A.M. Sun Solar
A.M. Sun Solar + Roofing is a privately held, vertically integrated solar and roofing contractor founded in 2001 that designs, sells, and installs custom residential, commercial, agricultural, and new-construction PV systems, plus battery storage and EV chargers, across California's Central Coast counties.
- Company typePrivate
- Founded2001
- HeadquartersPaso Robles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What A.M. Sun Solar does
A.M. Sun Solar + Roofing, Inc. is a privately held, vertically integrated solar installation and roofing contractor founded in 2001 by Mark Miller in Paso Robles, California. The company designs, sells, and installs custom residential, commercial, agricultural, and new-construction solar photovoltaic systems, complemented by battery storage (Tesla Powerwall 3 and Enphase), EV charger installation, and roofing services (new roofs, resealing, replacement) delivered under California C-10 electrical and C-39 roofing licenses (#969522). Core technology centers on standard PV modules paired with inverters, smart-meter integration under California's NEM/NBT tariff framework, and web-based production monitoring; systems are configured per-site based on roof pitch, shading, and consumption profile using satellite imagery and Green Button Data analysis rather than proprietary AI tooling.
The company operates a hybrid go-to-market combining direct-to-consumer inside sales, field sales for enterprise accounts, and a community-led referral channel (Solar Ambassador and Partner Payback programs paying $25 to $2,000 per qualified referral). Revenue is generated primarily through one-time system sales ($15,000-$25,000 typical residential ticket) plus recurring financing streams via 8-30 year solar loans, 20-year PPA/lease arrangements, and up to 30-year PACE loans. Geographic focus is California's Central Coast, spanning San Luis Obispo, Monterey, Santa Barbara, Kern, and Fresno counties across 35+ cities.
A.M. Sun Solar has served 3,000+ homes, installed 50,000+ total kilowatts over 22+ years, and ranked #41 nationally and #1 on the Central Coast in Solar Power World's 2023 rankings. The firm employs nearly 100 in-house solar consultants, installers, technicians, and administrators, distinguishing it from subcontractor-heavy regional competitors and supporting a 12-year workmanship warranty plus dedicated warranty specialist function.
A.M. Sun Solar firmographics
Firmographics- Name
- A.M. Sun Solar
- Legal name
- A.M. Sun Solar, Inc.
- Website
- https://amsunsolar.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A.M. Sun Solar + Roofing is a privately held, vertically integrated solar and roofing contractor founded in 2001 that designs, sells, and installs custom residential, commercial, agricultural, and new-construction PV systems, plus battery storage and EV chargers, across California's Central Coast counties.
- Ownership category
- akta.pro rank
A.M. Sun Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)
Keywords
Where A.M. Sun Solar is headquartered
LocationHeadquarters
- HQ city
- Paso Robles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A.M. Sun Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Residential Solar Installation: Design, installation, and connection of custom solar energy systems for homeowners. Revenue generated from system sales, installation services, and ongoing monitoring. Typical system costs between $15,000 and $25,000.
- Commercial Solar Installation: Solar solutions for businesses including roof-mounted, ground-mounted, and raised carport solar structures. Revenue from custom commercial installations with ROI focus for business customers.
- Agricultural Solar: Solar systems for farms, wineries, and agricultural businesses. Specialized solutions for vineyards, agricultural facilities, and farming operations seeking to reduce overhead costs.
- Roofing Services: Roofing services including new roofs, roof resealing, and roof replacement. Complementary service to solar installation for customers needing roof work before or alongside solar installation.
- Battery Storage Systems: Battery storage installations including Tesla Powerwall 3 and Enphase systems. Standalone battery installations for existing solar systems or bundled with new solar installations.
- EV Charger Installation: Electric vehicle charger installation services including Tesla Universal Charger. Includes $2,000 rebate availability through Central Coast Community Energy (3CE) program.
- Solar Financing Products: Multiple financing options including cash purchase, loans (8-30 year terms), PPA/Lease arrangements (20 years), and PACE loans. Revenue through financed system purchases with various payment structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Solar Systems |
| Unit Pricing | One time/ perpetual license | EV Charger Installation Base |
| One time/ perpetual license | Pay-as-you-go | Cash Purchase |
| Subscription | Monthly | Solar Loan Financing |
| Subscription | Monthly | PPA/Lease |
| Subscription | Pay-as-you-go | PACE Loan |
| Other | Pay-as-you-go | Referral Bonuses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
A.M. Sun Solar product offering
Product offeringCore offering
A.M. Sun Solar designs, sells, and installs custom solar photovoltaic (PV) systems for residential, commercial, agricultural, and new construction customers across California's Central Coast. The company pairs solar installations with battery storage (Tesla Powerwall 3, Enphase), EV charger installation, and complementary roofing services (new roofs, resealing, replacement) delivered by in-house teams.
Product overview
A.M. Sun Solar + Roofing is a solar energy and roofing services company offering a comprehensive suite of products. The core offerings include residential, commercial, and agricultural solar installations, new construction solar design, and roofing services. The product portfolio centers on custom-designed solar energy systems paired with battery storage solutions (Tesla Powerwall 3, Enphase) for energy independence and backup power. Add-on products include EV car chargers and online monitoring systems. The company provides complete installation services from design through permitting to interconnection, supported by a 12-year workmanship warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation Custom-designed solar energy systems for homeowners on California's Central Coast, including solar panels, inverters, and monitoring capabilities, designed to reduce electricity bills and provide clean energy. Typical system cost $15,000-$25,000 with optional battery storage.
