Sulo
SULO MGB Australia manufactures wheelie bins (60L to 1500L) and waste management solutions as a subsidiary of Pact Group Holdings, serving 200+ Australian local councils and commercial customers from automated plastic injection moulding facilities in Somersby (NSW) and Braeside (VIC).
- Company typePrivate
- Founded1983
- HeadquartersSomersby, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sulo does
SULO MGB Australia is a manufacturer of mobile garbage bins (wheelie bins) and waste management solutions, operating as a wholly-owned subsidiary of Pact Group Holdings Limited since its 2014 acquisition. The company traces its heritage to a German manufacturer founded in 1890 and has operated in Australia since 1983, running one of the largest plastic injection moulding plants in Australasia from Somersby, NSW, with a secondary automated manufacturing facility in Braeside, Victoria. SULO produces a full range of two-wheeled bins from 60L to 360L and four-wheeled commercial bins from 660L to 1500L, plus urban and public litter bins, clinical and commercial bins (Billi Box range), and food organics products including the Kitchen Caddy and compostable bags. The core technology is state-of-the-art fully automated injection moulding capable of producing one wheelie bin every 60 seconds, with bins manufactured from up to 100% recycled plastic content sourced through the Circular Plastics Australia joint venture and Pact Recycling.
SULO operates the only NATA-accredited in-house Mobile Waste Container testing facility in Australia, with every bin certified to AS4123 standards. The business sells hardware primarily to local councils across Australia (200+ served to date, with 20 million+ MGBs delivered since 1983) through a sales-led enterprise motion combining direct field sales with two channel partners (David Gray & Co in Perth, Environmental Bin Sales in Sydney). Complementing hardware sales, SULO offers four lifecycle services: Fleet Planning, Assembly and Distribution, Fleet Maintenance, and end-of-life Recycling Services, the latter closing the circular economy loop by returning old bins to feedstock. Pricing is quote-based and not publicly disclosed, structured around bin quantity brackets, specifications (size, body type), and recycled content percentage, with multi-year contract terms.
The business is embedded within Pact Group's Pact Environmental Solutions division and benefits from the parent's national logistics network, recycling capabilities, and federal-government-supported manufacturing modernization (AUD 76 million total investment, including AUD 20 million from the Modern Manufacturing Initiative). Recent strategic activity has centered on recycled-content innovation (100% recycled plastic capability achieved September 2024), Australian-made product extensions (AU660L and AU1100L launch December 2024), and smart bin partnerships (Brisbane City Council, December 2024), positioning SULO to capture the regulatory-driven demand from Victorian council glass recycling mandates by 2027.
Sulo firmographics
Firmographics- Name
- Sulo
- Legal name
- SULO MGB Australia Pty Ltd
- Website
- https://sulo.com.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SULO MGB Australia manufactures wheelie bins (60L to 1500L) and waste management solutions as a subsidiary of Pact Group Holdings, serving 200+ Australian local councils and commercial customers from automated plastic injection moulding facilities in Somersby (NSW) and Braeside (VIC).
- Ownership category
- akta.pro rank
Sulo industry classification
Industry- Product category
- Waste Management Equipment
- NAICS
- Solid Waste Collection (562111), Waste Collection (56211)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Residential Curbside MSW Collection (Cart-Based) (EUAIAAAA)
- akta.pro secondary industries
- Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG), Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)
Keywords
Where Sulo is headquartered
LocationHeadquarters
- HQ city
- Somersby
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Sulo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Mobile Garbage Bin Sales: Sale of wheeled bins (2-wheeled and 4-wheeled) in various sizes (60L to 1500L) to councils and commercial customers. Revenue generated from product sales with pricing based on quantity, specifications, and recycled content levels.
- Fleet Planning Services: Consulting services for bin fleet planning including auditing, scoping, distribution strategies, and replacement planning. Includes flexible ownership options (outright purchase, lease, hire, pooling).
- Fleet Maintenance Services: Ongoing maintenance services for bin fleets with agreed annual pricing model. Includes repair, replacement, and new service requests managed through council customer service channels.
- Assembly and Distribution Services: Labour and vehicle organization for MGB assembly and distribution. Blanket program based on minimum 600 MGBs delivered per day. Includes database management and delivery to residential properties.
- Recycling Services: End-of-life bin recycling services enabling councils to return aging or damaged bins for processing into new bins or other products, creating a circular economy closed loop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom quotes based on quantity, specifications, and recycled content |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sulo product offering
Product offeringCore offering
Sulo manufactures and distributes plastic mobile garbage bins (wheelie bins) ranging from 60L to 1500L using automated plastic injection moulding technology at one of the largest plants in Australasia, with bins made from up to 100% recycled plastic content. The offering is targeted primarily at Australian local councils for kerbside waste, recycling, FOGO, and glass collection, and is complemented by lifecycle services including fleet planning, fleet maintenance, assembly and distribution, and end-of-life bin recycling into new products.
