Furniture Manila

What Furniture Manila does

Furniture Manila, operating under the legal entity The Filipino Mall Corporation, is a Philippines-based direct-to-consumer e-commerce furniture retailer founded in 2009 and headquartered in Makati, with a physical pickup/showroom in Pasay City. The company sells a catalog of approximately 2,300+ SKUs across bedroom, living room, dining room, office, kids, school, outdoor, kitchen furniture, mattresses, pillows, decor & lighting, and home appliances (including LG washing machines), with prices ranging from roughly ₱149.75 for entry-level items to over ₱42,080 for sectional sofas and ₱61,995 for major appliances. The platform supports both in-stock items (2-5 business day delivery) and made-to-order products (up to 30 business days), with an 8% fuel surcharge and a price-match policy.

Name

Furniture Manila

Legal name

The Filipino Mall Corporation

Website

https://furnituremanila.com.ph

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Furniture Manila is a Philippines-based e-commerce furniture retailer selling 2,300+ home, office, kids, and appliance products directly to consumers across Metro Manila and surrounding provinces through furnituremanila.com.ph.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Furniture retail
• Home furniture
• Office furniture
• Mattress sales
• E-commerce furniture

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of furniture and home goods through e-commerce platform. Products include bedroom furniture, living room furniture, dining room furniture, office furniture, mattresses, pillows, and appliances. Both in-stock and made-to-order items available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Furniture Manila is an e-commerce furniture retailer selling home and office furniture, mattresses, pillows, and household appliances through its own website at furnituremanila.com.ph, serving customers across Metro Manila and surrounding Philippine provinces. The catalog spans bedroom, living room, dining, office, kids, school, outdoor, and kitchen furniture, supported by on-site assembly, delivery, and gift card offerings. Both in-stock items and made-to-order furniture are available, with customer pickup offered at a Pasay City location.

Product overview

Furniture Manila is an e-commerce furniture retailer operated by The Filipino Mall Corporation, headquartered in Pasay City, Philippines. The company offers a comprehensive portfolio of home and office furniture through its website www.furnituremanila.com.ph. The product range spans multiple categories including Bedroom Furniture (beds, wardrobes, dressers, nightstands, chest of drawers), Living Room Furniture (sofa sets, sectional sofas, accent chairs, coffee tables, TV stands), Dining Room Furniture (dining sets, tables, chairs, bar stools, display cabinets), Office Furniture (desks, chairs, storage, filing cabinets), Mattresses, Pillows, Kids Furniture, School Furniture, Outdoor Furniture, Kitchen Furniture, Decor & Lighting, and Appliances. The company also provides related services including on-site assembly, delivery, and sells gift cards. Product offerings range from budget-friendly items under ₱1,000 to premium furniture exceeding ₱30,000, with brands including Uratex, LG appliances, and various imported furniture from Brazil. The business model includes both stocked items (with 2-5 business day delivery) and made-to-order products (up to 30 business days), with physical showroom pickup available at their Pasay City location.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture Comprehensive range of bedroom pieces including beds, wardrobes, dressers, nightstands, chest of drawers, shoe cabinets, study desks, folding beds, headboards, bed bases, and bedroom sets for residential customers.
• Living Room Furniture Living room solutions including sofa sets, sectional sofas, loveseats, sofa beds, accent chairs, recliners, chaise lounges, benches, coffee tables, end tables, console tables, TV stands, entertainment centers, shelves, and bookcases.
• Dining Room Furniture Dining collection featuring dining sets, dining tables, dining chairs, bar stools, high chairs, folding chairs, sideboards, buffets, kitchen trolleys, display cabinets, bar tables, and pantry tables.
• Office Furniture Office workspace solutions including executive desks, computer desks, office tables, workstations, conference tables, folding/training tables, office chairs, visitor chairs, filing cabinets, mobile cabinets, lockers, metal racks, safes, vaults, and bookcases for office and commercial buyers.
• Mattresses Bedding mattresses available in various sizes and materials (including Uratex foam mattresses) for home and office use.
• Pillows Bedding pillows including pillow protectors, decorative pillows, foam pillows, fiber pillows, memory pillows, latex pillows, and neck support pillows (e.g., Uratex Neckease).
• Kids Furniture Children's furniture including baby cribs, playpens, toddler beds, cabinets, drawers, and kids desks with chairs (e.g., 905C Kids Desk with Chair, Uratex 3801 Kiddie Chair).
• School Furniture Educational furniture including student chairs, armchairs, foldable student chairs, training chairs, and school chairs (e.g., FoldX G08 Student Armchair).
• Outdoor Furniture
• Kitchen Furniture Kitchen solutions including kitchen cabinets and microwave stands.
• Decor & Lighting Home décor items and lighting fixtures for interior design.
• Appliances Home appliances such as LG washing machines (e.g., LG FV1411S3P) and other household appliances bundled with furniture purchases.
• Assembly, Delivery, and Pickup Services On-site furniture assembly, doorstep delivery to Metro Manila and nearby provinces, and self-pickup at the Pasay City location. Assembly priced at ₱299–₱1,499 in NCR, Rizal, Cavite, and Laguna; an 8% fuel surcharge currently applies to delivery.
• Gift Cards Physical or digital gift cards that can be redeemed toward the purchase of furniture and home goods on furnituremanila.com.ph.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Seven partnerships are on record, tiered minor.

• BDO (Banco de Oro)minorOthersBanking partner for customer payments. Account Name: The Filipino Mall Corporation, Account Number: 4880055142, Branch: Chino Roces Avenue Branch, Makati.
• BPI (Bank of the Philippine Islands)minorOthersBanking partner for customer payments. Account Number: 1883202038, Branch: La Fuerza Plaza, Makati.
• ChinabankminorOthersBanking partner for customer payments. Account Number: 143700000325, Branch: 1437 Pasong Tamo - La Fuerza.
• AUB (Asia United Bank)minorOthersBanking partner for customer payments. Account Number: 527-01-000030-1, Branch: Quirino Branch.
• MetrobankminorOthersBanking partner for customer payments. Account Number: 608-7-60803011-1, Branch: Don Bosco Makati Branch.
• GCashminorOthersDigital payment partner for QR code payments. Customers can scan and pay using GCash QR codes for purchases.
• BilleaseminorOthersBuy Now, Pay Later partner allowing customers to split payments in 3 equal installments or configure terms up to 24 months without requiring a card.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mandaue Foam: One of the Philippines' largest home furniture and mattress retailers with extensive showrooms and a broad bedroom/living/dining assortment. Directly comparable as a multi-category Philippine furniture retailer targeting the same residential and small-business customer base.
• Article: Direct-to-consumer online furniture retailer offering mid-priced modern home furniture with nationwide delivery. Comparable on the e-commerce-only DTC model, mid-market price positioning, and made-to-order/ship-from-supplier fulfillment approach.
• Blims Furniture: Long-running Philippine furniture retailer offering bedroom, living, and dining sets with financing options. Comparable as a domestic multi-category furniture competitor with similar price positioning and installment-driven consumer base.

Emerging players

• Uratex (Polyfoam / RGC): Philippine foam and plastic furniture maker (e.g., monoblock tables, plastic drawers) whose products Furniture Manila resells. Comparable at the product-category level for plastic/resin household furniture, though Uratex primarily operates as a manufacturer and brand owner.

Broad incumbents

• Wilcon Depot: Philippine home improvement and furnishings big-box retailer carrying furniture alongside fixtures and finishing materials. Comparable on the office and home furnishings side and on the ability to serve nationwide delivery via dense store network.
• IKEA: Global furniture and home furnishings giant with a growing Philippines presence (Pasay City store). Comparable on broad multi-category home furniture assortment and self-serve showroom-plus-delivery model, though at vastly different scale and price point.
• Wayfair: Global pure-play e-commerce furniture and home furnishings retailer. Comparable on the e-commerce-first DTC furniture retail model, broad catalog, and delivery-led fulfillment, though at vastly larger scale and primarily US-focused.
• Our Home (SM Our Home): SM-affiliated home and furniture retail chain operating showrooms across major Philippine malls. Comparable as a broad incumbent furniture and home furnishings retailer serving mass-market and mid-market Philippine consumers, though with much larger physical footprint and corporate backing.

Others

• Shopee Philippines: Major Southeast Asian marketplace where thousands of third-party furniture sellers compete on price. Comparable as a digital channel for furniture purchases in the Philippines; competes with Furniture Manila for the same online furniture buyer.
• Lazada Philippines: Alibaba-backed marketplace with significant furniture and home category sales in the Philippines. Comparable as a competing digital channel where independent furniture merchants list alongside marketplace-led fulfillment options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/furnituremanila
• LinkedInlinkedin.com/company/furniture-manila

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furniture Manila