Image Owl
Image Owl, Inc. is a private software subsidiary of Phantom Laboratory providing cloud-based quality assurance platforms (TotalQA and Smári) for radiation therapy and diagnostic imaging, serving oncology centers, imaging facilities, and hospitals globally.
- Company typePrivate
- Founded2006
- HeadquartersGreenwich, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Image Owl does
Image Owl, Inc. is a private software company founded in 2006 and headquartered in Greenwich, New York, that develops and operates cloud-based quality assurance (QA) management platforms for radiation therapy and diagnostic imaging. The company operates as the software division of Phantom Laboratory, an organization with 40 years of heritage in medical imaging quality assurance, and is led by President and CEO Matt Whitaker. Image Owl serves both single-site facilities and large-scale healthcare organizations across global markets, with no geographic restrictions disclosed on its cloud-delivered service.
The company's product portfolio comprises two flagship platforms. TotalQA, launched in 2006, is the radiotherapy-focused QA solution supporting automated image analysis aligned with industry standards TG-142, TG-51, MPPG 8a, and TG-198 across modalities and devices including CT, MRI, MLC, planar kV/MV imaging, Winston-Lutz, EPID DICOM, and asymmetric field tests; the underlying Catphan QA software (CTS100/CTS110/CTS120/CTS130) is classified by the FDA as a Class 1 medical device accessory. Smári extends the same architecture into diagnostic imaging with automated phantom analysis (Catphan, CORGI, Magphan, CT ACR 464, Leeds TOR-18, Quasar MRgRT Insight) and accreditation-ready workflows for ACR, MQSA, AAPM, and Joint Commission requirements, covering CT, MRI, Mammography, Ultrasound, Radiography, PET, and Dental modalities. Both platforms are vendor-neutral, cloud-hosted SaaS deliverables requiring no on-premise IT infrastructure, with SSO integration, APIs and scripting, SOC 2 Type II accreditation, and a patent-pending application on TotalQA.
Image Owl's revenue model rests on annual, site-based SaaS subscriptions sold through an enterprise field sales motion with consultative demonstrations booked through booking.imageowl.com. Target customers span radiation oncology centers, diagnostic imaging facilities, and hospital systems responding to fragmented QA workflows, regulatory compliance burden, and staffing constraints. The company maintains customer service, technical support, and sales channels ([email protected], [email protected], dedicated phone lines) and reports a headcount of 11-50 employees. Pricing is not publicly disclosed, no external funding rounds have been recorded, and revenue figures are not provided in the source material.
Image Owl firmographics
Firmographics- Name
- Image Owl
- Legal name
- Image Owl, Inc.
- Website
- https://imageowl.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Image Owl, Inc. is a private software subsidiary of Phantom Laboratory providing cloud-based quality assurance platforms (TotalQA and Smári) for radiation therapy and diagnostic imaging, serving oncology centers, imaging facilities, and hospitals globally.
- Ownership category
- akta.pro rank
Image Owl industry classification
Industry- Product category
- Medical Imaging QA Software
- NAICS
- Software Publishers (513210)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Quality, Peer Review & Compliance Tools (MQSA/ACR/QA) (HLACALAL)
- akta.pro secondary industries
- AI Orchestration & Imaging Analytics Platforms (Model Management/Triage) (HLACALAG), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ)
Keywords
Where Image Owl is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Image Owl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Software License (TotalQA): Image Owl grants customers a non-exclusive, nontransferable, nonassignable license to use the online software application. Customers pay annual license fees for access to the service during the contract period. The license covers specified site(s) during the term.
- Cloud-Based SaaS Subscriptions: Software delivered as a service with no hidden service costs or IT infrastructure requirements. TotalQA and Smári are accessible as cloud-hosted solutions with automatic upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Site-based licensing with annual contract terms |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Image Owl product offering
Product offeringCore offering
Image Owl develops and sells cloud-based SaaS platforms that centralize quality assurance (QA) data from radiotherapy and diagnostic imaging devices into a single secure database with automated phantom image analysis. Its flagship TotalQA platform serves radiation oncology centers with TG-142/TG-51/TG-198-compliant testing, while Smári extends the same vendor-neutral cloud approach to diagnostic imaging modalities (CT, MRI, Mammography, Ultrasound, Radiography, PET, Dental) with accreditation-ready workflows.