Product overview
SULO is a manufacturer of mobile garbage bins (MGBs) and waste management solutions, operating as part of Pact Environmental Solutions. The product portfolio includes two-wheeled bins ranging from 60L to 360L, four-wheeled commercial bins from 660L to 1500L, urban and public litter bins with security stands, commercial bins including the Billi Box and Clinical Bin lines, and food organics products including Kitchen Caddy and Compostable Bags. These products are complemented by whole-of-life services including Fleet Maintenance, Fleet Planning, Assembly & Distribution, and Recycling Services. SULO bins are manufactured in Australia from up to 100% recycled content and are certified to AS4123 standards.
Differentiator
Problem solved
Functional benefit
Brands
- SULO MGB: Mobile garbage bins (wheelie bins) for household, commercial, and industrial waste collection, including 2-wheeled and 4-wheeled bins in various sizes from 60L to 1500L.
- SULO AU4WB
- Pact Environmental Solutions
Products and services
- 60 Litre Container Compact 60-litre two-wheeled household mobile garbage bin designed for kerbside collection and certified to AS4123 Australian standards.
- 60 Litre Retro Container Ultra-compact 60-litre two-wheeled bin with retro styling, made with up to 100% recycled content in darker colours for kerbside collection.
- 80 Litre Container 80-litre two-wheeled bin with a compact footprint engineered to AS4123 standards for urban kerbside waste and recycling collection.
- 120 Litre Container 120-litre two-wheeled household bin made from Australian recycled resin, certified to AS4123 for kerbside collection.
- 120 Litre Glass Container 120-litre two-wheeled bin engineered for kerbside glass collection, with a reinforced body and lid to handle heavy glass loads.
- 140 Litre Container 140-litre two-wheeled bin with a large footprint and compact design, used for household kerbside waste collection.
- 240 Litre Container The 240-litre two-wheeled bin described as the Australian benchmark for household MGBs, with a 110kg max total weight and AS4123 certification.
- 360 Litre Container 360-litre two-wheeled bin offering increased recycling capacity for urban and industrial applications.
- AU660L 4 Wheeled Bin Locally manufactured Australian 660-litre four-wheeled bin built for Australian climatic conditions with HDPE and recycled HDPE, certified to AS-4123 with short 1-2 week lead times.
- 660 Litre Commercial Bin 660-litre four-wheeled commercial bin with easy-grip handles and a reinforced base for stability, targeted at commercial and industrial customers.
- AU1100L 4 Wheeled Bins Locally manufactured Australian 1100-litre four-wheeled bin for commercial, industrial, and high-density residential collections, made with post-consumer recycled content.
- 1100 Litre Commercial Bin 1100-litre four-wheeled commercial bin with easy-grip handles, foot-pedal wheel locking, and EN840 certification for commercial and industrial use.
- 1500 Litre Commercial Bin 1500-litre four-wheeled commercial bin with twin lids for high-volume waste streams, compatible with identification and weighing systems.
- Litter Bin High-visibility public litter bin available in bright orange or green, designed for wall or post mounting in urban and public spaces.
- Linea Litter Bin 360-degree access public litter bin with a wide rounded lid to prevent rainwater ingress, manufactured in Europe to ISO9001 and ISO14001 standards.
- Galaxy Litter Bin Versatile public litter bin with smooth internal and external surfaces for easy cleaning and wind-dispersal prevention.
- Security Bin Stand Galvanised steel security stand with a spring-loaded locking mechanism that secures 120L, 140L, and 240L bins in public places.
- Hi-Topp® Bin Cap Event-grade bin cap that supports source separation and recycling at clean events, with a coupling system for creating collection stations.
- Compostable Bags Biodegradable and commercially compostable bags used to collect pre- and post-consumer food waste for organics recycling programs.
- Kitchen Caddy 6-litre ergonomic kitchen caddy designed for bench-top or cupboard placement to collect household food waste for FOGO programs.
- 28L Billi Box 28-litre workplace recycling bin for office or school source-separation and waste needs.
- 39L Billi Box 39-litre workplace recycling bin with a swing lid, available in multiple colour configurations for office or school recycling.
- 35L Clinical Bin 35-litre clinical waste bin with a tight-fitting overlapping lid and locking handle for sanitary disposal of clinical waste.
- 50L Clinical Bin 50-litre clinical waste bin with an ergonomic lightweight design, moulded handles, and HDPE injection-moulded construction for sanitary disposal.
- Fleet Maintenance Service Ongoing managed-service maintenance of council and commercial bin fleets, including repair, replacement, and new service requests, with agreed annual pricing and digital trackability.
- Fleet Planning Service Consulting service for bin fleet planning, including auditing, scoping, distribution strategies, replacement planning, and flexible ownership options such as outright purchase, lease, hire, and pooling.
- Assembly & Distribution Service National assembly and distribution service for MGB rollouts using proprietary scan-based management software, including database management and delivery to residential properties.
- Recycling Services End-of-life bin recycling service enabling councils and commercial customers to return aging or damaged bins for processing into new bins or other products, creating a closed-loop circular economy.
