StrategicPlay
StrategicPlay, a Hamburg-based brand of Hoffmann Consulting GmbH, delivers certified facilitation training in LEGO Serious Play and its proprietary CoCreACT methodology. It serves enterprises, mid-market companies, and individual facilitators seeking strategy, team, and innovation workshops.
- Company typePrivate
- Founded2006
- HeadquartersRosengarten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What StrategicPlay does
StrategicPlay is a Hamburg, Germany-based facilitation training company operating as a registered brand of Hoffmann Consulting GmbH. Founded in 2006, the company delivers certified training in LEGO Serious Play — a group facilitation method using LEGO model-building to develop strategy, vision, and team alignment — and in its own proprietary methodology, CoCreACT, a four-phase co-creative process designed to navigate ambiguity and move teams from shared vision to binding action. The product portfolio spans Certified Facilitator Trainings (LEGO Serious Play at €2,520–€2,630 for 3.5 days; CoCreACT at €1,990–€2,090 for 3 days), a higher-tier CoCreACT Certified Innovation Leader Training (5 in-person days plus 6 online sessions at €3,800–€3,900), shorter online trial (€89–€110) and fundamentals (€590–€790) courses, custom enterprise workshops (quote-based), and the CoCreACT Your Futures vision program. StrategicPlay holds the status of Germany's first official LEGO Serious Play partner and is an active member of the LEGO Serious Play Training Advisory Board since 2010.
The company operates a sales-led, training-centric go-to-market, distributing services directly through its website (HubSpot forms), phone, and email, with delivery both in-person at the 170 sqm CoCreACT Space in Hamburg and online via Zoom and Miro. Target customers span four segments: enterprise organizations seeking strategy and innovation workshops, mid-market companies in transformation, individual facilitators/coaches/trainers seeking certification, and select government and academic institutions (e.g., German Armed Forces Leadership Academy, University of Oldenburg). The CoCreACT Space is also rented to external facilitators at €1,000 net per day, creating an ancillary venue revenue channel. StrategicPlay sustains a content marketing engine including an active blog, social media presence, two published books ('Leading in Ambiguity', 2022; 'POWER!', 2025), and co-founded community assets (play4agile unconference since 2010, CREA Germany e.V. since 2015/2016) that reinforce category authority and alumni referrals.
The business model is pure professional services revenue from training fees, custom workshops, and space rental — all prices inclusive of 19% German VAT, with early-bird discounts on in-person certifications. StrategicPlay is privately held by Hoffmann Consulting GmbH with no external investment, no subsidiaries, and a small core team led by founder Katrin Elster, managing director Jens Hoffmann, U.S. partner Tamara Christensen, and senior consultant Andreas Thier. The integrated operating stack includes LearnWorlds (LMS), Stripe (payments), HubSpot (CRM/marketing automation), Google Analytics, Zoom, and Miro.
StrategicPlay firmographics
Firmographics- Name
- StrategicPlay
- Legal name
- Hoffmann Consulting GmbH
- Website
- https://strategicplay.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StrategicPlay, a Hamburg-based brand of Hoffmann Consulting GmbH, delivers certified facilitation training in LEGO Serious Play and its proprietary CoCreACT methodology. It serves enterprises, mid-market companies, and individual facilitators seeking strategy, team, and innovation workshops.
- Ownership category
- akta.pro rank
StrategicPlay industry classification
Industry- Product category
- Professional Facilitation Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industry
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)
Keywords
Where StrategicPlay is headquartered
LocationHeadquarters
- HQ city
- Rosengarten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
StrategicPlay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Programs (In-Person and Online): StrategicPlay generates revenue primarily through fee-based training programs. In-person trainings include the LEGO Serious Play Certified Facilitator Training (3.5 days, 2,520–2,630 EUR), CoCreACT Certified Facilitator Training (3 days, 1,990–2,090 EUR), and CoCreACT Certified Innovation Leader Training (5 days + 6 online sessions, 3,800–3,900 EUR). Online offerings include trial sessions, basic trainings, and fundamentals courses at various price points. All prices include 19% VAT.
- Custom Workshops and Consulting: Customized co-creative workshops for Strategy, Team, Change, and Innovation are offered both in-person and digitally. These are priced upon request (quote-based). The CoCreACT Your Futures vision workshop is offered as 3 sessions at custom pricing. In-house/on-site training options are also available upon inquiry.
