SETEX
SETEX is a German automation and MES vendor founded in 1993 that provides textile-specific controllers, sensors, vision quality systems, and OrgaTEX MES software to textile machine builders and dyeing/finishing mills globally.
- Company typePrivate
- Founded1993
- HeadquartersMengerskirchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SETEX does
SETEX Schermuly textile computer GmbH is a German industrial automation and Manufacturing Execution System (MES) vendor founded in 1993 and headquartered in Mengerskirchen, Germany. The company specializes exclusively in textile dyeing and finishing, combining a proprietary hardware controller platform (E390 and C390 current-generation, CE legacy series, plus PLC/IO cards, weighing systems, fabric temperature and RFID sensors, and CamCOUNT/FabricINSPECTOR vision systems) with the OrgaTEX MES software suite (Basic, Professional, Cloud Modules, Synergy, Finishing, plus SmartRecipe and Active Energy Management features). The OrgaTEX stack captures real-time machine, recipe, quality, and energy data and integrates with third-party ERP systems via the Textile Solutions Group partnership with Datatex.
SETEX serves two primary customer segments: textile machine builders (OEMs) that embed SETEX controllers in their dyeing and finishing equipment, and textile mills (dyehouses and finishing operations) that deploy OrgaTEX MES to optimize production, recipe consistency, energy use, and ESG reporting. The company sells through direct enterprise sales supplemented by a global representative network spanning more than 60 countries, with wholly-owned branches in China (three offices since 2005) and Brazil. Revenue is generated via hardware sales (controllers, sensors, vision systems), OrgaTEX software and cloud subscriptions, professional services (commissioning, modernization, consulting), and the mySETEX service portal. The company has been majority-owned by Elvaston Capital since 2023 and is a co-founder of the Textile Solutions Group (TSG) alongside Datatex, GeaSoft, Limonta Informatica, Penelope CAD, and DeSL.
SETEX firmographics
Firmographics- Name
- SETEX
- Legal name
- setex schermuly textile computer GmbH
- Website
- https://setex-germany.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SETEX is a German automation and MES vendor founded in 1993 that provides textile-specific controllers, sensors, vision quality systems, and OrgaTEX MES software to textile machine builders and dyeing/finishing mills globally.
- Ownership category
- akta.pro rank
SETEX industry classification
Industry- Product category
- Textile Manufacturing Automation Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where SETEX is headquartered
LocationHeadquarters
- HQ city
- Mengerskirchen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
SETEX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automation Hardware Sales: Sale of textile-specific controllers (E390, CE, C390), sensors, PLC/IO cards, and fieldbus modules to machine builders and textile mills. Hardware products are sold as complete systems including weighing systems and smart cam systems.
- OrgaTEX MES Software Licenses: OrgaTEX software suite comprising Basic, Professional, Cloud Modules, Synergy, and Finishing modules. Software provides machine data collection, recipe management, quality control, and energy monitoring capabilities.
- Professional Services: Implementation, consulting, modernization, and upgrades services. Includes remote and on-site service, commissioning, and installation work for both greenfield and retrofit textile automation projects.
- mySETEX Service Platform: Customer portal providing access to software downloads, firmware updates, machine integration tools, and service support. May include subscription component for service portal access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on project scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SETEX product offering
Product offeringCore offering
SETEX provides integrated automation and Manufacturing Execution System (MES) solutions for textile dyeing and finishing operations, combining machine-level controllers (E390, CE, and C390 families), process sensors, and vision-based fabric quality systems with the OrgaTEX MES software suite. The OrgaTEX platform connects real-time shop-floor data to ERP systems via OPC UA and openAPI, enabling production analytics, recipe management, energy and ESG monitoring, condition-based maintenance, and cloud/edge deployments. Its customers are machine builders (OEMs) who integrate the controllers into textile finishing machines and textile mills operating dyehouses and finishing lines worldwide.
