Strauss Investments
Strauss Investments is an independent fee-based Registered Investment Advisor in Birmingham, Alabama, founded in 1988 and now led by second-generation President Arthur Strauss. It offers financial planning, asset management, and retirement services to individual households in the Southeastern United States under a fiduciary standard.
- Company typePrivate
- Founded1988
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Strauss Investments does
Strauss Financial Group, Inc., operating as Strauss Investments, is an independent fee-based Registered Investment Advisor founded in 1988 in Birmingham, Alabama. The firm was established by John and Heidi Strauss as one of the first husband-and-wife independent advisory firms in Alabama and was transferred in 2020 to their son Arthur Strauss, who now serves as President and CEO. It operates under a fiduciary standard from a single office in Hoover, AL, with a staff of fewer than ten people including a Chief Administrative Officer and a Client Services Manager.
The firm delivers three integrated core services: Financial Planning, Asset Management, and Retirement Services (income planning, social security guidance, and an introduction to Medicare consulting). There is no proprietary technology platform; the firm relies on third-party tools including the Advyzon online client portal for account access. Arthur Strauss personally serves as primary advisor for all client relationships, with meeting cadence (quarterly, semi-annual, or annual) calibrated to each client's preference, supplemented by video conferencing for out-of-state clients.
The business model is fee-based advisory revenue billed quarterly at annualized rates that vary by account type, size, projected trading activity, and supplemental services. The target clientele comprises two primary personas: 'Diligent Savers' aged 55-65 approaching retirement with 401(k)/brokerage assets, and 'Aggressive Accumulators' aged 30-40 with high incomes seeking investment and tax planning advice. Geographic focus is the Southeastern United States, with client acquisition driven primarily by referrals and an introductory-meeting process rather than paid marketing.
Strauss Investments firmographics
Firmographics- Name
- Strauss Investments
- Legal name
- Strauss Financial Group, Inc.
- Website
- https://straussfinancial.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strauss Investments is an independent fee-based Registered Investment Advisor in Birmingham, Alabama, founded in 1988 and now led by second-generation President Arthur Strauss. It offers financial planning, asset management, and retirement services to individual households in the Southeastern United States under a fiduciary standard.
- Ownership category
- akta.pro rank
Strauss Investments industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Financial Planning–Led RIAs (FSAAACAB), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where Strauss Investments is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strauss Investments business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Fee-based Investment Advisory Services: Advisory fees are based on several factors including account type, size, projected nature of trading, and range/number of supplemental advisory and client-related services. Fees are billed at an annualized rate and deducted quarterly from client accounts. Operates as a fee-based Registered Investment Advisor under fiduciary standard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Fee-based advisory with individualized rate structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Strauss Investments product offering
Product offeringCore offering
Strauss Financial Group, Inc. (Strauss Investments) is a fee-based independent Registered Investment Advisor (RIA) that delivers personalized financial planning, asset management, and retirement services to individuals and households under a fiduciary standard. The firm creates customized investment plans and long-term financial road maps, with advisory fees based on account type, size, projected trading activity, and supplemental services, billed quarterly from client accounts.
Product overview
Strauss Financial Group is a fee-based independent Registered Investment Advisor (RIA) operating under fiduciary standards. The firm offers three core integrated services: Financial Planning (comprehensive road map design for long-term goals), Asset Management (custom investment plans using extensive research), and Retirement Services (income planning, social security guidance, and Medicare consultation). These services are delivered through personalized advisor relationships, primarily led by CEO Arthur Strauss, to clients including diligent savers approaching retirement and aggressive accumulators in their 30s-40s.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
- Asset Management
- Retirement Services
Companies that use Strauss Investments
Customer profileSegments2 records
Ideal customer profiles2 records
Strauss Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strauss Investments partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Strauss Investments competitors and assessment
Company assessmentBroad incumbents
- Edelman Financial Engines: Large national RIA providing financial planning and investment management to mass-affluent and high-net-worth clients, including workplace 401(k) advisory. Comparable in fiduciary, fee-based RIA positioning and in targeting retirement-aged savers, but at vastly greater scale and geographic reach.