- CoCreACT Space Rental: The CoCreACT Space in Hamburg (approximately 170 sqm) is available for rent at 1,000 EUR net per day plus 15 EUR drinks fee per person. The rental includes full access to the space, LEGO Serious Play sets, moderation materials, flip charts, projectors, SONOS speakers, and WiFi. The space accommodates up to 30 people.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | LEGO Serious Play Certified Facilitator Training — 3.5 days in-person |
| One time/ perpetual license | Multi-year contract | LEGO Serious Play Online Basic Training — 5 hours |
| One time/ perpetual license | Multi-year contract | LEGO Serious Play Online Trial Training — 2 hours |
| One time/ perpetual license | Multi-year contract | CoCreACT Certified Facilitator Training — 3 days in-person |
| One time/ perpetual license | Multi-year contract | CoCreACT Certified Innovation Leader Training — 5 days + 6 online sessions |
| One time/ perpetual license | Multi-year contract | CoCreACT Online Fundamentals Training — 5 hours |
| One time/ perpetual license | Multi-year contract | CoCreACT Online Trial Training — 2 hours |
| Unit Pricing | Pay-as-you-go | CoCreACT Space Rental — per day |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
StrategicPlay product offering
Product offeringCore offering
StrategicPlay delivers certified LEGO Serious Play facilitator training and its proprietary CoCreACT methodology through in-person sessions at its Hamburg CoCreACT Space, online programs via Zoom/Miro, and customized on-site workshops. Offerings include multi-day certification programs, shorter online trial/basic/fundamentals courses, the CoCreACT Your Futures vision workshop, and CoCreACT Space rental for facilitators. Target customers are enterprises, mid-market companies, government/defense organizations, and individual facilitators/coaches seeking certified training in co-creative strategy, team, change, and innovation facilitation.
Product overview
StrategicPlay is an official LEGO Serious Play training provider offering a portfolio of facilitation training programs and workshops. The core offering consists of LEGO Serious Play (a group process using LEGO models for strategy and vision development) and CoCreACT (StrategicPlay's proprietary co-creative methodology for tackling complex challenges). Training programs include certification tracks (Certified Facilitator Training for both LSP and CoCreACT), online trial and fundamentals courses, and the CoCreACT Your Futures vision workshop. The company also operates the CoCreACT Space, a 170 sqm facility in Hamburg available for rent, designed for collaborative workshops with extensive materials and technology. All programs emphasize strategic co-creation, team development, and innovation support.
Differentiator
Problem solved
Functional benefit
Products and services
- LEGO Serious Play Certified Facilitator Training
Quantifiable outcome
- Certified LEGO Serious Play and CoCreACT facilitators who can independently facilitate workshops lasting from 30 minutes (trial) to 2 days (full workshops) after completing training.
- +2 more outcomes
Companies that use StrategicPlay
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
StrategicPlay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
StrategicPlay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LEGO A/ScoreStrategicPlay (as a brand of Hoffmann Consulting GmbH) became an official LEGO Serious Play partner with LEGO A/S in 2006. As the first lead partner in Germany and an active member of the LEGO Serious Play Training Advisory Board since 2010, StrategicPlay collaborates with LEGO A/S and other Master Trainers globally to maintain uniform training and quality standards. The partnership grants authorization to deliver official LEGO Serious Play certification training and use associated materials.
- LEGO Serious Play Training Advisory BoardcoreStrategicPlay has been an active member of the LEGO Serious Play Training Advisory Board since 2010, working alongside other Master Trainers globally to establish and maintain uniform global training standards and quality benchmarks for LEGO Serious Play certification programs.
- play4agileminorCo-founded by Katrin Elster in 2010, play4agile is an annual unconference focused on high 'play'formance for agile teams. StrategicPlay participates as an organizer and session facilitator. The event brings together agile coaches, facilitators, and innovation experts from around the world for 4 days of playful knowledge exchange. The unconference format means everyone contributes to the program.
- CREA Germany e.V.minorCo-founded by Katrin Elster in 2015/2016, CREA Germany e.V. is a non-profit association dedicated to promoting creative design skills in schools and society. StrategicPlay's involvement supports the broader mission of spreading creative methodologies beyond corporate training into educational contexts.
- Tamara ChristensencoreTamara Christensen, based in Phoenix, USA, is StrategicPlay's American partner. She is a facilitator, trainer, researcher, speaker, and author with nearly 20 years of experience in design thinking, creative problem solving, and innovation. She co-authored 'Leading in Ambiguity' with Katrin Elster (2022) and regularly co-facilitates workshops and training sessions, including the Ambiguity Bootcamp component.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
StrategicPlay competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
StrategicPlay social profiles
Digital presenceStrategicPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrategicPlay leadership team
Management profileNumber of profiles
Profiles4 records
StrategicPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrategicPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrategicPlay
What does StrategicPlay do?
StrategicPlay delivers certified LEGO Serious Play facilitator training and its proprietary CoCreACT methodology through in-person sessions at its Hamburg CoCreACT Space, online programs via Zoom/Miro, and customized on-site workshops. Offerings include multi-day certification programs, shorter online trial/basic/fundamentals courses, the CoCreACT Your Futures vision workshop, and CoCreACT Space rental for facilitators. Target customers are enterprises, mid-market companies, government/defense organizations, and individual facilitators/coaches seeking certified training in co-creative strategy, team, change, and innovation facilitation.
Is StrategicPlay a public or private company?
StrategicPlay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrategicPlay founded?
StrategicPlay was founded in 2006. It employs 11 to 50 people.
Where is StrategicPlay based?
StrategicPlay is headquartered in Rosengarten, Germany, in the Europe region.
How does StrategicPlay make money?
Three revenue lines are on record. Training Programs (In-Person and Online) is the primary driver. The others are custom Workshops and Consulting and coCreACT Space Rental.
Does StrategicPlay have an API?
No public API is recorded for StrategicPlay.
What industry is StrategicPlay in?
StrategicPlay's product category is Professional Facilitation Training Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its NAICS code is 611430 and its SIC code is 8200.