Jonix
Jonix is an Italian benefit corporation that designs, manufactures, and distributes air and surface sanitization devices using patented Non Thermal Plasma technology, serving residential, healthcare, food, hospitality, education, and public-sector customers through e-commerce and a 46-country partner network.
- Company typePrivate
- Founded2013
- HeadquartersSan Pietro Viminario, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jonix does
Jonix S.p.A. Società Benefit, founded in 2013 and headquartered in Tribano (Padua), Italy, designs, manufactures, and distributes air and surface sanitization devices built around a patented Non Thermal Plasma (NTP) technology developed entirely in Italy. NTP ionizes the gas flow to produce reactive oxygen species that continuously degrade viruses (including SARS-CoV-2), bacteria, multi-drug-resistant bacteria, molds, allergens, and volatile organic compounds without releasing chemical residues. The core IP is researched and tested in-house at JonixLAB, a proprietary technical-scientific laboratory spanning electrical, electronic, thermodynamic, chemical, and biological competencies, with efficacy independently validated by the University of Padua (BSL3 laboratory), the University of Pisa, Instituto Pasteur Montevideo, CEAM, and Galileo Research.
The product portfolio spans six hardware lines — Cube, Mate, Steel, Inside, Jonix Up In, and VMC 4People — covering residential, professional, and HVAC-integrated indoor-air applications, plus the Jonix Maps space-mapping tool. A separate Jonix Water sub-brand extends the NTP platform to water sanitization and nutrient activation for hydroponic agriculture. Jonix has obtained ISO 9001:2015, CE marking, Bio-Safe certification, TÜV PROFiCERT product certification, Ongreening ProductMAP validation for green-building standards (LEED, BREEAM, WELL), and a European Commission Horizon 2020 Seal of Excellence.
Jonix monetizes primarily through hardware unit sales distributed via its own e-commerce storefront (shop.jonixair.com), direct enterprise sales in Italy, and an ecosystem of specialized air-treatment partners in 46 countries. Recurring revenue levers include customized installation, startup, and technical-assistance services delivered through JonixLAB. The company is registered as an Italian public limited company, has converted to Società Benefit status (2021), and is quoted on AIM Italia (the Italian growth market for SMEs) with a dedicated investor relations function.
Jonix firmographics
Firmographics- Name
- Jonix
- Legal name
- Jonix S.p.A. Società Benefit
- Website
- https://jonixair.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jonix is an Italian benefit corporation that designs, manufactures, and distributes air and surface sanitization devices using patented Non Thermal Plasma technology, serving residential, healthcare, food, hospitality, education, and public-sector customers through e-commerce and a 46-country partner network.
- Ownership category
- akta.pro rank
Jonix industry classification
Industry- Product category
- Indoor Air Quality / Air Sanitization Devices
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where Jonix is headquartered
LocationHeadquarters
- HQ city
- San Pietro Viminario
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Jonix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Air Sanitization Devices: Sale of hardware devices including Cube, Mate, Steel, Inside, Jonix Up In, and VMC 4PEOPLE product lines for residential, commercial, and industrial indoor air quality management. Products are sold through direct e-commerce, direct sales contacts, and international partner network.
- Customized Installation and Technical Assistance: Customized system installation, startup, and control services for commercial and industrial clients, provided through JonixLAB and technical support team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products available through e-commerce platform for direct purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Jonix product offering
Product offeringCore offering
Jonix designs, develops, and manufactures air and surface sanitization devices using proprietary Non Thermal Plasma (NTP) ionization technology. Its product portfolio includes standalone air purifiers (Cube, Mate, Steel lines), HVAC-integrated modules (Inside, VMC 4PEOPLE), and concealed units (Jonix Up In) for residential, commercial, healthcare, food industry, hospitality, retail, and institutional environments. The company also provides customized installation, technical assistance, and operates an in-house JonixLAB R&D facility, with devices sold direct-to-consumer via e-commerce, direct sales for enterprise clients, and through an international partner network spanning 46 countries.
Product overview
Jonix is an Italian company (founded 2013) that researches, designs, and develops air sanitization devices and systems using Non Thermal Plasma (NTP) technology. The product portfolio includes multiple product lines—Cube, Mate, Steel, Inside, Up In, and VMC 4People—targeting both residential and professional sectors (healthcare, offices, hospitality, food, retail, beauty, education, veterinary, and art/museums). Products are manufactured entirely in Italy, and the company operates as a Società Benefit (Benefit Corporation) with a network of specialized partners in 46 countries and over 20,000 devices installed worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- JonixLAB: Proprietary technical-scientific R&D laboratory of Jonix, specializing in Non Thermal Plasma technology research, experimentation, prototyping, and certification support across electrical, electronic, thermodynamic, chemical, and biological domains.
- Jonix Water
Products and services
- Cube Line Air sanitization device for residential and professional use, using Non Thermal Plasma technology to eliminate bacteria, viruses, mold, and VOCs from air and surfaces.
- Mate Line Air sanitization device line designed for various indoor environments using Non Thermal Plasma technology.
- Steel Line Air sanitization device line with steel construction for professional and industrial applications using Non Thermal Plasma technology.
