What Peja Group does

Peja Group BV is a privately held Dutch holding company headquartered in Arnhem, the Netherlands, operating across four divisions: Electric Motors, Real Estate, Venture Capital, and Heritage. The group traces its origins to 1937, when Peter Burgers and Jacob Steven Stenfert founded Peja Producten in Rotterdam as a trading company for German household appliances; it built a substantial Cold War-era franchise handling roughly 60% of Dutch East-West trade, valued at approximately 500 million German Marks per year between the 1950s and 1980s, on behalf of clients including Heineken, Douwe Egberts/Sara Lee, Stork and Nutricia. After the fall of the Berlin Wall in 1990, the company restructured into a financial holding and exited direct trading.

The Electric Motors division is the core operating business and combines Omec Motors, a globally active sales organisation with European warehouses and manufacturing for low, medium and high voltage motors in framesize 56 to 710 built to customer specifications; Simotop NV, a 50/50 joint venture with Techtop (the world's largest aluminium motor manufacturer) distributing aluminium motors in framesize 45-200 in Europe; and Kaiser Motoren GmbH, a wholly owned German special-motor manufacturer in Neumünster producing stainless steel motors, customised high-speed drives, reluctance motors and watercooled electric motors to EN 60034. The remaining divisions are asset-management in nature: Peja Vastgoed B.V. handles real estate investment including heritage properties, the Venture Capital arm manages a portfolio of heritage assets, and the Heritage division encompasses Monuments (preservation of historic structures including the Domitzer Elbe Eisen Bahn bridge and Checkpoint Bravo), The First National Rolls Royce & Bentley Museum in Arnhem (over 150 historical vehicles), and Hooper International B.V., a coachbuilder and purveyor of bespoke and collectible automobiles.

Commercially, Peja earns revenue primarily through B2B distribution and limited in-house manufacturing of industrial electric motors to OEM specifications, complemented by rental/yield from real estate holdings, holdings in heritage collectible assets and museum-related activity. The company sells through direct field sales (Omec Motors globally, Kaiser Motoren direct from Germany), a 50/50 joint-venture distribution channel (Simotop in Europe) and historical affiliate distributor networks that once spanned over 90 countries. The firm is privately held by Dr. Toni Bienemann MBA (Owner, President and CEO) with Robert Morsch BSc iE as Executive Vice President and COO and Johannes van Tartwijk MBA MRE as Co-president.

Name

Peja Group

Legal name

Peja Group BV

Website

https://pejaproducten.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Peja Group BV is a privately held Dutch holding company operating four divisions: Electric Motors (Omec Motors, Simotop JV with Techtop, Kaiser Motoren), Real Estate, Venture Capital and Heritage, serving global industrial B2B customers with low to high voltage electric motors and ancillary heritage asset operations.

Ownership category

akta.pro rank

Product category

Electric Motor Manufacturing

NAICS

Motor and Generator Manufacturing (335312)

SIC

Motors & Generators (3621)

akta.pro primary industry

Servo Motors & Servo Drives (IMAGACAC)

Keywords

• Electric motor manufacturing
• Industrial motor distribution
• Real estate investment
• Heritage preservation
• Venture capital

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Motors Division: Revenue from manufacturing and distribution of electric motors through Omec Motors, Simotop (50/50 joint venture with Techtop), and Kaiser Motoren (acquired 2013). Products include low, medium and high voltage motors for industrial applications.
2. Real Estate Investment: Peja Vastgoed B.V. handles real estate investment opportunities, including heritage properties and historic buildings.
3. Venture Capital: Venture capital investments through Peja Group structure, managing portfolio of heritage assets including classic automobile collections.
4. Heritage & Collectibles: Revenue from The First National Rolls Royce & Bentley Museum, Hooper International coachbuilding services, and heritage property preservation (Monuments).
5. Historical Trading Operations: International trade operations including equipment, electric components, raw materials, chemicals and FMCG. Historically handled 60% of Dutch East-West trade.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels1 record

Core offering

Peja Group is a Dutch holding company organised into four divisions: Electric Motors, Real Estate, Venture Capital, and Heritage. The Electric Motors division manufactures and distributes low, medium, and high voltage electric motors in framesize 56-710 through wholly-owned Omec Motors, the 50/50 Simotop joint venture with Techtop, and Kaiser Motoren in Germany. The Heritage division preserves historic structures and operates the First National Rolls Royce & Bentley Museum, while Peja Vastgoed handles real estate investment.

