Wishing Well Entertainment and Parties

What Wishing Well Entertainment and Parties does

Wishing Well Entertainment and Parties is a privately held character entertainment services company founded in 2012 and headquartered in Pasadena, California. The company provides live, costumed performer services for events across Southern California, deploying professionally trained actors — many holding SAG-AFTRA-AGVA-Equity union credentials with backgrounds in TV, film, theater, and theme parks — to portray princesses, superheroes, fairies, pirates, holiday characters, galactic characters, and pop-culture impersonators. It distinguishes itself by offering face characters only (no mascots), claiming the largest such roster in Southern California, and bundling activities, themed music, storybooks, and face painting into its bookings.

The business operates on a direct-to-consumer booking model: customers submit inquiries through the company website, email, or phone and receive custom quotes. Pricing is event-specific and varies by character, duration, travel, and date, with Madame Eleanor fortune-telling services starting at $275 per hour and non-refundable deposits standard. Revenue streams are diversified across three primary segments — families (children's parties and celebrations), corporate and enterprise clients (brand activations, premieres, holiday parties), and adults (weddings, milestone birthdays). Celebrity and high-profile clientele are served with privacy-protection positioning.

The company has no external funding, no acquisitions, and no disclosed management hires; growth has been organic via catalog expansion (over a dozen character categories including K-Pop additions for 2026) and earned media placement in Vogue, People, Cosmopolitan, Nickelodeon, and other outlets. A related sub-brand, Wishing Well Promotions, publishes the Top 10 Transformational Events Magazine, reaching 150,000+ subscribers in the conscious-living space. The company holds a registered U.S. trademark and is described as Southern California's #1 client-rated character source.

Name

Wishing Well Entertainment and Parties

Legal name

Wishing Well Entertainment and Parties

Website

https://wishingwellparties.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wishing Well Entertainment and Parties is a Pasadena-based character entertainment company founded in 2012 that books professionally trained costumed performers — princesses, superheroes, fairies, and pop-culture impersonators — for children's parties, corporate events, and celebrity functions across Southern California.

Ownership category

akta.pro rank

Product category

Live Character Entertainment Services

NAICS

Independent Artists, Writers, and Performers (7115), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industry

Birthday Party Services (HSACACAA)

Keywords

• Character entertainment services
• Children party performers
• Live themed entertainment
• Event character actors
• Corporate event entertainment

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Character Entertainment Services: Live character performance services booked for events. Pricing is quote-based, varying by character type, event duration, travel distance, and date. Some characters (Santa Claus, Cap'n Jack) have separate fees. Deposits are non-refundable, with balance paid in cash at event end. Madame Eleanor fortune-telling services start at $275 per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wishing Well Entertainment and Parties supplies live, in-person character performance services for events of all ages across Southern California. Trained actors portray themed characters — princesses, superheroes, fairies, pirates, holiday figures, galactic and pop-culture lookalikes, villains, and Madame Eleanor fortune-teller — and deliver complete event entertainment including themed music, games, storybooks, face painting, and tattoos. Services are booked directly through the company's website, email, or phone on a quote-based, per-event basis.

Product overview

Wishing Well Entertainment and Parties operates as a character entertainment company offering live performer services for events across Southern California. The core offering consists of character entertainment services featuring professionally trained actors portraying various themed characters including princesses, superheroes, fairies, pirates, holiday characters, galactic/sci-fi characters, and pop culture figures. The service portfolio spans multiple character categories (Adventure Characters, Fairies & Magical Creatures, Galactic Characters, Halloween and Villain Characters, Holiday and Christmas Characters, Movie/Celebrity Characters, Pirate Characters, Princess/Princes/Royalty Characters, and Storybook Characters) alongside a Madame Eleanor fortune telling service ($275/hour). The company serves events for all ages from children's parties to corporate functions and adult celebrations. A related brand under Wishing Well Promotions is the Top 10 Transformational Events Magazine, a free quarterly publication featuring vetted transformational events.

