Brandabilityrporate Gifts

What Brandabilityrporate Gifts does

Brandability is a South African B2B corporate gifting and promotional products company, operating as a division of Bidvest Office within the Bidvest Group. Founded in 2012 and headquartered in Cape Town with a second facility in Johannesburg (Branding & Collections), the company sells branded merchandise across nine product categories — Bags & Backpacks, Clothing, Custom Packaging, Drinkware, Gadgets & Tech, Home & Outdoor, Office, Sport & Fitness, Tradeshows & Events, plus a Miscellaneous grouping. The catalogue is supplied via curated partnerships with brand houses including Kooshty, Altitude, Alex Varga, Andy Cartwright, Serendipio, Urban Terrain, and Okiyo, and is structured into Standard and Premium Artwork Package tiers based on branding method (screen printing, pad printing, dye sublimation, laser engraving).

The business runs on a proprietary e-commerce platform with a quote-based ordering system that pairs direct online browsing with dedicated branding consultants for bulk B2B orders. Customers span six verticals — retail and consumer brands, corporate and professional services, events and expos, schools and non-profits, hospitality and tourism, and healthcare — and transact on a pay-as-you-go model with volume-tiered unit pricing (e.g., pens from R2.08 at 12,500+ units; A4 diaries from R112.50 at 250+ units) and free nationwide delivery on orders above R1,250. Service differentiators include a stated 24-hour quote turnaround, a Brand24 rapid 24-hour branding service for urgent orders, free artwork redraws, and a "Peace of Mind Guarantee"; the company reports 200,000+ branded campaigns delivered, a 4.8/5 Trustpilot rating across 5,024 reviews, and a 99.9% on-time delivery rate. The company also offers Brandsoft, a website-building service for SMBs, and operates a South Africa-only footprint with no disclosed international expansion or external funding.

Name

Brandabilityrporate Gifts

Legal name

Brandability

Website

https://brandability.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandability is a South African B2B e-commerce supplier of branded corporate gifts and promotional merchandise, serving six verticals (retail, corporate, events, schools, hospitality, healthcare) across South Africa as a division of Bidvest Office.

Ownership category

akta.pro rank

Product category

Promotional Products and Corporate Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies and Stationery Retailers (459410)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Promotional products
• Corporate gifts
• Branded merchandise
• Custom printing
• Custom packaging

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Promotional Products Sales: Sale of promotional and corporate gift products including bags, drinkware, apparel, office supplies, tech accessories, and more. Products are customized with client branding using various printing methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brandability supplies branded promotional products and corporate gifts to South African businesses, offering customisable merchandise across categories including bags, drinkware, apparel, office supplies, tech accessories, and packaging. The company provides in-house branding services (screen printing, pad printing, engraving, dye sublimation) with artwork consultation, bulk ordering, and free nationwide delivery on qualifying orders.

Product overview

Brandability is a South African corporate gifting and promotional products company, operating as a division of Bidvest Office. The company offers a comprehensive portfolio of branded merchandise across multiple categories including Bags & Backpacks, Clothing, Drinkware, Gadgets & Tech, Home & Outdoor, Office Products, Sport & Fitness, and Tradeshows & Events. The product offering is structured around product tiers (Standard Artwork Package Products and Premium Artwork Package Products), specialty services (Brand24™ for 24-hour branding), and thematic collections (Eco Friendly Products, FIFA World Cup 2026). The company also provides website building services through Brandsoft, offering responsive designs and e-commerce solutions. Key product sub-categories include metal pens, plastic pens, diaries & planners, tumblers, thermal travel mugs, and vinyl stickers, with brands such as Altitude, Andy Cartwright, Kooshty, Serendipio, Alex Varga, Okiyo, and Urban Terrain. Ordering is facilitated through a quote-based system for bulk orders with free nationwide delivery on qualifying orders over R1,250.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags & Backpacks Branded corporate bags and backpacks for business customers, including backpacks, business bags, cooler and lunch bags, drawstring bags, gift bags, totes, and travel bags that can be customised with company branding.
• Clothing Corporate apparel line covering bottoms, caps, clothing accessories, headwear, kids clothing, outerwear, shirts, sport clothing, and workwear available with custom branding.
• Custom Packaging Branded packaging solutions including cases and pouches, gift bags, presentation and gift boxes, ribbons, and tissue paper and fillers for corporate gifting and retail.
• Drinkware Branded drinkware including coffee mugs, drinkware sets, glassware, metal and plastic drinkware, travel drinkware, and water bottles that can be customised with company logos.
• Gadgets & Tech Tech accessories and gadgets including computer accessories, cellphone items, tech stands and holders, and USB sticks and memory sticks for branded corporate gifting.
• Home & Outdoor Home and outdoor products including home items, kitchen goods, outdoor gear, tools, toys and games, and umbrellas available with custom branding.
• Office Products Corporate office essentials including awards and trophies, colouring items, desk and wall items, notebooks and diaries, organisers, stationery, and writing instruments.
• Sport & Fitness Sport and fitness promotional items including golf items, gym and sport items, and sport balls for corporate gifting and event giveaways.
• Tradeshows & Events Event and tradeshow promotional materials including ID holders, pouches and inserts, lanyards, signage and display products, and wristbands.
• Brand24 24-Hour Branding Service Express branding service allowing products to be branded within 24 hours for urgent corporate gifting needs.
• Brandsoft Website Building Service Website building service offering responsive website designs, e-commerce content management systems, and web hosting with packages including Splash Page, Single to Multi Page Website, and e-Commerce.

