Trainsure

What Trainsure does

Trainsure is a UK-based independent insurance broker specialising exclusively in insurance products for the training and skills sector. Founded in 1964 and operating from Shipley, West Yorkshire, it is a trading name of Jensten Insurance Brokers (Yorkshire & Humberside) Limited, itself part of the broader Jensten Group. Trainsure operates as an FCA-authorised specialist scheme, not tied to a single insurer, and distributes an exclusive Training Insurance Scheme spanning 14 sector-specific variants — including construction, engineering, forklift, hospitality, IT, logistics, manufacturing, plant machinery, driver training, hair and beauty, carer, customer service, retail, and warehouse training — each configurable around public liability, employers' liability, professional indemnity, trustees/directors/officers liability, property, business interruption, personal accident, crime, legal expenses, and cyber coverage.

The commercial model is a sales-led, subscription/recurring motion: policies are sold annually through a combination of a secure online quote-and-purchase platform (quotes.trainsure.com), direct phone sales (01274 206 500), and callback requests. Pricing is quote-based and varies with business size, training type, location, headcount, equipment values, claims history, and selected coverage limits. Distribution is reinforced through long-standing partnerships with industry bodies — notably AELP (over 20 years as insurer of choice), the Scottish Training Federation, AITT, RTITB, ITSSAR, and NPORS — and through event sponsorship such as the 2026 AELP National Conference.

The underlying technology stack is conventional: an online quotation platform with no public API, SDK, or proprietary AI/ML components disclosed. Service quality is evidenced externally by a 4.8/5 Feefo rating across 1,156 reviews and the company's claim to have served hundreds of clients across a wide range of training sectors. Geographic scope is UK-only, and the company explicitly excludes personal trainers from its coverage. Trainsure has no external venture or institutional funding and operates as a privately held specialist division within the Jensten Group.

Name

Trainsure

Legal name

Jensten Insurance Brokers (Yorkshire & Humberside) Limited

Website

https://trainsure.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Trainsure is a UK independent insurance broker (trading name of Jensten Insurance Brokers) that has provided specialist training-industry insurance since 1964, serving solo trainers, training companies, and awarding bodies through 14 sector-specific policy variants sold via an online quote platform and phone sales.

Ownership category

akta.pro rank

Product category

Specialty Training Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Workers’ Compensation Insurance (FSAJAMAF)

Keywords

• Training industry insurance
• Professional indemnity insurance
• Public liability insurance
• Employer liability insurance
• Independent insurance broker

Headquarters

HQ city

Shipley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Insurance Premiums: Trainsure generates revenue through annual insurance premiums for training provider policies. Policies are customizable based on business size, training activities, employee count, equipment values, and coverage limits selected. Premiums are collected annually with pricing built around client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trainsure is an independent insurance broker that provides an exclusive training insurance scheme covering solo trainers, training companies, and awarding bodies across multiple industry sectors. The offering combines public liability, employers' liability, professional indemnity, and other coverages into customizable annual policies distributed through an online quote platform and phone-based sales. Established in 1964, the company specialises solely in training industry risk transfer within the UK market.

Product overview

Trainsure operates as an independent insurance broker offering an exclusive training insurance scheme. The portfolio consists of 15 sector-specific insurance products (Carer, Construction, Customer Service, Driver, Engineering, Forklift Truck, Hair & Beauty, Hospitality, IT, Logistics, Manufacturing, Plant Machinery, Retail, and Warehouse Training Insurance) alongside a core Training Insurance Scheme. All products can be accessed through an online quote and purchase platform. The company serves solo trainers, training companies, and awarding bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Insurance Scheme Exclusive, comprehensive training insurance scheme covering solo trainers, training companies, and awarding bodies across various industries, combining public liability, employers' liability, professional indemnity, and additional coverages.
• Carer Training Insurance Comprehensive protection for people who train care assistants and healthcare providers, covering Level 1 Certificate in Health and Social Care, Level 2 Diploma in Care, and manual handling training.
• Construction Training Insurance Insurance for construction training providers covering bricklaying, ground workers, plumbing, woodworking, painting and decorating, garden services, and manual handling training.
• Customer Service Training Insurance Comprehensive protection for people who train customer service staff and related professionals.
• Driver Training Insurance Comprehensive protection for HGV and commercial motor vehicle driver training, including Motor Fleet insurance.
• Engineering Training Insurance Insurance covering mechanical and electrical engineering training, protecting individuals and businesses that instruct at client premises or training facilities.
• Forklift Truck Training Insurance Comprehensive protection for people who train others to drive forklifts and industrial trucks.
• Hair and Beauty Training Insurance Insurance for hair and beauty trainers covering public liability, employers' liability, professional indemnity, trustees', directors' and officers' liability, and cyber cover.
• Hospitality Training Insurance Insurance covering manual handling, health and safety, catering, and food safety training for hospitality staff.
• IT Training Insurance Comprehensive protection for people who train information technology staff and related professionals.
• Logistics Training Insurance Insurance covering transport manager CPC, driver CPC, electric/hybrid vehicle safety, and managing transport operations training.
• Manufacturing Training Insurance Insurance covering mechanical engineering, welding, CAD, and printing training for manufacturing operators.
• Plant Machinery Training Insurance Insurance covering excavators, telescopic handlers and manual handling training.
• Retail Training Insurance Insurance covering Retailer Level 2, 3, and 4, and Retailer Manager Level 4 Programme training.
• Warehouse Training Insurance Insurance covering public liability, employers' liability, professional indemnity, trustees', directors' and officers' liability, cyber cover, property damage, business interruption, personal accident, crime, and commercial legal expenses.
• Online Quote Platform Secure online platform for obtaining quotes and purchasing training insurance policies on a self-service basis, available 24/7.

Quantifiable outcome

• 4.8/5 customer satisfaction rating on Feefo based on 1156 independent reviews
• +1 more outcomes

Named customers2 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Association of Employment & Learning Providers (AELP)coreStrategic or Co-development PartnerTrainsure has been AELP's Insurer of choice for over two decades, managing AELP's own insurance needs efficiently and effectively. Trainsure is an associate member of AELP and offers invaluable specialist risk solutions for AELP members, including exclusive bespoke service in terms of specialist products, advice, and guidance.
• Scottish Training Federation (STF)coreStrategic or Co-development PartnerSTF represents training providers operating in the field of work-based training across Scotland. Trainsure works closely with STF to ensure policies meet the ever-changing demands of the training industry.
• Education and Skills Funding Agency (ESFA)coreStrategic or Co-development PartnerESFA brings together former Education Funding Agency and Skills Funding Agency responsibilities, funding education and skills for children, young people, and adults in England.
• Chartered Insurance InstitutecoreStrategic or Co-development PartnerTrainsure is an accredited member of the Chartered Insurance Institute, ensuring highest standards of client care through professional qualifications and conduct standards.
• Association of Industrial Truck TrainerscoreStrategic or Co-development PartnerTrainsure is an accredited member of the Association of Industrial Truck Trainers, supporting their specialist focus on forklift and industrial truck training insurance.
• FISSS (Fédération des Industries des Services aux Sahariens)minorChannel Partner/ Reseller/ DistributorCertification of Apprenticeships - Working with over 7,500 training providers and approximately 500,000 Apprentices in England, Scotland and Wales to provide Apprenticeship Certificates. Listed as useful resource.
• AITT (Association of Industrial Truck Trainers)coreStrategic or Co-development PartnerAITT is the UK's fastest growing accrediting body for workplace transport training, delivering training on all types of workplace transport and material handling equipment. Listed as useful resource.
• RTITB (Road Transport Industry Training Board)coreStrategic or Co-development PartnerRTITB provides people working in transport, warehousing and logistics industries with tools needed for training. For over forty years the name RTITB has been synonymous with training standards across the road freight and logistics industry. Listed as useful resource.
• ITSSAR (Independent Training Standards Scheme and Register)coreStrategic or Co-development PartnerITSSAR offers accreditation to training instructors and organisations supplying industrial truck and construction training services. Listed as useful resource.
• NPORS (National Plant Operators Registration Scheme)coreStrategic or Co-development PartnerNPORS is one of the UK's leading Accreditation and Registration Bodies, working across Construction, Industrial, Utilities, Warehousing, Distribution, Agricultural, Ports and Marine sectors. Listed as useful resource.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Higos Insurance Services: Higos is a regional UK insurance broker with a strong specialist-SME focus, including training and professional services clients. Comparable in model (regional specialist broker with personal service) but operating with broader geographic and sectoral coverage than Trainsure.

Others

• Jensten Group: Jensten Group is the parent company of Trainsure and itself a diversified UK insurance brokerage. It is the closest corporate peer in business model (specialty and regional brokerage under a parent group) and the natural channel for shared back-office and capital infrastructure.

Direct peers

• Hettle Andrews Associates: Hettle Andrews is a small UK specialist insurance broker focused on niche professional services and education-sector clients, with comparable products (professional indemnity, public liability) and a comparable scale (sub-50 employees).
• Qdos: Qdos is a UK specialist broker built around freelancers, contractors, and self-employed professionals — a comparable niche-brokerage model to Trainsure, with similar verticals (training, professional services) and a focus on tailored insurance products for non-traditional workforces.
• MFL Insurance Group: MFL Insurance Group is a UK specialist broker focused on the fitness, leisure, and personal-training industry — directly comparable to Trainsure in being a niche-vertical insurance broker with sector-specific products and a defined professional-body ecosystem.
• Lycetts: Lycetts is a UK specialist insurance broker serving niche professional and SME segments, including education and training-adjacent clients. Comparable to Trainsure in business model (specialty broker under a parent) though serving different verticals.
• Alan & Thomas Insurance Group: Alan & Thomas is a UK specialist insurance broker serving SMEs and professionals across multiple niche verticals, with a comparable business model to Trainsure (independent broker, sector-specific schemes, professional-body partnerships) though with a broader portfolio of sectors.

Broad incumbents

• Bluefin Insurance Group: Bluefin is a UK specialist insurance broker group (now part of Marsh McLennan Agency) serving niche commercial and professional segments. Comparable in being a multi-specialist brokerage group with professional indemnity as a key offering, though at much larger scale.
• Howden Group: Howden is a large, growing UK and international insurance brokerage group with multiple specialist divisions, comparable in business model (specialty brokerage under a diversified group, akin to Trainsure under Jensten) though significantly larger in scale and geographic reach.
• Hiscox: Hiscox is a major UK specialty insurer and broker offering professional indemnity and public liability cover to small businesses and professionals, overlapping directly with Trainsure's core product set but as part of a much broader portfolio rather than a training-industry specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trainsure
• Xx.com/Trainsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainsure