Salt Therapy Association
The Salt Therapy Association (STA) is a U.S. 501(c)(6) membership association serving 3,992+ salt therapy professionals, facility operators, and vendors across 61 countries. It provides industry standards (STIS), the Certified Halotherapist™ certification, educational resources, a global directory, and the annual STAcon conference.
- Company typePrivate
- Founded2014
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Salt Therapy Association does
The Salt Therapy Association (STA) is a U.S. nonprofit 501(c)(6) membership association founded in 2014 and headquartered in Boca Raton, Florida. It serves as the trade body for the dry salt therapy (halotherapy) industry, providing industry standards (STIS), a professional certification (Certified Halotherapist™), educational content, a global facility directory, and the annual STAcon conference. STA represents approximately 3,992+ members across 61 countries, including salt therapy facility operators, vendors/suppliers, and individual advocates.
STA's core products and platform are organized around five capabilities: (1) tiered membership (Individual/Associate free, Facility/Provider at $199/year, Supplier/Vendor at $399/year) with annual automatic renewal; (2) the Certified Halotherapist™ 12-module online certification delivered via Kajabi; (3) the Salt Therapy Industry Standards (STIS) — a proprietary framework specifying halogenerator use, particle size (≤5 microns), enclosed-space requirements, ventilation, session length, and 99.99% pure sodium chloride; (4) educational materials including 33 condition-specific educational cards, a 139-page Reference & Resource Guide, and the SALT-Ed content library; and (5) STAcon, the world's largest dedicated salt therapy conference (sold out 8 years running). Technology integrations are pragmatic and non-AI: Shopify for e-commerce, Kajabi for course delivery, Google Maps for the facility locator, and YouTube for video content.
STA's business model is a hybrid nonprofit revenue stack: recurring membership dues, conference tickets and sponsorship, wholesale and direct merchandise sales (educational cards, t-shirts, hats at $19.95), and contributions, grants, and fundraising partnerships (e.g., Get Salted, which remits a portion of retail proceeds to STA). The organization operates with a small staff (1-10 employees) and is governed by founding directors including Founder & Chairman Leo M. Tonkin and Educational Director Cheryl Krouse, with Laura M. Curley appointed Executive Director effective April 2026.
Salt Therapy Association firmographics
Firmographics- Name
- Salt Therapy Association
- Legal name
- Salt Therapy Association
- Website
- https://salttherapyassociation.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Salt Therapy Association (STA) is a U.S. 501(c)(6) membership association serving 3,992+ salt therapy professionals, facility operators, and vendors across 61 countries. It provides industry standards (STIS), the Certified Halotherapist™ certification, educational resources, a global directory, and the annual STAcon conference.
- Ownership category
- akta.pro rank
Salt Therapy Association industry classification
Industry- Product category
- Professional Association / Wellness Industry Trade Body
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Salt Therapy (Halotherapy) (HSADAKAJ)
Keywords
Where Salt Therapy Association is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt Therapy Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Dues and Fees: STA generates revenue from membership fees and dues. Individual/Associate membership is free. Facility/Provider membership costs $199 annually. Supplier/Vendor membership costs $399 annually. All memberships automatically renew yearly.
- Events and Conferences: STAcon is the world's largest salt therapy conference event, sold out for 8 consecutive years. Revenue is generated through conference ticket sales, sponsorships, and exhibitor fees.
- Educational Materials and Merchandise: Sales of educational cards ($12 per pack of 100 for facility members), shirts, hats, and other merchandise. Also generates revenue through wholesale accounts and vendor sponsorships.
- Contributions and Grants: As a nonprofit 501(c)(6) organization, STA receives contributions, gifts from individuals, firms, and corporations, as well as grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Individual/Associate - Free membership for salt therapy advocates |
| Subscription | Annual | Facility/Provider - $199/year for salt therapy facility owners |
| Subscription | Annual | Supplier/Vendor - $399/year for product/service suppliers |
| Unit Pricing | Pay-as-you-go | Educational Cards - $12 per pack of 100 cards |
| One time/ perpetual license | Pay-as-you-go | Merchandise - T-shirts and hats at $19.95 each |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Salt Therapy Association product offering
Product offeringCore offering
The Salt Therapy Association is a nonprofit 501(c)(6) membership organization that provides resources, industry standards, professional certification, and community for the global salt therapy (halotherapy) industry. Its core offerings include tiered annual memberships (Individual free, Facility/Provider $199, Supplier/Vendor $399), the Certified Halotherapist™ online certification program, the Salt Therapy Industry Standards (STIS), the annual STAcon conference, educational materials, and a global member directory.