Differentiator

Problem solved

Functional benefit

Products and services

• Character Entertainment Services Professional live character performance service featuring trained actors portraying princesses, superheroes, fairies, pirates, holiday characters, galactic characters, and pop culture figures for events of all ages across Southern California; complete event entertainment with themed music, games, storybooks, tattoos, and face paints included.
• Adventure Characters Live performer characters themed around adventure roles including cheerleaders, archaeologists, army heroes, builders, cowboys, astronauts, medieval knights, ninjas, paleontologists, pilots, wild west characters, train conductors, and wizard professors, available for children's parties and events.
• Fairies & Magical Creatures Live performer characters portraying fantasy roles including Fairy Godmother, Wicked Fairy, multiple Fairy Queen variants, Tink, Sugarplum/Winter Fairy, various fairy princesses, Elven Queen, Unicorn Princess/Fairy, Sea Princess, and additional magical creature themes for children's parties and themed events.
• Madame Eleanor Fortune Telling Tarot and oracle card reading service performed by Madame Eleanor, offering themed costumes including Classic Fortune Teller, Queen Elizabeth I, Marie Antoinette, Halloween/Gothic, and 'Good Witch' looks; pricing starts at $275 per hour and includes the performer, themed music, and fortune-telling cards only.
• Galactic Characters Space-themed live character performers including Galactic Princess, Galactic Dark Lord, Galactic Scavenger, Galactic Trooper, Galactic Master, Galactic Rogue and Sidekick, and various galactic villains for sci-fi themed events.
• Halloween and Villain Characters Spooky live character performers including Captain Hook, Queen of Hearts, Evil Queen, Haunted Mansion Ghosts, Dracula, Pumpkin King, Wednesday, the Hocus Pocus Drag Trio, Mad Scientist, Glamour Witch, Vampires, Wicked Witch, The Phantom, and approximately 20 additional villain/horror-themed variants for Halloween parties and themed events.
• Holiday and Christmas Characters Seasonal live character performers for holiday events including Snow Queen, multiple Santa Claus variants (Real-Bearded, Regal Robe, Beach Santa, Chronicles Santa, Cocoa Santa), Mrs. Claus, Nutcracker Ballerina, Poinsettia Fairy, North Pole Train Conductor, Holiday Elves, Holiday Tink, Elf On The Shelf, Gingerbread Girl, Toy Soldier, Nutcracker Prince, and approximately 10 additional holiday-themed characters.
• Movie, Celebrity, & Pop Culture Characters Live performer characters inspired by film, television, and pop culture including Madrigal Sister, Senorita Perfecta, Fashionista/LOL Doll variants, 1950s Sock Hop Girl, Mr B., Miss Cyndi, Vintage Reporters/Paparazzi, Jack, Miss Lucy, Miss Marilyn, Good Witch variants, Elphie, Strawberry Shortcake, Musical Governess, and various 1900s–1700s period characters.
• Pirate Characters Nautical-themed live character performers including Cap'n Jack, Anne Bonney, Pirate King & Pirate Queen, The Captain, and various generic pirate characters for nautical and treasure-hunt themed parties.
• Princesses, Princes, & Villain Characters Royalty-themed live character performers including Beauty Princess, Chinese Princess, Slipper Princess, Prince Charming/Slipper Prince, multiple Ice/Frog/Snow Princess variants, Mermaid Princess variants, Scottish Princess, Island Princess, Marie Antoinette, Sleeping Princess, Princess of Oz, Queen of Hearts, Queen Cleopatra, and approximately 12 additional princess/prince/royal villain variants.
• Storybook and Miscellaneous Characters Literary and fantasy-themed live character performers including Fairy Godmother, Ballerina, Miss Dorothy, Good Witch, Captain Hook, Little Miss Muffet, Queen of Hearts, Miss Alice, Mad Hatter variants, White Rabbit, Perfect Nanny, Medieval Knight, Wizard Professor characters, Dragon Queen, Elven Queen, Leprechaun Lasses, Sea Princess, Famous Stage Characters, and Raggedy Ann.
• Top 10 Transformational Events Magazine Free quarterly publication curated by Wishing Well Promotions founder Debra Giusti, vetting and featuring transformational festivals, retreats, conferences, and spiritual gatherings; subscribers receive 25–75% discounts on featured events, aimed at seekers and event producers in the conscious-living space.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Bash: The Bash (formerly GigMasters) is an event-entertainment booking marketplace that connects customers with party entertainers, including character performers and impersonators. It is a direct peer because it competes for the same customers and channels demand toward independent character entertainers, often at lower price points than Wishing Well's premium offering.
• GigSalad: GigSalad is an online marketplace where independent party entertainers — including princesses, superheroes, and character performers — list services and receive bookings. It is a direct peer because it competes for the same end customers (parents and event planners) and aggregates many of the same individual character performers Wishing Well competes against.
• Once Upon a Party Co: Once Upon a Party Co provides themed character entertainment — including princesses, superheroes, and holiday characters — for children's events. It is a direct peer with a comparable service model of dispatching trained character performers to private parties.
• Party Characters LA: Party Characters LA is a Los Angeles-area character party company offering princesses, superheroes, and other costumed characters for events. It is a direct regional peer, competing for the same SoCal family and corporate customers with a similar performer-based service model.
• Fairy Godmother Parties: Fairy Godmother Parties is a character entertainment company offering princess, fairy, and storybook character visits for children's parties. It is a direct peer competing in the same niche of premium, in-person character entertainment for birthday parties and family events.
• Tinkerbelle Parties: Tinkerbelle Parties is a regional character-entertainment provider offering princess, fairy, and themed character performances for parties. It is a direct peer with the same character-visit service model targeting children's birthday parties and family events.
• A Fairy Tale Come True: A Fairy Tale Come True is a California-based character party company offering princess, superhero, and themed character entertainment for children's events. It is a direct peer operating in the same regional market (California) with a comparable service model of costumed performers for parties and family events.

Broad incumbents

• Party City: Party City is the largest US specialty retailer of party supplies and decorations, including character-themed merchandise and increasingly bundled entertainment offerings. It is a broad incumbent because it sits on the demand side of the same birthday/event occasions and competes for parents' event budgets, even though its core model is retail rather than live performers.
• Disney Princess Costume Characters (Disney): Disney's official princess and character experiences (theme parks, cruises, licensed events) represent the gold standard for in-person character entertainment. While not a head-to-head competitor for third-party birthday parties, Disney shapes consumer expectations, controls the underlying IP that many character performers portray, and is the ultimate brand incumbent in the princess-entertainment space.

Others

• MTM Recognition (Costume & Character Services): MTM Recognition provides themed costume characters and event entertainers for corporate and family events, including mascots and licensed characters. It is an adjacent/ecosystem peer because it operates in the same character-performer supply space, often serving enterprise clients similar to Wishing Well's corporate segment, but with broader focus on brand activation and convention work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wishingwellparties
• Instagraminstagram.com/wishingwellparties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wishing Well Entertainment and Parties