Cue Financial Group

Name

Cue Financial Group

Legal name

CUE Financial Group

Website

https://cuefinancial.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSABADAD

Private Banking Advisory & Discretionary Portfolio Management

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

Keywords

• Wealth management services
• Retirement income planning
• Investment advisory services
• Financial planning services
• Estate planning services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fee-Based Investment Management: Investment management services delivered through fee-based accounts where clients pay for expertise and guidance. The firm manages portfolios ensuring financial goals are pursued with integrity and transparency.
2. Comprehensive Financial Planning: Holistic wealth management services including comprehensive financial plans, trust integration, estate planning, tax-optimized investing, and retirement planning for clients who entrust comprehensive management of their financial affairs.
3. Special Projects and Consultative Services: Project planning engagements for unique and specific needs such as estate settlement, buy-sell plans, 401(k) rollovers, key person life insurance, second opinion services, and fiduciary consultative services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CUE Financial Group is an independent wealth management firm that delivers fee-based investment management and comprehensive financial planning services to individuals, families, and business owners. Core offerings include retirement income planning, investment and wealth management, tax mitigation strategies, and total wealth management (estate planning, insurance planning, education planning, and wealth transfer). Specialized project-based engagements cover estate settlement, 401(k) rollovers, buy-sell plans, key person insurance, and fiduciary consultative services.

Product overview

CUE Financial Group is an independent wealth management firm offering a comprehensive suite of financial planning and advisory services. The core offerings include Retirement Income Planning, Investment & Wealth Management, and Tax Mitigation Strategies, delivered through fee-based accounts. The firm also provides specialized services through modules including Special Projects (estate settlement, 401(k) rollovers, buy-sell plans) and Total Wealth Management (comprehensive financial plans, trust integration, charitable giving, estate planning). The company emphasizes a personalized, non-cookie-cutter approach, operating as a team of independent advisors within the PFG Advisors organization since 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Income Planning Creates sustainable, tax-efficient income strategies for retirement years, designing withdrawal strategies that reduce risk and optimize savings for pre-retirees and retirees.
• Investment & Wealth Management Structures portfolios to balance growth, risk, and long-term financial security through fee-based accounts with portfolio management and performance reporting for individuals, families, and business owners.
• Tax Mitigation Strategies Helps clients minimize taxes on investments, retirement distributions, and estate transfers through tax-efficient investing and tax-loss harvesting strategies.
• Total Wealth Management Comprehensive management of financial affairs including comprehensive financial plans, trust integration, wealth conservation, charitable giving, tax-optimized investing, executive compensation planning, deferred compensation, estate planning, comprehensive insurance planning, education planning, and income distribution planning.
• Special Projects Addresses unique client needs including estate settlement, buy-sell plans, 401(k) rollovers, key person life insurance policies, second opinion services, fiduciary consultative services, and fee-based financial planning on a project basis.
• Long-Term Care & Risk Planning Protects client income and assets from unforeseen healthcare costs through insurance strategies and risk planning.
• Asset Management & Wealth Transfer Ensures portfolios align with client goals while creating a legacy for the next generation through coordinated asset management and wealth transfer strategies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• PFG Advisors, LLCcoreImplementation/ SI/ Consulting PartnerCUE Financial Group operates as a dedicated advisor team within PFG Advisors, LLC, an SEC registered investment adviser. Investment advisory services are offered through PFG Advisors. Mike Prior is the founder and CEO of Priority Financial Group (PFG) which includes PFG Advisors.
• United Planners Financial ServicescoreChannel Partner/ Reseller/ DistributorSecurities are offered through United Planners Financial Services, member FINRA/SIPC. United Planners serves as the broker-dealer for the firm's securities-related services. CUE Financial Group, PFG Advisors, LLC, and United Planners are separately owned entities and are not affiliated companies.
• Charles SchwabsupportingTechnology or IntegrationThird-party RIA platform provides access to Charles Schwab custodial options for clients, alongside Fidelity options. Mike Prior built a multi-custodial Third Party-RIA platform to bring these options to credit unions, community banks, and quality financial advisors nationally.
• FidelitysupportingTechnology or IntegrationThird-party RIA platform provides access to Fidelity custodial options for clients. Part of the multi-custodial platform built to serve financial advisors nationally.
• FMG SuitesupportingTechnology or IntegrationWebsite and content development platform providing financial education content, articles, videos, and calculators. FMG Suite develops and produces the informational material on topics of interest related to financial planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cetera Financial Group: Major independent broker-dealer network supporting thousands of financial advisors with retirement and wealth management services; overlaps Cue's advisor-team structure and retirement-focused offerings.
• LPL Financial: Largest independent broker-dealer in the U.S., providing custodial, compliance, and technology infrastructure to independent RIAs and financial advisors; comparable as the broader platform alternative to PFG Advisors.
• Edward Jones: Large retail financial advisory firm with a focus on retirement planning and personalized advice through a national branch network; serves a similar pre-retiree/retiree client base as Cue.
• Raymond James Financial Services: Diversified financial services firm with a large independent advisor channel offering wealth management, retirement planning, and estate services; comparable to Cue's full-service advisory scope.
• Creative Planning: Large independent fee-only RIA providing comprehensive wealth management, tax, estate, and retirement services to high-net-worth clients; comparable in service breadth though materially larger scale.

Direct peers

• Mariner Wealth Advisors: National independent RIA providing comprehensive wealth management, tax, estate, and retirement planning to high-net-worth individuals and families; directly comparable service mix and clientele.
• Commonwealth Financial Network: Independent broker-dealer and RIA serving independent financial advisors with comprehensive practice management support, directly comparable to Cue's independent advisor operating model.
• Hightower Advisors: Fast-growing national RIA built through advisor team acquisitions, providing wealth management and financial planning services; comparable as an advisor-team-based independent RIA model.
• Cambridge Investment Research: Large independent broker-dealer and RIA platform supporting independent financial advisors with custodial and back-office services, closely comparable to Cue's PFG Advisors-affiliated independent advisory model.
• Buckingham Strategic Wealth: Independent RIA focused on evidence-based financial planning, retirement income, and tax strategies for individuals and families; comparable independent advisor firm with similar retirement-planning emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cue Financial Group