Product overview
Image Owl offers two distinct cloud-based QA management platforms under its portfolio. TotalQA is the original flagship platform (launched 2006) focused exclusively on Radiation Oncology/Radiotherapy QA, providing automated image analysis for linear accelerators and related radiotherapy equipment across standards such as TG-142, TG-51, MPPG 8a, and TG-198. Smári is the newer Diagnostic Imaging counterpart (launch year not specified) that extends Image Owl's QA expertise to CT, MRI, Mammography, Ultrasound, Radiography, PET, and Dental imaging modalities, sharing the same cloud infrastructure, vendor-neutral approach, API architecture, and SOC 2-certified security posture. Both products are SaaS-delivered, require no on-premise hardware or IT infrastructure, and are offered by Image Owl Inc., a Phantom Laboratory company.
Differentiator
Problem solved
Functional benefit
Brands
- TotalQA: Industry's leading cloud-based radiotherapy QA solution that brings data from multiple systems and devices into a single, secure database. Supports TG-142, TG-51, MPPG 8a, TG-198 automated image analysis.
- Smári
Products and services
- TotalQA Cloud-based radiotherapy QA management platform that brings data from multiple systems and devices into a single, secure, vendor-neutral database accessible anywhere. Provides automated image analysis for TG-142, TG-51, MPPG 8a, and TG-198 routines, with support for CT, MRI, MLC, Planar kV/MV Imaging, Winston Lutz, EPID DICOM, and field tests. FDA-classified as a Class 1 medical device accessory (Catphan QA, CTS100/110/120/130). Targeted at radiation oncology centers and hospital radiotherapy departments.
- Smári Cloud-based QA management platform for diagnostic imaging that automates testing, unifies data across modalities, and keeps programs inspection-ready. Features automated phantom image analysis (Catphan, CORGI, Magphan, CT ACR 464, Leeds TOR-18, Quasar MRgRT Insight, and others), smart scheduling with alerts, vendor-neutral support for CT, MRI, Mammography, Ultrasound, Radiography, PET, and Dental, and accreditation-ready workflows for ACR, MQSA, AAPM, and Joint Commission standards. Targeted at diagnostic imaging centers and hospital radiology departments.
Quantifiable outcome
- Organizations can be up and running in days rather than months
- +2 more outcomes
Companies that use Image Owl
Customer profileSegments3 records
Ideal customer profiles3 records
Image Owl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Image Owl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Phantom LaboratorycoreImage Owl is a software division of Phantom Laboratory, which has been advancing quality assurance in medical imaging and radiation therapy for 40 years. Phantom Laboratory provides the organizational heritage and domain expertise that underpins Image Owl's product development and market positioning.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Image Owl competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Image Owl compliance and trust
Trust signalCompliance2 records
Image Owl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Owl leadership team
Management profileNumber of profiles
Profiles10 records
Image Owl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Owl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Owl
What does Image Owl do?
Image Owl develops and sells cloud-based SaaS platforms that centralize quality assurance (QA) data from radiotherapy and diagnostic imaging devices into a single secure database with automated phantom image analysis. Its flagship TotalQA platform serves radiation oncology centers with TG-142/TG-51/TG-198-compliant testing, while Smári extends the same vendor-neutral cloud approach to diagnostic imaging modalities (CT, MRI, Mammography, Ultrasound, Radiography, PET, Dental) with accreditation-ready workflows.
Is Image Owl a public or private company?
Image Owl is a private company. It is classified as corporate owned and is currently operating.
When was Image Owl founded?
Image Owl was founded in 2006. It employs 11 to 50 people.
Where is Image Owl based?
Image Owl is headquartered in Greenwich, United States, in the North America region.
How does Image Owl make money?
Two revenue lines are on record. Annual Software License (TotalQA) is the primary driver. The others are cloud-Based SaaS Subscriptions.
Does Image Owl have an API?
Yes. Smári and TotalQA offer secure APIs and supported scripting tools to extend functionality and automate custom workflows. The TotalQA Terms of Service reference Catphan QA (CTS100, CTS110, CTS120, CTS130) software as the underlying service. Developer documentation is at help.imageowl.com.
What industry is Image Owl in?
Image Owl's product category is Medical Imaging QA Software. Its primary akta.pro industry code is HLACALAL, Quality, Peer Review & Compliance Tools (MQSA/ACR/QA), with a secondary code of HLACALAG, AI Orchestration & Imaging Analytics Platforms (Model Management/Triage). Its NAICS code is 513210 and its SIC code is 3841.