Product overview
The Salt Therapy Association (STA) is a professional membership organization founded in 2012 that supports, promotes, and creates awareness about salt therapy (halotherapy). The core offering is dry salt therapy services provided through member facilities using halogenerators. The product portfolio includes the Certified Halotherapist™ Program (a 12-module online educational curriculum), Educational Cards (33 condition/demographic-specific cards for patient education), the Reference & Resource Guide (139-page clinical research compendium), and SALT-Ed educational materials. Additional offerings include STAcon annual conferences, membership tiers (Individual/Associate free, Facility/Provider $199/year, Supplier/Vendor $399/year), branded merchandise, and a global salt therapy directory. The organization generates revenue through membership dues, conference fees, merchandise sales, and educational material purchases.
Differentiator
Problem solved
Functional benefit
Brands
- STAcon: Annual conference event for the global salt therapy community. The World's Largest Salt Therapy Conference Event, sold out 8 years straight.
- Certified Halotherapist Program
- Salt Therapy Industry Standards (STIS)
- Educational Cards
- SALT-Ed (Salt Therapy Education)
- Get Salted
Products and services
- Facility/Provider Membership $199 annual membership for owners, operators, and principals of salt therapy facilities that operate a Halogenerator. Includes directory listing, STA window decal, wholesale pricing on educational cards, access to the Facility Members Facebook Group, resources, and STAcon discounts.
- Supplier/Vendor Membership $399 annual membership tier for vendors and product/service suppliers to the salt therapy industry. Corporate memberships available with custom pricing.
- Individual/Associate Membership Free membership tier for individuals who support salt therapy and advocate for the modality. Includes access to salt therapy resources, industry trends, news, reports, and STA email updates.
- Certified Halotherapist™ Program A 12-module self-paced online certification program that prepares individuals to become respiratory educators, breathwork coaches, and community presenters about halotherapy. Modules cover history, functionality, respiratory system, skin conditions, breath work, air quality, corporate wellness, and cardiopulmonary rehabilitation. Delivered via the Kajabi course platform.
- STAcon Annual Conference The world's largest salt therapy conference event, bringing together industry professionals, practitioners, and wellness experts annually. Includes a pre-conference business building day and main conference spanning two days. Has been sold out for 8 consecutive years.
- Educational Cards A collection of 33 educational cards (sold in packs of 100) covering various conditions including respiratory issues (asthma, allergies, COPD), skin conditions (psoriasis, eczema), and demographics (children, seniors, athletes). Available in English and Spanish. Priced at $12 per pack of 100 for facility members at wholesale rates.
- Reference & Resource Guide A comprehensive 139-page guide containing clinical studies and medical research on dry salt therapy, designed to educate healthcare professionals and provide documented evidence. Also available as an 11-page condensed version.
- STA Merchandise (T-Shirts, Tank Tops, Hats, Hoodies) Branded merchandise including t-shirts, tank tops, hats, and hoodies with salt therapy-themed designs. All swag priced at $19.95 each. Available through the online store.
Quantifiable outcome
- Over 3,992 members in 61 countries served by the association
- +3 more outcomes
Companies that use Salt Therapy Association
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Salt Therapy Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Salt Therapy Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Get SaltedminorGet Salted is a vendor sponsor offering a retail line of 100% Himalayan salt combined with 100% pure essential oils, including bath bombs, soap bars, bath salts, and body bars. Proceeds from every Get Salted sale are contributed to the Salt Therapy Association. The relationship provides a fundraising mechanism while offering quality products to the salt therapy community.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Salt Therapy Association competitors and assessment
Company assessmentDirect peers
- American Massage Therapy Association (AMTA): AMTA is a national membership association for massage therapy professionals offering tiered individual/professional/associate memberships, certification resources, continuing education, and an annual convention. STA's Certified Halotherapist™ program and member tiers closely parallel AMTA's structure.
