KCBD-TV
KCBD-TV (NewsChannel 11) is the NBC affiliate local broadcast station serving Lubbock and the West Texas/South Plains region, delivering news, weather, sports, and investigative journalism across OTA, streaming, and mobile apps under Gray Television ownership.
- Company typePrivate
- Founded2002
- HeadquartersLubbock, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What KCBD-TV does
KCBD-TV (NewsChannel 11) is a local broadcast television station headquartered in Lubbock, Texas, operating as the NBC affiliate for the Lubbock-South Plains DMA and extending coverage into Eastern New Mexico and broader West Texas. The station was founded in 1953 and has operated as a Gray Television property since 2002. It delivers local news, weather, sports, and investigative journalism over-the-air on channel 11, via livestream on kcbd.com, through iOS and Android mobile apps, and across social platforms including Facebook, X, Instagram, YouTube, and TikTok. Core technical infrastructure includes Doppler radar for the First Alert Weather team, NextGen TV (ATSC 3.0) broadcast capability, and shared digital platforms inherited from Gray Television.
KCBD-TV firmographics
Firmographics- Name
- KCBD-TV
- Legal name
- Gray Television Group, Inc.
- Website
- https://kcbd.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KCBD-TV (NewsChannel 11) is the NBC affiliate local broadcast station serving Lubbock and the West Texas/South Plains region, delivering news, weather, sports, and investigative journalism across OTA, streaming, and mobile apps under Gray Television ownership.
- Ownership category
- akta.pro rank
KCBD-TV industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KCBD-TV is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KCBD-TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Local and regional advertising sales including broadcast commercials, digital advertising through Gray Digital Media, and sponsored content
- FCC License Operations: Broadcast television station operating under FCC license as part of Gray Television's portfolio of local media stations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
KCBD-TV product offering
Product offeringCore offering
KCBD-TV (NewsChannel 11) is a local NBC-affiliated broadcast television station serving Lubbock, Texas and the South Plains/West Texas region. The station produces and delivers local news, weather, sports, investigative journalism, and community-focused programming distributed via over-the-air broadcast, cable/satellite carriage, livestream on its website and mobile applications, and through Gray Television's digital platforms.
Product overview
KCBD-TV (NewsChannel 11) is a local broadcast television station serving the Lubbock, Texas market as part of the Gray Television group. The station operates as a single integrated news platform combining traditional broadcast delivery with digital services. The core offering is local news programming including weather, sports, and investigative journalism, distributed via on-air broadcast, live streaming, and digital platforms. Supporting products include specialty programming such as "Aging Untold" (talk show), "The End Zone" (high school sports), "Healthwise Expo" (health event), "KCBD Investigates" (investigative unit), and community features like "Best of the West" (contest), "Tell Me Something Good" (community segment), and "Champions in Ag" (agricultural coverage). Digital services include downloadable weather apps, live streaming, and digital marketing through Gray Digital Media.
Differentiator
Problem solved
Functional benefit
Brands
- KCBD Digital: Digital news content and video coverage including local events, politics, and community features
- Healthwise Expo
- Aging Untold
- Champions in Ag
- Best of the West
- Tell Me Something Good
- The End Zone
- RaiderZone
Products and services
- KCBD NewsChannel 11 Primary local television news station serving Lubbock, Texas, and the surrounding South Plains region, delivering broadcast news, weather, sports, and investigative journalism to local viewers.
- Livestream Live streaming service allowing viewers to watch news broadcasts and severe weather coverage in real-time via the website and mobile apps.
- Weather Services Comprehensive weather coverage including Doppler Radar, satellite imagery, 10-day forecasts, hourly conditions, severe weather alerts, and live weather cams throughout the Lubbock area.
- KCBD Digital Digital news content platform featuring short-form video reports, political coverage, and local community stories in an online video format.
- Aging Untold Talk show focused on aging in America, featuring panel discussions with industry professionals providing insight and solutions for seniors and their caregivers. Aired weekdays at 11 a.m.
- KCBD Investigates Investigative journalism unit producing in-depth investigative reports on local issues including healthcare, housing, government accountability, and public safety, with recurring series such as Testing Trust, Tenant Troubles, and Sex Trafficking on the South Plains.
- Thursday Night Throwdown Weekly high school sports coverage feature highlighting local matchups and athletic achievements on Thursday evenings.
