BRD Finance

What BRD Finance does

BRD Finance Limited is a Kerala, India-based chit fund (kuri) promotion company founded in 1995 and headquartered in Kunnamkulam, Thrissur district. It operates as a public limited company that is not listed on any stock exchange, led by Chairman C.C. William Verghese with 23 directors, and sits within a broader family-controlled group of eight wholly-owned subsidiaries spanning securities, real estate development, motor vehicle sales, fabrication, and driving school services.

The company's core offering is a portfolio of monthly chit (kuri) schemes — including 5th, 6th, 10th and 15th day monthly kuri variants plus a premium "BRD Golden Chits" series — with sala values ranging from approximately ₹120,000 to ₹2,000,000, prize amounts up to ₹2,000,000, and 180-installment structures (i.e., roughly 15-year cycles) running in multiple divisions. Subscribers commit to recurring monthly payments and can bid for the lumpsum prize amount at periodic auctions; the company explicitly states it does not accept deposits and instead routes funds directly into scheduled bank accounts of subscribers' choice. Supporting the core product, BRD offers online registration, a live web-based auction module, chit-intimation notifications, results publication, and a payment gateway.

Go-to-market is direct-to-consumer across Kerala, with a physical branch in Kunnamkulam (HQ) and a Thrissur branch, plus a website (brdfinanceltd.com) and a customer-care helpline. Payments are accepted via net banking through South Indian Bank, Dhanalakshmi Bank, HDFC Bank, and Federal Bank, plus GPay and a Federal Bank payment gateway (which carries a 3% service charge). The business monetizes the gap between subscriber installments and auction prize amounts as a chit promoter, classifying its revenue stream as transaction fees on chit operations; specifically, it does not engage in money lending or deposit-taking.

Name

BRD Finance

Legal name

BRD Finance Limited

Website

https://brdfinanceltd.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

BRD Finance Limited, founded 1995 in Kunnamkulam, Kerala, is a Kerala-based chit fund (kuri) promotion company that offers monthly chit subscription schemes to individual retail subscribers, collecting installments and auctioning lump-sum prizes while routing funds directly into subscribers' bank accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Kunnamkulam

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Chit Fund Operations: BRD Finance operates chit fund (kuri) schemes where subscribers make regular installments and can bid for the lumpsum prize amount. The company acts as a chit promoter, organizing and managing chit groups. The company does not accept deposits but deposits money directly into scheduled banks of subscribers' choice, following a transparent mode of operation without money lending or traditional financial business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BRD Finance Limited operates chit fund (kuri) promotion schemes where individual subscribers make regular monthly installments and bid for a lump-sum prize amount through periodic auctions. The company runs multiple named kuri products — 5th, 6th, 10th, and 15th Day Monthly Kuri plans, plus BRD Golden Chits — with varying sala (total) values, prize amounts, and tenures. The company does not accept deposits; instead it deposits subscriber money directly into scheduled banks of their choice. The group also offers hire purchase financing and vehicle sales, with the chit promotion business being the core financial product.

Product overview

BRD Finance Limited operates as a chit fund (kuri) promotion company established in 1995, offering multiple monthly kuri/chit schemes as its core financial product. The company runs several named chit products including the 5th Day Monthly Kuri, 6th Day Monthly Kuri, 10th Day Monthly Kuri, 15th Day Monthly Kuri, and BRD Golden Chits, each with varying sala amounts, prize values, and tenures. The portfolio is unified under a single chit promotion business model where subscribers make regular instalment payments and bid for lump-sum prize amounts. Supporting the core kuri operations, BRD offers online registration, live auction, chit intimation, and online payment processing modules accessible through its website. The company is part of the broader BRD Group which includes subsidiaries in securities, real estate development, vehicle sales, and driving school services, though these are separate legal entities from BRD Finance Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• 6th Day Monthly Kuri Monthly chit fund scheme with prize draws held every 6th day of the month. Subscribers make fixed monthly installments and bid for the lump-sum prize amount. One active division has Sala ₹1,12,500, prize ₹10,00,000, 180 installments of ₹6,250, running from April 2012 to April 2027.
• 15th Day Monthly Kuri Monthly chit fund scheme with draws held on the 15th of each month. One active division has Sala ₹2,25,000, prize ₹20,00,000, 180 installments of ₹12,500, running from October 2011 to September 2026.
• 10th Day Monthly Kuri Monthly kuri scheme with draws on the 10th of the month. Sample published result shows installment 59, kuri prize ₹1,42,500 with auction results and bonus prizes.
• 5th Day Monthly Kuri Monthly kuri scheme with draws on the 5th of the month, offered as a payment option on the website. One division has Sala ₹1,12,500, prize ₹10,00,000, 180 installments of ₹6,250, with bonus prizes such as a Gold Coin and Honda Activa.
• BRD Golden Chits Premium chit series offering higher sala amounts (₹1,20,000) with prize amounts up to ₹20,00,000, 180 monthly installments of ₹12,500.
• Hire Purchase Financing Hire purchase financing services enabling customers to acquire assets through installment payments, offered as part of BRD Finance Limited's diversified financial product portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core.

