Lagom

What Lagom does

Lagom is a product line of WHMCS themes, templates, and extensions developed and sold by RS Studio Paweł Bis, a private Polish software company founded in 2012 and headquartered at st. Ignacego Paderewskiego 47/U3 in Rzeszów, Poland. The company serves web hosting providers, VPS providers, domain registrars, and other businesses that use the WHMCS billing and customer management platform, enabling them to replace the default WHMCS client area with a branded, professionally designed interface that can be customized without developer intervention.

The core product is the Lagom WHMCS Client Theme, priced from €119 to €240 for one-time lifetime licenses, featuring four visual styles (Modern, Default, Depth, Futuristic), five color schemes per style, multiple navigation layouts, and visual customization tools (Style Manager, Menu Manager, Layout Manager) built on a CSS Variables architecture so that style changes propagate automatically to compatible extensions. The portfolio has expanded to include a Website Builder add-on (€179-€360) with 40+ pre-designed pages, a Smart Order Form developed jointly with ModulesGarden and distributed via the ModulesGarden marketplace, and 6 proprietary extensions plus 28 third-party module integrations spanning cPanel, Plesk, SolusVM, Proxmox, Hetzner, Vultr, Acronis, Zendesk, and Freshdesk. Underlying technology spans HTML, CSS, JavaScript, and Vue.js on the frontend, and PHP, Laravel, and Smarty on the backend.

Revenue is generated through a hybrid model: one-time lifetime licenses for the core theme (€119-€360), optional annual renewals for support and updates, premium extensions priced €8-€65 per year, and a newer Leased Bundle subscription (€15-€29 per month) bundling multiple products with installation and maintenance. Distribution is primarily direct through self-serve e-commerce at rsstudio.net, with the Smart Order Form additionally sold through the ModulesGarden marketplace as part of a long-term co-location partnership in Rzeszów. The company is founder-owned, privately held, has no disclosed external funding, no named executive team beyond the founder, and operates without public financial disclosures.

Name

Lagom

Legal name

RS Studio Paweł Bis

Website

https://lagom.rsstudio.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagom, developed by RS Studio Paweł Bis in Rzeszów, Poland, sells WHMCS themes, a website builder, order form templates, and 6 extensions to web hosting companies via self-serve e-commerce and the ModulesGarden marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Rzeszów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Owned/Lifetime Licenses: One-time purchases granting lifetime usage rights. Even without renewal, products remain functional. Single Domain licenses from €119 EUR; Five Domains licenses from €240 EUR.
2. Annual Renewals (Support & Updates): Optional yearly renewal invoices providing access to latest product versions and technical support. Renewals are not required for continued product use.
3. Leased Bundles (Subscription): Monthly or yearly subscription-based access to multiple products. Includes Client Theme, Website Builder, Email Template, and Client Notifications. Subscription required for continued access.
4. Premium Extensions: Annual subscription extensions ranging from €8 to €65 per year. Includes Promotion Manager, Support Hours, Custom Code, Client Notifications, Email Template, and various module integrations.
5. Smart Order Form (ModulesGarden): Developed in cooperation with ModulesGarden. Sold at $349.95 USD per year or $1999.95 USD one-time (open source version). Renewals at $299.95 per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lagom develops and sells WHMCS themes, templates, website builders, and extensions that allow web hosting companies to customize and brand their WHMCS client area, ordering process, and websites. The product portfolio centers on the Lagom WHMCS Client Theme, complemented by the Website Builder, Smart Order Form, and a suite of add-on extensions (Promotion Manager, Support Hours, Custom Code, Client Notifications, Email Template, Sensitive Data), distributed as downloadable software via one-time licenses, annual renewals, leased subscription bundles, and through the ModulesGarden marketplace.

Product overview

Lagom is a product portfolio of WHMCS themes, website builder, and extensions offered by RS Studio. The core product is the Lagom WHMCS Client Theme (€119-€240), a customizable theme replacing the default WHMCS client area with 4 styles, 5 color schemes, and multiple layouts. This is extended by the Website Builder (€179-€360) for CMS functionality and the Smart Order Form (€349.95-$1999.95) for streamlined checkout. Additional paid extensions include Promotion Manager, Support Hours, Custom Code, Client Notifications, Sensitive Data, and Email Template. A Leased Bundle subscription provides access to core products with maintenance and support. The portfolio also includes professional Design, Development, and WHMCS Integration Services. All products are built on CSS variables and designed for the WHMCS hosting automation platform.

Differentiator

Problem solved

Functional benefit

Brands

• Lagom WHMCS Client Theme: Fully customizable WHMCS client area theme with multiple layouts, styles, and color schemes
• Lagom WHMCS Website Builder
• Lagom WHMCS Smart Order Form
• Lagom Promotion Manager
• Lagom Support Hours
• Lagom Custom Code

Products and services

• Lagom WHMCS Client Theme A fully customizable WHMCS client area theme with multiple layouts (Default, Condensed, Condensed Banner, Left, Left Wide), 4 styles (Modern, Default, Depth, Futuristic), 5 color schemes, Style Manager, Menu Manager, Layout Manager, dark mode support, and SEO management tools. Targeted at web hosting companies using WHMCS for billing and customer management.
• Lagom WHMCS Website Builder Advanced WHMCS website builder with 40+ pre-designed pages, multiple section types (Banner, Products, Features, FAQ, Testimonials, etc.), website sitemap builder, media manager, SEO tools, caching, and multi-language support. Requires the Lagom WHMCS Client Theme.
• Lagom WHMCS Smart Order Form A streamlined single-page WHMCS order process template with multiple layouts (Bottom Summary, Sidebar Summary, Two Steps, Horizontal Packages), 4 styles, 5 color schemes, product package slider, domain spotlight, and payment gateway icons. Sold via ModulesGarden marketplace. Works with default Twenty-One theme or Lagom Client Theme.
• Promotion Manager Extension WHMCS extension enabling creation of custom promotion banners in place of default WHMCS MarketConnect products, with configurable placement, timing, content, and graphics. Requires Lagom WHMCS Client Theme.
• Support Hours Extension WHMCS extension displaying real-time support department availability across the client area, including navigation bar status, department list pages, and ticket creation interface. Supports time zones, holiday scheduling, and multiple time formats.
• Custom Code Extension WHMCS extension allowing injection of custom HTML, CSS, and JavaScript into WHMCS pages via hook-based code locations, with customer status targeting and page-specific display options.
• Client Notifications Extension WHMCS extension engaging clients with modals, alerts, and floating notifications for promotions, updates, or reminders within the client area.
• Email Template Extension WHMCS extension redesigning and customizing WHMCS email templates to match branding with professional design.
• Lagom Leased Bundle Monthly or yearly subscription bundle offering access to Client Theme, Website Builder, Email Template, and Client Notifications with free installation, maintenance, updates, and support included.
• Design Services Custom design services including UX design, web design, illustrations and icons, branding, animations, and marketing assets tailored to connect user needs with business goals for hosting companies and related clients.
• Development Services Custom development services using front-end technologies (HTML, CSS, JavaScript, Vue.js) and back-end technologies (PHP, Laravel, Smarty, Node.js) for web applications and WHMCS integrations.
• WHMCS Integration Services Basic Integration Service (€199) for color and style customization, and Advanced Integration Service (€499) for header/footer integration with existing websites. Includes custom WHMCS hooks, custom extensions, and order process customization.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature8 records

Partnerships

One partnership is on record.

• ModulesGardencoreTechnology or IntegrationLong-term cooperation since the beginning, with both companies located in the same city. RS Studio focuses on UI/UX Design services and Frontend Development while ModulesGarden provides Backend Development and extensive WHMCS system knowledge. The Smart Order Form was developed together and officially introduced to ModulesGarden's product marketplace. ModulesGarden handles support services for Smart Order Form customers.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• ThemeMetro: Independent WHMCS theme and template vendor serving the same hosting-company buyer as Lagom. Directly comparable product (WHMCS client-area themes), business model (perpetual license + renewals) and distribution (self-serve e-commerce).
• Invizus: WHMCS theme and module vendor. Comparable as a direct competitor offering client-area themes, order form templates and extensions to the same web-hosting buyer base.
• ModulesGarden: WHMCS module and theme developer based in Rzeszów, Poland. Direct peer in WHMCS add-on development and a mutual partner of Lagom — same city, same platform, overlapping buyer base of hosting companies.
• WHMCS Themes (whmcsdesigner): Boutique WHMCS theme studio offering premium client-area themes and customization services. Closely comparable in product (WHMCS client themes) and in serving hosting companies that need to differentiate from default WHMCS.
• iDevDirect: WHMCS theme and addon developer with a multi-SKU catalog. Comparable in product category (WHMCS client-area theming, order forms, extensions) and in target customer (SMB hosting providers and resellers).

Broad incumbents

• HostBill: Established billing/automation platform that competes with WHMCS for the same hosting-company customer. Comparable as an incumbent in the broader 'hosting business automation' space in which Lagom operates as a WHMCS add-on layer.
• ClientExec: Hosting billing and support platform with WHMCS integrations. Comparable as an incumbent in the same hosting-software category and a potential substitute for the underlying platform Lagom customizes.
• Blesta: Open-source billing and client management platform positioned as an alternative to WHMCS. Comparable as a broad incumbent in the same buyer category (hosting providers) and a substitute for the platform Lagom's products extend.
• WHMCS (the platform itself): The hosting automation platform that Lagom's entire product line extends. Comparable as the upstream incumbent that defines the ecosystem in which Lagom competes and which ultimately controls the addressable opportunity.

Emerging players

• WGS – Web Grossi Software: Smaller-scale WHMCS module and theme developer focused on extensions for European hosting resellers. Comparable as a niche WHMCS extension developer serving an overlapping buyer profile, though with a smaller product surface than Lagom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lagom_whmcs
• Facebookfacebook.com/lagom.whmcs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagom