Steinhoff

What Steinhoff does

Steinhoff GmbH & Cie. OHG, operating as Steinhoff Kaltwalzen, is a fourth-generation family-owned German manufacturer of forged cold rolls founded in 1908 by Friedrich Steinhoff in Dinslaken and currently led by Karl-Philipp Steinhoff. The company produces a portfolio of roll types — work rolls, stamping rolls, back-up rolls, intermediate rolls, straightening and transport rolls, calender rolls, and roll accessories — for flat rolling applications across steel, aluminum, copper, wood/cellulose, and battery production. It is described as an international market leader in strip and foil rolls, serving named customers including Nucor, voestalpine, Speira, Magnitogorsk, Andritz, Elval, KME, Schlenk, Clarios, and BILSTEIN.

Core technology is built on proprietary heat-treatment and precision-machining capability, including a globally unique stationary roll hardening system, computer-guided Total Barrel Hardening (TBH), induction hardening, CVC grinding, CBN grinding, and precision tolerances of ≤1 µm concentricity. Manufacturing capacity extends to rolls up to 12.5 tonnes, 1,050mm diameter, and 6,000mm length, supported by a fleet of 16 lathes, 8 grinding machines, and a CNC travelling-column milling machine. Current R&D is focused on a Hybrid Roll (powder metallurgy + melting metallurgy) to replace hard-chromium-plated rollers, co-developed with Ruhr-Universität Bochum, Deutsche Edelstahlwerke, and C.D. Wälzholz and co-funded by the ERDF programme.

The business operates on a B2B quote-based model with two revenue streams: (1) new cold roll manufacturing to customer specifications and (2) a comprehensive service package covering annealing, chrome and tungsten-carbide coating, repair, secondary rehardening, grinding, reworking, and casing. Distribution is executed through a direct sales force led by Head of Sales Florian Wilde, supplemented by independent commercial agents in 20+ countries. The company is privately held with no institutional investors, is ISO 9001, ISO 14001, TÜV NORD, and AEO certified, and has no public revenue disclosure. (Note: Steinhoff GmbH & Cie. OHG is distinct from the unrelated South African-listed Steinhoff International retail group, which was the subject of a separate 2014–2017 accounting scandal.)

Name

Steinhoff

Legal name

Steinhoff GmbH & Cie. OHG

Website

https://steinhoff.eu

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Steinhoff GmbH & Cie. OHG is a fourth-generation family-owned German manufacturer of forged cold rolls, serving steel, aluminum, copper, wood/cellulose, and battery industries worldwide through proprietary heat-treatment technology and a global agent network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dinslaken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Cold Roll Manufacturing: Core business of manufacturing new forged cold rolls. Rolls are produced to customer specifications with various heat treatment options including TBH, induction hardening, and specialty coatings.
2. Roll Service & Support: Comprehensive service package including tempering/annealing, coating (chrome and tungsten-carbide), repair, secondary rehardening, grinding, reworking, and casing of existing rolls. Services extend roll life and save customers time and money compared to purchasing new rolls.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Steinhoff GmbH & Cie. OHG (Steinhoff Kaltwalzen) is a German manufacturer based in Dinslaken that produces forged cold rolls for industrial rolling mills. Its portfolio includes work rolls, stamping rolls, straightening & transport rolls, back-up rolls, intermediate rolls, and calender rolls, complemented by roll equipment and aftermarket services such as annealing, coating, repair, secondary rehardening, grinding, reworking, and casing/encasing. The company was founded in 1908 by Friedrich Steinhoff and currently employs 51–100 people, serving customers in steel, aluminum, copper, wood/cellulose, and battery industries worldwide.

Product overview

Steinhoff is a leading global manufacturer of forged cold rolls offering a comprehensive portfolio of seven core roll products (Work Rolls, Stamping Rolls, Straightening & Transport Rolls, Back-Up Rolls, Intermediate Rolls, Calender Rolls, and Roll Equipment) designed for flat rolling applications across multiple industries including steel, aluminum, copper, wood/cellulose, and battery production. The company complements its manufacturing business with a full-service package offering seven distinct services: annealing/tempering, coating (chrome and tungsten-carbide), repair, secondary rehardening, grinding (cylindrical, crowned, CVC, and special grinds), reworking, and casing/encasing. The company operates from Dinslaken, Germany, and maintains a global distribution network serving customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Rolls Forged cold work rolls used as the primary rolling contact in rolling mills for steel, aluminum, copper, and other metal applications.
• Stamping Rolls Forged cold stamping rolls for rolling mill operations requiring high-precision surface forming.
• Straightening & Transport Rolls Forged straightening and transport rolls used in rolling mill lines to move and align material.
• Back-up Rolls Forged back-up rolls that support work rolls in rolling mill stands, providing rigidity and load absorption.
• Intermediate Rolls Forged intermediate rolls used in multi-roll rolling mill stands between work and back-up rolls.
• Calender Rolls Forged calender rolls used in wood/cellulose and metal rolling applications for surface finishing and thickness control.
• Roll Equipment Complementary roll equipment offered alongside Steinhoff's forged cold rolls as an accessory product line.
• Roll Rehardening & Grinding Services Aftermarket service package covering annealing/tempering, coating, repair, secondary rehardening, grinding, reworking, and casing/encasing for customers' cold rolls to extend service life and reduce downtime.

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Ruhr-Universität Bochum (Materials Technology Chair)coreStrategic or Co-development Partner · 1 January 2021Collaboration on Hybrid Roll project to develop a new type of high-performance hybrid roller for cold-rolling applications. Research focuses on combining powder metallurgy alloys for wear-resistant working areas with melting metallurgy for core and journal areas.
• Deutsche Edelstahlwerke Specialty Steel GmbH & Co. KGcoreStrategic or Co-development PartnerPartner in Hybrid Roll research project developing novel hybrid rollers to replace hard-chromium-plated rollers. Contributes specialized steel materials expertise.
• C.D. Wälzholz GmbH & Co KGcoreStrategic or Co-development PartnerPartner in Hybrid Roll research project for cold-rolling applications. Contributes to the development of new rolling technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Danieli & C. Officine Meccaniche S.p.A. Danieli is a leading Italian plant engineering company that designs and builds rolling mills and steelmaking equipment for global metals producers. As a major rolling-mill builder, Danieli is an adjacent incumbent in the same ecosystem that procures rolls from specialists like Steinhoff, and competes for overall customer wallet in mill upgrades and rebuilds.
• Primetals Technologies: Primetals Technologies is a global plant engineering company (joint venture of Mitsubishi Heavy Industries and Siemens) that designs rolling mills and integrated steelworks. It is an adjacent incumbent in the rolling-mill ecosystem whose installed base drives demand for cold rolls of the type Steinhoff manufactures.
• SMS group GmbH: SMS group is a German plant engineering company that designs and builds complete rolling mills and metallurgical plants for steel and non-ferrous metals. While primarily a mill builder rather than a roll maker, SMS sits adjacent in the value chain and represents a broader incumbent whose installed base purchases rolls from specialists like Steinhoff.
• ANDRITZ AG: Andritz AG is an Austrian plant engineering group whose Metals Processing division designs rolling mills and processing lines for stainless steel, carbon steel, and non-ferrous metals. Andritz is also a named Steinhoff customer, making it both an ecosystem partner and a broader incumbent with overlapping capabilities in the cold-rolling value chain.

Direct peers

• Åkers AB: Åkers AB is a Swedish roll manufacturer and one of the world's leading producers of forged work rolls and back-up rolls for hot and cold rolling mills serving steel and non-ferrous metals producers. Like Steinhoff, it competes on proprietary metallurgy, heat-treatment processes, and high-precision forged roll technology for the same global metals customers.
• Villares Rolls: Villares Rolls is a Brazilian forged and cast roll manufacturer serving steel and aluminum rolling mills globally, now part of the voestalpine group. It is a direct competitor to Steinhoff with overlapping product portfolios (work rolls, intermediate rolls, back-up rolls) and serves many of the same blue-chip steel and aluminum customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights10 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinhoff