Orange Tree Golf Club
Orange Tree Golf Club is a family-owned private 18-hole championship golf club in Orlando, Florida, offering membership tiers, PGA/TPI golf instruction, weddings and corporate events, pro shop retail, and clubhouse dining to members and Central Florida guests.
- Company typePrivate
- Founded1972
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Orange Tree Golf Club does
Orange Tree Golf Club is a family-owned and operated private golf club located in the Dr. Phillips area of Orlando, Florida, established in 1972. The club's core asset is an 18-hole championship golf course designed by Joe Lee, featuring 7,036 yards with six sets of tees, Champion Bermuda greens, a 300+ yard driving range with 16 hitting bays, a 10,000 square foot putting green, and a 4,000 square foot short game area. The course is recognized as a U.S. Open Local Qualifier and Florida State Senior Open Qualifying course, and is locally branded as the "hidden gem" of Orlando with a signature three-hole closing stretch known as "The Loop." Facility infrastructure includes a newly renovated clubhouse and outdoor patio areas.
The club monetizes through seven distinct revenue streams: recurring membership dues across five tiers (Individual, Family, National, Young Executive, and Social), non-member green fees and guest play, full-service event hosting for weddings and celebrations with in-house catering, corporate and family golf outings, pro shop retail featuring brands such as Titleist, Cobra, FootJoy and Ping, PGA and TPI certified golf instruction using V1 Pro video swing technology, and clubhouse dining. Customer acquisition is direct-to-consumer, primarily through phone inquiries and the club website, with supplementary event-driven marketing and an organic social media presence across Facebook, Instagram, YouTube, and Twitter. Pricing for membership initiation, dues, and events is quote-based and not publicly disclosed, with Florida sales tax and credit card processing fees applied at point of sale.
The business operates as a regional lifestyle and hospitality venue with its entire revenue base concentrated on a single physical asset in Orlando/Central Florida. Management is led by General Manager George Wyckhuyse, Director of Golf David Damesworth, Head Golf Professional Daniel Bigbie, Superintendent Rob Torri, Events Manager Jenny Callero, and Membership lead Christy Pierce. The operating model is subscription-based for core golfing privileges layered with usage-based and professional-services revenue from events, instruction, and ancillary amenities, providing revenue diversification within a single-asset footprint.
Orange Tree Golf Club firmographics
Firmographics- Name
- Orange Tree Golf Club
- Legal name
- Orange Tree Golf Club
- Website
- https://orangetreegolfclub.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orange Tree Golf Club is a family-owned private 18-hole championship golf club in Orlando, Florida, offering membership tiers, PGA/TPI golf instruction, weddings and corporate events, pro shop retail, and clubhouse dining to members and Central Florida guests.
- Ownership category
- akta.pro rank
Orange Tree Golf Club industry classification
Industry- Product category
- Private Golf Club
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Orange Tree Golf Club is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orange Tree Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Membership Dues: Private club membership fees including Individual, Family, National, Young Executive, and Social membership tiers. Members pay initiation fees and recurring dues for access to the 18-hole course, practice facilities, clubhouse dining, and social activities.
- Green Fees and Guest Play: Revenue from non-member green fees and guest play charges, with course designed to accommodate players of all skill levels through six tee choices.
- Events and Weddings: Full-service event hosting including weddings, receptions, rehearsal dinners, corporate meetings, team building, fundraisers, birthday parties, and other celebrations. Includes full in-house catering.
- Corporate Golf Outings: Corporate or family golf outing management with competition setup, golf club rental, on-course contests, hospitality service, corporate signage, trophies and prizes, and customized dining.
- Pro Shop Sales: Retail sales of golf equipment and apparel featuring brands including Titleist, Cobra, FootJoy, Columbia Golf, Ping, Southern Tide, Greyson, and Maui Jim.
- Golf Instruction: Individual and group lessons, lesson packages, club fitting, and club repair services by PGA and TPI certified professionals.
- Clubhouse Dining: Restaurant and dining services for members and event guests with breakfast and main menus available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - Full golfing privileges for one golfer |
| Subscription | Annual | Family Membership - Full golfing privileges for member, spouse, and children under 25 |
| Subscription | Annual | National Membership - Full amenities for part-time residents |
| Subscription | Annual | Young Executive Membership - For members 35 and under |
| Subscription | Annual | Social Membership - Clubhouse dining and social activities only |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Orange Tree Golf Club product offering
Product offeringCore offering
Orange Tree Golf Club operates a family-owned private 18-hole championship golf club in Orlando, Florida, offering private memberships (Individual, Family, National, Young Executive, Social), daily green fees and guest play, PGA/TPI certified golf instruction, on-site pro shop retail, full-service weddings and corporate events hosting, and clubhouse dining. The course, designed by Joe Lee in 1972, spans 7,036 yards with six sets of tees and Champion Bermuda greens, and is designated a U.S. Open Local Qualifier and Florida State Senior Open Qualifying course.
Product overview
Orange Tree Golf Club is a family-owned and operated private golf club offering a single unified hospitality experience centered on its 18-hole championship golf course. The core offering is the golf course (designed by Joe Lee in 1972), complemented by golf instruction services, tournament/outing hosting, and weddings/events venues. Additional amenities include a Pro Shop, extensive practice facilities, and clubhouse dining. Membership programs provide access to the golf course and clubhouse amenities across multiple tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Championship Golf Course 18-hole championship golf course designed by Joe Lee in 1972, spanning 7,036 yards with six sets of tees to accommodate players of all ages and skill levels. Recognized as a U.S. Open Local Qualifier and Florida State Senior Open Qualifying course, with Champion Bermuda greens and a signature closing stretch known as 'The Loop' (holes 16-18). Open to members, guests, and non-member green fee play.
- Membership Programs Private golf club membership access sold on an annual subscription basis with initiation fees, offered in five tiers: Individual (full golfing privileges for one golfer), Family (member, spouse/significant other, and children up to age 25), National (for part-time residents under six months per year), Young Executive (for members 35 and under), and Social (clubhouse dining and social activities only, no golfing/range privileges).
- Golf Instruction and Lessons
Quantifiable outcome
- Pace of play well under 4 hours - best pace of play of any course according to members
- +4 more outcomes
Companies that use Orange Tree Golf Club
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Orange Tree Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Orange Tree Golf Club partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
Orange Tree Golf Club competitors and assessment
Company assessmentDirect peers
- Bay Hill Club & Lodge: Arnold Palmer's signature private club and resort in Orlando, FL. Directly comparable as an Orlando-area private golf club offering championship golf, memberships, and tournament hosting (home of the PGA Tour's Arnold Palmer Invitational).
- Golden Bear Club: Jack Nicklaus-designed private golf community in Kissimmee, FL (Orlando market). Directly comparable as a Central Florida private club offering 18-hole championship golf and full membership tiers.
- Winter Park Country Club: Private member-owned club in Winter Park, FL. Comparable as an Orlando-metro private 18-hole club offering memberships, dining, and event hosting.
- Isleworth Golf & Country Club: Ultra-private gated golf and country club in Windermere, just outside Orlando. Comparable as a high-end Central Florida private club with an 18-hole championship course, family memberships, and clubhouse amenities.
- Interlachen Country Club: Private country club in Winter Park, FL serving the Orlando metro. Comparable membership-based club with championship golf, dining, and full event hosting in the same regional market.
Emerging players
- Topgolf: Tech-enabled golf entertainment operator with multiple Orlando-area venues. Not a direct membership peer, but a meaningful competitor for the discretionary leisure time and dollars of younger and casual golfers.
Broad incumbents
- TPC Sawgrass: Iconic PGA Tour-owned private resort and golf club in Ponte Vedra Beach, FL. Operates at a larger scale with on-site lodging, but comparable as a Florida private championship-golf venue hosting major professional tournaments.
- Reunion Resort & Golf Club: Large resort and golf club in Kissimmee, FL with three signature courses. Comparable as an Orlando-area golf venue offering memberships, events, weddings, and tournament hosting, but at a larger multi-course scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orange Tree Golf Club social profiles
Digital presenceOrange Tree Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Tree Golf Club leadership team
Management profileNumber of profiles
Profiles9 records
Orange Tree Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Tree Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Tree Golf Club
What does Orange Tree Golf Club do?
Orange Tree Golf Club operates a family-owned private 18-hole championship golf club in Orlando, Florida, offering private memberships (Individual, Family, National, Young Executive, Social), daily green fees and guest play, PGA/TPI certified golf instruction, on-site pro shop retail, full-service weddings and corporate events hosting, and clubhouse dining. The course, designed by Joe Lee in 1972, spans 7,036 yards with six sets of tees and Champion Bermuda greens, and is designated a U.S. Open Local Qualifier and Florida State Senior Open Qualifying course.
Is Orange Tree Golf Club a public or private company?
Orange Tree Golf Club is a private company. It is classified as family owned and is currently operating.
When was Orange Tree Golf Club founded?
Orange Tree Golf Club was founded in 1972. It employs 11 to 50 people.
Where is Orange Tree Golf Club based?
Orange Tree Golf Club is headquartered in Orlando, United States, in the North America region.
How does Orange Tree Golf Club make money?
Seven revenue lines are on record. Membership Dues are the primary driver. The others are green Fees and Guest Play, events and Weddings, corporate Golf Outings, pro Shop Sales, golf Instruction and clubhouse Dining.
Who are Orange Tree Golf Club's main competitors?
Direct peers on record are Bay Hill Club & Lodge, Golden Bear Club, Winter Park Country Club, Isleworth Golf & Country Club and Interlachen Country Club. Topgolf is listed as an emerging player. Broad incumbents are TPC Sawgrass and Reunion Resort & Golf Club.
Does Orange Tree Golf Club have an API?
No public API is recorded for Orange Tree Golf Club.
What industry is Orange Tree Golf Club in?
Orange Tree Golf Club's product category is Private Golf Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.