Quantifiable outcome
- Up to 100% recycled content in 120L and 240L bin bodies
- +4 more outcomes
Companies that use Sulo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Sulo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sulo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pact Group Holdings LtdflagshipSULO MGB Australia was acquired by Pact Group in 2014, integrating operations to leverage group scale. Pact Group is a global leader in circular and sustainable Packaging, Reuse, and Recycling solutions. The acquisition provides SULO with access to Australia's largest plastic recycling capabilities and national distribution network.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sulo competitors and assessment
Company assessmentDirect peers
- IPL Plastics: Global plastics manufacturer producing rigid containers including waste and recycling bins, and notably a partner with Closed Loop Plastics in rHDPE supply. Directly comparable as a plastic injection-moulded waste container producer serving municipal customers.
- Toter (Wastequip): One of the largest North American manufacturers of wheeled carts and plastic containers for waste and recycling collection. Comparable to SULO as a high-volume plastic injection-moulded MGB manufacturer targeting municipal and commercial waste haulers.
- Otto Industries (Otto Group): SULO's German originator and a leading European manufacturer of mobile waste bins (MGBs) and plastic injection-moulded waste containers. Directly comparable as a wheelie bin / 4-wheeled bin manufacturer serving municipal customers with similar EN840 / DIN 30713 compliant product ranges.
- Busch Systems: Manufacturer of recycling and waste bins (including wheeled bins and commercial recycling stations) serving municipal, education and commercial customers in North America. Comparable as a multi-stream waste container manufacturer targeting councils and recycling programs.
- Otto Environment (formerly Otto Kunststoffe): Sibling to the Otto Group's bin business and a direct moulder of plastic waste containers including wheelie bins and 4-wheeled bins for the European market. Comparable as a sister MGB manufacturer in the broader Otto/Sulo heritage network.
Broad incumbents
- Cleanaway Waste Management: Australia's largest waste management company; collector of kerbside recyclables and partner with Pact in Circular Plastics Australia. Comparable to SULO as a council-facing waste services player and through its JV relationship that secures SULO's recycled resin supply.
- Visy: Major Australian packaging and recycling company operating MRFs and recycling infrastructure. Adjacent / comparable through kerbside recycling collection and materials recovery, with potential to enter or supply the MGB recycled-resin market.
- Sulo Group (Germany): Original German SULO Group that develops the parent MGB technology globally. Comparable to SULO MGB Australia through shared heritage, technology and EN840 / DIN standards, though now a separate corporate entity competing potentially in international markets.
- ReGroup (ResourceCo): Australian resource recovery and waste management operator with recycling and reprocessing capabilities. Comparable to SULO as an Australian player in the kerbside recycling / closed-loop plastics ecosystem that supplies or competes for council recycling streams.
Regional players
- Drop Bins Australia: Australian wheelie bin and skip bin supplier targeting councils and commercial customers. Comparable to SULO as a domestic competitor in the Australian MGB market with overlapping product ranges (2-wheeled and 4-wheeled bins).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sulo social profiles
Digital presenceSulo compliance and trust
Trust signalCompliance7 records
Sulo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sulo leadership team
Management profileNumber of profiles
Profiles2 records
Sulo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sulo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sulo
What does Sulo do?
Sulo manufactures and distributes plastic mobile garbage bins (wheelie bins) ranging from 60L to 1500L using automated plastic injection moulding technology at one of the largest plants in Australasia, with bins made from up to 100% recycled plastic content. The offering is targeted primarily at Australian local councils for kerbside waste, recycling, FOGO, and glass collection, and is complemented by lifecycle services including fleet planning, fleet maintenance, assembly and distribution, and end-of-life bin recycling into new products.
Is Sulo a public or private company?
Sulo is a private company. It is classified as corporate owned and is currently operating.
When was Sulo founded?
Sulo was founded in 1983. It employs 51 to 100 people.
Where is Sulo based?
Sulo is headquartered in Somersby, Australia, in the Oceania region.
How does Sulo make money?
Five revenue lines are on record. Mobile Garbage Bin Sales are the primary driver. The others are fleet Planning Services, fleet Maintenance Services, assembly and Distribution Services and recycling Services.
Who are Sulo's main competitors?
Direct peers on record are IPL Plastics, Toter (Wastequip), Otto Industries (Otto Group), Busch Systems and Otto Environment (formerly Otto Kunststoffe). Broad incumbents are Cleanaway Waste Management, Visy, Sulo Group (Germany) and ReGroup (ResourceCo). Drop Bins Australia is listed as a regional player.
Does Sulo have an API?
No public API is recorded for Sulo.
What industry is Sulo in?
Sulo's product category is Waste Management Equipment. Its primary akta.pro industry code is EUAIAAAA, Residential Curbside MSW Collection (Cart-Based), with a secondary code of BPALAAAG, Container Rental, Delivery & Servicing (Carts/Bins). Its NAICS code is 562111 and its SIC code is 4953.