Dr Pepper Snapple Group

What Dr Pepper Snapple Group does

Keurig Dr Pepper Inc. (KDP, the successor entity to Dr Pepper Snapple Group following the 2018 merger with Keurig Green Mountain) is an integrated brand owner, manufacturer, and distributor of non-alcoholic beverages headquartered in Burlington, Massachusetts, with 10,000+ employees and operations across the United States, Canada, and Mexico. The company operates a portfolio of more than 150 brands organized across carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola, Schweppes), coffee (Keurig brewing systems, K-Cup pods, Green Mountain Coffee Roasters, Peet's, Jacobs, La Colombe, Caribou, Donut Shop), non-carbonated beverages (Snapple, Hawaiian Punch, Clamato, Mr & Mrs T), hydration (Core, Electrolit), and energy drinks (C4 Energy, Ghost). The underlying technology platform centers on the proprietary Keurig single-serve brewing system — patented hardware paired with a licensed and owned K-Cup ecosystem — which creates a recurring-consumable model layered on top of an installed base of brewers.

KDP makes money primarily through wholesale and retail sales of branded packaged beverages and single-serve coffee systems, distributed via retail grocery, convenience, and foodservice channels across North America, supplemented by direct-to-enterprise Keurig brewer sales and co-branded distribution partnerships (La Colombe, Nestlé USA, Dog Haus). The go-to-market combines direct-to-consumer retail presence with channel-partner and enterprise field-sales motions, and the customer base is horizontal: general consumers, coffee drinkers, energy-drink consumers, and foodservice/restaurant operators. Revenue mechanics are anchored in brand equity, distribution density, and the Keurig hardware-pod flywheel rather than in any single enterprise contract.

Strategic posture is defined by aggressive inorganic expansion orchestrated under JAB Holding's ownership: the 2018 Keurig–DPS merger, the October 2024 acquisition of a 60% stake in Ghost for $990 million, and the August 2025 announcement of a $28 billion all-cash acquisition of JDE Peet's — the latter explicitly structured to create two independent companies, Beverage Co and Global Coffee Co. Brand-building is supported by award-recognized marketing (Cannes Lions Silver Lion, Circana 2024 New Product Pacesetters #2) and consumer-insight content (State of Beverages annual reports, Gen Z drink-preference research). The company is publicly traded on NASDAQ under ticker KDP; the legacy Dr Pepper Snapple Group entity no longer exists as a standalone listed company.

Name

Dr Pepper Snapple Group

Legal name

Keurig Dr Pepper Inc.

Website

https://drpeppersnapplegroup.com

Company type

Public

Founded year

2018

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Keurig Dr Pepper (formerly Dr Pepper Snapple Group) is a North American integrated beverage company operating 150+ brands across carbonated soft drinks, coffee, energy drinks, and functional beverages, serving mass-market consumers through retail, foodservice, and direct distribution channels.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Carbonated soft drinks
• Single-serve coffee systems
• Beverage brand portfolio
• Ready-to-drink beverages
• Non-alcoholic beverages

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Carbonated Soft Drinks: Revenue from branded carbonated beverages including Dr Pepper, 7UP, Canada Dry, A&W, Squirt, Sunkist, and RC Cola
2. Coffee Products: K-Cup pods, Keurig brewers, and ready-to-drink coffee beverages including La Colombe partnership
3. Energy Drinks: Energy beverage portfolio including C4 Energy and Ghost brand investments
4. Other Beverages: Snapple, Hawaiian Punch, Core hydration, Clamato, and Electrolit beverages

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Dr Pepper Snapple Group was an integrated brand owner, manufacturer, and distributor of non-alcoholic beverages in North America, with a portfolio of more than 50 brands spanning carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola), teas and juices (Snapple, Hawaiian Punch), mixers (Schweppes, Mr & Mrs T, Clamato), and hydration products. The company produced, marketed, and distributed branded beverages across the US, Canada, and Mexico. Following its 2018 merger with Keurig Green Mountain, the combined Keurig Dr Pepper entity now operates a portfolio of more than 150 brands, including Keurig single-serve coffee brewing systems and K-Cup pods.

Product overview

Keurig Dr Pepper operates a diversified beverage company with a portfolio of over 150 brands spanning multiple categories. The portfolio includes: (1) Keurig single-serve coffee brewing systems and K-Cup pods (Keurig, Green Mountain Coffee Roasters, Donut Shop, Caribou, Peet's Coffee, Jacobs, La Colombe Coffee), (2) Carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola), (3) Non-carbonated beverages (Snapple, Hawaiian Punch, Clamato), (4) Hydration products (Core, Electrolit), (5) Energy drinks (C4 Energy), and (6) Mixers (Schweppes, Mr & Mrs T). The company operates as a platform-centered model combining owned brands with distributed partner brands across the hot and cold beverage segments.

