What P.Labs Ventures does

P.Labs Ventures is a martech-first performance marketing consultancy headquartered in Gurugram, India, founded in 2018 by Shafi Samad and rebranded into a multidisciplinary services firm after Melanie Fernandes joined as Co-Founder in 2020. Originally a one-person real money gaming venture, the company pivoted into performance marketing and now operates dedicated teams across Gurugram, Mumbai, and Bangalore, serving clients directly in India, the USA, and Europe and indirectly via a white-label channel to creative agencies and production studios. The client base spans eight verticals, with B2B manufacturing, engineering, chemicals, civil infrastructure, and industrial services treated as primary, and DTC e-commerce, consumer brands, SMB/retail, and creative agencies as secondary.

The firm's service architecture is built around eight core modules — B2B SEO and AI Search, Paid Acquisition, Content and Thought Leadership, Marketing Attribution, Website and Digital Presence, Account-Based Marketing, Media Planning and Buying, and B2B Branding for B2B — supported by specialist channel services covering Google Shopping, YouTube Ads, Reddit Ads, Quora Ads, Meta Ecom Ads, Apple Search Ads, Native Ads, and Programmatic. DABBL is the proprietary cross-channel intelligence layer applied at the Discovery stage of the PLabs Method (Discovery, Audit, Assist Plan, Beta Testing, Launch & Scale); it runs a diagnostic across paid, organic, and owned channels covering ad account structure, attribution integrity, crawl efficiency, click quality, CRM data quality, cross-channel budget overlap, and AI Overview citation tracking. The firm is a verified Google Partner, Meta Business Partner, and Amazon Ads Verified Partner, supporting delivery across the major ad platforms.

The business model is professional services: engagement-based consulting anchored on a discovery-then-prescription methodology, with white-label media strategy, planning, buying, and SEO delivered invisibly behind agency partners. Pricing is not publicly disclosed. The firm is bootstrapped and founder-owned, with no external institutional investment disclosed, and is staffed by 20+ digital marketing specialists. Operating scale signals include $30M+ in cumulative client ad spend managed over six years, 3,500+ campaigns annually, and 100+ clients served. Public customer logos include Paytm, GAP, Dr Reddy's, Glenmark, Mahindra Finance, Piramal, Aegon Religare, Future Generali India Life Insurance, CoinDCX, Pepperfry, Spinny, Amity University, and Chandigarh University, alongside SMB and startup case studies in DTC skincare, home decor, luxury real estate, B2B EdTech, and gaming apps.

Name

P.Labs Ventures

Legal name

P.Labs Ventures

Website

https://plabsventures.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

P.Labs Ventures is a martech-first performance marketing consultancy founded in 2018 in Gurugram, India, serving B2B manufacturers, DTC brands, and SMBs across India, USA, and Europe. It delivers SEO, paid acquisition, attribution, and media buying via its proprietary DABBL intelligence tool and white-label agency partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Consultancy Services: Multidisciplinary marketing consultancy providing B2B SEO, paid acquisition, content marketing, marketing attribution, website development, account-based marketing, media planning and buying, and branding services. Works as extension of client teams delivering sustainable growth.
2. White-label Services: Provides white-label media strategy, planning, buying, and SEO services to creative agencies and production studios who lack performance marketing expertise.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

P.Labs Ventures is a multidisciplinary martech-first marketing consultancy that delivers revenue-generating digital marketing solutions for B2B manufacturers, engineering firms, chemical companies, civil infrastructure, industrial services, DTC e-commerce, consumer brands, and SMBs. Offerings span SEO and AI Search, PPC, content marketing, marketing attribution, website design, account-based marketing, media planning and buying, and B2B branding, anchored by DABBL, a proprietary cross-channel intelligence layer used for diagnostics before strategy.