Product overview
SETEX offers a unified automation and MES platform for textile dyeing and finishing comprising hardware controllers and software modules. The hardware portfolio includes three generations of controllers: the SETEX E390 (modern dyeing machines with Industry 4.0), SETEX CE (proven legacy series), and SETEX C390 (continuous finishing lines), supplemented by PLC/IO cards, OptiWeigh weighing systems, WTM fabric temperature sensors, TR20 RFID sensors, and CamCOUNT/FabricINSPECTOR quality control systems. The OrgaTEX MES software suite ranges from Basic (entry-level data collection) to Professional (full production management), with cloud modules for scalable deployment, Synergy for ESG/sustainability tracking, and Finishing for continuous processes. Key features include SmartRecipe (formula-based recipe optimization) and Active Energy Management (real-time energy monitoring). All hardware and software components share native integration through the SETEX platform, enabling end-to-end digital workflows from machine control to ERP connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- SETEX E390 Controller Standalone machine-level hardware controller in the E3 family, sold to machine builders and textile mills for the automation of dyeing and finishing machines.
- SETEX CE Controller Compact machine-level hardware controller, sold to machine builders and textile mills for textile finishing and dyeing applications.
- SETEX C390 Controller Hardware controller from SETEX's C controller family, used by machine builders and textile mills to automate textile finishing machines.
- Compact PLC and IO Cards Compact PLC controller and IO card hardware products that expand the connectivity of SETEX automation systems to additional sensors and field devices on textile machines.
- OrgaTEX MES Suite OrgaTEX is SETEX's flagship Manufacturing Execution System software suite for textile dyeing and finishing; it consolidates production-data acquisition, recipe management, energy and ESG tracking, condition-based maintenance, analytics, and ERP integration into a single textile-specific platform sold to textile mills.
- OptiWeigh System Weighing system product used on textile machines to capture precise fabric/load weight data for MES and recipe-driven process control.
- WTM Fabric Temperature Sensors WTM temperature-sensing hardware for textile drying and finishing processes, providing the temperature data that drives OrgaTEX recipe and energy controls.
- CamCOUNT Smart Cam System Smart-camera-based sensing system sold to textile mills and machine builders for item counting and tracking on finishing lines.
- FabricINSPECTOR Vision-based fabric quality inspection product that automatically detects defects during textile finishing operations; used by textile mills for inline quality control.
- FabricINSPECTOR GSP Variant of the FabricINSPECTOR vision system configured for technical textiles, providing automated defect detection for technical-textile finishing lines.
- SETEX Professional Services SETEX's professional services offering covering project planning, installation, commissioning, training, and consulting for its hardware controllers, OrgaTEX MES, and sensor/vision systems.
Quantifiable outcome
- Right-First-Time production achieved through SmartRecipe technology preserving proven parameters consistently across shifts and personnel
- +3 more outcomes
Companies that use SETEX
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SETEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
SETEX partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- DatatexcoreStrategic partnership and co-founding member of Textile Solutions Group (TSG). Integration between SETEX OrgaTEX MES and Datatex NOW ERP provides end-to-end textile production management from order entry to machine-level control. Partnership includes plug-and-play integration capabilities, shared branch templates, and combined business intelligence for real-time analytics.
- Gea SoftcoreERP specialist for leather and shoe industry that joined Textile Solutions Group (TSG). Provides modules tracking hides, chemicals, and multi-level shoe assembly with batch tracking and ERP coupling to NOW ERP for mixed textile/leather supply chains.
- Limonta InformaticacoreIT architects joining Textile Solutions Group (TSG) providing infrastructure end-to-end including servers, networks, cybersecurity, backup, cloud hosting, disaster recovery, and 24/7 managed services for textile production environments.
- Penelope CAD Systemscore3D fabric simulation and CAD systems joining Textile Solutions Group (TSG). Provides photorealistic 3D simulation for woven fabrics, color and pattern variants, digital prototype validation, and ERP-ready data exports for streamlined design-to-production workflows.