- Commercial Solar Installation Solar energy solutions for businesses including roof-mounted, ground-mounted, and raised carport structures, designed to lower operating costs and provide ROI through federal tax deductions up to 85%. Targets wineries, hotels, fitness centers, recycling facilities, manufacturing, and retail/service stations.
- Agricultural Solar Installation Specialized solar energy systems designed for farms, vineyards, wineries, and agricultural businesses to reduce overhead and leverage abundant sun exposure in the Central Coast region.
- New Construction Solar Design Solar PV system design and installation services for new residential and commercial construction projects to comply with California's Solar Mandate requiring solar on new homes.
- Roofing Services Roofing installation, repair, and resealing services, including roof replacement combined with solar installations for homes and businesses. Company holds California C-39 Roofing contractor license (#969522).
- Tesla Powerwall 3 Battery Storage Battery energy storage system using Tesla Powerwall 3 for backup power during outages, energy time-shifting, and maximizing self-consumption of solar energy under California's NEM 3.0 Net Billing Tariff.
- Enphase Battery Storage Energy storage solutions from Enphase for residential solar systems to store excess solar energy for later use, providing battery backup capabilities and energy independence from PG&E during peak hours.
- EV Charger Installation
Quantifiable outcome
- 30% federal tax credit on solar system costs through Inflation Reduction Act
- +4 more outcomes
Companies that use A.M. Sun Solar
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
A.M. Sun Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A.M. Sun Solar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Coast Community Energy (3CE)minorRebate partnership providing $2,000 EV charger rebates and battery rebates to eligible customers. Customers must be active 3CE members with accounts in good standing. A.M. Sun Solar submits rebate paperwork on customer's behalf. Rebate processing may take up to 45 days.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
A.M. Sun Solar competitors and assessment
Company assessmentDirect peers
- Lumio: Residential and small commercial solar installer operating directly in multiple US states. Closely comparable to A.M. Sun Solar in customer segmentation, direct sales motion, and bundled storage/EV offerings.
- Blue Raven Solar: Regional residential solar installer with direct sales model and in-house financing options, now part of SunPower. Comparable to A.M. Sun Solar in direct-to-consumer positioning, residential focus, and bundled solar-plus-storage offering.
- Momentum Solar: Direct-to-consumer residential solar installer with in-house sales and installation teams across multiple US states. Comparable to A.M. Sun Solar on vertical integration, customer experience focus, and residential solar-plus-storage bundle.
- Solar Optimum: California-based residential and commercial solar installer with battery storage and roofing services. Comparable to A.M. Sun Solar on geographic market, multi-segment offerings, and bundled solar-plus-storage-plus-roofing positioning.
- Renova Solar: San Diego-based residential and commercial solar installer serving Southern California. Comparable to A.M. Sun Solar on California regional focus, custom system design, and rooftop/ground-mount capabilities across customer segments.
Broad incumbents
- ADT Solar: National residential solar installer offering direct-to-consumer solar and battery storage with full financing options. Directly comparable to A.M. Sun Solar in business model and customer segment, with broader geographic coverage.
- Sunrun: Largest US residential solar installer with national footprint and integrated financing, lease, and PPA offerings. Highly comparable to A.M. Sun Solar on residential solar, battery storage, and financing model, but with materially greater scale and capital.
- SunPower: National residential and commercial solar installer and panel manufacturer with a direct-to-consumer model and dealer network. Comparable in offering and sales motion to A.M. Sun Solar, but with national brand presence and proprietary panel technology.
- Tesla Energy: Tesla's energy business sells integrated solar roof, solar panels, and Powerwall battery systems directly to residential and commercial customers. Comparable to A.M. Sun Solar because it offers the same solar-plus-storage bundle, but operates at vastly larger scale and broader geographic reach.
Others
- Enphase Energy: Leading US manufacturer of microinverters and battery storage systems that A.M. Sun Solar integrates. Functions as an upstream equipment supplier and partner rather than a direct competitor, making it relevant for technology and ecosystem comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A.M. Sun Solar social profiles
Digital presenceA.M. Sun Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.M. Sun Solar leadership team
Management profileNumber of profiles
Profiles1 record
A.M. Sun Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.M. Sun Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.M. Sun Solar
What does A.M. Sun Solar do?
A.M. Sun Solar designs, sells, and installs custom solar photovoltaic (PV) systems for residential, commercial, agricultural, and new construction customers across California's Central Coast. The company pairs solar installations with battery storage (Tesla Powerwall 3, Enphase), EV charger installation, and complementary roofing services (new roofs, resealing, replacement) delivered by in-house teams.
Is A.M. Sun Solar a public or private company?
A.M. Sun Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A.M. Sun Solar founded?
A.M. Sun Solar was founded in 2001. It employs 11 to 50 people.
Where is A.M. Sun Solar based?
A.M. Sun Solar is headquartered in Paso Robles, United States, in the North America region.
How does A.M. Sun Solar make money?
Seven revenue lines are on record. Residential Solar Installation is the primary driver. The others are commercial Solar Installation, agricultural Solar, roofing Services, battery Storage Systems, EV Charger Installation and solar Financing Products.
Who are A.M. Sun Solar's main competitors?
Direct peers on record are Lumio, Blue Raven Solar, Momentum Solar, Solar Optimum and Renova Solar. Broad incumbents are ADT Solar, Sunrun, SunPower and Tesla Energy. Enphase Energy is listed as an others.
Does A.M. Sun Solar have an API?
No public API is recorded for A.M. Sun Solar.
What industry is A.M. Sun Solar in?
A.M. Sun Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 238160 and its SIC code is 2950.