What Printela does

Printela (UAB Printela) is a Lithuanian digital printing house founded in 1997 in Kaunas, operating as a B2B producer of flexible packaging, adhesive labels, and textile labels. The company is one of few in Northern Europe using HP Indigo 20000 and HP Indigo 6900 digital presses for flexible packaging and adhesive labels in short runs with no minimum order quantities, supplemented by HP SmartStream Mosaic for unlimited unique label designs. Production capabilities include digital printing, flexography, laser cutting (replacing metal dies), digital embellishment (foiling, varnishing, embossing), and finishing services such as lamination, hot stamping, and congreve.

The company operates a sales-led GTM model through direct phone, email, website quote requests, and a Web4Labels B2B client portal, serving customers in at least 10 European countries including Lithuania, the UK, Germany, Denmark, Sweden, Finland, Switzerland, Ukraine, Latvia, and Poland, with a dedicated Warsaw sales office for the Polish market. Revenue is generated through custom quote-based pricing for each project, with lead times of 2 business days for labels and 1 week for packaging. Target segments include food and beverage, cosmetics and personal care, coffee and tea, perishable goods, gardening, pet food, textile and apparel, and industrial/chemical manufacturers. The company holds ISO 14001:2015, ISO 45001:2018, and FSC Chain of Custody certifications.

Printela has secured approximately 9.15M EUR in EU and NextGenerationEU grant funding across four projects (2021-2025), including a 1M EUR digitalization grant, 176,298.93 EUR for a 331 kW solar plant, 7.96M EUR for a sustainable investments project in Jonava district that adds modular timber frame house manufacturing and plans 65 new jobs (2024-2026), and 16,619.10 EUR for 10 EV charging stations. The company has 11-50 employees, with over 70% of staff tenure exceeding 5 years.

Name

Printela

Legal name

UAB Printela

Website

https://printela.lt

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Printela is a Lithuanian B2B digital printing house founded in 1997, producing flexible packaging, adhesive labels, and textile labels using HP Indigo presses for European brands in food, cosmetics, and industrial segments with no minimum order quantities.

Ownership category

akta.pro rank

Product category

Flexible Packaging & Label Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro primary industry

Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)

akta.pro secondary industries

Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Flexible packaging manufacturing
• Adhesive label printing
• Digital printing services
• Textile label production
• Custom packaging solutions

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flexible Packaging Manufacturing: Production and sale of flexible packaging including stand-up pouches (doy-pack), flow pack, flat bottom pouches, side gusset bags, coffee bags with one-way valves, zip-lock resealable bags, and other custom bag formats. Printed digitally with no minimum order quantities required. Lead time from 1 week.
2. Adhesive Labels Production: Production of self-adhesive (sticky) labels in various formats including digital printing, flexography, single colour labels, and finishing options (digital embellishment, laser cutting, congreve/embossing, hot stamping, lamination, varnishing). Lead time from 2 business days.
3. Textile Labels Production: Production of textile labels including woven labels, printed labels, and hang tags for clothing and textile products.
4. Raw Materials for Labels: Sale of blank adhesive labels, printers (Zebra, CAB, Godex), transfer ribbons (wax, wax premium, wax-resin, resin, textile resin), and raw materials for textile labels.
5. Label Finishing Services: Post-printing services including lamination (gloss, matte, special effects), varnishing (gloss, matte, partial), screen printing, hot/cold foil stamping, embossing/congreve, metallic inks, and digital embellishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Printela is a digital printing manufacturer producing flexible packaging (stand-up pouches, doypacks, flow pack, flat bottom pouches, zip-lock resealable pouches), adhesive labels (digital, flexographic, single-colour thermal), and textile labels (woven, printed, hang tags). All printing is performed in-house using HP Indigo digital presses, with no minimum order quantities, lead times from 2 business days for labels and 1 week for packaging, and finishing services including digital embellishment, laser cutting, and embossing.