- Fisher Investments: Large independent investment management firm serving high-net-worth individuals and institutions. Comparable in operating as an independent, non-wirehouse advisory firm targeting affluent investors with discretionary portfolio management.
- Focus Financial Partners: RIA consolidator that acquires and supports independent wealth management firms. Directly comparable business model to Strauss (independent, fee-based, fiduciary RIA) but operates as a multi-billion-dollar acquirer that often absorbs firms like Strauss as tuck-ins.
- Creative Planning: Large independent RIA offering comprehensive financial planning, investment management, and tax services. Comparable in fiduciary, fee-based, full-service model, though nationally scaled with hundreds of advisors versus Strauss's single-advisor delivery model.
Direct peers
- Carson Group: Network supporting independent financial advisors with practice management, technology, and back-office infrastructure. Comparable to Strauss in serving advisors who want to remain independent while accessing scale resources, and in serving similar client personas through a relationship-driven model.
- Mariner Wealth Advisors: Independent RIA offering comprehensive financial planning, investment management, and tax services to high-net-worth individuals and families. Directly comparable to Strauss Financial in fiduciary model and integrated planning offerings, though at materially larger scale.
- Buckingham Strategic Wealth: Independent, fee-only RIA providing financial planning and investment management with an evidence-based investing approach. Closely comparable to Strauss in fiduciary model, fee-only structure, and comprehensive planning for mass-affluent to HNW clients.
- Steward Partners: Independent RIA platform supporting advisors who break away from wirehouses to deliver fiduciary wealth management. Comparable to Strauss as an independent, fee-based, planning-led RIA serving high-net-worth individuals, though operating with a multi-advisor branch model.
Emerging players
- Facet Wealth: Digital-first RIA combining technology with remote CFP®-led advice. Comparable in fiduciary, fee-based RIA model and in serving the same 30-50-year-old accumulator and 55-65-year-old pre-retiree segments, but differentiates via remote-only delivery and tech-enabled efficiency.
Regional players
- Ronald Blue & Co: Independent, fee-only RIA offering financial planning, investment management, and tax services, primarily to Christian-affiliated households. Comparable to Strauss in fiduciary, comprehensive-planning RIA model, with similar small-firm culture and relationship-driven delivery, though serving a more values-aligned niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Strauss Investments social profiles
Digital presenceStrauss Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strauss Investments leadership team
Management profileNumber of profiles
Profiles4 records
Strauss Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strauss Investments M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strauss Investments
What does Strauss Investments do?
Strauss Financial Group, Inc. (Strauss Investments) is a fee-based independent Registered Investment Advisor (RIA) that delivers personalized financial planning, asset management, and retirement services to individuals and households under a fiduciary standard. The firm creates customized investment plans and long-term financial road maps, with advisory fees based on account type, size, projected trading activity, and supplemental services, billed quarterly from client accounts.
Is Strauss Investments a public or private company?
Strauss Investments is a private company. It is classified as family owned and is currently operating.
When was Strauss Investments founded?
Strauss Investments was founded in 1988. It employs 1 to 10 people.
Where is Strauss Investments based?
Strauss Investments is headquartered in Birmingham, United States, in the North America region.
How does Strauss Investments make money?
One revenue line is on record: fee-based Investment Advisory Services.
Who are Strauss Investments's main competitors?
Broad incumbents on record are Edelman Financial Engines, Fisher Investments, Focus Financial Partners and Creative Planning. Direct peers are Carson Group, Mariner Wealth Advisors, Buckingham Strategic Wealth and Steward Partners. Facet Wealth is listed as an emerging player. Ronald Blue & Co is listed as a regional player.
Does Strauss Investments have an API?
No public API is recorded for Strauss Investments.
What industry is Strauss Investments in?
Strauss Investments's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.