followers, and the modification community. It operates a flagship monthly magazine (print and digital editions), the evoindia.com website, a weekly email newsletter, an Instagram account that regularly produces million-plus-view reels, and a YouTube channel. The product surface is organized into verticals covering Cars (reviews, comparisons, long-term tests), Bikes (reviews, comparisons, long-term tests), Motorsport, Features, the Tuned (modification) series, the Gone But Not Forgotten (GBNF) retrospective series, Tried and Tested product evaluations, and a Tech vertical. The publication is staffed by a small, credentialed editorial team of roughly fifteen automotive journalists, photographers, and video editors based in Pune, anchored by Editor Sirish Chandran, who serves on multiple national and international automotive award juries.
Monetization is built on two streams: advertising revenue sold across the digital properties (with audience targeting handled through Google Analytics and third-party advertising partners) and recurring magazine subscriptions processed through the Razorpay payment platform. Specific subscription pricing is not publicly disclosed. Distribution is omnichannel but single-country by design — India is the only served market — and the editorially diversified content mix (performance cars, premium motorcycles, motorsport, tuned vehicles, and nostalgia-driven retrospectives) is intended to capture share of an enthusiast reader's time across formats and topics.
The legal entity is Project GTO Publishing LLP, a privately held limited partnership incorporated in India. There is no disclosed parent company, external investment, or capital raise in the source data, and ownership commentary suggests the founding editorial team retains operational control. Underlying technology is conventional publishing infrastructure: a Blink-powered CMS for the website, Google Analytics for audience and advertising measurement, and Razorpay for payment processing. There is no indication of proprietary technology, AI/ML capability, or platform-level differentiation beyond the editorial brand and content archive.
Evo India firmographics
Firmographics- Name
- Evo India
- Legal name
- Project GTO Publishing LLP
- Website
- https://evoindia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evo India is a privately held Indian automotive media company publishing car, bike, and motorsport content for enthusiasts through a print/digital magazine, website, newsletter, Instagram, and YouTube. It is operated under Project GTO Publishing LLP from Pune.
- Ownership category
- akta.pro rank
Where Evo India is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Evo India business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Revenue: Digital advertising through website with targeted automotive advertising using cookies and behavioral retargeting through Google Analytics data and third-party advertising partners
- Magazine Subscriptions: Physical and digital magazine subscriptions managed through Razorpay payment platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription - pricing not disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Evo India product offering
Product offeringCore offering
Evo India operates an automotive media platform that publishes a monthly print and digital magazine (EVO India Magazine) and runs the evoindia.com website delivering news, reviews, comparisons, long-term tests, motorsport coverage, tuned vehicle features, classic/retrospective content, and multimedia video. Content is distributed across website, weekly email newsletter, Instagram, and YouTube, with advertising and magazine subscriptions as the primary revenue streams.
Product overview
EVO India is a comprehensive automotive media platform comprising a print magazine, digital website, and multiple content verticals covering cars, motorcycles, and motorsport in India. The portfolio includes the flagship EVO India Magazine (print/digital), the evoindia.com website delivering daily news and reviews, and specialized content series such as Gone But Not Forgotten (classic car retrospectives) and Tuned (car modification coverage). The platform is organized into distinct verticals for Cars (Reviews, Comparisons, Long Term Tests), Bikes (Reviews, Comparisons, Long Term Tests), Motorsport, Features, and the Magazine subscription. Powered by Project GTO Publishing LLP and built on Blink CMS technology.
Differentiator
Problem solved
Functional benefit
Brands
- GBNF: Gone But Not Forgotten - A section featuring articles about classic and discontinued vehicles
Products and services
- EVO India Magazine Monthly automotive magazine (print and digital) covering car and bike reviews, motorsport news, features, comparisons, and enthusiast-focused automotive industry coverage, sold via Razorpay subscriptions.
- EVO India Website Digital content platform on Blink CMS delivering news, reviews, comparisons, long-term tests, motorsport coverage, and features about cars and motorcycles available in India, monetised via advertising and driving traffic to newsletter, Instagram, and YouTube channels.
Quantifiable outcome
- Million-plus views on Instagram reels regularly
Companies that use Evo India
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Evo India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Evo India partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Evo India competitors and assessment
Company assessmentDirect peers
- Overdrive (by NDTV): Long-running Indian automotive media brand covering cars, bikes, and motorsport in both print and digital. Direct overlap with EVO India's cars, bikes, and motorsport verticals.
- Autocar India: India's leading automotive print and digital media brand, covering car and bike reviews, comparisons, and news with a much larger editorial team. Direct head-to-head competitor for EVO India's car review, news, and advertising audience.
- CarWale: Large Indian automotive digital platform combining new car research, reviews, comparisons, and used-car listings. Directly comparable on car reviews, news, and OEM advertising, with a significantly larger audience and tech stack.
- Bike India: Indian motorcycle print and digital magazine covering reviews, features, and motorsport. Direct competitor specifically in the two-wheeler enthusiast vertical.
- CarAndBike: Major Indian auto digital media platform under the NDTV network covering car and bike news, reviews, comparisons, and used vehicles. Direct competitor for advertising revenue and enthusiast audience.
- Auto Today: Established Indian automotive print and digital publication covering car and bike news, reviews, and features. Overlaps with EVO India's mainstream enthusiast and news coverage in the Indian market.
- ZigWheels: India-focused car and bike review, comparison, and news platform with strong video content. Direct competitor for reviews, comparisons, and enthusiast audience, especially on YouTube.
- Fast Bikes India: Indian motorcycle-focused media brand covering bike reviews, comparisons, and features, and a partner with EVO India on Times Auto Awards. Directly competes in the bike reviews and motorcycle enthusiast vertical.
Emerging players
- MotorBeam: Independent Indian automotive digital media outlet focused on in-depth car and bike reviews. Comparable digital-first content-led GTM with smaller team structure akin to EVO India.
Broad incumbents
- Top Gear India (BBC): Global automotive media franchise with a now-wound-down Indian edition; alumni from Top Gear India (including EVO India's assistant editor) form part of the broader Indian enthusiast media ecosystem. Broader, deeper global reach makes it a broad incumbent competitor for international brand affinity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Evo India social profiles
Digital presenceEvo India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evo India leadership team
Management profileNumber of profiles
Profiles12 records
Evo India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evo India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evo India
What does Evo India do?
Evo India operates an automotive media platform that publishes a monthly print and digital magazine (EVO India Magazine) and runs the evoindia.com website delivering news, reviews, comparisons, long-term tests, motorsport coverage, tuned vehicle features, classic/retrospective content, and multimedia video. Content is distributed across website, weekly email newsletter, Instagram, and YouTube, with advertising and magazine subscriptions as the primary revenue streams.
Is Evo India a public or private company?
Evo India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evo India founded?
Evo India was founded in 2021. It employs 11 to 50 people.
Where is Evo India based?
Evo India is headquartered in Pune, India, in the Asia region.
How does Evo India make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are magazine Subscriptions.
Who are Evo India's main competitors?
Direct peers on record are Overdrive (by NDTV), Autocar India, CarWale, Bike India, CarAndBike, Auto Today, ZigWheels and Fast Bikes India. MotorBeam is listed as an emerging player. Top Gear India (BBC) is listed as a broad incumbent.
Does Evo India have an API?
No public API is recorded for Evo India.