Product overview

Peja Group is a Dutch holding company organised into four divisions: Electric Motors, Real Estate, Venture Capital, and Heritage. The Electric Motors division comprises Omec Motors (manufacturing low, medium and high voltage motors in framesize 56-710), Simotop (50/50 joint venture with Techtop for aluminium motor distribution), and Kaiser Motoren (producer of special motors including stainless steel, high speed, reluctance, and watercooled motors). The Heritage division includes Monuments (historic building preservation), The First National Rolls Royce & Bentley Museum (over 150 historical vehicles), and Hooper International (coachbuilder of bespoke automobiles). The group serves industrial markets with electric motor products and maintains heritage assets across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Omec Motors: Globally active sales organisation with warehouses throughout Europe and production facilities for electric motors (low, medium and high voltage) in framesize 56 to 710.
• Simotop
• Kaiser Motoren
• Dutchi Motors
• Monuments
• The First National Rolls Royce & Bentley Museum
• Hooper International

Products and services

• Omec Motors Globally active sales organisation with warehouses throughout Europe and production facilities, manufacturing low, medium and high voltage electric motors in framesize 56 to 710 to customer specifications for industrial applications such as pumps, fans, compressors, and mechanical traction equipment.
• Simotop 50/50 Joint venture with Techtop for the distribution of electric motors in the European market, specialising in aluminium motors in framesize 45-200. Techtop is the biggest manufacturer of aluminium motors worldwide.
• Kaiser Motoren Producer of special motors located in Neumünster, Germany, offering stainless steel motors, customised/high speed drives, reluctance motors, and watercooled electric motors produced according to EN 60034 standard.
• Peja Vastgoed Real estate investment arm of Peja Group managing heritage properties and historic buildings, providing investment opportunities in real estate assets.
• Peja Venture Capital Venture capital division of Peja Group managing a portfolio of heritage assets and investments.
• The First National Rolls Royce & Bentley Museum Museum located in Arnhem featuring a collection of over 150 historical vehicles, primarily post-war Rolls-Royce and Bentley automobiles, open to visitors.
• Hooper International Coachbuilder and purveyor of bespoke and collectible automobiles, also a lessor of young- and oldtimers and non-profit organisation sponsoring The First National Rolls Royce & Bentley Museum.
• Monuments Preservation arm managing historic buildings and structures including the Domitzer Elbe Eisen Bahn bridge (built 1870-1873) and Checkpoint Bravo in Berlin for future generations.

Quantifiable outcome

• Dutchi Motors became the largest stockholding distributor in the world of low, medium and high voltage electric motors with sales in over 90 countries before being sold to Regal Beloit in 2008
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VEM (Volkseigener Betrieb Elektromaschinenbau)coreChannel Partner/ Reseller/ Distributor · 1 January 1964Peja acquired exclusive rights in 1964 for importing and selling VEM electric motors from East Germany. This was a major business relationship that continued until the fall of the Berlin Wall.
• TechtopcoreStrategic or Co-development PartnerPeja Group established a Joint Venture 50/50 with Techtop for the distribution of Electric Motors; Simotop NV. Techtop is the biggest manufacturer of aluminium motors (framesize 45 – 200) worldwide. Two important international motor companies unite to satisfy the demands of the European market.
• Regal BeloitminorOthersIn 2008, Dutchi Motors (a joint venture between Peja and a large Chinese factory) was sold to Regal Beloit, who became the world market leader in electric motors.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ABB: Swiss-Swedish multinational manufacturing electric motors, drives and motion control products for industrial applications. Closest broad incumbent competitor serving the same pumps, fans, compressors and traction equipment end markets as Peja.
• Siemens: Global industrial conglomerate with a substantial low and high voltage electric motors business (SIMOTICS), serving similar industrial manufacturing customers as Peja's Omec Motors and Kaiser Motoren divisions.
• Nidec: Japanese motor manufacturer including industrial AC motors and servo motors (via Leroy-Somer acquisition). Directly comparable product overlap with Peja's industrial electric motors and servo/specialty drive applications.
• Regal Beloit (now Regal Rexnord): Acquired Peja's former crown jewel Dutchi Motors in 2008 and is now the global market leader in electric motors. Directly comparable as a low/medium/high voltage industrial motor manufacturer and distributor with much larger scale.
• WEG: Brazilian multinational manufacturer of industrial electric motors (low and medium voltage) and generators with global distribution. Comparable to Peja's motor portfolio across framesizes and industrial applications.

Direct peers

• Brook Crompton: UK-based industrial electric motor manufacturer specializing in low and high voltage AC motors for industrial applications. Directly comparable to Peja's industrial motor portfolio and European distribution model.
• Leroy-Somer (Nidec): French industrial motor manufacturer (now part of Nidec) producing low/medium voltage motors, gearmotors and variable speed drives. Comparable to Peja's industrial motor offerings and European market presence.
• Techtop: World's biggest aluminium electric motor manufacturer (framesize 45–200) and Peja's 50/50 JV partner in Simotop NV for European distribution. Direct peer in aluminum motors and joint venture partner.
• TECO Electric & Machinery: Taiwanese industrial electric motor manufacturer with broad low/medium/high voltage motor portfolio and global distribution. Comparable to Peja's Omec Motors industrial motor offering and framesize range.
• VEM Group: German electric motor manufacturer historically partnered with Peja (Peja held exclusive rights to import VEM motors from East Germany since 1964). Comparable manufacturer of low and high voltage industrial motors serving European markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peja Group