- Inside HVAC integration product that brings Non Thermal Plasma sanitization to ventilation ducts, fan-coil units, and air handling units.
- Jonix Up In Concealed air sanitization device for integrated installation within indoor environments using Non Thermal Plasma technology.
- VMC 4PEOPLE Mechanical ventilation system with integrated Non Thermal Plasma sanitization for continuous air renewal and purification.
- Jonix Water Water sanitization systems and activation of nutrient solutions for hydroponic/out-of-soil crops, applying NTP technology to water treatment and sustainable agriculture.
- Customized Installation and Technical Assistance Customized system installation, startup, and control services for commercial and industrial clients, provided through JonixLAB and the technical support team.
Quantifiable outcome
- 99.9999% viral load reduction against SARS-CoV-2 (COVID-19) virus
- +4 more outcomes
Companies that use Jonix
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles1 record
Jonix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jonix partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Jonix competitors and assessment
Company assessmentBroad incumbents
- Honeywell Air Purifiers: Honeywell offers a wide range of HEPA-based air purifiers for residential and commercial environments. Broad incumbent competitor with extensive global retail distribution against which Jonix competes in the consumer/SMB air purifier category.
- Dyson: Dyson offers a broad consumer air purifier line (Purifier Cool/Hot/Humidify) alongside vacuums and personal care. Competitor for the residential air-quality buyer with massive brand and R&D budgets, though Jonix's NTP approach is technologically distinct.
- Blueair (Unilever): Blueair designs and markets HEPA/activated-carbon air purifiers for home and commercial use, now owned by Unilever. Comparable premium-positioned brand competing for the same residential and SMB air quality buyer, at significantly larger scale.
- IQAir: IQAir is a global premium air purifier brand offering HEPA-based systems for residential, healthcare, and commercial applications. Comparable in targeting health-conscious and professional segments, though relies on HEPA filtration rather than NTP.
- Philips (Versuni/Aera): Philips (now Versuni) sells air purifiers under the Philips/Aera brand across consumer and small business segments. Broad incumbent comparable for residential and SMB air purification buyers with established global distribution.
Direct peers
- Molekule: Molekule developed PECO (photoelectrochemical oxidation) air purification technology marketed at premium consumer and pro segments. Comparable as a science-led, premium-positioned air purifier brand targeting health-conscious consumers and small commercial customers.
- Plasma Air International: Plasma Air International produces bipolar ionization air purification systems for HVAC integration in commercial and residential buildings. Direct competitor in plasma-based air sanitization with comparable HVAC-integrated product positioning (similar to Jonix Inside).
- Novaerus (WellAir): Novaerus, now part of WellAir, manufactures plasma-based air disinfection devices for healthcare and commercial settings. Direct technology peer using non-thermal plasma to inactivate airborne pathogens, serving the same healthcare, life-sciences, and office verticals as Jonix.
- RGF Environmental Group: RGF produces PHI (photohydroionization) and other air purification technologies for HVAC and standalone applications. Comparable in offering broad-spectrum pathogen and VOC reduction in indoor air for commercial, healthcare, and residential markets.
- Airfree Air Purifiers: Airfree manufactures TSS (thermo-sterilization) air sterilizers for residential and commercial use. Direct competitor in the room-scale air sanitization device category with overlapping consumer and small-business customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Jonix social profiles
Digital presenceJonix compliance and trust
Trust signalCompliance6 records
Jonix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jonix leadership team
Management profileNumber of profiles
Jonix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jonix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jonix
What does Jonix do?
Jonix designs, develops, and manufactures air and surface sanitization devices using proprietary Non Thermal Plasma (NTP) ionization technology. Its product portfolio includes standalone air purifiers (Cube, Mate, Steel lines), HVAC-integrated modules (Inside, VMC 4PEOPLE), and concealed units (Jonix Up In) for residential, commercial, healthcare, food industry, hospitality, retail, and institutional environments. The company also provides customized installation, technical assistance, and operates an in-house JonixLAB R&D facility, with devices sold direct-to-consumer via e-commerce, direct sales for enterprise clients, and through an international partner network spanning 46 countries.
Is Jonix a public or private company?
Jonix is a private company. It is classified as public and is currently operating.
When was Jonix founded?
Jonix was founded in 2013. It employs 1 to 10 people.
Where is Jonix based?
Jonix is headquartered in San Pietro Viminario, Italy, in the Europe region.
How does Jonix make money?
Two revenue lines are on record. Air Sanitization Devices are the primary driver. The others are customized Installation and Technical Assistance.
Who are Jonix's main competitors?
Broad incumbents on record are Honeywell Air Purifiers, Dyson, Blueair (Unilever), IQAir and Philips (Versuni/Aera). Direct peers are Molekule, Plasma Air International, Novaerus (WellAir), RGF Environmental Group and Airfree Air Purifiers.
Does Jonix have an API?
No public API is recorded for Jonix.
What industry is Jonix in?
Jonix's product category is Indoor Air Quality / Air Sanitization Devices. Its primary akta.pro industry code is IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment. Its NAICS code is 333413 and its SIC code is 3564.