Aqua Treatment Service

Name

Aqua Treatment Service

Legal name

Aqua Treatment Service, Inc.

Website

https://aquat.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF)

Keywords

• Water treatment equipment
• UV disinfection systems
• Water softening solutions
• Multi-barrier treatment
• Residential water filtration

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Water Treatment Equipment Sales: Manufacturing and selling water treatment products including residential and commercial softeners, UV disinfection systems, specialty tanks, and multi-barrier systems through dealer network and direct sales.
2. Private Label Products: Private label program allowing dealers to brand products with their own business identity.
3. Dealer/Wholesale Distribution: Wholesale channels through plumbing supply houses and dealer network.

Distribution channels1 record

Marketing channels4 records

Core offering

Aqua Treatment Service manufactures and sells water treatment equipment including residential and commercial water softeners, ATS Certified UV disinfection systems, specialty tanks, Hydroflo sub-brand residential systems, private label units, and fully-integrated Multi-Barrier skid systems. The Multi-Barrier systems combine pre-treatment filters, turbidity filters, sub-micron filters, and high-dose UV disinfection in a skid-mounted, pre-plumbed, PLC-monitored package designed to meet EPA 4.0 log bacteria, cyst, and virus reduction requirements for groundwater, rainwater harvesting, and water reuse applications. The company manufactures proprietary stainless steel mineral tanks in-house and operates as a true manufacturer rather than an OEM.

Product overview

Aqua Treatment Service is a manufacturer of water treatment solutions offering a portfolio of products including residential and commercial water softeners, UV disinfection systems, specialty tanks, and fully-integrated Multi-Barrier skid systems. Their product line includes ATS-branded products, the Hydroflo sub-brand for residential applications, and private-label options for dealers. The Multi-Barrier systems serve as their flagship integrated solution, combining pre-treatment, filtration, and UV technologies into a single PLC-monitored package. The company also offers specialized products like rustbusters and various valve systems for different market segments.

Differentiator

Problem solved

Functional benefit

Brands

• AquaFine: Mentioned in the context of Jesse Rodriguez starting with AquaFine in the early 1980s.
• Hydroflo
• Ideal Horizon

Products and services

• ATS Residential Softeners Residential water softening systems designed to remove hardness minerals from household water supply; sold through ATS dealers and direct channels to homeowners.
• ATS Commercial Softeners Commercial-grade water softening systems for medium to large-scale commercial and industrial applications addressing hard water and scale control.
• ATS Certified UV Disinfection Systems UV (ultraviolet) disinfection systems certified to meet water safety standards for bacteria, virus, and cyst reduction, with performance ranging from 40,000 µws/cm² (40mJ) NSF 55 Class A Approved units to 186,000 µws/cm² (186mJ) 3rd Party Validated 4 Log systems.
• ATS Specialty Items (Tanks) Specialty tanks (including ATS's proprietary stainless steel mineral tanks manufactured in-house) and supplementary water treatment equipment for specialized commercial and residential applications.
• Hydroflo Residential Softeners Residential water treatment systems under the Hydroflo sub-brand, including cabinet models, series softeners, and filters for homeowners.
• Private Label Products Private label water treatment units that allow dealers to brand ATS-manufactured products with their own business identity for resale.
• Multi-Barrier Systems Skid-mounted, pre-plumbed, PLC-monitored fully-integrated water treatment systems combining multiple technologies (pre-treatment filters, turbidity filters, sub-micron filters, and high-dose UV) for comprehensive water disinfection. Designed for groundwater, rainwater harvesting, and water reuse applications, meeting EPA 4.0 log bacteria, cyst, and virus reduction requirements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• WQA (Water Quality Association)minorStrategic or Co-development PartnerProfessional membership organization for the water quality industry providing education, certification, and industry standards.
• EWQA (Eastern Water Quality Association)minorStrategic or Co-development PartnerRegional professional membership organization for the water quality industry in the Eastern United States.
• Filson Water, LLCcoreOthersSister company specializing in bottled water, deionization, and local sales & service.
• AquaFineminorStrategic or Co-development PartnerRelated company where Jesse Rodriguez started in the early 1980s and worked his way up to Sales before helping start and grow Ideal Horizon before it was sold.
• Ideal HorizonminorStrategic or Co-development PartnerCompany started and grown by Jesse Rodriguez before being sold; Jesse is now VP of Business Development at ATS.

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hellenbrand: Mid-sized U.S. manufacturer of residential and commercial water treatment equipment (softeners, iron/manganese filters, UV); comparable in scale and product depth to ATS, with overlapping municipal and dealer channels.
• Kinetico: Manufacturer of residential and commercial water softening and filtration systems with a strong dealer model; most directly comparable to ATS in product category, GTM motion, and target customer set.
• Hague Quality Water: Manufacturer of residential and commercial water treatment equipment (softeners, filters, reverse osmosis) sold through dealers — directly comparable niche manufacturer competing for the same dealer-driven residential/commercial market.
• Trojan Technologies (Viqua): Specialist in UV disinfection systems for residential, commercial, and municipal water treatment — a direct competitor to ATS's ATS Certified UV product line on performance and certifications.
• Nelsen Corporation: U.S. distributor and private-label packager of water treatment equipment — comparable in that it also serves ATS's type of dealer customers with similar private-label/house-brand programs, competing for shelf space at plumbing supply houses.

Broad incumbents

• Watts Water Technologies: Public, broad-line manufacturer of water treatment, plumbing, and flow-control products; overlaps with ATS in filtration/softening components and competes in commercial/municipal channels at greater scale.
• Pentair: Diversified water-treatment equipment manufacturer whose filtration, softening, and UV product lines overlap meaningfully with ATS's residential and commercial portfolio, with national distribution and significantly larger R&D budget.
• Culligan International: Global leader in water treatment and softening with an extensive dealer network; competes directly with ATS across residential, commercial, and municipal segments but at far greater scale and with a service-contract-heavy model.

Emerging players

• SpringWell Water Filtration Systems: Direct-to-consumer and dealer water filtration brand focused on whole-house and under-sink systems — overlaps with ATS's residential softener and filter products, particularly through the Hydroflo line.
• US Water Systems: Smaller specialty manufacturer/distributor focused on residential and light-commercial water treatment; partial overlap with ATS's Hydroflo sub-brand and private-label offering at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Aqua-Treatment-Service-Inc-582454455474099
• LinkedInlinkedin.com/company/aqua-treatment-svc-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Treatment Service