Dr Pepper Snapple Group
Keurig Dr Pepper (formerly Dr Pepper Snapple Group) is a North American integrated beverage company operating 150+ brands across carbonated soft drinks, coffee, energy drinks, and functional beverages, serving mass-market consumers through retail, foodservice, and direct distribution channels.
- Company typePublic
- Founded2018
- HeadquartersPlano, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr Pepper Snapple Group does
Keurig Dr Pepper Inc. (KDP, the successor entity to Dr Pepper Snapple Group following the 2018 merger with Keurig Green Mountain) is an integrated brand owner, manufacturer, and distributor of non-alcoholic beverages headquartered in Burlington, Massachusetts, with 10,000+ employees and operations across the United States, Canada, and Mexico. The company operates a portfolio of more than 150 brands organized across carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola, Schweppes), coffee (Keurig brewing systems, K-Cup pods, Green Mountain Coffee Roasters, Peet's, Jacobs, La Colombe, Caribou, Donut Shop), non-carbonated beverages (Snapple, Hawaiian Punch, Clamato, Mr & Mrs T), hydration (Core, Electrolit), and energy drinks (C4 Energy, Ghost). The underlying technology platform centers on the proprietary Keurig single-serve brewing system — patented hardware paired with a licensed and owned K-Cup ecosystem — which creates a recurring-consumable model layered on top of an installed base of brewers.
KDP makes money primarily through wholesale and retail sales of branded packaged beverages and single-serve coffee systems, distributed via retail grocery, convenience, and foodservice channels across North America, supplemented by direct-to-enterprise Keurig brewer sales and co-branded distribution partnerships (La Colombe, Nestlé USA, Dog Haus). The go-to-market combines direct-to-consumer retail presence with channel-partner and enterprise field-sales motions, and the customer base is horizontal: general consumers, coffee drinkers, energy-drink consumers, and foodservice/restaurant operators. Revenue mechanics are anchored in brand equity, distribution density, and the Keurig hardware-pod flywheel rather than in any single enterprise contract.
Strategic posture is defined by aggressive inorganic expansion orchestrated under JAB Holding's ownership: the 2018 Keurig–DPS merger, the October 2024 acquisition of a 60% stake in Ghost for $990 million, and the August 2025 announcement of a $28 billion all-cash acquisition of JDE Peet's — the latter explicitly structured to create two independent companies, Beverage Co and Global Coffee Co. Brand-building is supported by award-recognized marketing (Cannes Lions Silver Lion, Circana 2024 New Product Pacesetters #2) and consumer-insight content (State of Beverages annual reports, Gen Z drink-preference research). The company is publicly traded on NASDAQ under ticker KDP; the legacy Dr Pepper Snapple Group entity no longer exists as a standalone listed company.
Dr Pepper Snapple Group firmographics
Firmographics- Name
- Dr Pepper Snapple Group
- Legal name
- Keurig Dr Pepper Inc.
- Website
- https://drpeppersnapplegroup.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- Keurig Dr Pepper (formerly Dr Pepper Snapple Group) is a North American integrated beverage company operating 150+ brands across carbonated soft drinks, coffee, energy drinks, and functional beverages, serving mass-market consumers through retail, foodservice, and direct distribution channels.
- Ownership category
- akta.pro rank
Dr Pepper Snapple Group industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Dr Pepper Snapple Group is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dr Pepper Snapple Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Carbonated Soft Drinks: Revenue from branded carbonated beverages including Dr Pepper, 7UP, Canada Dry, A&W, Squirt, Sunkist, and RC Cola
- Coffee Products: K-Cup pods, Keurig brewers, and ready-to-drink coffee beverages including La Colombe partnership
- Energy Drinks: Energy beverage portfolio including C4 Energy and Ghost brand investments
- Other Beverages: Snapple, Hawaiian Punch, Core hydration, Clamato, and Electrolit beverages
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Dr Pepper Snapple Group product offering
Product offeringCore offering
Dr Pepper Snapple Group was an integrated brand owner, manufacturer, and distributor of non-alcoholic beverages in North America, with a portfolio of more than 50 brands spanning carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola), teas and juices (Snapple, Hawaiian Punch), mixers (Schweppes, Mr & Mrs T, Clamato), and hydration products. The company produced, marketed, and distributed branded beverages across the US, Canada, and Mexico. Following its 2018 merger with Keurig Green Mountain, the combined Keurig Dr Pepper entity now operates a portfolio of more than 150 brands, including Keurig single-serve coffee brewing systems and K-Cup pods.
Product overview
Keurig Dr Pepper operates a diversified beverage company with a portfolio of over 150 brands spanning multiple categories. The portfolio includes: (1) Keurig single-serve coffee brewing systems and K-Cup pods (Keurig, Green Mountain Coffee Roasters, Donut Shop, Caribou, Peet's Coffee, Jacobs, La Colombe Coffee), (2) Carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola), (3) Non-carbonated beverages (Snapple, Hawaiian Punch, Clamato), (4) Hydration products (Core, Electrolit), (5) Energy drinks (C4 Energy), and (6) Mixers (Schweppes, Mr & Mrs T). The company operates as a platform-centered model combining owned brands with distributed partner brands across the hot and cold beverage segments.
Differentiator
Problem solved
Functional benefit
Brands
- Dr Pepper: Iconic soft drink brand with distinctive cherry-vanilla flavor profile
- Snapple
- 7UP
- Canada Dry
- A&W
- Sunkist
- Squirt
- Keurig
- Peet's Coffee
- Schweppes
- Hawaiian Punch
- Core Hydration
- C4 Energy
- Electrolit
- La Colombe
- Caribou
- Green Mountain Coffee Roasters
- Mr & Mrs T
- Jacobs
- Donut Shop
Products and services
- Dr Pepper Iconic carbonated soft drink brand with a distinctive cherry-vanilla flavor profile, one of the flagship brands of the company, sold across retail grocery, foodservice, and convenience channels.
- Snapple Ready-to-drink tea and juice beverage brand featuring real fruit flavors, sold across retail grocery and convenience channels.
- 7UP Lemon-lime carbonated soft drink brand with a global presence, sold across retail and foodservice channels.
- Canada Dry Ginger ale, tonic water, and mixer brand sold across retail and on-premise channels.
- A&W Root beer brand featuring cream soda and related root beer varieties, sold across retail and foodservice channels.
- Sunkist Citrus-flavored carbonated soft drink brand with orange and various fruit variants, sold across retail channels.
- Squirt Grapefruit-flavored carbonated beverage sold across retail and convenience channels.
- RC Cola Cola-flavored carbonated soft drink brand distributed as part of the company portfolio across retail and foodservice.
- Schweppes Tonic water and mixer brand with carbonated beverages sold across retail and on-premise channels.
- Mr & Mrs T Mixer brand including original margarita mix, bloody mary mix, and horseradish, sold across retail channels.
- Clamato Tomato-based juice beverage often used in mixed drinks such as the Caesar, sold across retail and on-premise channels.
- Hawaiian Punch Fruit-flavored juice drink brand with tropical and fruit punch varieties, sold across retail and foodservice channels.
- Core Hydration brand offering electrolyte-enhanced premium bottled water products, sold across retail channels.
- Electrolit Functional hydration beverage brand offering electrolyte replenishment drinks, sold across retail and convenience channels.
- Keurig Single-serve coffee brewing system and K-Cup pod platform for residential and commercial use, sold through retail and direct sales channels.
- Peet's Coffee Premium specialty coffee brand offering whole bean, ground coffee, and ready-to-drink products, sold across retail, foodservice, and direct-to-consumer channels.
- Jacobs International coffee brand popular in Europe and select markets, sold across retail and foodservice channels.
- Donut Shop K-Cup pod brand featuring light and medium roast coffee options for Keurig brewers, sold across retail channels.
- Caribou Coffeehouse brand available in K-Cup pods for Keurig brewers, sold across retail channels.
- La Colombe Coffee Premium ready-to-drink lattes and coffee products distributed by KDP and integrated into the Keurig K-Cup pod system, sold across retail and foodservice channels.
- C4 Energy Energy drink brand targeted at fitness enthusiasts and active consumers, sold across retail and convenience channels.