Differentiator

Problem solved

Functional benefit

Brands

• Dr Pepper: Iconic soft drink brand with distinctive cherry-vanilla flavor profile
• Snapple
• 7UP
• Canada Dry
• A&W
• Sunkist
• Squirt
• Keurig
• Peet's Coffee
• Schweppes
• Hawaiian Punch
• Core Hydration
• C4 Energy
• Electrolit
• La Colombe
• Caribou
• Green Mountain Coffee Roasters
• Mr & Mrs T
• Jacobs
• Donut Shop

Products and services

• Dr Pepper Iconic carbonated soft drink brand with a distinctive cherry-vanilla flavor profile, one of the flagship brands of the company, sold across retail grocery, foodservice, and convenience channels.
• Snapple Ready-to-drink tea and juice beverage brand featuring real fruit flavors, sold across retail grocery and convenience channels.
• 7UP Lemon-lime carbonated soft drink brand with a global presence, sold across retail and foodservice channels.
• Canada Dry Ginger ale, tonic water, and mixer brand sold across retail and on-premise channels.
• A&W Root beer brand featuring cream soda and related root beer varieties, sold across retail and foodservice channels.
• Sunkist Citrus-flavored carbonated soft drink brand with orange and various fruit variants, sold across retail channels.
• Squirt Grapefruit-flavored carbonated beverage sold across retail and convenience channels.
• RC Cola Cola-flavored carbonated soft drink brand distributed as part of the company portfolio across retail and foodservice.
• Schweppes Tonic water and mixer brand with carbonated beverages sold across retail and on-premise channels.
• Mr & Mrs T Mixer brand including original margarita mix, bloody mary mix, and horseradish, sold across retail channels.
• Clamato Tomato-based juice beverage often used in mixed drinks such as the Caesar, sold across retail and on-premise channels.
• Hawaiian Punch Fruit-flavored juice drink brand with tropical and fruit punch varieties, sold across retail and foodservice channels.
• Core Hydration brand offering electrolyte-enhanced premium bottled water products, sold across retail channels.
• Electrolit Functional hydration beverage brand offering electrolyte replenishment drinks, sold across retail and convenience channels.
• Keurig Single-serve coffee brewing system and K-Cup pod platform for residential and commercial use, sold through retail and direct sales channels.
• Peet's Coffee Premium specialty coffee brand offering whole bean, ground coffee, and ready-to-drink products, sold across retail, foodservice, and direct-to-consumer channels.
• Jacobs International coffee brand popular in Europe and select markets, sold across retail and foodservice channels.
• Donut Shop K-Cup pod brand featuring light and medium roast coffee options for Keurig brewers, sold across retail channels.
• Caribou Coffeehouse brand available in K-Cup pods for Keurig brewers, sold across retail channels.
• La Colombe Coffee Premium ready-to-drink lattes and coffee products distributed by KDP and integrated into the Keurig K-Cup pod system, sold across retail and foodservice channels.
• C4 Energy Energy drink brand targeted at fitness enthusiasts and active consumers, sold across retail and convenience channels.
• Green Mountain Coffee Roasters Coffee brand offering breakfast blend and other roast varieties in K-Cup pods, sold across retail and direct-to-consumer channels.
• Dr Pepper Strawberries and Cream Limited-edition Dr Pepper strawberries and cream carbonated soft drink flavor launched in 2024 that achieved $146.8 million in sales, ranking #2 in Circana's 2024 New Product Pacesetters.
• Snapple Two Hundred Fif-TEA Party Raspberry Tea & Lemonade Limited-edition Snapple flavor launched in 2026 celebrating America's 250th anniversary, combining raspberry tea and lemonade, sold across retail channels.

Quantifiable outcome

• Dr Pepper's strawberries and cream drink achieved $146.8 million in sales, ranking #2 in Circana's 2024 New Product Pacesetters
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Nestlé USAcoreStrategic or Co-development Partner · 1 January 2026Keurig Dr Pepper and Nestlé USA extended their strategic partnership, continuing collaboration on beverage distribution and marketing initiatives across North America.
• Dog HausflagshipChannel Partner/ Reseller/ Distributor · 1 January 2026First-of-its-kind beverage platform bringing KDP's portfolio to life across fountain, premium packaged beverages, coffee, energy and more. Features Dr Pepper, 7UP, RC Cola and Sunkist across 54 locations in 13 states.
• La Colombe CoffeecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Partnership for distribution of La Colombe's award-winning ready-to-drink lattes. Also integrated into Keurig K-Cup pod system. Partnership connects coffee lovers with authentic Philadelphia-rooted brand experiences.
• JAB HoldingflagshipStrategic or Co-development Partner · 1 August 2025Strategic consolidation under JAB Holding drove KDP's $28 billion acquisition of JDE Peet's, creating two new independent companies: Beverage Co and Global Coffee Co. JAB Holding has significant holdings in KDP and other coffee brands.
• JBS USA (Just Bare)minorOthers · 1 January 2025JBS USA's Just Bare lightly breaded chicken led Circana's 2024 New Product Pacesetters ranking with $368.4 million in sales, more than double the #2 product (Dr Pepper's strawberries and cream drink at $146.8 million)

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dr-pepper-snapple-group
• Instagraminstagram.com/keurigdrpepper
• Xx.com/drpeppersnapple
• Facebookfacebook.com/DrPepperSnapple

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Pepper Snapple Group