What Industex does

Industex (operating as the ISL Group) is a Barcelona-based, founder-controlled consumer products company founded in 1991 by Philip Bouldstridge. It designs, produces, and distributes more than 2,000 innovative mass-market consumer products across nine categories — Kitchen, Household, Fitness, DIY, Beauty, Kids, Pest Control, Eyewear, and Well-being — marketed under 13 sub-brands including Velform, Gymform, Starlyf, Restform, Wellpro, Stonewell, Pest Reject, Polaryte, and Vizmaxx. Approximately 98% of the catalog is designed in-house, with manufacturing concentrated in China for hard goods and in Europe and the USA for other categories, with quality control enforced through group-level oversight.

The company operates a fully integrated, multi-channel go-to-market model combining Direct Response Television (DRTV), retail wholesale, e-commerce, and international distribution. ISL owns a 100% TV station in the UK broadcasting infomercials 24/7, has produced over 500 TV infomercials (50+ new annually), and operates 50,000+ proprietary in-store TV monitors across major retail chains in Europe, Asia, and Oceania. It also runs 10 company-owned online stores selling directly to consumers in 25 countries, supported by paid search, social media (named a top 30 Facebook EMEA client), native ads, and affiliate marketing. Distribution is handled through 12 wholly-owned subsidiaries across Spain, Italy, Germany, France, Switzerland, the UK, Portugal, the USA, Canada, China, Japan, and Australia, plus a network of distributors covering 80+ countries.

Revenue is generated through unit-priced one-time purchases (typical price range €9.99 to €399.00) across mass-market consumer segments, with no subscription or recurring model. Customer segments split between major retail chains (Carrefour, Leroy Merlin, MediaMarkt, Bauhaus, Coop, Migros, Manor, Obi, El Corte Inglés, Kaufland, Auchan, Leclerc) and end consumers reached via DRTV and online. The company employs 194+ people globally, with nearly 50 dedicated to the online division. IP is held through Actervis GmbH (Switzerland), which manages 800+ trademarks and 230+ patents. The group is privately held, has no external institutional investors, and no public listing.

Name

Industex

Legal name

INDUSTEX, S.L.

Website

https://industex.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Industex (ISL Group) is a Barcelona-based, founder-controlled consumer products company that designs, produces, and distributes more than 2,000 innovative mass-market products across nine categories to retail chains and end consumers in 60+ countries via DRTV, retail wholesale, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Esplugas De Llobregat

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Response TV Sales: Products sold directly to consumers through TV infomercials broadcast on the company's owned UK TV station and other TV networks.
2. Retail Distribution: Products sold to major retail chains (Carrefour, Leroy Merlin, MediaMarkt, etc.) through wholesale/distribution model for resale in physical stores.
3. E-commerce/Direct Online Sales: Products sold directly to consumers through 10 company-operated online stores and digital marketing channels.
4. Online Marketplace Sales: Products sold through online marketplaces as part of the digital marketing and distribution strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Industex (ISL Group) designs, sources from partner manufacturers, markets and distributes a portfolio of more than 2,000 innovative consumer products spanning kitchen, fitness, DIY, beauty, household, kids, well-being, eyewear and pest control categories under sub-brands including Velform, Gymform, Starlyf, Restform, Wellpro, Stonewell, Pest Reject, Polaryte and Vizmaxx. The group sells these products globally through Direct Response TV (with a 24/7 owned UK TV station), wholesale to major retail chains, owned e-commerce stores and a network of international distributors across more than 60 countries.

Product overview

Industex (ISL Group) is a global consumer products company that develops, markets, and distributes innovative mass-appeal consumer products through multiple channels. The company operates a portfolio of product sub-brands including Velform (beauty/personal care), Gymform (fitness equipment), Starlyf (household/DIY), Restform (relaxation), Wellpro (health/wellness), Stonewell (kitchen), Pest Reject (pest control), Polaryte (sunglasses), and Vizmaxx (eyewear). Products span categories such as Kitchen, Household, Fitness, DIY, Beauty, Kids Toys, Pest Control, Eyewear, and Well-being. The company distributes via Direct Response TV (with its own 24-hour UK TV station), retail partnerships (Carrefour, Leroy Merlin, MediaMarkt, etc.), and e-commerce platforms including Best Direct for the UK market. Industex has designed, produced, and marketed over 2,000 products and operates in more than 60 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Velform: Beauty and personal care product brand
• Gymform
• Starlyf
• Restform
• Wellpro
• Stonewell
• Pest Reject
• Polaryte
• Vizmaxx
• Acti Builders
• Fantastic Tracks
• Best Direct

Products and services

• Kitchen products (Stonewell brand) Kitchen appliances, cookware and cooking gadgets sold under the Stonewell sub-brand, designed to solve everyday cooking problems for mass-market consumers and retail chains.
• Fitness products (Gymform brand) Home fitness equipment and exercise devices including ab boosters and multi-gym machines sold under the Gymform sub-brand to mass-market consumers through TV infomercials, retailers and e-commerce.

Quantifiable outcome

• Products sold in 60+ countries across 5 continents
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Pasqual Maragall FoundationminorOthersIndustex provides assistance to medical institutions for research through the Pasqual Maragall Foundation, supporting Alzheimer's research including development of innovative products for patients and clinical trials.
• Hospital Clínic de BarcelonaminorOthersIndustex supports research on diabetes and obesity at the Hospital Clínic de Barcelona, specifically supporting the microRNA circulation study for biomarkers for early diagnosis under Dr. Anna Novials.
• Biomedical Engineering Research Centre (CREB) at UOCminorOthersIndustex provides research grants to students supporting work on psycho-stimulation techniques for Alzheimer's patients using EEG in the Biomedical Systems Division.
• Universitat Politècnica de Catalunya (UPC)minorOthersSupports research at UPC's Biomedical Engineering Research Centre (CREB) on new tools for identifying molecular targets in cancer cells.
• EcoembesminorOthersIndustex supports the non-profit organization Ecoembes to bolster their environmental initiatives including recycling and eco-design of packaging in Spain.
• Centro San Juan de Dios (SJD)minorOthersIndustex has co-financed postdoctoral fellowships for students researching neuronal development, metabolic diseases, and severe mental illnesses.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Helen of Troy: US-listed consumer products company with portfolio of housewares, personal care, and health brands. Broader incumbent: multi-category consumer goods platform serving mass-market through major retail with comparable distribution model and broader product breadth.
• Newell Brands: US-listed global consumer goods company with portfolio including Graco, Rubbermaid, and Yankee Candle. Broader incumbent: large-scale multi-category mass-market consumer products across global retail, with significantly broader portfolio and capital resources.
• SEB Group: France-based global consumer goods company with brands including Tefal, Rowenta, and Krups. Broader incumbent: comparable European headquarters, mass-market small domestic appliances, and global retail distribution, but at much larger scale and with deeper capital resources.
• SharkNinja: Global consumer products company developing innovative household appliances and small domestic appliances. Broader incumbent: started in DRTV before scaling into major global retail with similar product innovation DNA but significantly larger scale and brand recognition.
• Hamilton Beach Brands: US-listed consumer appliances and housewares company. Broader incumbent: comparable target customer (mass-market consumers) and retail channel strategy (major retailers), with kitchen/household overlap but broader scale and more capital structure.

Direct peers

• JML: UK-based DRTV and consumer products company selling innovative household, fitness, and personal care products via TV shopping and major retail. Direct comparable: similar DRTV-led model, multi-category product portfolio, and European retail distribution footprint.
• Ontel Products Corporation: US-based "As Seen on TV" product developer marketing innovative consumer solutions across health, beauty, household, and fitness categories. Direct comparable: same DRTV-to-retail channel strategy and similar product innovation pipeline.
• Telebrands: US-based pioneer of "As Seen on TV" direct response consumer products. Direct comparable: develops, markets, and distributes innovative mass-market consumer goods primarily through DRTV infomercials and major retail chains with similar go-to-market model.
• Tristar Products: US-based direct response company behind brands like Power Pressure Cooker XL and Copper Chef. Direct comparable: DRTV-led product innovation, multi-category mass-market consumer goods, and infomercial-to-retail commercialization model.
• Ideavillage Products Corporation: US-based developer of "As Seen on TV" consumer products with portfolio across household, fitness, and personal care. Direct comparable: similar DRTV-driven product launches and big-box retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industex