- Datatex (Strategic Partnership 2010)flagshipStrategic partnership established in 2010 enabling closer integration and communication between lab and production to optimize workflow from lab to manufacturing and simplify color recipe transfer. Foundation for the Textile Solutions Group collaboration.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
SETEX competitors and assessment
Company assessmentEmerging players
- Datacolor: Swiss/US color management solutions provider for the textile and apparel industry, with whom SETEX has a strategic partnership for lab-to-production color recipe transfer. Comparable as a textile-vertical color and recipe management technology vendor and integration partner.
Broad incumbents
- Rockwell Automation: US-based industrial automation incumbent offering controllers, MES, and analytics across discrete and process industries. Comparable as a broad incumbent whose Logix/F FactoryTalk platforms compete with SETEX for OEM standardization decisions in textile machinery.
- Siemens Digital Industries: Global industrial automation incumbent offering PLCs, SCADA, MES, and industrial software broadly. Comparable as a broader incumbent whose SIMATIC/Opcenter platforms increasingly target textile and process-industry customers that SETEX serves.
Direct peers
- Datatex: Italy-based provider of NOW ERP software for the textile industry and SETEX's co-founding partner in the Textile Solutions Group. Directly comparable as a vertically-specialized textile production software vendor with complementary MES-ERP scope.
- Mahlo GmbH + Co. KG: German manufacturer of process control and measurement systems for textile finishing and web processing. Directly comparable as a German mid-market industrial automation specialist serving textile finishing with sensors, controllers, and process control software.
- Loepfe Brothers: Swiss manufacturer of quality control and automation systems for the textile industry, including optical yarn clearers and process sensors. Comparable as a niche textile-focused automation/instrumentation vendor with similar customer base of mills and OEMs.
- Erhardt+Leimer: German-based supplier of automation, web guiding, and inspection systems for textile, film, and paper converting. Comparable as a similarly sized German industrial automation vendor serving textile/web processing customers with measurement and control hardware.
Others
- Brückner Textile Technologies: German manufacturer of textile finishing machinery lines (stenters, dryers, coating). Comparable as a fellow German textile finishing equipment vendor that is both a potential SETEX customer (OEM integration) and adjacent ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SETEX social profiles
Digital presenceSETEX compliance and trust
Trust signalCompliance1 record
SETEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SETEX leadership team
Management profileNumber of profiles
Profiles4 records
SETEX subsidiaries and ownership
Company hierarchySubsidiaries2 records
SETEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SETEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SETEX
What does SETEX do?
SETEX provides integrated automation and Manufacturing Execution System (MES) solutions for textile dyeing and finishing operations, combining machine-level controllers (E390, CE, and C390 families), process sensors, and vision-based fabric quality systems with the OrgaTEX MES software suite. The OrgaTEX platform connects real-time shop-floor data to ERP systems via OPC UA and openAPI, enabling production analytics, recipe management, energy and ESG monitoring, condition-based maintenance, and cloud/edge deployments. Its customers are machine builders (OEMs) who integrate the controllers into textile finishing machines and textile mills operating dyehouses and finishing lines worldwide.
Is SETEX a public or private company?
SETEX is a private company. It is classified as private equity controlled and is currently operating.
When was SETEX founded?
SETEX was founded in 1993. It employs 11 to 50 people.
Where is SETEX based?
SETEX is headquartered in Mengerskirchen, Germany, in the Europe region.
How does SETEX make money?
Four revenue lines are on record. Automation Hardware Sales are the primary driver. The others are orgaTEX MES Software Licenses, professional Services and mySETEX Service Platform.
Who are SETEX's main competitors?
Datacolor is listed as an emerging player. Broad incumbents are Rockwell Automation and Siemens Digital Industries. Direct peers are Datatex, Mahlo GmbH + Co. KG, Loepfe Brothers and Erhardt+Leimer. Brückner Textile Technologies is listed as an others.
Does SETEX have an API?
No public API is recorded for SETEX.
What industry is SETEX in?
SETEX's product category is Textile Manufacturing Automation Software. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 33451 and its SIC code is 3823.