Product overview

Printela is an innovative printing company offering a portfolio of three main product lines: flexible packaging, adhesive labels, and textile labels. All printed products are produced using HP Indigo digital printing technology, which enables short runs without printing forms. The flexible packaging line includes stand-up pouches (doy-pack), flow pack film, flat bottom pouches, and zip-lock resealable pouches, all customizable in materials from kraft paper to metallized films. The adhesive labels line encompasses digital printing, finishing services (digital embellishment, laser cutting, congreve/embossing), and single-colour thermal transfer labels, with raw materials including blank labels, transfer ribbons, and printers. The textile labels line includes woven labels, printed labels, and hang tags. Additionally, a client-facing online portal (Web4Labels) provides order management access. The company positions itself as one of the few in Northern Europe offering digital printing for flexible packaging in small runs.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Packaging A broad category of flexible packaging solutions including stand-up pouches, flow pack, flat bottom pouches, zip-lock resealable pouches, and doypack pouches, all printed using HP Indigo digital technology with no minimum order quantity and lead times from 1 week.
• Adhesive Labels Self-adhesive labels produced using digital printing and flexography, with finishing options including digital embellishment, laser cutting, congreve embossing, hot stamping, lamination, and varnishing. Lead times from 2 business days.
• Textile Labels Woven labels, printed labels, and hang tags for clothing and textile products, including associated raw materials.
• Doypack Pouches Formed, stand-up pouches with a flat bottom and tapered top for retail shelving. Can include transparent windows, zip-lock closures, tear notches, Euro holes, and rounded corners.
• Zip-Lock Resealable Pouches Flexible packaging pouches featuring a reusable zip-lock closure that allows consumers to open and reseal the package, suitable for food, cosmetics, electronics, and office supplies.
• Custom Printed Pouches Custom-printed flexible packaging pouches in various shapes and sizes (formed stand-up, side gusset, coffee bags, 2-3 sealed edge pouches) with company logos and designs. Materials range from white or brown kraft paper to metallized films with matte or gloss finish.
• Stand-Up Pouches Formed stand-up pouches (doy-pack style) with flat bottom and tapered top for retail shelving, available with transparent windows, resealable zip-lock strips, tear notches, Euro holes, or rounded corners.
• Flow Pack Packaging Flow wrap film packaging for horizontal form-fill-seal applications, supplied in roll format.
• Flat Bottom Pouches Pouches with flat bottom construction for stable upright display on retail shelves.
• Digital Printing Service HP Indigo digital printing service for adhesive labels and flexible packaging, enabling short runs, variable data printing, and unique designs per unit without printing forms.
• Digital Embellishment Service Finishing services including digital foil lamination, digital partial varnish, embossed decorations for 3D accents, structural varnishes, laser cutting of unique label shapes, perforation, and Braille.
• Laser Cutting Service Laser cutting service for labels that replaces metal cutting dies, enabling precise, flexible cutting of complex shapes including rounded corners, perforation, burn-out effects, and contour cutting without cutting forms.
• Congreve (Embossing) Service Relief image pressing technique named after 19th-century English inventor William Congreve, performed with or without ink, foil, or varnish to create 3D raised relief effects on labels.
• Single Colour Labels Single-colour informational labels produced in small quantities using thermal transfer printing, suitable for labels with variable information such as serial numbers, barcodes, and addresses.
• Blank Adhesive Labels (Raw Materials) Pre-manufactured blank adhesive labels in various materials including paper (matte, glossy), thermal paper, and films (PP, PE, PET) with customisable core diameter, roll width, and winding type specifications.
• Transfer Ribbons Thermal transfer ribbons including wax, wax premium, wax-resin, resin, and textile resin types, cut to custom diameters, lengths, and widths in-house with quality control.
• Label Printers Label printers from ZEBRA, CAB, GODEX and other manufacturers, available for short runs, mid-range, and industrial printing applications.
• Woven Labels Woven textile labels for clothing and fabric products.
• Printed Textile Labels Printed labels for textile products.
• Hang Tags Hanging tags for textile products.

Quantifiable outcome

• Digital printing environmental impact 60-80% lower than rotogravure printing (for 5,000 m² comparison)
• +6 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Amcor: Amcor is a global packaging giant with flexible and rigid packaging operations across Europe. Overlaps with Printela in flexible packaging for food, beverage, and personal care, but Amcor is a broad incumbent with a far larger product portfolio.
• Coveris: Coveris is a European flexible packaging manufacturer serving food, pet food, and consumer goods. Direct overlap with Printela's flexible packaging business, particularly in food and pet food verticals, but Coveris operates at higher scale and broader geographic reach.
• Mondi: Mondi is a major European packaging and paper group with flexible packaging and containerboard operations. Comparable to Printela in flexible packaging and FSC-certified sustainable paper, but at much larger scale and broader portfolio.
• Multi-Color Corporation: Multi-Color Corporation is a global label specialist serving premium brands in wine, spirits, food, and personal care. Comparable to Printela in adhesive label production and premium brand exposure, with similar digital printing emphasis but at larger scale.
• Huhtamaki: Huhtamaki is a Finnish-headquartered global packaging company with flexible packaging and label operations across Europe. Comparable to Printela in flexible packaging and geographic Europe focus, though at a much larger scale.
• CCL Industries: CCL Industries is one of the world's largest label and packaging converters, with significant digital printing capability. It competes with Printela in adhesive labels across Europe, but at much larger scale and broader geographic footprint.
• Avery Dennison: Avery Dennison is a global leader in pressure-sensitive labels and packaging materials. It directly competes with Printela in adhesive labels and is a major brand in the same primary product category, but at substantially larger scale and scope.
• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging leader with extensive European operations. While focused more on corrugated and paperboard, it competes with Printela in packaging broadly and serves many of the same FMCG and food customers.
• Constantia Flexibles: Constantia Flexibles is a major European flexible packaging manufacturer with digital printing capability and a strong presence in food and pharma packaging. Comparable to Printela in flexible packaging and food vertical exposure, but at vastly larger scale.

Direct peers

• Etichete.net (or local EU digital label converters): Weber Labels is a European digital label converter with HP Indigo presses, comparable to Printela's digital adhesive label production and short-run service model. Closest direct peer in digital label printing technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PRINTELApackaging
• LinkedInlinkedin.com/company/printela

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printela