Product overview

P.Labs Ventures is a multidisciplinary marketing consultancy — not a SaaS product — that delivers revenue-generating digital marketing solutions through a structured methodology (the PLabs Method) anchored by its proprietary cross-channel intelligence tool, DABBL. The offering is a service portfolio built around eight core disciplines: SEO and AI Search, PPC Ads, Content and Thought Leadership, Marketing Attribution, Website and Digital Presence, Account-Based Marketing, Media Planning and Buying, and Branding for B2B. Supporting these are specialist channel services for Google Shopping, YouTube Ads, Reddit Ads, Quora Ads, Meta Ecom Ads, Apple Search Ads, Native Ads, and Programmatic Advertising. DABBL serves as the diagnostic intelligence layer applied at the start of every engagement to audit channels before any spend is recommended.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO and AI Search SEO strategy service covering technical SEO audits, keyword and content strategy, on-page and off-page optimisation, AI search visibility strategy, and monthly reporting, designed for traditional Google/Bing rankings and AI answer layer citation optimisation.
• PPC Ads Google Search and Display paid acquisition campaigns targeting buyers at moments of intent, including keyword strategy, bid management, ad copy development, audience segmentation, landing page recommendations, and conversion tracking.
• Content and Thought Leadership Content strategy and production anchored to search intent data and audience research, including content strategy, keyword and topic mapping, content production, distribution strategy, and performance tracking.
• Marketing Attribution Measurement infrastructure covering server-side tracking implementation (sGTM), GA4 configuration and custom event setup, Meta Conversions API integration, consent management platform setup, cross-channel attribution modelling, and dashboard infrastructure.
• Website and Digital Presence Website design, redesign, and development with CRO and SEO at the centre, covering UX audit, technical SEO structure, design and development, CRO implementation, landing page design, and post-launch monitoring.
• Account-Based Marketing Campaigns built around named accounts and specific procurement timelines, targeting decision-makers and procurement leads rather than broad audience reach.
• Media Planning and Buying Data-driven media planning and buying built from consumer journey mapping, including audience research, channel recommendation, budget allocation, media plan development, buying and trafficking, and performance reporting.
• Branding for B2B Multi-channel brand campaigns designed to build awareness, drive recall, and create mental availability that makes performance marketing more efficient, including brand campaign strategy, media plan, creative brief, and brand lift measurement.
• Google Shopping Google Shopping campaign management with feed optimisation, bidding strategy, and performance tracking, covering product feed audit, campaign structure design, margin-aligned bidding, Performance Max integration, and product-level reporting.
• YouTube Ads YouTube video advertising for brand awareness and action at scale, including format selection, audience targeting, creative brief, brand lift study setup, and cross-channel attribution.
• Reddit Ads Community-first advertising on Reddit targeting hyper-specific subreddit audiences, covering subreddit research, campaign setup, community-aligned creative development, and engagement monitoring.
• Quora Ads Intent-driven advertising on Quora targeting questions buyers are actively researching, including topic-to-question mapping, creative matching to Quora answer format, and campaign management.
• Meta Ecom Ads Facebook and Instagram ecommerce campaigns built across the full funnel from awareness to purchase to repeat, including account audit and rebuild, creative strategy and testing, audience segmentation, Pixel and event setup, and weekly reporting.
• Apple Search Ads Apple App Store advertising campaigns for cost-efficient, high-quality app installs, covering creative set strategy, exact-match keyword anchoring, search match for discovery, and CPI and LTV reporting.
• Native Ads Native advertising across the open web using Taboola and Outbrain platforms, covering creative brief, asset production, platform selection, and engagement monitoring.
• Programmatic Advertising Precision-targeted display advertising at scale across the open web using DSP technology, including DSP setup, brand safety controls, fraud filtering, and audience validation.

Quantifiable outcome

• 56% brand awareness growth on META for Future Generali India Life Insurance
• +6 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner for Search, Display, Shopping, Social, and Advertising. Provides verified partner status, platform access, and certification credentials for delivering Google Ads services to clients.
• MetacoreTechnology or IntegrationMeta Business Partner with verified status for advertising services. Enables delivery of Facebook, Instagram, and other Meta platform campaigns with partner resources.
• Amazon AdscoreTechnology or IntegrationAmazon Ads Verified Partner providing advertising services on Amazon platform. Certified for Search, Display, Shopping, Social, and Advertising across platforms.
• Creative Agencies and Production StudioscoreChannel Partner/ Reseller/ DistributorPLabs works as white-label partner with creative agencies and production studios who need performance marketing, tracking, and analytics expertise. Works invisibly so agency client relationships stay intact.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/plabs-ventures-private-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.Labs Ventures