Sauce Magazine

What Sauce Magazine does

Sauce Magazine is an independent digital culinary publication founded in 1999 and based in St. Louis, Missouri, serving food-centered readers, local influencers, and tastemakers across the St. Louis metro area. Its editorial surface spans restaurant coverage (new openings, first looks, reviews), chef and hospitality profiles, drinks, recipes across more than a dozen sub-categories, cannabis content, local events, and the Sauce 75 landmark feature. The company also publishes The Sauce Podcast and the SauceTV video channel, maintains a searchable online restaurant database, and runs the recurring Food Truck Friday event series at Tower Grove Park.

The underlying platform is a digital publishing stack built around the saucemagazine.com website, a set of segmented email newsletters (Edible Weekend, The Scoop, Promotions & Deals, Food Truck Friday Alerts, SauceTV), and owned social profiles on Facebook, X, Instagram, Pinterest, Eventbrite, and YouTube; no proprietary AI/ML, mobile app, or public API is disclosed. Reach is approximately 300,000 monthly users.

Sauce Magazine operates as a private, for-profit, independently owned business with 1-10 employees and generates revenue almost exclusively through digital advertising sold across its website, newsletters, social channels, digital issue, and event inventory to advertisers seeking access to a food-engaged local audience. No consumer subscription or pricing model is publicly disclosed, and no outside funding rounds, acquisitions, or parent-company relationships are recorded.

Name

Sauce Magazine

Legal name

Sauce Magazine

Website

https://saucemagazine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sauce Magazine is an independent, advertising-supported digital culinary publication founded in 1999 in St. Louis, MO. It serves food-focused readers in the St. Louis metro area with restaurant coverage, recipes, a podcast, a video channel, newsletters, and Food Truck Friday events.

Ownership category

akta.pro rank

Product category

Food and Beverage Digital Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Digital food publication
• Culinary content media
• Restaurant discovery guide
• Local dining news
• Food culture journalism

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Digital advertising on the Sauce Magazine platform including their website, digital issue, social media channels, and weekly e-newsletters. The magazine attracts advertisers seeking access to food-centered readers, local influencers, and tastemakers in the St. Louis metro area.

Distribution channels4 records

Marketing channels4 records

Core offering

Sauce Magazine operates a St. Louis-focused digital culinary publication covering restaurants, recipes, drinks, podcasts, cannabis content, and local food culture. The core product is the website-based digital publication, supported by email newsletters, a weekly podcast, a searchable restaurant database, and the recurring Food Truck Friday event series held at Tower Grove Park.

Product overview

Sauce Magazine is a single, unified digital publication focused on St. Louis food and restaurant culture. The core product is the Sauce Magazine Digital Publication, which serves as the primary content platform. Supporting products include Sauce Newsletters (Edible Weekend, The Scoop, Promotions & Deals, Food Truck Friday Alerts, and SauceTV) delivered via email, The Sauce Podcast featuring local culinary interviews, an Online Restaurant Database for discovery, and the Food Truck Friday event series. The magazine monetizes through advertising across its digital platform, newsletters, and social media channels to an audience of approximately 300,000 monthly users.

Differentiator

Problem solved

Functional benefit

Brands

• SauceTV: The magazine's video content platform featuring food and culinary programming

Products and services

• Sauce Magazine Digital Publication St. Louis' independent digital culinary publication distributed to the metro area, featuring restaurant reviews, food culture coverage, recipes, and local dining guides.
• Sauce Newsletters Weekly and periodic email newsletters including Edible Weekend, The Scoop (where to eat this week), Promotions & Deals, Food Truck Friday Alerts, and SauceTV updates, distributed to subscribers interested in St. Louis dining and food content.
• The Sauce Podcast Weekly podcast featuring interviews with St. Louis chefs, restaurant owners, hospitality professionals, and local personalities shaping the regional food scene.
• Food Truck Friday Event Series Recurring food truck event series held at Tower Grove Park featuring live music, food vendors, and community gatherings serving St. Louis food-interested audiences.
• Sauce Digital Issue Monthly digital magazine issues accessible online featuring curated restaurant recommendations, recipes, and St. Louis food culture content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Food & Wine Magazine: Established national food and beverage publication with restaurant reviews, recipes, and culinary culture — comparable editorial pillars but national in scope with brand recognition and resources far beyond a regional title.
• Bon Appétit: Major national food magazine (Condé Nast) covering restaurants, recipes, and culinary culture — comparable content verticals (Places, Recipes, Drinks), but operating at national scale with a much larger advertiser base and audience.
• Edible Communities / Edible Magazines: Network of independently licensed regional food magazines covering local food scenes across the U.S. — comparable local-food editorial framing and magazine/periodical publishing model at greater geographic scale.

Direct peers

• The Local Palate: Regional culinary magazine covering the American South with restaurant features, recipes, and food culture — comparable niche food-publishing positioning with regional rather than national scope.
• Riverfront Times: St. Louis alt-weekly covering dining, arts, and culture — directly comparable local competitor with overlapping restaurant coverage and shared digital-first advertising model in the same metro.
• Thrillist: Digital lifestyle publication with strong food, drink, and restaurant coverage, distributed online with newsletter and social monetization — comparable digital-first editorial model and food/dining vertical focus.
• Eater: Vox Media-owned digital food publication with local city editions (including Eater St. Louis) covering restaurants, chefs, and food culture — directly comparable in editorial scope, audience, and digital-first ad-supported model to Sauce Magazine.
• St. Louis Magazine: Regional city magazine covering St. Louis lifestyle including dining, with overlapping local advertising base and St. Louis metro geographic focus — comparable in distribution model and advertiser overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/saucemag
• YouTubeyoutube.com/@SauceTVUSA
• Facebookfacebook.com/saucemagazine
• Instagraminstagram.com/saucemag
• Pinterestpinterest.com/saucemagazine
• LinkedInlinkedin.com/company/sauce-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauce Magazine