Defries Industries

What Defries Industries does

Defries Industries Pty Ltd is an Australian contract manufacturer of single-use sterile medical products and customised procedure packs, headquartered at 1-7 Vision Street, Dandenong South, Victoria. Founded approximately 1986, the company operates eight product categories — consumables, drapes and covers, hollowware, surgical instruments, labels and poly tags, personal protective equipment, procedure packs, and wound care — and manufactures over seven million sterile units annually with 180+ professional staff. Its technology base centres on integrated sterile assembly and a small set of differentiated single-use surgical instruments, most notably the ONETRAC retractor with a built-in LED light source and smoke evacuation channel, plus LED-equipped disposable vaginal speculums and anoscopes. The company is ISO 9001-certified and holds Australian Register of Therapeutic Goods (ARTG) listings on multiple products.

The business model is direct distribution of catalogue medical supplies to Australian healthcare customers via an owned e-commerce storefront at defries.com.au, supplemented by phone and email sales, with free shipping on orders over A$250 and per-unit/per-box pricing ranging roughly from A$13.70 to over A$450. Customers span hospitals, day surgery centres, general practice clinics, and specialist clinics — a base the company states exceeds 700 accounts across Australia. Wound care SKUs from Advancis Medical (Activon, Algivon, Advazorb) are distributed through the same channel, providing third-party product breadth without dedicated sales infrastructure outside Australia.

Name

Defries Industries

Legal name

Defries Industries Pty Ltd

Website

https://defries.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Defries Industries is an Australian manufacturer of single-use sterile medical products and customised procedure packs, serving over 700 hospitals, day surgery centres, and general practice clinics across Australia with eight product categories from its Dandenong South, Victoria facility.

Ownership category

akta.pro rank

Product category

Single-Use Sterile Medical Devices & Procedure Packs

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

akta.pro secondary industries

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG), Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Single-use medical devices
• Sterile procedure packs
• Surgical instrument supplies
• Medical consumables manufacturing
• Custom surgical packs

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supplies Sales: Defries Industries generates revenue through the sale of single-use sterile medical products, procedure packs, surgical instruments, and consumables. Products are sold through e-commerce and direct sales with per-unit and per-box pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Defries Industries designs, manufactures, and supplies single-use sterile medical products and customised procedure packs for healthcare professionals across Australia. The portfolio spans procedure packs, surgical instruments (including LED-illuminated speculums and the ONETRAC retractor), drapes, hollowwear, PPE, wound care, and consumables, all produced at the company's ISO 9001-certified Dandenong South facility and sold directly via e-commerce and phone/email sales channels.

Product overview

Defries Industries is a manufacturer of single-use sterile medical supplies and customized procedure packs with over 40 years of industry experience. The product portfolio consists of eight core categories: Consumables (cotton balls, bite blocks, light handle covers, dental pressure packs), Drapes & Covers (surgical drapes, back table covers, drill sleeve covers, image intensifier covers, lead screen covers, minor procedure drapes), Hollowwear (bowls, trays, kidney dishes, gallipots, specimen jars), Surgical Instruments (forceps, scissors, speculums with LED lights, ONETRAC retractors, needle holders, suture sets), Labels & Poly Tags (sterile and non-sterile labels, poly tags), Personal Protective Equipment (surgical gowns, face shields, protective eyewear), Procedure Packs (pre-assembled Bronny IV packs, catheter packs, suture trays, IUD insertion kits, instrument kits), and Wound Care (Manuka honey products from Advancis Medical including Activon and Algivon, Advazorb foam dressings). All products are ARTG-registered and manufactured in their Dandenong South facility.

Differentiator

Problem solved

Functional benefit

Products and services

• ONETRAC Surgical Retractor with LED Light Disposable single-use surgical retractor with integrated ultra-bright LED light source, on/off switch, smoke evacuation channel, reinforced nylon construction with angled tip and blunt teeth; individually packed sterile. Eliminates cross-contamination risk and requires no assembly or fiber-optic cables. Sold box of 5 at $326.40.
• Bronny IV Pack with 4 Swabs Sterile procedure pack containing plastic drape and plain gauze swabs for IV procedures, provided sterile for single-use applications. Sold box of 200 at $187.85.
• IUD Insertion Kit Complete sterile kit for IUD insertions containing swabs, gallipots, kidney dish, vaginal speculum, mayo scissors, tenaculum forcep, sponge holder, uterine sound, and blue field; includes recyclable instruments.
• Catheter Pack - Sterile Sterile catheter pack containing polybacked towel with fenestration, mediwipe towel, plastic pearman forceps, syringe, gauze sponges, kidney dishes, gallipot, and blue plastic field for catheterization procedures.
• Suture Set Fine Facial Micro Micro suture set containing Adson forceps, iris scissors, and needle holder in sterile pouch. Made from medical grade stainless steel with exacting mechanical finish for facial microsurgical procedures.
• Activon Manuka Honey Tube Manuka honey wound care product for creating optimal wound healing conditions; part of the Advancis Medical product range distributed by Defries Industries. Priced at approximately $13.70 per 20g tube.
• Drawstring Bag Disposable drawstring bag for medical and surgical use measuring 445mm x 465mm. Priced over $450 per box.
• Instrument Kit - Sterile (Podiatry) Podiatry instrument kit containing iris scissors, adson micro toothed forceps, needle holder, and scalpel blade holder sealed in easy-to-open peel-down pouch. ARTG #33321.
• Speculum - Vaginal with LED Light Single-use vaginal speculum with built-in hands-free battery-operated LED light source capable of producing peak light for 20+ minutes without heat generation, ergonomic design for improved balance and manoeuvrability. Available in Small, Medium, and Large sizes in sterile and non-sterile variants.
• Speculum - Anoscope with LED Light Disposable anoscope with built-in LED light source that eliminates the time and expense of reprocessing, reducing risk of cross-contamination. Available in Small, Medium, and Large sizes with various blade configurations.
• Scalpel Handle #3 Single-use scalpel handle with green end identification marking, ARTG #159260.
• Retractor Cat's Paw 16cm cat's paw retractor pack of 2 with green dipped end identification for single-use. ARTG #159257.
• Regional Tray with Large Drape Regional surgical tray with large drape for various medical procedures. Priced at $143.00.
• Activon Manuka Honey Coated Tulle Dressing Manuka honey coated wound dressing for creating optimal wound healing conditions. Available in 5cm x 5cm and 10cm x 10cm sizes. Part of the Advancis Medical range distributed by Defries.
• Surgical Gown Single-use surgical gowns available in fabric reinforced and unreinforced variants, in sizes Medium, Large, Extra Large, and Extra Extra Large.
• Face Shield Full Full face protective shield for healthcare workers. Available in individual units or bulk box of 300.

Quantifiable outcome

• Eliminates risk of cross-infection through single-use design
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Advancis MedicalminorOthersDefries Industries distributes specialised manuka honey wound care products from Advancis Medical as part of their wound care product range. This includes products like Activon Manuka Honey Tube and Algivon Alginate Manuka Honey Dressing.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ansell Limited: Australian-headquartered global manufacturer of medical and PPE products, including surgical gowns, examination gloves, and protective apparel — overlapping PPE category and same Australian home market.
• Medline Industries: One of the world's largest privately held medical supply manufacturers and distributors, with deep portfolios in procedure packs, surgical instruments, drapes, gowns, and patient care — competing head-to-head in core categories.
• Avanos Medical: Medical device company focused on single-use sterile products across surgical, pain management, and digestive health — comparable single-use sterile positioning and hospital-channel distribution.
• ConvaTec: Manufacturer of advanced wound care and single-use medical devices sold to hospitals and acute-care settings, comparable to Defries' wound-care dressings and disposable instrument portfolio.
• Mölnlycke Health Care: Swedish-headquartered global manufacturer of single-use surgical instruments, procedure packs (BARRIER / single-use sterile draping systems), and wound care products — directly comparable product categories and single-use sterile model.

Regional players

• Multigate Medical Products: Australian medical device manufacturer and distributor of procedure packs, surgical consumables, and sterile medical products — directly comparable business model in the same Australian geography.

Broad incumbents

• Owens & Minor: Global medical products manufacturer and distributor (including through the Apria and Patient Direct businesses) with strong acute-care procedure-pack and surgical-supply positioning comparable to Defries' portfolio.
• 3M Health Care: Diversified MedTech incumbent with medical-surgical products including drapes, dressings, sterilisation, and infection-prevention supplies that overlap with multiple Defries categories.
• Cardinal Health: Global medical products distributor and manufacturer; its medical-surgical portfolio spans procedure packs, surgical instruments, drapes, and gowns sold to hospitals — directly competitive on the supply side.
• Smith & Nephew: Global medical device firm with wound management and surgical instruments portfolios that overlap Defries' wound-care line and single-use surgical instrument offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DefriesIndustries
• LinkedInlinkedin.com/company/defries-industries-pty-ltd
• Facebookfacebook.com/Defries-Industries-108773054621183

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Defries Industries