Quantifiable outcome

• 200,000+ branded campaigns delivered
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bidvest OfficecoreOthersBrandability is a division of Bidvest Office, providing the company with established infrastructure and backing within the South African corporate supply market.
• KooshtyminorGTM or Marketing PartnerKooshty is a featured brand supplier on the Brandability platform, offering drinkware and lifestyle products that are branded and sold through the e-commerce site.
• AltitudeminorGTM or Marketing PartnerAltitude is a featured brand supplier offering office products, drinkware, and accessories available through Brandability's catalogue.
• Alex VargaminorGTM or Marketing PartnerAlex Varga is a premium brand featured on Brandability, specializing in executive pens and high-end corporate gift items.
• Andy CartwrightminorGTM or Marketing PartnerAndy Cartwright is a South African brand supplier featured on Brandability, offering creative and distinctive corporate gift products.
• SerendipiominorGTM or Marketing PartnerSerendipio is a lifestyle brand supplier on Brandability, providing premium drinkware and home products for corporate gifting.
• Urban TerrainminorGTM or Marketing PartnerUrban Terrain is an outdoor and lifestyle brand available through Brandability, offering travel and adventure-oriented products.
• OkiyominorGTM or Marketing PartnerOkiyo is an eco-friendly brand featured on Brandability, offering sustainable and environmentally conscious promotional products.
• Proudly BidvestminorOthersBrandability displays the Proudly Bidvest badge, indicating membership in the Bidvest Group's supplier recognition programme.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Pen Company: The Pen Company is a US/UK promotional products company specializing in custom-branded pens and writing instruments, with a corporate gifting focus. Direct comparable given overlapping emphasis on branded writing instruments and corporate-client service model.
• Brand Addition: Brand Addition is a UK-headquartered promotional merchandise company offering corporate gifts and branded products across multiple categories with in-house decoration services. Highly comparable to Brandability in product mix, custom branding, and B2B enterprise sales-led model.
• Crestline: Crestline is a major US-based promotional products and personalized apparel provider with custom-branded merchandise across apparel, drinkware, bags, and office categories. Direct peer in product breadth, custom-decoration services (embroidery, screen print, engraving), and corporate-client focus.
• Quality Logo Products: Quality Logo Products is a US-based e-commerce promotional product company focused on custom-branded merchandise across gifts, drinkware, apparel, and tech. Directly comparable digital-led sales model with custom decoration for bulk corporate orders.
• Halo Branded Solutions: Halo Branded Solutions is one of the largest US-based distributors of promotional products, operating an enterprise sales motion with custom branding capabilities across diverse product categories. Directly comparable to Brandability in scope and B2B sales-led approach, but at materially greater scale and geographic reach.
• 4imprint: 4imprint is a leading public-listed UK/US-based direct marketer of promotional products offering corporate gifts, branded apparel, and merchandise through e-commerce and dedicated account managers. It is the closest large-scale comparable to Brandability given its B2B sales motion, custom branding services, and broad catalogue across bags, drinkware, apparel, and office products.
• National Pen (Pens.com): National Pen (now Pens.com) is a US-based promotional products company offering custom-branded pens, stationery, gifts, and apparel, with both e-commerce and inside-sales channels. Direct peer given overlapping categories (pens, stationery, corporate gifts) and B2B bulk-order model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandability
• YouTubeyoutube.com/channel/UCJLW6wV2iodTovX1ZTcHrPA
• Facebookfacebook.com/Brandability.S.A
• LinkedInlinkedin.com/company/brandability-south-africa
• Instagraminstagram.com/brandabilityofficial
• Pinterestza.pinterest.com/brandabilitysa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandabilityrporate Gifts