- KCBD Mobile Weather App Mobile application for receiving real-time weather updates, severe weather alerts, Doppler radar access, and localized forecasts, available for iOS and Android devices.
- Gray Digital Media Advertising Services Digital marketing and advertising services offered through Gray Television's digital division for local businesses seeking online advertising solutions on KCBD digital properties.
Companies that use KCBD-TV
Customer profileSegments4 records
Ideal customer profiles2 records
KCBD-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KCBD-TV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray Television (Gray Local Media)coreKCBD is owned and operated by Gray Television (operating as Gray Local Media). Gray Television is one of the largest television broadcast companies in the United States, owning and operating multiple network-affiliated stations across various markets. The parent company provides shared services, technology (including NextGen TV), digital platforms, and corporate governance.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
KCBD-TV competitors and assessment
Company assessmentOthers
- Local News Live (Gray Television): Gray Television-owned national streaming news network that aggregates content from stations including KCBD. Comparable as a sister digital distribution platform leveraging the same local newsroom content.
- InvestigateTV (Gray Television): Gray Television's national investigative journalism brand that syndicates content from stations such as KCBD Investigates. Comparable as a parent-network platform monetizing the same investigative journalism format.
Broad incumbents
- WFLA-TV (News Channel 8): NBC-affiliated local TV station in Tampa owned by Nexstar. Comparable as an NBC affiliate with full local news, weather, and digital operations serving a single DMA.
- WOAI-TV (NBC San Antonio): NBC affiliate in another Texas market owned by Sinclair. Comparable as a Texas-market NBC local broadcast station with similar news, weather, and ad monetization model.
- WFAA-TV: ABC-affiliated local TV station in Dallas-Fort Worth. Comparable as a large-market Texas local broadcaster with similar digital, weather, and investigative journalism capabilities.
- KXAS-TV (NBC 5 Dallas-Fort Worth): Owned NBC affiliate serving the much larger Dallas-Fort Worth DMA. Comparable as an NBC network-affiliated local station with shared NBC programming feed and similar broadcast/advertising model.
Direct peers
- WEAU-TV: NBC-affiliated local TV station in a similarly sized mid-market (Eau Claire/Wausau). Comparable as a Gray Television-owned NBC affiliate operating in a smaller regional DMA with parallel news/weather/sports content mix.
- KLBK-TV: CBS-affiliated local TV station serving the same Lubbock/South Plains DMA as KCBD. Direct head-to-head competitor for local news viewers and regional ad budgets.
- Telemundo Lubbock: Spanish-language Telemundo affiliate in the Lubbock market, co-owned by Gray Television alongside KCBD. Operates within the same DMA and competes for local news and ad share.
- KAMC-TV: ABC-affiliated local TV station in Lubbock operating as part of the same DMA competitive set as KCBD, competing for the same local news and advertising audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KCBD-TV social profiles
Digital presenceKCBD-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
KCBD-TV leadership team
Management profileNumber of profiles
KCBD-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KCBD-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KCBD-TV
What does KCBD-TV do?
KCBD-TV (NewsChannel 11) is a local NBC-affiliated broadcast television station serving Lubbock, Texas and the South Plains/West Texas region. The station produces and delivers local news, weather, sports, investigative journalism, and community-focused programming distributed via over-the-air broadcast, cable/satellite carriage, livestream on its website and mobile applications, and through Gray Television's digital platforms.
Is KCBD-TV a public or private company?
KCBD-TV is a private company. It is classified as public and is currently operating.
When was KCBD-TV founded?
KCBD-TV was founded in 2002. It employs 101 to 250 people.
Where is KCBD-TV based?
KCBD-TV is headquartered in Lubbock, United States, in the North America region.
How does KCBD-TV make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are FCC License Operations.
Who are KCBD-TV's main competitors?
Others on record are Local News Live (Gray Television) and InvestigateTV (Gray Television). Broad incumbents are WFLA-TV (News Channel 8), WOAI-TV (NBC San Antonio), WFAA-TV and KXAS-TV (NBC 5 Dallas-Fort Worth). Direct peers are WEAU-TV, KLBK-TV, Telemundo Lubbock and KAMC-TV.
Does KCBD-TV have an API?
No public API is recorded for KCBD-TV.
What industry is KCBD-TV in?
KCBD-TV's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 51612 and its SIC code is 4833.