- Associated Bodywork & Massage Professionals (ABMP): ABMP is a membership association for bodywork professionals offering liability insurance, education, and an annual conference. STA shares the same playbook: tiered membership dues, conference revenue (STAcon), and benefits packaged around professional resources.
- National Wellness Institute (NWI): NWI is a nonprofit membership organization that certifies wellness professionals (e.g., Certified Wellness Practitioner) and curates the Annual National Wellness Conference. STA's Certified Halotherapist™ program and STAcon directly parallel NWI's certification-plus-conference model in the broader wellness category.
- International SPA Association (ISPA): ISPA is a membership-based trade association serving the global spa industry with education, advocacy, conferences, and vendor/supplier programs. STA mirrors this model in microcosm for the salt therapy category, making it the most structurally comparable peer.
- Yoga Alliance: Yoga Alliance is a credentialing and membership body that sets standards for teachers and schools, runs a registry directory, and offers paid registrations. STA's STIS standards, Certified Halotherapist™ credential, and member directory reflect the same trade-association-credential model.
- Wellness Tourism Association (WTA): WTA is a niche, membership-based trade association for wellness tourism stakeholders, offering directory listings, vendor/supplier tiers, and educational resources. Like STA, WTA serves a fragmented, emerging modality with a small staff and global membership orientation.
- International Health, Racquet & Sportsclub Association (IHRSA): IHRSA is a global trade association for fitness and health clubs with tiered memberships, an industry conference (IHRSA Convention), and advocacy. STA targets an adjacent member base—wellness businesses adding salt therapy—making IHRSA a useful comparable for membership economics and trade-show economics.
Broad incumbents
- Global Wellness Institute (GWI): GWI is a broader nonprofit research and advocacy organization for the $5+ trillion global wellness economy, publishing industry reports and initiatives. As a larger umbrella body, GWI offers partial overlap with STA's role as a sector voice but covers many segments beyond halotherapy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Salt Therapy Association social profiles
Digital presenceSalt Therapy Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Therapy Association leadership team
Management profileNumber of profiles
Profiles3 records
Salt Therapy Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Therapy Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Therapy Association
What does Salt Therapy Association do?
The Salt Therapy Association is a nonprofit 501(c)(6) membership organization that provides resources, industry standards, professional certification, and community for the global salt therapy (halotherapy) industry. Its core offerings include tiered annual memberships (Individual free, Facility/Provider $199, Supplier/Vendor $399), the Certified Halotherapist™ online certification program, the Salt Therapy Industry Standards (STIS), the annual STAcon conference, educational materials, and a global member directory.
Is Salt Therapy Association a public or private company?
Salt Therapy Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Salt Therapy Association founded?
Salt Therapy Association was founded in 2014. It employs 1 to 10 people.
Where is Salt Therapy Association based?
Salt Therapy Association is headquartered in Boca Raton, United States, in the North America region.
How does Salt Therapy Association make money?
Four revenue lines are on record. Membership Dues and Fees are the primary driver. The others are events and Conferences, educational Materials and Merchandise and contributions and Grants.
Who are Salt Therapy Association's main competitors?
Direct peers on record are American Massage Therapy Association (AMTA), Associated Bodywork & Massage Professionals (ABMP), National Wellness Institute (NWI), International SPA Association (ISPA), Yoga Alliance, Wellness Tourism Association (WTA) and International Health, Racquet & Sportsclub Association (IHRSA). Global Wellness Institute (GWI) is listed as a broad incumbent.
Does Salt Therapy Association have an API?
No public API is recorded for Salt Therapy Association.
What industry is Salt Therapy Association in?
Salt Therapy Association's product category is Professional Association / Wellness Industry Trade Body. Its primary akta.pro industry code is HSADAKAJ, Salt Therapy (Halotherapy). Its NAICS code is 813910 and its SIC code is 8600.