• South Indian BankcoreOthersBank partner for payment processing. Account Holder: BRD Finance Limited. Account No: 0041073000001318, IFSC: SIBL0000041
• Dhanalakshmi BankcoreOthersBank partner for payment processing. Account No: 001006200000033, IFSC: DLXB0000010
• HDFC BankcoreOthersBank partner for payment processing. Account No: 12872560000199, IFSC: HDFC0001287
• Federal BankcoreOthersBank partner for payment processing with payment gateway option. Account No: 12800200002813, IFSC: FDRL0001280. 3% service charge applicable for payment gateway transactions.
• BRD Group (Affiliated Companies)coreOthersPart of BRD Group network including BRD Securities Limited, BRD Developers & Builders, BRD Motors Limited, BRD Car World Limited, BRD Motor World, BRD Fabricators, BRD Maruti Driving School, BRD Kuries India Ltd

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bajaj Finance: India's largest consumer NBFC offering personal loans, BNPL-style EMI products, and chit-adjacent savings instruments. Comparable to BRD Finance on the installment-to-lump-sum consumer finance proposition, though serving a much broader customer base.
• Manappuram Finance: Diversified Kerala-headquartered NBFC with gold loans, microfinance, vehicle finance, and chit fund businesses. Directly comparable given its Kerala base, retail subscriber focus, and chit fund operations under the Manappuram group umbrella.
• Muthoot Finance: India's largest gold loan NBFC, also operating chit fund and microfinance businesses through group entities. Comparable as a much larger incumbent offering overlapping consumer finance and savings products to similar retail customers in Kerala and South India.
• Sundaram Finance: South India–headquartered NBFC with strong hire purchase and vehicle finance operations. Comparable to BRD Finance on hire purchase product line and on serving retail customers in Tamil Nadu, Kerala, and Karnataka with installment-based financing.
• Cholamandalam Investment and Finance: Leading South India NBFC with vehicle finance, home loans, and SME lending. Comparable to BRD Finance on hire purchase / vehicle financing business line and on its strong South Indian retail customer base, though operating at much larger scale.

Emerging players

• SKS Microfinance (Bharat Microfinance): Microfinance institution serving underbanked retail customers with group-lending and savings products. Comparable to BRD Finance on the customer segment (common man, small-scale investors, unbanked) and on the micro-credit / small-ticket lending proposition.
• VLS Finance: Delhi-headquartered chit fund and financial services company. Comparable as a niche chit fund operator with similar rotating savings and credit association product, although operating primarily in North India rather than Kerala.

Direct peers

• Shriram Chits: Chit fund subsidiary of Shriram Group, one of the largest organised chit fund operators in India. Directly comparable on chit fund product, installment-based savings with auction-based prize distribution, and a similar direct-to-consumer GTM targeting retail subscribers.
• Sakthi Finance: South India–based hire purchase and chit fund company operating across Tamil Nadu, Kerala, and Karnataka. Directly comparable to BRD Finance as it combines chit fund promotion with hire purchase financing for vehicles and equipment, targeting similar small-ticket individual subscribers.

Regional players

• Repco Home Finance: South India–focused housing finance company with operations across Tamil Nadu, Karnataka, Andhra Pradesh, and Kerala. Comparable to BRD Finance on retail customer base in the same South Indian geographies, though focused on home loans rather than chit funds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRD Finance