- Green Mountain Coffee Roasters Coffee brand offering breakfast blend and other roast varieties in K-Cup pods, sold across retail and direct-to-consumer channels.
- Dr Pepper Strawberries and Cream Limited-edition Dr Pepper strawberries and cream carbonated soft drink flavor launched in 2024 that achieved $146.8 million in sales, ranking #2 in Circana's 2024 New Product Pacesetters.
- Snapple Two Hundred Fif-TEA Party Raspberry Tea & Lemonade Limited-edition Snapple flavor launched in 2026 celebrating America's 250th anniversary, combining raspberry tea and lemonade, sold across retail channels.
Quantifiable outcome
- Dr Pepper's strawberries and cream drink achieved $146.8 million in sales, ranking #2 in Circana's 2024 New Product Pacesetters
- +1 more outcomes
Companies that use Dr Pepper Snapple Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Dr Pepper Snapple Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dr Pepper Snapple Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Nestlé USAcoreKeurig Dr Pepper and Nestlé USA extended their strategic partnership, continuing collaboration on beverage distribution and marketing initiatives across North America.
- Dog HausflagshipFirst-of-its-kind beverage platform bringing KDP's portfolio to life across fountain, premium packaged beverages, coffee, energy and more. Features Dr Pepper, 7UP, RC Cola and Sunkist across 54 locations in 13 states.
- La Colombe CoffeecorePartnership for distribution of La Colombe's award-winning ready-to-drink lattes. Also integrated into Keurig K-Cup pod system. Partnership connects coffee lovers with authentic Philadelphia-rooted brand experiences.
- JAB HoldingflagshipStrategic consolidation under JAB Holding drove KDP's $28 billion acquisition of JDE Peet's, creating two new independent companies: Beverage Co and Global Coffee Co. JAB Holding has significant holdings in KDP and other coffee brands.
- JBS USA (Just Bare)minorJBS USA's Just Bare lightly breaded chicken led Circana's 2024 New Product Pacesetters ranking with $368.4 million in sales, more than double the #2 product (Dr Pepper's strawberries and cream drink at $146.8 million)
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Dr Pepper Snapple Group competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Dr Pepper Snapple Group social profiles
Digital presenceDr Pepper Snapple Group compliance and trust
Trust signalCompliance4 records
Dr Pepper Snapple Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr Pepper Snapple Group leadership team
Management profileNumber of profiles
Dr Pepper Snapple Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Dr Pepper Snapple Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr Pepper Snapple Group M&A and investment
M&A and investmentM&A8 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr Pepper Snapple Group
What does Dr Pepper Snapple Group do?
Dr Pepper Snapple Group was an integrated brand owner, manufacturer, and distributor of non-alcoholic beverages in North America, with a portfolio of more than 50 brands spanning carbonated soft drinks (Dr Pepper, 7UP, Canada Dry, A&W, Sunkist, Squirt, RC Cola), teas and juices (Snapple, Hawaiian Punch), mixers (Schweppes, Mr & Mrs T, Clamato), and hydration products. The company produced, marketed, and distributed branded beverages across the US, Canada, and Mexico. Following its 2018 merger with Keurig Green Mountain, the combined Keurig Dr Pepper entity now operates a portfolio of more than 150 brands, including Keurig single-serve coffee brewing systems and K-Cup pods.
Is Dr Pepper Snapple Group a public or private company?
Dr Pepper Snapple Group is a public company. It is classified as public and is currently acquired.
When was Dr Pepper Snapple Group founded?
Dr Pepper Snapple Group was founded in 2018. It employs 5,001 to 10,000 people.
Where is Dr Pepper Snapple Group based?
Dr Pepper Snapple Group is headquartered in Plano, United States, in the North America region.
How does Dr Pepper Snapple Group make money?
Four revenue lines are on record. Carbonated Soft Drinks are the primary driver. The others are coffee Products, energy Drinks and other Beverages.
Does Dr Pepper Snapple Group have an API?
No public API is recorded for Dr Pepper Snapple Group.
What industry is Dr Pepper Snapple Group in?
Dr Pepper Snapple Group's product category is Non-alcoholic beverages. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.